Track Your Brand's
AI Search Visibility
See how often your brand shows up in AI answers. Zutrix checks 8 AI models every day, including Claude, GPT-5, and Gemini, then scores your visibility and tracks how each model talks about you.
Tracked AI Models
Over 15K+ SEO agencies, companies and individual marketers growing with Zutrix
What You Get with AI Visibility Tracking
Watch your brand across every major AI model, spot problems early, and know what to fix next.
Multi-Model AI Tracking
Watch your brand across 8 leading AI models, including Claude Sonnet 4.6, GPT-5, Gemini 3.1 Pro, and Llama 4 Maverick.
Brand Visibility Scoring
Get a simple 0-100 score based on how often, how prominently, and in what context AI models mention your brand.
Sentiment Analysis
See whether AI models describe your brand in a positive, neutral, or negative way, and how that shifts over time.
Commercial Keyword Monitoring
Track how often your brand comes up when people ask AI about the buying keywords and industry topics you care about.
Historical Trend Analysis
Look back at your AI visibility over weeks and months, so you can tell whether your work is paying off.
Competitive Intelligence
Compare your AI visibility with competitors and find the queries where they get mentioned and you don't.
Real-time Monitoring
Get an alert the moment your brand visibility changes on any AI model.
Brand Protection
Catch negative mentions early, before they start to shape how AI models describe your brand.
AI Optimization Insights
Get clear recommendations on the content and technical fixes that help AI models find and cite your brand.
See Where Your Brand Stands in AI Search
Join thousands of brands already monitoring their AI presence. Start tracking your brand mentions across 8 AI models today.
Start Tracking Your Brand in 4 Simple Steps
Set up AI visibility tracking in minutes. No technical skills needed.
Add Your Brand
Tell us your brand name and domain so we know what to look for in AI answers.
- Enter your brand name
- Add your website domain
- Configure tracking preferences
Define Keywords
Add the commercial keywords and industry terms where you want AI models to mention your brand.
- Add commercial keywords
- Set industry-specific terms
- Configure competitor tracking
AI Models Scan
We query 8 AI models every day and record each brand mention along with its sentiment.
- Daily AI model queries
- Sentiment analysis
- Context evaluation
Track & Optimize
Watch your visibility scores, follow the trends, and act on the recommendations we surface.
- Real-time visibility scores
- Historical trend analysis
- Optimization insights
Start Tracking Your AI Visibility
Join hundreds of brands already monitoring their AI visibility. Set up your tracking in under 5 minutes.
Track Your Brand Across 8 Leading AI Models
These are the models behind the AI assistants millions of people ask every day.
Claude Sonnet 4.6
Anthropic
Advanced reasoning & analysis
- Advanced reasoning
- Long context
- Code analysis
GPT-5
OpenAI
Fast & efficient responses
- Fast responses
- Multimodal
- Cost effective
Gemini 3.1 Pro
Latest frontier model
- Multimodal AI
- Real-time
- Google integration
Gemini 3 Flash
Fast & efficient
- High speed
- Agentic workflows
- Cost effective
DeepSeek V3.2
DeepSeek
Code & reasoning focused
- Code focused
- Deep reasoning
- Technical analysis
Gemini 2.5 Flash
Proven multimodal AI
- Multimodal
- Proven stability
- Cost effective
Llama 4 Maverick
Meta
Open-source excellence
- Open source
- MoE architecture
- Community driven
Mistral Large 3
Mistral AI
European AI innovation
- European AI
- Privacy focused
- Apache 2.0 license
Comprehensive AI Coverage
We check every major AI model each day using your commercial keywords. Each brand mention gets logged with its context and sentiment, so you always know how AI models describe your brand and where you're missing from the answers.
Daily Queries
Each AI model is queried daily with your keywords
Real-time Analysis
Instant sentiment and context analysis
Accurate Results
99.5% accuracy in brand mention detection
Beyond Basic Tracking: AI Optimization & Insights
Tracking is step one. Zutrix also shows you what to change so your brand has a better shot at showing up in AI answers.
Advanced Analytics
Dig into your AI visibility trends, sentiment history, and how you compare with competitors.
- Historical data tracking
- Sentiment scoring
- Competitive benchmarking
Brand Protection
Get alerted to negative mentions fast, so you can act before they shape how AI models describe you.
- Real-time alerts
- Sentiment monitoring
- Crisis detection
Optimization Insights
Get specific content and technical suggestions you can act on, not vague advice.
- Content suggestions
- Technical recommendations
- Strategy guidance
AI Optimization Strategies
These are the basics of generative engine optimization: practical ways to help AI models find, understand, and mention your brand.
LLMs.txt Implementation
LLMs.txt is a plain text file on your site that tells AI models what your brand does. It's a simple way to hand them accurate facts.
Structured Data Markup
Schema markup is code that labels your business details so machines can read them. AI models use it to get your facts right.
Content Optimization
Write content that answers real questions clearly. That's the material AI models draw on when they build their answers.
Keyword Strategy
People ask AI full questions, not two-word searches. Target the question phrases your buyers actually use.
Start Improving Your AI Search Visibility
Track your brand across 8 AI models, see where you're missing from the answers, and get clear steps to fix it. Everything lives in one dashboard.
Plans — tailored to your SEO goals
Get started with a plan that scales as you grow. Hassle-free setup and a 7-day money-back guarantee.
Crawling Frequency
This affects how often we check your:
- Keyword Rankings in Rank Tracker
- AI Search Visibility across all models
- Content Performance in Content Tracker
- Competitor Analysis updates
Daily: Updates every 24 hours
Weekly: Updates every Sunday midnight UTC
Over 15K+ SEO agencies, companies and individual marketers growing with Zutrix
Compare Plans
Compare plans side by side to find the best fit for your SEO needs
| Features |
|---|
Team Members |
Rank Tracker (Weekly Checks) |
Keyword Planner |
Content Editor Credits |
Backlink Analysis |
Site Audit Pages |
Site Explorer |
AI Search Visibility |
Content Tracker |
GMB Local Pack Tracking |
On-Demand Custom Reports |
Embeddable Widgets |
Enterprise Whitelabel |
Need something more tailored?
Let's create a custom plan that perfectly matches your business needs and scale.
Everything You Need to KnowAbout AI Visibility Tracking
Common questions about tracking your brand visibility in ChatGPT, Claude, Gemini, and other AI models.
AI search visibility tracking measures how often your brand comes up when people ask AI tools a question. Zutrix sends your keywords to models like Claude Sonnet 4.6, GPT-5, and Gemini, then records every brand mention along with its context. You get a visibility score, sentiment data, and a clear picture of where your brand stands in AI answers.
We track 8 leading AI models: Claude Sonnet 4.6, GPT-5, Gemini 3.1 Pro, Gemini 3 Flash, Gemini 2.5 Flash, DeepSeek V3.2, Llama 4 Maverick, and Mistral Large 3. These are the models behind the AI assistants millions of people use every day.
Daily. We query each AI model every day with your commercial keywords, and your dashboard updates as the results come in. You'll also get a notification when your visibility score makes a big move.
A visibility score is a 0-100 number that shows how often and how prominently your brand appears in AI answers. It's based on mention frequency, where the mention sits in the response, the context around it, and the sentiment. A higher score means AI models bring your brand up more often.
Yes. Add competitor brands and we'll track their AI visibility right next to yours. That makes it easy to see who gets mentioned more and where you have room to catch up. Competitor tracking is included in all paid plans.
Start with commercial keywords: the phrases people use when they're close to buying. Add your branded terms, competitor names, and the industry topics where you want AI models to name your brand. We recommend starting with 10-20 high-value commercial keywords.
Publish clear, useful content that answers real questions, because that's what AI models draw on when they build answers. Get mentioned on sites AI models trust, and keep your brand facts consistent across the web. Zutrix flags the keywords where you're missing so you know where to focus first.
Yes, we offer white-label AI visibility tracking for agencies and enterprise clients. It includes custom branding, API access, and dedicated support. Contact our sales team to talk through options and pricing.
Yes. Our REST API gives you programmatic access to all your AI visibility data, including visibility scores, mention data, sentiment analysis, and historical trends. API access is available on Professional and Enterprise plans.
Our brand mention detection is 99.5% accurate. We use natural language processing, which is software that reads text much like a person would, to catch mentions even when an AI phrases your brand name differently. Manual verification is available for critical mentions.
Generative engine optimization, or GEO, is the work of getting your brand into AI-generated answers. It's like SEO, but instead of ranking in a list of links, the goal is to be the brand ChatGPT or Gemini names when someone asks for a recommendation. Tracking your AI search visibility is the first step, because you can't improve what you don't measure.
Traditional SEO gets your pages to rank in search results. AI SEO, sometimes called LLM SEO, gets your brand named inside AI answers, where there are no blue links to click. The tactics overlap, but AI models lean more on clear facts, consistent brand information, and trusted sources than on backlinks alone.
Usually because AI models haven't seen enough clear, consistent information about your brand. They pull from training data and trusted sources, so a thin or messy web presence means few or no mentions. Start by tracking where you're missing, then build content that answers the questions your buyers ask AI.
Still Have Questions?
Our team can walk you through how AI visibility tracking works and whether it's a fit for your brand.
FIELD GUIDE
What Is AI Search Visibility and Why Does It Matter?
More and more people skip the search bar and ask an AI assistant instead. They type a full question into ChatGPT or Gemini and get one direct answer. That answer often names a few brands. AI search visibility is how often, and how favorably, your brand shows up in those answers.
This changes the job of marketing. In a normal search, you compete for a spot in a list of links. In an AI answer, there is no list. The model picks a handful of brands and writes them into a sentence. If your brand is not one of them, that buyer may never learn you exist.
The good news: you can measure this, and you can improve it. This guide covers why AI answers matter, how to track your brand mentions across AI models, and the practical steps that help those models name your brand more often.
Why do brands need to show up in ChatGPT and Gemini answers?
Think about how people use these tools. They rarely search "crm software." They ask, "What's the best CRM for a small sales team?" The AI replies with two or three names and a short reason for each. There is no page two, and often no link to click. Being named in that answer is the new version of ranking first. Being left out is the new version of not ranking at all.
Traditional search is not going away, though. Most brands still earn real traffic from Google, so it makes sense to keep watching your keyword rankings while you build your AI presence. The two channels feed each other. Clear, trusted pages help you rank, and they also give AI models something to cite.
What is generative engine optimization (GEO)?
Generative engine optimization, or GEO, is the work of getting your brand into AI-generated answers. Some people call it LLM SEO, after the large language models (LLMs) that power tools like ChatGPT. The goal is the same either way: when someone asks an AI for a recommendation in your category, your brand should be part of the answer.
GEO borrows a lot from classic SEO, but the priorities shift. AI models care less about backlink counts and more about clear facts, consistent brand information across the web, and mentions on sources they trust.
How do you measure your AI search visibility?
You can't improve what you don't measure, so start with a baseline. The manual way is to ask each AI model the questions your buyers ask and note when your brand comes up. That works as a quick spot check. But answers vary between models and change over time, so one afternoon of testing tells you little.
A tracking tool does the same job at scale. Zutrix, for example, queries 8 AI models every day, including GPT-5, Claude Sonnet 4.6, and Gemini 3.1 Pro. It turns the results into a 0-100 visibility score based on how often your brand appears, where it sits in the answer, and the sentiment around it. You can track competitors the same way and see the exact questions where they get named and you don't. If you want to see how the options stack up first, our comparison of the best AI visibility tools walks through what each one does well.
How can you improve your AI visibility score?
Start with content. AI models build answers from clear, useful pages, so publish content that answers the real questions your buyers ask. Write in plain language and put the answer near the top. People ask AI full questions, not two-word searches, so target question phrases. Our content editor helps you structure pages around those questions as you write.
Then handle the technical basics. Add an llms.txt file, a plain text file on your site that tells AI models what your brand does. Add schema markup, which is code that labels your business details so machines can read them. And keep your brand name, description, and key facts consistent everywhere they appear online. Mixed-up facts confuse models, and confused models leave you out.
What are the most common mistakes?
The first mistake is checking once and moving on. AI answers shift as models update and as new content gets published.
The second is tracking only your brand name. Branded questions matter, but commercial questions, the "best X for Y" kind, are where new buyers meet you. A list of 10-20 of those is a strong starting point.
Ignoring sentiment is a close third. A mention that describes your brand poorly can hurt more than no mention at all, so watch how models talk about you, not just how often.
Finally, don't grab the first tracking tool you hear of. This category is young, and tools differ a lot in model coverage and pricing. Compare a few before you commit. Our review of Peec AI alternatives is a good place to see how the field breaks down.
PRO TIP
Track trends over weeks, not single snapshots, so you know whether your work is paying off.
AI search is still early, and that works in your favor. The brands that measure their visibility now, and fix the gaps, are the names these models learn to recommend. Start tracking, find where you're missing, and improve one answer at a time.
Get Your Brand IntoAI Search Results
Join hundreds of brands already monitoring their AI visibility. Track your brand mentions across 8 AI models and get clear steps to show up in more AI answers.
Why Choose Zutrix for AI Visibility?
Comprehensive Coverage
Track across 8 leading AI models with 99.5% accuracy
Actionable Insights
Get plain-language recommendations you can act on right away
Expert Support
Dedicated support team to help you succeed
Start Tracking Today
Set up your AI visibility tracking in under 5 minutes