The digital world is going through a revolution these days.
It’s experiencing one of the biggest earthquakes since the birth of Google.
While 99% of business owners are still optimizing their content for Google, AI models are secretly stealing your traffic, customers, and revenue.
Even though Google is still dominating the market, the AI search landscape is growing rapidly.
As of writing this post, ChatGPT handles more than 1 billion queries a month, while Perplexity handles over 700 million queries a month.
Considering the pace at which human behavior is shifting from Google search to AI search, if you’re not doing something to improve and track the AI search visibility of your business, you’ll lose the race before it even starts.
In this post, I’ll show you step-by-step how to track the AI search visibility of your brand across major AI models such as ChatGPT, Claude, Perplexity, and Gemini.
In addition, I’ll share insights and strategies on how you can improve your brand’s AI search visibility without hiring an expensive agency or AI expert.
Table of Contents
What is AI Search Visibility?
AI search visibility means how often your brand, website, product, or content appears when a user searches for a related term on major AI search engines like ChatGPT, Perplexity, Gemini, and Claude.
Unlike traditional search, where users scroll through multiple results to get their answers, AI search delivers direct and instant results by gathering information from thousands of sources.
The AI search visibility of your brand relies on whether your brand gets mentioned in the answer whenever a user asks for a related question.
These days, even if you search for something on Google, the search engine first shows you an AI snippet with a direct answer to that query.
Those who want a more detailed answer can scroll through the SERP and click on a specific article to read further.
AI search is becoming a way of life, and if you’ve been relying only on basic Google SEO for your business, that’s scary news for you.
Why Is It Important to Track AI Search Visibility?
Now that we know the basics let’s understand why tracking AI search visibility is crucial.
The online search landscape is going through a massive revolution due to the rise of AI chatbots like ChatGPT, Perplexity, and Gemini.
Traditional search engines like Google also started showing AI summaries of search results for a better user experience and to stay competitive.
AI is everywhere in online search nowadays.
While there isn’t much you can do to include your brand and website in the AI search answers, you can certainly use some optimization strategies and track the AI search visibility of your brand to ensure your content or brand is effectively included in AI search results and summaries.
If you don’t take action now, you’ll be at high risk of losing your traffic and potential customers to your competitors who optimize their content for AI-driven answers and actively track the results.
How to Track AI Search Visibility
There are literally TWO ways to track the AI search visibility of any brand, website, or content:
- Manual Search
- AI search visibility tracking tools
I’ll walk you through each of these methods one by one.
1. The Manual Method
The manual method is pretty straightforward.
Just open up any AI search engine of your choice (ChatGPT, Perplexity, Claude, or Gemini)
Search for the query in which you want your content or brand to show up.
You have to do this task manually every single day (or as per your preferred tracking frequency) for all the keywords or queries you have optimized for.
You can keep track of the AI search visibility in a spreadsheet to eliminate confusion and improve efficiency.
This method is free, and it won’t cost you a penny.
The manual method is probably the best option if you have just started a brand and are tight on budget.
But if you have a well-established brand, the manual method of tracking AI search visibility will waste plenty of your time.
If you value time and efficiency over a couple of dollars, using an AI search visibility tracking tool is always the best option.
Let’s jump into the next section and see how you can use software to effortlessly track the AI search visibility of your brand or content.
2. Use Zutrix to Monitor AI Search Visibility
Using our latest AI search visibility tracker, you can track your brand visibility across 8 different AI models, including ChatGPT, Claude, Gemini, and more.
Here’s how it works in live-action:
Step 1. Head over to Zutrix, log in to your account, and tap on “AI Visibility” from the left sidebar.
Step 2. Tap on “Add New Project”.
Step 3. Enter the domain name, give the project a name (for identity purposes), and tap on “Create Project.”
(Note: If you already have a project created inside Zutrix with your domain name, you can skip this part)
Step 4. Enter your brand name and tap “Set Brand Name.”
Step 5. Add the keywords that your customers might search for while looking for a solution that your product/service provides, and tap on “Add Keywords.”
Step 6. Once everything is done, tap on “Activate AI Tracking,” and your brand will be enabled to use AI visibility tracking.
The dashboard of the Zutrix AI search visibility tracker looks like this:
In the dashboard, you get to see some useful AI visibility tracking metrics such as:
- Brand visibility score
- Active keywords
- Brand mentions
- AI model coverage
Plus, you can see the visibility trend of the last 30 days and the sentiment distribution of your brand (positive, negative, or neutral).
Zutrix’s tracking mechanism stays active 24/7, ensuring your brand mentions are tracked accurately without downtime.
Final Words
If you’re not tracking the AI search visibility of your brand, you’re probably preparing to lose the marketing game.
Undoubtedly, AI search is the future, and how users search online is rapidly evolving with each passing day.
If you don’t want to miss the boat and stay competitive in the game, start optimizing and tracking your AI search visibility from now on.
If you don’t have a budget for software, you can manually track your brand mentions across all major AI models for your target keywords.
But if you have a little bit of budget to spend and you value your time, you can assign Zutrix to do all the heavy lifting for you.
