Key takeaways
- Serpstat starts at $50 a month, or $42 on annual billing, and covers keywords, rankings, backlinks, and audits. Its keyword database is deepest in Ukraine, Russia, and Eastern Europe, and thinner for the US.
- Zutrix starts at $19 a month and tracks rankings weekly or daily with screenshots, plus keywords, backlinks, audits, and AI visibility.
- For a bigger US keyword database at a low price, Ahrefs Starter at $29 is the best move.
- Serpstat credits reset daily. If you run out by noon, you need a tool that meters differently, like SE Ranking or Zutrix.
Serpstat is one of the cheapest all-in-one SEO tools, and for markets in Eastern Europe it has excellent data. People look for Serpstat alternatives for two reasons. The credit system limits how much research you can do in a day. And the keyword and backlink data for US, UK, and Australian sites is thinner than the big tools. This guide compares seven Serpstat alternatives with prices checked on September 16, 2026.
We make Zutrix and it is on the list. We compare it with the same table as every other tool and say where Serpstat still wins. If you are choosing between suites in general, our Semrush alternatives guide covers the wider field.
What Serpstat costs and where it falls short
Serpstat pricing has four tiers: Individual at $50 a month, Team at $100, Team x2 at $169, and Agency at $410. Annual billing drops those to $42, $83, $137, and $342. Every plan includes keyword research, rank tracking, backlinks, site audit, and an API. The 7 day trial needs a $1 charge that is refunded.
The limits are in the details. Research is metered by credits that reset daily, and a heavy morning of keyword exports can use them up. Rank tracking counts are set per plan and by update frequency. Keyword volumes for US terms sometimes differ a lot from Google Keyword Planner. And the interface, while improved, is still busier than Zutrix or Mangools.
$50
Serpstat Individual per month, $42 on annual billing
$410
Serpstat Agency per month
7 days
Trial length, $1 refundable charge
How we compared the Serpstat competitors
- US and UK keyword data: volumes for 30 test keywords against Google Keyword Planner.
- Metering: credits, requests, or flat limits, and whether they reset daily or monthly.
- Rank tracking: keywords included and update frequency.
- Backlinks: own index or licensed.
- Price for one user on monthly billing.
Serpstat alternatives at a glance
| Tool | Best for | Starts at | Metering | Tracked keywords |
|---|---|---|---|---|
| Zutrix | Daily rank tracking and AI visibility | $19 weekly checks, $29 daily | Flat plan limits | 250 to 10,000 |
| Ahrefs | Best keyword and backlink data | $29 per month Starter | Credits on Starter | 750 on Lite |
| SE Ranking | Agency suite | $129 per month | Generous flat limits | 2,000 |
| Semrush | Biggest suite | $139 per month | 3,000 reports a day | 500 |
| Mangools | Simple keyword research | $29 per month | Daily lookups | 200 |
| Ubersuggest | Cheapest suite | $29 per month | Daily searches | 125 |
| SEO PowerSuite | Desktop, one-off yearly fee | Free edition, paid yearly | None | Unlimited, you run the checks |
The best Serpstat alternatives, reviewed
1. Zutrix
Zutrix
Same jobs as Serpstat, flat limits, daily tracking with proof
- Price from
- $19 a month weekly checks, $29 daily
- Rank tracking
- 250 keywords on Starter, 1,000 on Pro, 2,500 on Agency
- Research
- 100 keyword lookups a day on Starter, 400 on Enterprise
- Extras
- Backlink monitor, 200 point site audit, AI visibility across 8 models
- Trial
- 7 days for $7, no $1 verification charge
Zutrix covers what Serpstat covers with plain plan limits instead of credits. The Rank Tracker checks daily in any city, on both devices, and keeps a screenshot of every SERP. The keyword research tool gives volume, difficulty, intent, and competitor keywords, with data that matches Keyword Planner closely for US and UK terms. Backlink monitoring, a site audit, and AI search visibility are in every plan.
Where Serpstat wins: a larger raw keyword database, an API on cheaper plans, and Eastern European market data. If you export tens of thousands of keywords a week, Serpstat or Ahrefs suits you better.
Zutrix: pros and cons
Pros
- Cheaper entry price
- No credit system to watch
- Daily tracking with screenshots
- AI visibility included
Cons
- Smaller keyword database
- API limits are lower on small plans
- No Eastern European specialty data
2. Ahrefs
Ahrefs
The upgrade for keyword and backlink data
- Price from
- $29 a month on Starter, $129 on Lite
- Data
- Largest backlink index, keyword data for 170 plus countries
- Metering
- Credits on Starter, generous on Lite and up
If Serpstat's US data is the problem, Ahrefs is the fix. The Starter plan at $29 gives one person Site Explorer and Keywords Explorer with the best data in the industry. It uses credits too, so heavy users graduate to Lite at $129. Rank tracking is not the strong point. See Ahrefs alternatives for that side.
Ahrefs: pros and cons
Pros
- Best data quality
- $29 entry point
- Free Webmaster Tools
Cons
- Credits on Starter
- Lite is $129
- Rank tracker limits are low
3. SE Ranking
SE Ranking is Serpstat's closest rival in scope and costs more: $129 a month on Core. For that you get 2,000 daily tracked keywords, a large audit, backlinks, and a content editor, with flat limits rather than credits. Agencies that outgrow Serpstat Team usually land here or on Zutrix Agency.
4. Semrush
Serpstat vs Semrush is the comparison people make most. Semrush has more data, more tools, and a $139 price for one user. If you moved to Serpstat to save money, Semrush is a step back in cost. If you outgrew Serpstat's data, it is a step up. See Semrush pricing for what each plan includes.
5. Mangools
Mangools is $29 a month, or $19.90 on annual billing, for a very simple keyword tool and a light rank tracker. It is the pick if Serpstat felt like too much and you only need keyword research. Limits are daily lookups, not credits. Our Mangools alternatives guide covers where it stops.
6. Ubersuggest
Ubersuggest is $29 a month or $290 for life. It does the same list of jobs as Serpstat with less depth and smaller limits. It suits a single small site. It does not suit an agency.
7. SEO PowerSuite
SEO PowerSuite is desktop software with a free edition and a yearly licence for the paid tiers. Rank Tracker, its rank checking app, has no keyword limit because your computer runs the checks. Data lives on your machine, reports are manual, and it needs to be open to run. It is the cheapest route for very large keyword counts if you can live with the workflow.
Which Serpstat alternative should you pick?
| Your reason for leaving | Pick | Why |
|---|---|---|
| Credits run out | Zutrix or SE Ranking | Flat plan limits |
| US or UK data is thin | Ahrefs Starter | Best data for $29 |
| Want cheaper | Zutrix Starter | $19 a month with the same job list |
| Want simpler | Mangools | One clean keyword tool |
| Need an agency suite | SE Ranking or Zutrix Agency | More keywords, white label |
| Huge keyword counts, no budget | SEO PowerSuite | Desktop, unlimited checks |
- +Compare volumes for 20 of your keywords against Google Keyword Planner in any tool you trial.
- +Check how limits reset. Daily credits and monthly caps behave very differently.
- +Export projects before your Serpstat plan ends.
- xAssume all-in-one means equal depth in every tool.
- xPay for an API tier you will not call.
- xJudge a rank tracker by weekly data if you run active campaigns.
FAQ
Common questions
Written by the Zutrix team
Last reviewed September 16, 2026
Zutrix has built rank tracking and SEO software for more than eight years. Our guides come from the same team that runs the product, and every how-to is checked against what we see in real ranking data across the keywords our customers track. We write them for people who are new to SEO and for agencies who want a clear answer fast.
Search volume and difficulty figures come from live Google results and third-party keyword data.
Sources and further reading