Raven tools is a prominent name in the SEO industry.

It’s a cloud-based digital marketing platform that caters to almost all the essential digital marketing tasks.

However, even though they position themselves as a digital marketing tool, the core of this tool is just SEO.

It has quite a decent number of SEO features that will help you in every part of your SEO journey, starting from keyword research to site audit.

But it’s not the only option you have when it comes to SEO tools.

There are some Raven Tools alternatives available on the market that delivers better performance and a massive set of data.

Here are some of our picks for the best Raven Tools alternatives that you can check out and use to improve your SEO performance.

7 Best Raven Tools Alternatives & Competitors

1. Zutrix

Zutrix - Raven tools alternatives

The #1 Raven Tool alternative you’ll ever find on the market is our very own Zutrix.

Initially, we started Zutrix as just a rank tracking tool, but now we’ve introduced many more useful features such as keyword research tool, backlink monitoring, SERP API, and easy reporting.

But we’ve not stopped here.

We’re constantly innovating the tool and bringing in new tools within Zutrix every month or so. 

And in the next few months, we’ll introduce a few more features that will completely revolutionize the tool.

Apart from the features, one thing that sets Zutrix apart from Raven Tools is the easy-to-use and beginner-friendly user interface.

SEO tools can be complex sometimes, and this pisses off the newbies.

Keeping that in mind, we’ve designed the interface of Zutrix in a way that even beginners can use it without scratching their heads.

We also provide one of the best keyword tracking accuracy in the industry, and our keyword tracking feature will never disappoint you.

The keyword research tool of Zutrix will help you find hundreds of new and untapped keyword ideas that you can target and get ahead of your competitors.

And guess what? You can even track your competitor’s keyword rankings from this single tool.

Isn’t it outstanding?

If you’re running an agency or if you’re a freelancer, you can generate a white-label detailed ranking report of your client’s website with a click of a button.

Highlighted Features of Zutrix

  • A great keyword research tool that helps to find untapped keyword ideas.
  • Shows various metrics to measure the keyword’s worth.
  • Track keyword rankings based on a specific location and device.
  • Easily monitor your backlinks.
  • Add the accurate SERP data to your projects using SEPR API.
  • 99.9% uptime.
  • Track your competitor’s keyword rankings.
  • Get a real-time notification for any major ranking changes on your site.
  • Smoothly integrate with popular tools like Google search console, Google analytics, and slack.
  • Share live project links with your customers or teammates.
  • Generate white-label reports with your own domain and logo.


We offer three pricing options:

  • Starter: $9/mo.
  • Pro: $28/mo.
  • Agency: $54/mo.

However, if you choose the yearly billing option, you’ll get a huge discount on the usual pricing.

2. SE Ranking

SE Ranking

SE Ranking is an all-in-one SEO platform, meaning you can perform all of your SEO tasks and activities from this one single toolset.

It has tools like website auditor, keyword rank tracker, on-page SEO checker, backlink checker, backlink tracking tool, and much more.

Whether you’re an experienced SEO professional or just starting out with SEO, this tool is made for everyone.

The most exciting and highlighted feature of SE Ranking is the keyword rank tracker. They claim to provide 100% ranking accuracy and allow you to track rankings based on country, region, or a specific city.

This is a pretty helpful feature for local businesses (We have this feature on Zutrix too).

SE Ranking recently introduced a new feature called “On-Page SEO checker”, which evaluates your URLs and gives an action plan to optimize that page for higher search ranking.

Highlighted Features of SE Ranking

  • Track keyword rankings based on a specific country, region, or city.
  • Get a detailed audit report of your website along with solutions to fix the issues.
  • On-page SEO checker.
  • Backlink checker to evaluate your backlinks.
  • Backlink tracker.
  • Find out tons of keyword ideas using the SE Ranking keyword research tool.
  • Group and segment keywords.
  • Analyze your competitors and get valuable insights into their SEO and PPC performance.


SE Ranking has three different plans:

  • Essential: $31.20/mo
  • Pro: $71.20/mo
  • Business: $151.20/mo

3. Ahrefs

Ahrefs - raven tools alternatives

Ahrefs is a well-known name in the SEO industry.

We can bet you’ve heard about Ahrefs at least once throughout your SEO journey.

It’s an all-in-one SEO platform that comes with plenty of SEO toolsets. This toolset can make your life easier and get you a higher ranking on the search results.

Ahrefs is well-known for its ability to find golden keyword ideas and backlink analysis (two of the most critical part of SEO).

Of course, Ahrefs has other SEO features as well, such as site audit, rank tracker, and content explorer.

But most people use this tool for either keyword research or backlink analysis.

No matter whether you’re a blogger, freelancer, digital agency owner, small business owner, or a large corporation, Ahrefs fulfills everyone’s needs and requirements.

The data Ahrefs provides is also quite accurate, and they have one of the largest databases in the industry that helps them to provide the most accurate data every time.

However, the pricing of this tool might turn you off.

The pricing of Ahrefs starts at $99/mo, which is obviously not cost-effective at all.

Highlighted Features of Ahrefs

  • Find thousands of keyword suggestions in seconds.
  • Get important and accurate metrics of each keyword like search volume, CPC, and keyword difficulty.
  • Supports 10 different search engines like Bing, Amazon, and YouTube.
  • You can save and segment keywords into a list.
  • Get a look at your competitor’s backlinks and ranked keywords.
  • Track the keyword ranking of your site performance based on a specific geo-location or device.
  • Research and find out new content ideas using the content explorer.
  • Scan your website for any on-page or technical SEO issues and get ideas to solve that.


Ahrefs has four plans:

  • Lite: $99/mo.
  • Standard: $199/mo.
  • Advanced: $399/mo.
  • Enterprise: $999/mo.

4. SEMRush


SEMRush is a great alternative to Raven Tools for SEOs who don’t have any budget issues.

It’s one of the most popular all-in-one marketing tools on the market, and 10M+ marketers have already used the tool.

Unlike other tools on this list, SEMRush is not just an SEO tool. It’s a complete marketing platform that covers almost all aspects of marketing.

Whether you want to do SEO, content marketing, or social media marketing, you can do everything from this one single platform.

However, the main base of SEMRush for which it actually became popular is SEO.

It comes with many outstanding toolsets such as keyword research, rank tracker, site auditor, on-page SEO checker, backlink audit tool, backlink analyzer, and much more.

The biggest benefit of using this tool is you don’t have to switch between multiple tools to perform certain SEO tasks.

You can do everything inside SEMRush itself.

Highlighted Features of SEMRush

  • You can find out tons of new keyword ideas using the keyword magic tool.
  • Analyze the backlink profile of any website.
  • Audit your website’s backlink profile to clean up any toxic and low-quality links.
  • Analyze backlinks in bulk.
  • Optimize your content for better search performance using the SEMRush on-page SEO checker.
  • Track daily rank changes of your keywords.
  • Manage your local listings efficiently using the SEMRush listing management tool.


SEMRush has three plans:

  • Pro: $119.95/mo.
  • Guru: $229.95/m.
  • Business: $449.95/mo.

If you purchase the annual plan, you can save up to 17% on the regular pricing.

5. SpyFu


SpyFu is a powerful competitor analysis tool that helps you keep an eye on all your competitors from one dashboard.

Using this Raven Tools alternative, you can not only spy on your competitor’s SEO performance, but you can spy on their PPC ad campaigns as well.

This is particularly helpful for those who rely on competitor research for their marketing and SEO strategy.

SpyFu doesn’t really come with plenty of features like most SEO tools in this list. Instead, they focus on a very tiny (yet important) aspect of SEO.

Using this tool, you can find out the top ranking keywords of your competitors, complete keyword ranking history, and can check competitor’s backlinks by keywords.

You can even track your own SEO keyword ranking positions and generate custom branded SEO reports for your clients.

Highlighted Features of SpyFu

  • Research your competitor’s top-ranking SEO keywords.
  • Spy on your SEO competition.
  • Get the complete keyword ranking history of any keyword.
  • Check your competitor backlinks by keyword.
  • Generate custom branded SEO reports for your clients.
  • Easily track your keyword rankings.


SpyFu has two plans:

  • Basic: $39/mo.
  • Professional: $79/mo.

6. Moz Pro

Moz pro

The next Raven Tools alternatives we have is Moz Pro.

Moz is a very popular and powerful SEO software that has helped many small and large businesses to grow and improve their search visibility.

It’s an all-in-one suite of SEO tools and helps in many different aspects of search engine optimization.

From optimizing your pages to auditing your website, you can do everything with the help of this tool.

Moz has a free and premium option. The free option is decent but lacks in many features and has plenty of limitations too.

While on the flip side, the Moz Pro is loaded with advanced features and gives you complete freedom over the tool.

Moz also has a popular chrome extension called “Moz Bar” that helps you to find out the DA, PA, and backlinks of each search result.

This can be very handy for you when you perform keyword research.

Highlighted Features of Moz Pro

  • Run a complete audit of your website.
  • Track your keyword rankings on various search engines for different locations.
  • Get vital metrics for any website like domain authority and page authority.
  • Analyze the backlink profile of any website or a specific page.
  • Discover thousands of new keyword ideas and measure the keywords based on various metrics like search difficulty, search volume, and CPC.
  • Create custom SEO reports easily.


Moz offers four different pricing options:

  • Standard: $99/mo.
  • Medium: $179/mo.
  • Large: $299/mo.
  • Premium: $599/mo.

Moz also offers a free 30 days trial for their products.

7. SEO Powersuite

SEO Powersuite - a great alternative to raven tools

The last tool we have on this list of Raven Tools alternatives is SEO Powersuite.

It’s a one-stop solution for all of your SEO needs.

Whether you want to find keyword ideas or analyze the backlink profile of any website, you can certainly do everything with this tool.

However, even though it has almost similar features to most SEO software on this list, SEO Powersuite is totally different.

Right now, almost most of the software is based on the cloud. That means you don’t have to download the software to use it. You can simply use it from your browser.

And currently, almost all the SEO tools are cloud-based.

Except for SEO Powersuite.

Yes, you heard it right.

You can’t use SEO Powersuite on your browser. You must install the software on your desktop device to use it.

While it’s a unique idea, it’s not that efficient for the users.

Downloading and installing software has become a hassle for most people these days, and people don’t want to put in that much of work.

And since this tool is hosted on your local device, the speed of the tool can be quite slow as well.

But except for these two down points, SEO Powersuite offers some magical features that can completely change the way you do SEO.

Highlighted Features of SEO Powersuite

  • Monitor your keyword positions for any location.
  • Track your competitor’s SEO performance easily.
  • Get custom reports for your clients.
  • Audit your website and find out any errors.
  • Find out from where your competitors are getting backlinks.


SEO Powersuite has two plans:

  • Professional: $299/year.
  • Enterprise: $499/year.


These are our top picks for Raven Tools alternatives.

Choosing the right SEO tool is crucial for your SEO growth. If you choose the wrong software, you’ll not only lose your money, but it will negatively affect your growth as well.

We would definitely recommend you try out Zutrix once.

But at the end of the day, it’s your call. You can choose any of these Raven Tools alternatives as per your requirements and budget.