Key takeaways
- Profound has a free trial with 10 prompts on ChatGPT only, then a custom enterprise plan. There is no self-serve tier, which is why teams search for Profound alternatives.
- Zutrix tracks brand visibility across 8 AI models daily on every plan, from $19 a month, alongside Google rank tracking.
- Peec AI is the closest self-serve match, from $95 a month for 50 prompts on three models.
- Semrush and SE Ranking sell AI tracking as add-ons to their SEO suites. Ahrefs sells Brand Radar from $199.
- Prompt counts matter more than model counts. Fifty prompts across three models covers most brands. Check the limit before the price.
Profound is one of the best known AI search visibility platforms, and one of the hardest to buy. The free trial tracks 10 prompts once, on ChatGPT alone. After that it is a custom enterprise plan with a demo and a contract. Teams that want to see how their brand shows up in ChatGPT, Gemini, and AI Overviews without that process search for Profound alternatives. This guide compares seven of them, with prices checked on September 16, 2026.
Zutrix is our product and it is on the list. AI visibility is included in every Zutrix plan rather than sold separately, so our entry looks cheap. We say plainly what Profound does that we do not. For how AI answers choose sources, read our AI search optimization guide.
What Profound offers and why teams look elsewhere
Profound tracks how AI assistants mention your brand across nine platforms, including ChatGPT, Perplexity, Google AI Mode, Gemini, Copilot, Grok, DeepSeek, Claude, and AI Overviews. It shows share of voice, sentiment, cited sources, and ChatGPT Shopping placements. It has an API, SSO, and data exports. It is built for enterprise brand teams.
The trade-off is access. Profound pricing is not on the website. The trial is limited to one run of 10 prompts on ChatGPT. Reports from agencies put the entry contract in the high hundreds or low thousands of dollars a month. For a mid-size brand or an agency with several clients, that is a lot to commit to before seeing data.
10
Prompts in the Profound trial, run once, ChatGPT only
Custom
Enterprise pricing, sales call required
9
AI platforms tracked on the enterprise plan
How we compared the Profound competitors
- Public pricing you can buy today.
- Prompts tracked per plan and how often they refresh.
- AI models covered, and whether Google AI Overviews are included.
- Whether the tool shows cited sources, so you know which pages to improve.
- What else is bundled, because AI visibility and Google rankings move together.
Profound alternatives at a glance
| Tool | Best for | Starts at | Prompts | Models |
|---|---|---|---|---|
| Zutrix | AI visibility plus Google rankings | $19 per month, included | Per plan, daily | 8 models |
| Peec AI | Self-serve AI tracking | $95 per month | 50 on Starter | 3 of 6 included |
| Semrush AI Toolkit | Semrush users | $199 per month bundle | 50 on Starter | Several |
| SE Ranking AI Search | SE Ranking users | $89 per month add-on | 200 daily and up | Several |
| Ahrefs Brand Radar | Ahrefs users | From $199 per month | Varies | Several |
| Otterly.AI | Small teams | About $29 per month | Small counts | Several |
| Manual checks | Free | $0 | As many as you type | Any |
The best Profound alternatives, reviewed
1. Zutrix AI Search Visibility
Zutrix
AI visibility on every plan, next to your Google rankings
- Price
- Included from $19 a month, no add-on
- Models
- ChatGPT, Gemini, Perplexity, Claude, and four more, checked daily
- Shows
- Brand mentions, sentiment, cited sources, commercial prompt tracking
- Also included
- Rank tracking, keyword research, backlinks, site audit
- Trial
- 7 days for $7
Zutrix treats AI visibility as part of rank tracking, not a separate product. Every plan tracks your brand across 8 AI models daily and shows which pages the models cite. You see it in the same project as your Google positions, so a drop in one can be checked against the other. See AI Search Visibility for the feature itself.
Where Profound wins: ChatGPT Shopping tracking, an enterprise API, SSO, and nine platforms including Grok and DeepSeek. If you are a large consumer brand with a compliance team, Profound is built for you. If you are an agency or a mid-size site, Zutrix gives you the core data for a fraction of the cost.
Zutrix: pros and cons
Pros
- Included in every plan
- 8 models checked daily
- Cited sources shown
- Google rankings in the same view
Cons
- No ChatGPT Shopping tracking
- No SSO
- Fewer enterprise export options
2. Peec AI
Peec AI
The closest self-serve Profound alternative
- Price
- $95 a month Starter, $245 Pro, $495 Advanced, 15% off annual
- Prompts
- 50 on Starter, 150 on Pro, 350 on Advanced
- Models
- 3 of 6 included, extra models about €30 a month each
Peec AI is a dedicated AI visibility tool with public pricing and a clean interface. Starter gives 50 prompts across three models with unlimited seats. It shows mentions, share of voice, and sources. It does nothing about Google rankings, so you pair it with a tracker. Our Peec AI alternatives guide compares it in more depth.
Peec AI: pros and cons
Pros
- Public pricing, self-serve
- Unlimited seats
- Clear share of voice reports
Cons
- Extra models cost more
- AI only, no rank tracking
- $95 entry price
3. Semrush AI Toolkit
Semrush bundles AI visibility into its Starter tier at $199 a month, with 50 tracked prompts, or sells the AI Toolkit on its own. It tracks several models and connects to Semrush's keyword data. It makes sense for existing Semrush customers. On its own it is expensive for 50 prompts.
4. SE Ranking AI Search
SE Ranking sells AI Search as an add-on from $89 a month, with 200 daily prompts at the lowest tier. That is a better prompt count than Peec AI at a similar price, but you need an SE Ranking subscription first. For a team already on SE Ranking Core, it is a fair deal.
5. Ahrefs Brand Radar
Ahrefs Brand Radar starts at $199 a month and reports brand mentions across AI answers with Ahrefs' usual polish. Like the Semrush option, it is an add-on to a $129 plus subscription. Total cost passes $300 a month. Read Ahrefs pricing for the full stack.
6. Otterly.AI
Otterly.AI is a small self-serve tool, starting around $29 a month for a handful of prompts. It is the cheapest dedicated option. Limits are tight and the interface is simple. Good for a solo founder who wants to check ten prompts a week.
7. Manual checks (free)
You can ask ChatGPT, Gemini, and Perplexity your key prompts yourself and record the answers in a sheet. It is free and it teaches you what the models say. It does not scale past a dozen prompts, answers change between runs, and you will miss cited sources. Do it once to build your prompt list, then automate it. Our guide on how to rank in ChatGPT shows what to do with the results.
Which Profound alternative should you pick?
| Your situation | Pick | Why |
|---|---|---|
| Track AI and Google together | Zutrix | Included from $19, 8 models daily |
| AI only, self-serve, many seats | Peec AI | Public pricing, unlimited users |
| Already on Semrush or Ahrefs | Their add-on | Same login, more cost |
| Already on SE Ranking | AI Search add-on | 200 prompts for $89 |
| Solo founder, tiny budget | Otterly.AI | About $29 a month |
| Enterprise brand, compliance needs | Profound | SSO, API, ChatGPT Shopping |
- +Write your prompt list before you compare tools. Prompt limits decide the price.
- +Check whether Google AI Overviews are included. Many tools count them separately.
- +Look for cited sources. Mentions tell you what happened, sources tell you what to fix.
- xBuy nine models when your buyers use two.
- xJudge a tool on a single day of data. AI answers vary run to run.
- xSign an annual enterprise contract before running a self-serve trial elsewhere.
FAQ
Common questions
Written by the Zutrix team
Last reviewed September 16, 2026
Zutrix has built rank tracking and SEO software for more than eight years. Our guides come from the same team that runs the product, and every how-to is checked against what we see in real ranking data across the keywords our customers track. We write them for people who are new to SEO and for agencies who want a clear answer fast.
Search volume and difficulty figures come from live Google results and third-party keyword data.
Sources and further reading