Meet Zutrix's
Google SERP, Rank Checker

How Does SERP Work?

SERP stands for “search engine results page.” When a web user types a query into a web browser, such as Google, Bing, or Yahoo, that browser returns the results. Hence the name, search engine results page(s).

In general, the higher you rank on these pages, the more likely a user is to click the link to your website. Brian Dean, the search engine guru, and owner of the Backlink0 website analyzed the results of over 5 million Google searches. These are his finding:

The CTR stands for click-through rate, in other words, the percentage of people who saw the website link on the SERP and chose to click it. The rest of the results from the first page attracted about 3% of the visitors. CTRs significantly dropped on page 2 with only about a 0.78% CTR.

So, what does all this mean for you? If you want to get more web traffic, you want to rank on page one. If you want significantly more traffic, you want your site to land in first, second, or third place on SERPs.

What Is a SERP Checker?

A SERP checker also called a rank checker, is a digital tool that gives small business owners and marketing professionals a detailed analysis of search engine rankings. Those rankings include page ranks for any specific keyword and in any country.

You can use this feedback to determine how your latest strategies are working. For instance, you can perform A/B testing on small tweaks to a specific page to see whether it makes a noticeable difference in how many visitors click your “Buy Now” button.

But that’s the tip of the iceberg. These checkers offer much more than that to expert marketers. The goal is to drive traffic to your site using the least amount of effort.

Understanding How Keyword Difficulty Affect SERPs

When a user types in a query, the search engine evaluates the query by the user’s word choices. For instance, a search for “boots” would return different results than each of the following:

As the specificity increases, the competition decreases. Fewer sites fit the description for “Italian brown leather designer boots” than just plain “boots.” Because there’s more competition for “boots,” the difficulty to reach first, second, or third place is harder.

This is referred to as keyword difficulty. So, the difficulty for “boots” is much higher than the difficulty for “Italian brown leather designer boots.” You can use this difficulty to target a smaller niche group and improve your conversion rates.

And, you guessed it, SERP checkers are one of the most prominent keyword research tools which can help you determine which keywords to use by giving feedback on the level of difficulty. Unless you have vast sums of time or money, choose the keywords with lower difficulty and less competition.

Local SERP Analysis

Throughout the history of the internet, brilliant engineers have used its resources to build newer and better ways to interact.

First, we gained the ability to send electronic mail. Then we developed new interfaces through which we could share graphics then images. Soon we could share files, videos, and share our thoughts through the multitude of social media channels available to us today.

Much of that development has helped digital marketers develop new strategies to connect with customers who most need their services. The use of geolocation is becoming a key component to small businesses with a brick-and-mortar store. Marketers can now use geolocation to narrow the focus of their target audience.

Google uses the term “local” to describe this targeting of customers by their location. When users add “local” or “near me” to the end of their query, they’re telling the search engine that they want to narrow their search to locations within a certain radius of their present location.

For instance, if you were sitting at home, craving Chinese cuisine, you might punch in “Chinese restaurants near me.” The SERPs would return a list of nearby Chinese restaurants. The same search could be performed for anything you’re looking for:

This narrowing of the scope also narrows the competition. Restaurants that would have been competing against restaurants across the country are now only competing with a handful of local restaurants. As such, the difficulty of the competition diminishes.

Then it’s much easier to reach for the first, second, or third spot on a SERP. When you get a local SERP analysis, you can see where your business fits in among your local competitors.

Where Can I Find a Free SERP Checker?

Now you know how useful these checkers can be for small business owners and professional marketers alike. Begin by trying out a free SERP checker. They all come with limitations, but you can remove those limitations by paying a small monthly fee.

Are you interested in learning more? If so, check prices for SERP checker services in your area, today.