Why Choose Zutrix?
When it comes to Serp Tracking, Zutrix is fully different from other solutions. We are
using new methods / techniques to analyze Google Search Results deeply. Those
new methods Including AI, giving us 100% Accuracy and reliable metrics.
We believe, when you try Zutrix's Free Serp Checker, you'll love it. Our Free package is
completely free and no credit card required. You can use without any day limits.
Serp Checker Features
Track your keyword positions on Google for free - indefinitely. For $0 a month, you
can track 10 keywords and receive 10 on-demand updates daily for unlimited domains.
We can set you up with real-time notifications, so you don’t miss out on any changes.
Zutrix’s Free SERP checker uses new methods and techniques to analyze Google Search Results
deeply. These new methods, including AI, can give users 100% accuracy and reliable metrics to
make informed decisions regarding their business.
If you’re looking to track more words than the daily limit or are looking for additional features,
you can easily upgrade your free plan to a paid plan directly on your Zutrix dashboard. Try out
our free SERP checker now!
How Does SERP Work?
SERP stands for “search engine results page.” When a web user types a query into a web browser, such
as Google, Bing, or Yahoo, that browser returns the results. Hence the name, search engine results
page(s). You need to see accurate position of your website on Google? try Zutrix's rank tracker tool.
In general, the higher you rank on these pages, the more likely a user is to click the link to your
website. Brian Dean, the search engine guru, and owner of the Backlink0 website analyzed the results
of over 5 million Google searches. These are his finding: #1 search engine ranking = 31.73% CTR, #2
search engine ranking = 24.71% CTR, #3 search engine ranking = 18.66% CTR,
#4 search engine ranking = 9.51% CTR, #5 search engine ranking = 6.23% CTR, #6 search engine ranking
= 4.15% CTR
The CTR stands for click-through
rate, in other words, the percentage of people who saw the website link on the SERP and
chose to click it. The rest of the results from the first page attracted about 3% of the visitors.
CTRs significantly dropped on page 2 with only about a 0.78% CTR.
So, what does all this mean for you? If you want to get more web traffic, you want to rank on page
one. If you want significantly more traffic, you want your site to land in first, second, or third
place on SERPs.
What Is a SERP Checker?
A SERP checker also called a rank checker, is a digital tool that gives small business owners and
marketing professionals a detailed analysis of search engine rankings. Those rankings include page
ranks for any specific keyword and in any country.
You can use this feedback to determine how your latest strategies are working. For instance, you can
perform A/B testing on small tweaks to a specific page to see whether it makes a noticeable
difference in how many visitors click your “Buy Now” button.
But that’s the tip of the iceberg. These checkers offer much more than that to expert marketers. The
goal is to drive traffic to your
site using the least amount of effort.
Understanding How Keyword Difficulty Affect SERPs
When a user types in a query, the search engine evaluates the query by the user’s word choices. For
instance, a search for “boots” would return different results than each of the following: Leather
boots, Brown leather boots, Italian brown leather boots, Italian brown leather designer boots
As the specificity increases, the competition decreases. Fewer sites fit the description for “Italian
brown leather designer boots” than just plain “boots.” Because there’s more competition for “boots,”
the difficulty to reach first, second, or third place is harder.
This is referred to as keyword difficulty. So, the difficulty for “boots” is much higher than the
difficulty for “Italian brown leather designer boots.” You can use this difficulty to target a
smaller niche group and improve your conversion rates
You need Google Search API to track SERP results? Try Zutrix's SERP API.
And, you guessed it, SERP checkers are one of the most prominent keyword research tools which
can help you determine which keywords to use by giving feedback on the level of difficulty. Unless
you have vast sums of time or money, choose the keywords with lower difficulty and less competition.
Local SERP Analysis
Throughout the history of the
internet, brilliant engineers have used its resources to build newer and better ways to
interact.
First, we gained the ability to send electronic mail. Then we developed new interfaces through which
we could share graphics then images. Soon we could share files, videos, and share our thoughts
through the multitude of social media channels available to us today.
Much of that development has helped digital marketers develop new strategies to connect with
customers who most need their services. The use of geolocation is becoming a key component to small
businesses with a brick-and-mortar store. Marketers can now use geolocation to narrow the focus of
their target audience.
Google uses the term “local” to describe this targeting of customers by their location. When users
add “local” or “near me” to the end of their query, they’re telling the search engine that they want
to narrow their search to locations within a certain radius of their present location.
For instance, if you were sitting at home, craving Chinese cuisine, you might punch in “Chinese
restaurants near me.” The SERPs would return a list of nearby Chinese restaurants. The same search
could be performed for anything you’re looking for: Restaurants, Gyms, Churches, Insurance agencies,
Auto repair shops, etc.
This narrowing of the scope also narrows the competition. Restaurants that would have been competing
against restaurants across the country are now only competing with a handful of local restaurants.
As such, the difficulty of the competition diminishes.
Then it’s much easier to reach for the first, second, or third spot on a SERP. When you get a local
SERP analysis, you can see where your business fits in among your local competitors.
Where Can I Find a Free SERP Checker?
Now you know how useful these checkers can be for small business owners and professional marketers
alike. Begin by trying out a free SERP checker. They all come with limitations, but you can remove
those limitations by paying a small monthly fee.
Are you interested in learning more? If so, check prices for
SERP checker services in your area, today.