6 Best Local SEO Tools to Improve Your SEO Performance (2021)

Local SEO is becoming more popular among small business owners and businesses.

As the growth of online users is growing, these days even small and local businesses are understanding the power of SEO and what benefits it can bring into their business.

In fact, 46% of all searches made on Google have a local search intent.

That means, almost half of the Google searches are made to search for something local or nearby.

And it’s so powerful that 76% of the local searches made on a mobile device, results in an offline purchase.

But if you haven’t done local SEO for your business or website yet, it can be a little confusing for you.

And most importantly, if you don’t have the right local SEO toolsets with you, it can turn into a horrible and time-consuming experience for you.

But you don’t have to worry.

In this post, we’re going to share with you the 6 best local SEO tools that can take your local business to a next level and rank you higher on google search results.

Some of the tools are and some of them are paid, so you get a wide range of toolsets to choose from according to your business situation, needs, and goal.

So without wasting any further time, let’s jump right in.

6 Best Local SEO Tools

Google Search Console

Google search console - local SEO Tool

Google search console is the #1 local SEO tool that you have to keep in your toolkit no matter what.

It’s simply the baseline that you have to meet.

But why is this tool super important not just for local SEO but for any kind of SEO activities?

Because this tool is created by Google to help you submit your website or webpages so that Google crawlers can crawl your site immediately without any delay.

Google search console also helps to analyze and measure the search performance, keyword rankings and fix any issues that might cause harm to your search ranking.

If you ever ask any SEO professional, what is the one SEO tool that everyone should have…

...Their answer would be - Google search console for sure.

Besides these immense benefits, the Google search console even helps to measure the mobile-friendliness of your web pages and shows the core web vital score of your website.

If you’re running a small business and want to rank your website or business at the top of search results for your targeted keyword term, this tool is all you need.

The best part about this tool is that it’s completely free and anyone can use it without any learning curve.

Google Analytics

Google analytics

Another local SEO tool that you would definitely need is Google analytics.

Google Analytics is an outstanding web analytics tool provided by Google and it’s also the most used analytics tool on the market.

If you want to succeed in SEO, you have to measure your results.

But unfortunately, no one talks about it.

Google Analytics does the same work for you and helps to simplify your website data so that you can measure your SEO performance easily.

Starting from how many users and page views your website is getting to their demographics and behavior, you can literally monitor every activity of your user.

This tool is mainly important for local SEO because it will help you analyze the success rate of your SEO strategies and how the user is interacting within your website.

And then according to this data, you can make tweaks in your strategy and expect better results than before.

Apart from that, you can also see from which source your website is getting the most referral traffic and some associated information along with that.

Just like Google search console, Google analytics is also completely free and you don’t have to pay a single penny for using it.

Zutrix

Zutrix rank tracker

Knowing where you rank is very crucial for SEO.

That’s why you should always keep track of your keyword rankings no matter what.

And if you want to track your keyword ranking position, then zutrix is the perfect solution for you.

Zutrix is our very own suite of tools where you can find various toolkits like keyword planner, rank tracker, backlink monitoring, and more.

But above all, the highlighted feature of zutrix (for which it’s known in the market) is the rank tracker.

Zutrix is an outstanding rank tracking software that helps you track all your keyword rankings in one place.

Whether you’re losing ranking or gaining, you can stay updated with everything using this tool.

For local businesses, Zutrix also gives the option to track keywords based on a specific location.

For example, if you want a keyword ranking to be tracked only in California, then you can easily do that using this tool.

It literally makes local keyword rank tracking a complete cakewalk.

It will also send you instant notifications for any major ranking changes to your website so that you don’t miss anything.

And in terms of reporting, zutrix comes with a comprehensive reporting system that lets you generate keyword ranking reports on autopilot.

And if you’re an agency service provider or a freelancer, then you can even create white-label reports for your clients.

These are just a few of the key features that zutrix has to offer.

Our team is constantly working towards bringing in more features and a better user experience for our users.

Moz Local

Moz Local - Local seo tool

If you’re here in the SEO space for quite a long time then you must have heard about the company called “Moz”.

It’s undoubtedly the most popular software company in the SEO space that has millions of users using its product.

It’s basically an all-in-one SEO platform where you’ll get a toolkit that you would need to rank better on search engines.

But for local businesses, one of the useful tools it has is Moz local.

Using this tool you can easily create and manage your local business listings on various platforms like Google, Facebook, and other popular sites.

It also automatically identifies and deletes any duplicate listings of your business and even optimizes your profile for better results.

Besides that, one of the most crucial things that the tool does is review management.

We all know how important online reviews are not just for local businesses, but for all kinds of businesses and establishments.

But managing and responding to review can be a little hectic for small businesses.

And that’s where Moz local comes into action.

Moz local helps you monitor and respond to your reviews on various different websites right from a single dashboard.

It also sends you automated alerts and notifications so that you can respond to the reviews quickly and create a better experience for the users.

Moz Local also lets you post updates and offers on your Google or Facebook listing directly from its dashboard.

Last but not the least, it also comes with a powerful local SEO reporting tool that gives you detailed insights on your website SEO data and progress.

The Moz Local pricing starts at $14/mo and goes up to $33/mo for the elite plan.

Yext

Yext

Yext is another great local SEO tool that you can include in your toolkit to supercharge your local rankings.

It helps in a variety of SEO tasks and also saves plenty of time at the same time.

As a business operator, you have to know what your consumer about your about business and product or service.

But to be honest, manually doing it is almost impossible.

And here Yext comes into action.

With the help of AI, it finds out what your consumers are asking about your business, product or service, store location, or business operating hours.

If your business has duplicate listings on various platforms then this tool finds that out and eliminates those.

By integrating your Google My Business account, you can manage, update and eliminate any of your business information directly from the dashboard of this tool and it will be published directly in your Google My Business account.

As the voice search is rising with each passing day, Yext makes your business listings compatible with voice search so that it doesn’t miss out on any opportunity.

Apart from that, Yext also provides a tool to monitor and analyze customer reviews on various sources.

Overall, Yext almost provides everything that you would need for local SEO under one roof.

And the pricing of this tool starts at $199/mo.

Review Trackers

review tracker

As I’ve said multiple times, these days, online reviews are undoubtedly very crucial for every business.

It’s basically the front end of your digital business reputation.

Reviews help to get stand out in the crowd and increase trust among customers.

And these days, almost everyone looks for reviews before they visit some restaurant, hotel, or any local store.

It has literally become a baseline for every business out there.

In fact, 93% of customers read online reviews before buying any product or service.

That’s massive!

And if you’re still not focusing on the reviews your customers are leaving online for your business, you’re not probably losing a lot without knowing.

Okay, we’ve talked enough about the importance of online review.

Now let’s talk about the tool that makes managing online reviews a cakewalk.

Review Trackers is an amazing tool for local SEO that helps you manage your customer reviews from one single place.

You can even request reviews from your customers and respond to their reviews from this tool itself.

Apart from that, you can also analyze your competitor reviews, automate review response, manage your local listing, and do a lot more useful stuff using this tool.

Conclusion

So these are the best local SEO tools that you can use to supercharge your SEO rankings.

Some of the tools are free and some are paid. But all of these tools can bring massive success to your table.

That’s being said, you don’t have to use each and every tool mentioned in this post except a few essential tools like Google Analytics and search console.

Apart from that, you can choose any tool according to your needs.