Key takeaways
- AgencyAnalytics costs $20 per client per month on annual billing, plus $41.67 a month per 500 tracked keywords. Ten clients with rank tracking runs past $600 a month. That is why agencies search for Agency Analytics alternatives.
- Zutrix Agency is $89 a month with weekly checks or $149 with daily checks for 2,500 keywords, unlimited projects, white label reports, and 10 seats. No per-client fee.
- AgencyAnalytics wins if you need 85 plus marketing integrations in one dashboard. Most SEO agencies use four.
- Looker Studio is free and connects to almost everything, but you build every report yourself.
AgencyAnalytics is SEO reporting software that pulls SEO, ads, social, and email data into one client-facing dashboard. It is well built. It is also priced per client, and rank tracking is a paid add-on. Agencies search for Agency Analytics alternatives when the client count grows and the bill grows faster. This guide compares seven of them with prices checked on September 16, 2026.
Zutrix is our product and it is on the list. It is not a 85 integration dashboard. It is an SEO platform with white label reporting built in. We say clearly which agencies it fits and which should stay on AgencyAnalytics. For the reporting basics, see our SEO report template guide.
What AgencyAnalytics costs and why agencies look elsewhere
AgencyAnalytics has one core plan at $20 per client per month on annual billing. That includes unlimited dashboards, users, and white label. Rank tracking is an add-on at $41.67 a month for every 500 keywords. AI tracking is another add-on. A ten client agency tracking 1,500 keywords pays about $325 a month. At 25 clients you are pushed to a custom enterprise plan.
The per-client model is fair if every client pays you well. It punishes agencies with many small accounts, freelancers with a few side clients, and anyone who wants to add a prospect's site for a pitch. The alternatives below either price by keyword or by plan, so adding a client costs nothing.
$20
Per client per month on annual billing
$41.67
Per month for each 500 tracked keywords
14 days
Free trial, no card required
How we compared the Agency Analytics competitors
- Cost for a ten client agency tracking 1,500 keywords, on monthly billing where possible.
- White label: custom logo, colors, and domain on client reports.
- Rank tracking: included or add-on, and update frequency.
- Integrations: Google Analytics, Search Console, Ads, and social.
- Automation: scheduled emails and shared live links.
Agency Analytics alternatives at a glance
| Tool | Best for | Ten client cost | Rank tracking | White label |
|---|---|---|---|---|
| Zutrix Agency | SEO agencies | $89 weekly or $149 daily per month | 2,500 keywords included | Included |
| AgencyAnalytics | Multi-channel dashboards | About $325 per month | Add-on per 500 keywords | Included |
| SE Ranking | SEO suite with reports | $129 plus $69 Agency Pack | 2,000 keywords included | Agency Pack |
| DashThis | Dashboards only | From $49 per month for 3 dashboards | Via integrations | Included |
| Whatagraph | Enterprise marketing reports | Custom, from about $249 | Via integrations | Included |
| Swydo | PPC and SEO reports | From $49 per month | Via integrations | Included |
| Looker Studio | Free custom reports | $0 | Via connectors | Yes, manual |
The best Agency Analytics alternatives, reviewed
1. Zutrix Agency
Zutrix Agency
SEO platform with white label reports and no per-client fee
- Price
- $89 a month weekly checks, $149 daily, 20% off yearly
- Included
- 2,500 tracked keywords, unlimited projects, 10 seats, white label
- Reports
- On-demand custom reports, scheduled PDFs, live share links, embeddable widgets
- Data
- Rankings, backlinks, site audit, keyword research, AI visibility, Search Console
- Trial
- 7 days for $7, 7 day money-back
Zutrix flips the model. You pay one price and add as many client projects as you like. The Agency plan includes white label reports with your logo and domain, live report links a client can open any day, and 2,500 tracked keywords with a screenshot of every SERP. Every project also gets a site audit, backlink monitoring, and AI search visibility, so the report has more in it than rankings. See the Rank Tracker for the tracking side.
Where AgencyAnalytics wins: paid ads, social, email, and call tracking data in the same dashboard. If your reports are half PPC and half SEO, you need a connector tool. If they are SEO, Zutrix costs a third as much at ten clients and the gap widens from there. Our rank tracking for agencies guide shows the setup.
Zutrix Agency: pros and cons
Pros
- No per-client pricing
- White label and 2,500 keywords included
- Screenshots for every ranking
- AI visibility in the same report
Cons
- No PPC, social, or email connectors
- Fewer dashboard layout options
- Daily checks cost more than weekly
2. SE Ranking with the Agency Pack
SE Ranking
Full SEO suite, white label as an add-on
- Price
- $129 a month on Core plus $69 a month Agency Pack on annual billing
- Included
- 2,000 daily keywords, 10 projects, 30 client seats with the pack
- Reports
- White label, scheduled, client portal
SE Ranking is the other SEO-first option. Core gives you 2,000 keywords and 10 projects. The Agency Pack adds white label and client logins. The catch is the project cap: 10 on Core, so a growing agency moves to Growth at $279. Read SE Ranking pricing before committing.
SE Ranking: pros and cons
Pros
- Complete SEO toolset
- Client portal with the Agency Pack
- 2,000 daily keywords
Cons
- Project caps push you up a tier
- White label costs extra and needs annual billing
- One manager seat on Core
3. DashThis
DashThis is a dashboard builder with 34 plus integrations and white label on every plan. Pricing is per dashboard, from $49 a month for three, so it scales like AgencyAnalytics but starts lower. It has no rank tracker of its own. You connect one, then build the view. Good for agencies that already own the data tools and only want the presentation layer.
4. Whatagraph
Whatagraph is aimed at larger marketing agencies with many channels and many clients. Pricing is custom and starts around $249 a month. It has strong cross-channel reports and data warehousing. It is more than an SEO agency needs, and priced like it.
5. Swydo
Swydo starts at $49 a month and is popular with PPC agencies for its Google Ads and Meta reports. SEO data comes through integrations. It is a fair AgencyAnalytics alternative if paid media is your main service and SEO is a side line.
6. Looker Studio (free)
Looker Studio is Google's free report builder. It connects to Search Console, Analytics, and Ads natively, and to rank trackers through connectors. You can white label it by design. The cost is your time. Building a good client template takes a day, and every new data source needs a connector, some of them paid. Our SEO dashboard guide walks through a Looker Studio setup.
7. Semrush My Reports
Semrush includes a report builder with white label on its Agency Growth Kit add-on. If your team already pays $139 a month for Semrush, it is the cheapest way to get branded PDFs. It is not worth buying Semrush for. See Semrush alternatives for cheaper suites.
Which AgencyAnalytics alternative should you pick?
| Your agency | Pick | Why |
|---|---|---|
| SEO focused, 5 to 50 clients | Zutrix Agency | One price, white label, 2,500 keywords |
| SEO focused, wants a client portal | SE Ranking + Agency Pack | Logins for clients |
| Half SEO, half paid ads | AgencyAnalytics or Swydo | Connectors for both |
| Owns the data tools, needs a layer | DashThis or Looker Studio | Presentation only |
| Enterprise, many channels | Whatagraph | Built for scale |
- +Price out your real client count and keyword count before comparing plans.
- +Check whether rank tracking is included or metered.
- +Ask clients which three numbers they actually read. Build the report around those.
- xPay per client for prospects and pitch sites.
- xReport 40 metrics because the tool can. Our SEO KPIs guide picks the ones that matter.
- xAssume more integrations means better reports.
FAQ
Common questions
Written by the Zutrix team
Last reviewed September 16, 2026
Zutrix has built rank tracking and SEO software for more than eight years. Our guides come from the same team that runs the product, and every how-to is checked against what we see in real ranking data across the keywords our customers track. We write them for people who are new to SEO and for agencies who want a clear answer fast.
Search volume and difficulty figures come from live Google results and third-party keyword data.
Sources and further reading