Key takeaways
- Moz Pro Standard is $99 a month for 300 tracked keywords. That is the main reason people search for Moz alternatives.
- Zutrix tracks 1,000 keywords daily for $89 and includes AI search tracking. SE Ranking tracks 2,000 for $129.
- Domain Authority is a Moz metric. Ahrefs Domain Rating, Majestic Trust Flow, and Semrush Authority Score are the equivalents elsewhere.
- MozBar is free and still useful. You can keep it after cancelling Moz Pro.
- Beginners who liked Moz for its simplicity should look at Mangools or Zutrix before a big suite.
Moz taught a generation of marketers SEO. Its software has not kept pace with its guides. People search for Moz alternatives because tracking limits are low, the backlink index is smaller than rivals, and the price has crept up. This guide compares eight Moz Pro alternatives with prices checked on September 16, 2026.
We build Zutrix, and it appears below. We list our limits next to every other tool and point out where Moz still has an edge. If you want the cost side first, read the Moz pricing guide.
Why people look for Moz alternatives
Moz Pro plans run from $49 to $299 a month. The Standard plan at $99 tracks 300 keywords. The Medium plan at $179 tracks 1,500. For the same money, most Moz competitors track three to ten times as many. The backlink index, Link Explorer, is also smaller than Ahrefs, Semrush, or Majestic.
What Moz does well is teaching. The interface explains every metric. The Beginner's Guide to SEO is still one of the best free resources online. If you are new, that matters. If you have done SEO for a year, the training wheels start to cost you.
$99
Moz Pro Standard per month
300
Keywords tracked on Standard
20%
Discount for annual billing
What replaces Domain Authority?
Domain Authority is the one thing people worry about losing. It is a Moz score from 1 to 100 that predicts how well a site can rank. Google does not use it. Every major tool has its own version, and they correlate closely.
| Metric | Tool | What it measures |
|---|---|---|
| Domain Authority (DA) | Moz | Predicted ranking strength from links |
| Domain Rating (DR) | Ahrefs | Strength of the backlink profile |
| Authority Score | Semrush | Links, traffic, and spam signals |
| Trust Flow / Citation Flow | Majestic | Link quality and link quantity |
| Domain Trust | SE Ranking | Backlink quality and quantity |
Moz alternatives at a glance
| Tool | Best for | Starts at | Tracked keywords | Authority metric |
|---|---|---|---|---|
| Zutrix | Daily tracking and AI visibility | $19 weekly checks, $29 daily | 250 to 10,000 | Backlink monitor |
| SE Ranking | Agency all-in-one | $129 per month | 2,000 | Domain Trust |
| Ahrefs | Backlinks and keyword data | $129 per month | 750 | Domain Rating |
| Semrush | Biggest suite | $139 per month | 500 | Authority Score |
| Mangools | Simple keyword research | $29 per month | 200 | Licensed |
| Majestic | Backlinks only | $49.99 per month | None | Trust Flow |
| Ubersuggest | Cheapest suite | $29 per month | 125 | Domain Authority (licensed) |
| Google Search Console | Your own site, free | $0 | All queries | None |
The best Moz alternatives, reviewed
1. Zutrix
Zutrix
Rank tracking, keywords, backlinks, audits, AI search
- Price from
- $19 a month weekly checks, $29 daily
- Keywords
- 250 on Starter, 1,000 on Pro for $89 daily
- Users
- 2 to 20 seats included
- Free option
- 7 day trial for $7, 7 day money-back
For the price of Moz Standard, Zutrix Pro tracks 1,000 keywords daily instead of 300. The Rank Tracker covers any city, both devices, and keeps a screenshot of every SERP. You also get keyword research, backlink monitoring, a 200 point site audit, and AI search visibility across 8 models. The interface is plain, which people who liked Moz tend to appreciate.
Where Moz wins: the learning content, and Domain Authority as a familiar number for clients. If your clients ask for DA by name, keep the free MozBar and use Zutrix for the tracking.
Zutrix: pros and cons
Pros
- Three times the tracked keywords for the same price
- Daily checks with screenshots
- AI visibility included
- Seats included
Cons
- No Domain Authority equivalent
- Smaller link index than Moz
- No training academy
2. SE Ranking
SE Ranking
Full suite with high tracking limits
- Price from
- $129 a month, $103.20 on annual
- Keywords
- 2,000 daily on Core
- Free option
- 14 day trial
SE Ranking is what an agency picks when it wants everything Moz Pro does, plus more keywords and better reports. The site audit and content editor are stronger than Moz's. White label reporting is an add-on. It costs more than Moz Standard, so it only makes sense if you were going to buy Moz Medium anyway.
3. Ahrefs
Ahrefs
The backlink standard
- Price from
- $129 a month on Lite, $29 on Starter
- Keywords
- 750 tracked on Lite
- Free option
- Ahrefs Webmaster Tools for your own sites
If you used Moz mostly for Link Explorer, Ahrefs is the upgrade. Its index is far larger, and Domain Rating is the most quoted authority score after DA. The Lite plan costs more than Moz Standard. The Starter plan at $29 is cheaper than any Moz plan and fine for light research. See Ahrefs vs Moz for the full comparison.
Ahrefs: pros and cons
Pros
- Much larger backlink index
- Free Webmaster Tools
- Domain Rating is widely known
Cons
- Lite costs more than Moz Standard
- Lower tracking limits than SE Ranking
- Extra seats cost $40 or more
4. Semrush
Semrush is the biggest suite and the most expensive on this list at $139 a month. It replaces every Moz feature and adds PPC, social, and content tools. Authority Score stands in for DA. Choose it if you are moving up, not sideways. Our Moz vs Semrush guide compares the two directly.
5. Mangools
Mangools is the natural home for people who liked Moz for its simplicity. KWFinder shows search volume and difficulty in a clean list. SERPChecker previews the results page. The Basic plan is $49 a month, or $29.90 on annual billing, and tracks 200 keywords. Backlink data is licensed and shallow. Buy it for keyword research and pair it with a rank tracker.
6. Majestic
Majestic is backlinks only, from $49.99 a month. Trust Flow is a respected authority metric, and the index is one of the largest. No rank tracking and no keyword tool. It is the pick if Link Explorer was your only Moz habit. Read Majestic vs Ahrefs to see how the two indexes differ.
7. Ubersuggest
Ubersuggest is $29 a month or $290 for a lifetime licence. It licenses Domain Authority from Moz, so the number you know stays on screen. Limits are small: 125 tracked keywords on the Individual plan. It suits a hobby site or a first freelance client, not an agency.
8. Google Search Console and MozBar (free)
Search Console shows real positions, clicks, and impressions for your own site at no cost. MozBar is a free Chrome extension that shows DA and PA on any page and stays free after you cancel Moz Pro. Together they cover the two things most Moz users check daily. Add the Zutrix free SERP checker for a live look at one keyword in one city.
Which Moz alternative should you pick?
| If you used Moz for | Switch to | Why |
|---|---|---|
| Rank tracking | Zutrix | 1,000 daily keywords for $89 versus 300 for $99 |
| Link Explorer | Ahrefs or Majestic | Far bigger indexes |
| Keyword Explorer | Mangools or Zutrix | Simpler list, fair volumes |
| Client reports | SE Ranking or Zutrix Agency | White label and shared live reports |
| Domain Authority in reports | Keep MozBar, track elsewhere | MozBar is free |
| Learning SEO | Keep reading Moz, track with Zutrix | Guides are free, software is not |
- +Export your Moz campaigns before the plan ends.
- +Tell clients which authority metric you will report from now on.
- +Test rank accuracy in the trial against a live incognito search.
- xPay for a big suite to replace a $99 plan you used for rank tracking.
- xAssume DA and DR are the same number. They are built differently.
- xDrop MozBar. It is free and still handy.
FAQ
Common questions
Written by the Zutrix team
Last reviewed September 16, 2026
Zutrix has built rank tracking and SEO software for more than eight years. Our guides come from the same team that runs the product, and every how-to is checked against what we see in real ranking data across the keywords our customers track. We write them for people who are new to SEO and for agencies who want a clear answer fast.
Search volume and difficulty figures come from live Google results and third-party keyword data.
Sources and further reading