Key takeaways
- The best AI visibility tools all work the same way: they send a list of prompts to AI models on a schedule and record which brands and sources appear. The differences are price, prompt limits, models, and whether Google rankings sit alongside.
- Zutrix includes AI visibility across 8 models in every plan from $19 a month. Peec AI starts at $95. Profound is enterprise only.
- Semrush, Ahrefs, and SE Ranking sell AI tracking as add-ons from $89 to $199 on top of their plans.
- Fifty prompts across three models covers most brands. Buy by prompt count, not by model count.
Buyers now ask ChatGPT and Gemini the questions they used to type into Google, and Google itself answers many searches with an AI Overview before the first link. AI visibility tools tell you whether your brand shows up in those answers, who shows up instead, and which pages the models cite. This guide compares nine of the best AI visibility tools with prices checked on September 16, 2026.
We build Zutrix, and AI visibility is part of every Zutrix plan, so our entry costs less than the standalone tools. We are a vendor. We list every tool's limits in the same table and say where the specialists are stronger. For the background on how AI answers pick sources, read our AI search optimization guide.
What AI visibility tools measure
An AI visibility tool takes a list of prompts, such as "best rank tracker for agencies", and asks each AI model on a schedule. It records whether your brand is named, in what position, with what sentiment, and which web pages the answer cites. Over weeks that becomes a trend line and a share of voice against competitors.
The category has several names. AI visibility tools, LLM visibility tools, AI search visibility tools, AI overview tracker, brand visibility in AI: vendors use all of them for the same product. What matters in AI visibility tracking is not the label but two things the marketing tends to skip. Prompt count, because each prompt is a slot you fill with a buyer question, and cited sources, because those are the pages you can improve or earn mentions on. Model count matters less. ChatGPT, Google AI Overviews, and Gemini reach most buyers. Our AI Overviews guide covers Google's side.
- Prompts per plan and refresh frequency, daily being the standard.
- Models covered without add-on fees, including Google AI Overviews and AI Mode.
- Cited sources shown for every answer.
- Competitor mentions and share of voice.
- Sentiment, since a mention can be negative.
- Whether Google rankings are tracked in the same tool.
How we picked these tools
We listed every AI visibility product with a public page in September 2026, then dropped the ones with no pricing, no trial, or no way to see cited sources. The remaining nine were scored on prompts per dollar, models included without add-on fees, refresh frequency, and whether Google rankings live in the same tool. Prices and limits were read from each vendor's pricing page on September 16, 2026.
Best AI visibility tools at a glance
| Tool | Best for | Price | Prompts | Models | Google rankings |
|---|---|---|---|---|---|
| Zutrix | AI and Google in one | Included from $19 | Per plan, daily | 8 | Yes |
| Peec AI | Standalone, self-serve | $95 | 50 on Starter | 3 of 6 included | No |
| Profound | Enterprise | Custom | Custom | 9 | No |
| Semrush AI Toolkit | Semrush users | $199 bundle | 50 | Several | Yes |
| SE Ranking AI Search | SE Ranking users | $89 add-on | 200 daily | Several | Yes |
| Ahrefs Brand Radar | Ahrefs users | From $199 | Varies | Several | Yes |
| Surfer AI Tracker | Surfer users | From $82 on annual | 50 daily on Pro | Several | No |
| Otterly.AI | Solo users | About $29 | Small counts | Several | No |
| Manual checks | Free | $0 | As many as you type | Any | No |
The best AI visibility tools, reviewed
1. Zutrix AI Search Visibility
Zutrix
AI visibility in every plan, next to daily Google rank tracking
- Price
- Included from $19 a month, no add-on
- Models
- ChatGPT, Gemini, Perplexity, Claude, and four more, checked daily
- Shows
- Mentions, sentiment, cited sources, competitor brands, commercial prompts
- Also included
- Rank tracking with screenshots, keyword research, backlinks, site audit
- Trial
- 7 days for $7
Zutrix treats AI answers as another result page. You add prompts to the same project as your keywords, and every day the AI Search Visibility tool asks 8 models, records mentions and sentiment, and lists the cited pages. When a cited page is yours, you can open its Google rankings and audit in the same place. There are no per-model fees and no separate subscription.
Where the specialists win: Profound has nine platforms, an API, and SSO for enterprise teams. Peec AI has deeper share of voice charts and unlimited seats. If AI visibility is a standalone reporting product for you, they go further. If it is one more thing to track for a client, Zutrix is the cheapest way to do it well.
Zutrix: pros and cons
Pros
- Included with rank tracking
- 8 models daily
- Cited sources for every answer
- White label on Agency
Cons
- Seats per plan, not unlimited
- No API for AI data yet
- Fewer chart types than Peec AI
2. Peec AI
Peec AI
The best standalone tool with public pricing
- Price
- $95 Starter, $245 Pro, $495 Advanced, 15% off annual
- Prompts
- 50, 150, 350
- Models
- 3 of 6 included, extra models about €30 each
- Seats
- Unlimited
Peec AI is a clean, focused tool for teams that want AI visibility as its own report. Share of voice, sentiment, sources, and competitor tracking are all clear, and unlimited seats suit big marketing teams. The price per prompt is high at the low end and models cost extra. See Peec AI alternatives for the trade-offs.
Peec AI: pros and cons
Pros
- Public pricing
- Unlimited seats
- Detailed share of voice
Cons
- $95 for 50 prompts
- Per-model fees
- No Google tracking
3. Profound
Profound is the enterprise choice, with nine platforms including Grok, DeepSeek, and Claude, ChatGPT Shopping tracking, an API, SSO, and exports. It has no public pricing and a trial of 10 prompts run once on ChatGPT. Large consumer brands with compliance needs pick it. Everyone else should read Profound alternatives first.
4. Semrush AI Toolkit
Semrush bundles 50 tracked prompts into its Starter tier at $199 a month and sells the AI Toolkit on its own. It ties AI mentions to Semrush's keyword and traffic data. Good for existing Semrush customers. Expensive per prompt for anyone else. See Semrush pricing.
5. SE Ranking AI Search
SE Ranking's add-on starts at $89 a month for 200 daily prompts, the best prompt count per dollar among the suite add-ons. It needs an SE Ranking plan from $129. For an SE Ranking agency it is the natural pick.
6. Ahrefs Brand Radar
Brand Radar starts at $199 a month on top of an Ahrefs plan and reports brand mentions across AI answers with Ahrefs' usual polish. Total cost passes $300. Only for teams already on Ahrefs.
7. Surfer AI Tracker
Surfer sells AI prompt tracking inside its content plans, from $82 a month on annual billing for the AI Search Analytics plan, with 50 daily prompts on Pro. It suits content teams already writing in Surfer. It does not track Google rankings.
8. Otterly.AI
Otterly.AI is the budget standalone at about $29 a month for a small prompt set. It covers the main models and shows sources. Limits are tight and reports are basic. Fine for one brand and one person.
9. Manual checks (free)
Ask the models your 20 prompts yourself once a week and log the answers. Free, and it shows you what buyers see. It does not scale and you will miss sources and run-to-run changes. Do it once to build your prompt list, then automate. Our how to rank in ChatGPT guide explains what to do with the answers.
Which AI visibility tool should you pick?
| Your situation | Pick | Why |
|---|---|---|
| Track AI and Google together | Zutrix | Included from $19, 8 models |
| AI only, big marketing team | Peec AI | Unlimited seats, deep reports |
| Enterprise brand | Profound | API, SSO, nine platforms |
| Already on SE Ranking | AI Search add-on | 200 prompts for $89 |
| Already on Semrush or Ahrefs | Their add-on | Same login |
| Solo, tiny budget | Otterly.AI | About $29 |
| Agency reporting to clients | Zutrix Agency | White label, AI and rankings in one report |
- +Write your prompt list before comparing tools. Prompt limits set the price.
- +Check that Google AI Overviews are included.
- +Use cited sources as a content and outreach list.
- xBuy nine models when your buyers use two.
- xRead one day as a trend.
- xTrack AI mentions without tracking the pages the models cite.
FAQ
Common questions
Written by the Zutrix team
Last reviewed September 16, 2026
Zutrix has built rank tracking and SEO software for more than eight years. Our guides come from the same team that runs the product, and every how-to is checked against what we see in real ranking data across the keywords our customers track. We write them for people who are new to SEO and for agencies who want a clear answer fast.
Search volume and difficulty figures come from live Google results and third-party keyword data.
Sources and further reading