A follow link passes ranking value to your site. A nofollow link tells Google not to count it as a vote. Nofollow links still send visitors, so they are far from useless.

Note which of your pages earn links and why. That tells you what kind of content people want to cite, so you can plan more of it. Zutrix refreshes your backlink data daily, so new links often show up the same day they go live.

Links disappear all the time. A site redesigns and drops a page. An editor trims an old article. A domain expires. Each lost link removes one of your votes, and if you never look, you only notice when your traffic sags weeks later.

Catch a lost link early and you can often win it back. Find out why it vanished. If the linking page moved, a short, polite email asking the owner to update the link works more often than you might think. If your own page changed address, fix it with a redirect, which forwards visitors from the old address to the new one. This is also a good moment to check your positions, since a rank tracker shows whether the lost link cost you spots on keywords you care about.

Once a week, open your dashboard and sort your links by spam score and link type to see what changed. Then compare link changes against ranking changes to spot cause and effect.

Two habits make the routine stronger. First, keep your own site healthy. A link pointing at a broken page is a wasted vote, and a regular site audit catches those pages before links go stale. Second, write down what you find. If you answer to clients or a team, our roundup of SEO reporting tools shows how to turn raw link data into reports people actually read.