Key takeaways
- SE Ranking pricing has two public plans: Core at $129 a month for 10 projects and 2,000 keywords, and Growth at $279 for 30 projects and 5,000 keywords. Enterprise is custom.
- Annual billing saves 20 percent. White label, client seats, and unlimited reports come from the Agency Pack at $69 a month, annual billing only.
- AI Search tracking is an add-on from $89 a month. API access is $45 a month on annual billing.
- A ten client agency on Core with the Agency Pack pays about $172 a month on annual billing. Add AI Search and it passes $240.
- SE Ranking is worth it for agencies that use the full suite. For tracking and reporting alone, a dedicated tracker costs less.
SE Ranking pricing is easy to read on the surface and easy to underestimate. The plan price covers the suite. The things agencies actually sell, branded reports and client logins, sit in an add-on. AI tracking is another add-on. This guide lists every plan and extra as of September 16, 2026, then works out what a real agency pays.
We build Zutrix, which competes with SE Ranking on rank tracking and agency reporting. We keep our pricing to one marked section. For a direct comparison of the two suites, see SE Ranking vs Semrush.
SE Ranking pricing at a glance
| Plan | Monthly | Annual, per month | Projects | Keywords tracked daily | Manager seats | API credits |
|---|---|---|---|---|---|---|
| Core | $129 | $103.20 | 10 | 2,000 | 1 | 25,000 a month |
| Growth | $279 | $223.20 | 30 | 5,000 | 3 | 100,000 a month |
| Enterprise | Custom | Custom | Custom | Custom | Flexible | Custom |
Both public plans include the full toolset: rank tracker, keyword research, competitor research, backlink checker and monitor, site audit, on-page checker, and the content editor with AI credits. The difference between Core and Growth is limits and seats. Enterprise adds custom limits, full API, and integrations.
$129
Core plan per month
20%
Saving on annual billing
$69
Agency Pack per month, annual billing
What each plan includes
Core, $129 a month
Ten projects, 2,000 keywords checked daily, one manager seat, and 25,000 API credits a month. Ten projects means ten client sites. That is the practical cap for a small agency, and the reason many move to Growth before they need 5,000 keywords.
Growth, $279 a month
Thirty projects, 5,000 keywords checked daily, three manager seats, and 100,000 API credits. This is the working plan for an agency with 10 to 30 clients. The extra seats matter as much as the extra keywords.
Enterprise, custom
Custom project and keyword limits, flexible seats, full API, and advanced integrations, with pricing through sales. Aimed at large agencies and in-house teams tracking tens of thousands of keywords. Ask for the per-keyword rate in writing before you sign, since that is the number that decides value at this size.
Add-ons: Agency Pack, AI Search, API, and Planable
| Add-on | Price | What you get |
|---|---|---|
| Agency Pack | $69 a month, annual billing only | 30 client seats, white label platform and reports, unlimited scheduled reports |
| AI Search | $89 a month, $71.20 on annual | 200 to 1,000 daily prompts by tier, AI visibility tracking |
| API | $45 a month, annual billing only | 3 million to 60 million credits a month by tier |
| Planable social media | From $33 a month, 20% off bundled | Social scheduling and approval |
The Agency Pack is the one most buyers miss. Without it there is no white label and no client login. With it, you get 30 client seats and unlimited scheduled reports. It requires annual billing, so the real commitment is a year of Core plus a year of the pack. Our white label SEO reports guide explains what the reports look like.
What an agency really pays
Take a ten client agency that tracks 150 keywords per client, needs white label reports, and wants AI tracking for three clients. On annual billing, Core is $103.20, the Agency Pack is $69, and AI Search is $71.20. That is $243.40 a month, or about $2,920 a year, before the API.
| Setup | Plan | Add-ons | Monthly total |
|---|---|---|---|
| Freelancer, 3 clients, no white label | Core $103.20 | None | $103.20 |
| Small agency, 10 clients, white label | Core $103.20 | Agency Pack $69 | $172.20 |
| Same, plus AI tracking | Core $103.20 | Agency Pack $69, AI Search $71.20 | $243.40 |
| Growing agency, 25 clients, 3 seats | Growth $223.20 | Agency Pack $69 | $292.20 |
Compared with Semrush, these totals are still lower for the same keyword counts. Compared with a dedicated rank tracker, they are higher, because you are paying for research tools every client project may not use. Our seo tools for agencies roundup compares the stacks.
SE Ranking free trial
The SE Ranking free trial runs 14 days on Core and Growth with no card required. That is longer than Semrush's 7 days and more than Ahrefs, which has no trial at all. The trial includes the full toolset, so you can run a real client project through it. Add-ons are not part of the trial, which means you cannot test white label reports before you commit to annual billing for the Agency Pack.
Is SE Ranking worth it?
For an agency that uses keyword research, audits, backlinks, and the content editor across many clients, yes. It is the best value full suite for that job. For an agency that reports rankings and audits and does research elsewhere, the suite is more than you need. For a solo consultant with two clients, Core is fine but the Agency Pack is a big jump for white label.
- You have 5 to 30 client projects.
- You use at least three of the tools every week.
- You can commit to annual billing for white label.
- One or three manager seats is enough for your team.
- Your keyword data needs are covered by SE Ranking's database in your market.
How to pay less for SE Ranking
- 1
Choose annual billing
It saves 20 percent and is required for the Agency Pack and API anyway.
- 2
Start on Core
Ten projects covers most small agencies. Move to Growth when projects, not keywords, run out.
- 3
Skip AI Search until a client asks
It is $71.20 a month on annual billing. Add it when you can bill it.
- 4
Use the trial on a real client
Fourteen days is enough to see whether the keyword database fits your market.
- 5
Compare with a tracker for reporting-only clients
If half your clients only get a ranking report, a cheaper tracker for those saves money.
- +Add the Agency Pack to any price comparison if you need white label.
- +Check keyword volumes for your niche during the trial.
- +Count projects, not just keywords, when picking a tier.
- xExpect white label on monthly billing.
- xAssume the trial includes add-ons.
- xBuy Growth for seats alone if you can share reports instead.
FAQ
Common questions
Written by the Zutrix team
Last reviewed September 16, 2026
Zutrix has built rank tracking and SEO software for more than eight years. Our guides come from the same team that runs the product, and every how-to is checked against what we see in real ranking data across the keywords our customers track. We write them for people who are new to SEO and for agencies who want a clear answer fast.
Search volume and difficulty figures come from live Google results and third-party keyword data.
Sources and further reading