Tracking leads to improvement.
And improvement leads to higher search engine ranking.
As you might know, SEO is a long-term process, and for some people, it takes months and sometimes even years to get results with SEO.
The biggest reason behind this extended time frame is that most people do not measure and improve their performance along the way.
If you don’t want to repeat the same mistake as the majority of people, you have to start tracking your keyword performance.
But how will you do that?
That’s what we’re going to explain in this value-packed article.
In this post, we’re going to show you how to track the keyword performance of your website efficiently.
So ready to dive in? Let’s go.
Why Should You Care About Tracking Your Keyword Performance?
This one common question might be breaking your head: why should I track my keyword rankings?
To be honest, keyword rank tracking does not have front-end value in SEO.
Instead, it’s more of a backend thing that you have to perform along with your front-end SEO strategies like backlink building, content creation, and on-page to get the most out of it.
If you just put 100% of your focus on tracking your keyword ranking and do not put your attention on creating quality backlinks and content, then it’s not going to work out.
So you have to maintain both of these things to rank your website on the top of Google search results.
On top of that, tracking your keyword ranking will ensure that your website stays on track. You can also easily measure the effectiveness of any SEO strategy that you have implemented on your website.
And if keyword ranking is the most crucial KPI that you follow for your SEO, then obviously, you have to start tracking your keyword performance.
In short:
If you want to be ahead of your competitors and want to rank for competitive keyword terms, then keyword tracking is a must for you.
How to Track Your Keyword Rankings & SEO Performance
There are basically two ways of tracking keyword ranking and SEO performance:
- Manual tracking
- Rank tracking software
In manual tracking, you have to track all of your keyword movements manually, which is an unrealistic task.
Most of the time, websites rank for hundreds and thousands of keywords at the same time.
And tracking all of them manually is not possible even in someone’s wildest dreams.
Either you have to be superhuman or a robot to do that.
In simple words:
Manual rank tracking is impossible for any mid-high traffic website.
So what’s the solution here?
The solution is – rank tracking software.
There are quite a few software available on the market that will help you to track down all of your keyword rankings efficiently without spending hours of your time.
Using the software is basically the best way to track and measure the keyword rankings of any website accurately.
It doesn’t matter whether you rank for 100 keywords or 100k keywords, software can easily handle this without any issue.
But again, one question that might pop up in your head is: which software should you use for rank tracking?
Here are two tools that you can use to track your keyword rankings:
- Google search console
- Zutrix
Google search console and Google analytics are completely free, but these tools come with plenty of limitations and do not have any advanced features.
While on the flip side, Zutrix is packed with advanced features and outstanding reporting systems that you can rarely get on any other tool.
Let’s dig a bit deeper and see how you can use each of these tools to track your keyword rankings.
Google Search Console
Google search console is a free webmaster tool from Google that helps you to get an inner view of your search engine and website performance.
It shows you how many clicks and impressions your website is getting, and it also shows you CTR (click-through rate) and the ranking position of your keywords.
To use this tool, first of all, head over to the search console, click on “performance” from the sidebar, and then click on “average position”.
Then scroll down, and you’ll be able to see all the ranking positions of your keywords along with the traffic those keywords are bringing in for your website.
You can even filter out the keyword rankings based on a time frame, country, a specific page, and device.
But to be honest with you, this is not a perfect ranking tracking tool.
It doesn’t show you the previous ranking position and ranking change of keywords.
Instead, you’ll only be able to see the current ranking position.
If you’re just starting out, then this tool should be enough for you since you’ll have very few keyword rankings and pages on your site.
But if you have a mid-range website or a huge website, then this tool wouldn’t be a suitable option for you to track your keyword rankings.
Zutrix Rank Tracker
Zutrix is our very own rank tracking suite that covers all of your keyword and SEO performance tracking needs.
We’re not just saying this because we’ve built this tool, but this is the ultimate tool you’ll ever need to track your keyword rankings and the performance of your SEO campaigns.
Zutrix uses artificial intelligence and some complex sets of algorithms to provide the most accurate data.
The best of this tool is that you can even track your competitor’s ranking position and measure how your competitors are progressing.
To track your keywords using this tool, just head over to Zutrix, click on “Add domain”.
Then enter your domain name, select a targeted location and click on “Domain + keywords”.
After that, enter the specific keywords that you want to track, select the device and click on “add keywords”.
You can even import your keywords directly from the search console and save a lot of your time.
Once you add your keywords, then you’ll get a dashboard like this.
On this dashboard, you can see the current ranking position and the past ranking positions of your keywords.
And if you want, you can even refresh the data in real-time with a single click.
In terms of reporting, you can schedule your reports, and the tool will automatically send you the performance report of your keywords right inside your inbox according to the time frame you’ve chosen.
Apart from that, Zutrix also sends you notifications for any significant ranking changes over slake, telegram and email.
And if you’re a freelancer or an agency, then you can also white-label your reports and maintain your branding.
Is It Necessary to Use a Keyword Rank Tracker?
It depends.
If you’re serious about your SEO growth, then obviously, rank tracking is damn important for you.
Just like you can’t reach an unknown destination without a map.
Similarly, you can’t expect a higher search ranking without measuring the progress of the SEO strategies you’re implementing on your site.
For example, if you see that a keyword is ranking on the 3rd or 4th position for a long period of time and does not have any movements, you can revisit the page to see if there’s something you can do to move it toward the first position.
You can either update the page or build more backlinks to achieve that result.
But most importantly, at first, you have to find out those keywords and monitor them.
That’s why it’s super important to track your keyword rankings for better SEO performance.
Conclusion
Just like tracking business activities, expenses and growth are essential. It’s also super crucial to track the SEO performance of your keyword.
Because by doing that, you’ll know exactly what path you’re in.
And mainly, you can quickly fix any traffic drops and identify new opportunities for exponential SEO growth.
I hope this post helped you to understand how to track keyword rankings efficiently.
And if you found this post valuable, don’t forget to share it with your friends and colleagues.
