If you’ve searched for advice on SEO before, you’ll notice that most experts make it way complicated than it has to be
Don’t get us wrong. Not all of those experts do it intentionally. But even so, it would be naïve to ignore that many of them overcomplicate things just to make themselves look good.
The good news is that SEO is not rocket science, so there’s no need for you to spend thousands of dollars on a course. All you need is a solid foundation. And that’s exactly what this 3 step SEO guide will give you.
So get comfy in your chair and buckle up for your next favorite SEO guide.
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We’re calling these 3 steps the pillars of your SEO strategy because that’s exactly what they are. As long as you follow them, you’ll have a solid foundation that gives your website the best chance of ranking high on Google.
Before you even think of anything else, you need to get your head down and keep researching until you’ve found a solid collection of target keywords.
Choosing the right keywords is the difference between getting hundreds of visitors daily and not showing up anywhere.
While keyword research takes a lot of trial and error to get good at, there’s one thing you can do that will put you ahead of like 90% of businesses out there.
Don’t punch above your weight. Let us elaborate on what we mean.
A keyword like “paleo diet” can make you thousands of dollars per day if your site shows at the top for it. But the thing is, unless you have the budget and expertise of a million-dollar company, you’ll never rank for that keyword.
Now compare that to a keyword like “does paleo diet work for people with ADHD?”.
This long-tail keyword gets a lot fewer searches. Ranking at the top for it won’t make you rich, which is why a lot of publishers won’t even bother targeting it. And that right there is your opportunity.
To sum it up, you need to target keywords that you actually stand the chance to rank for. You’ll never rank for “paleo diet”, but you have a decent chance of ranking for the longer one. Anything is better than zero!
Don’t go for decent enough. Don’t go for good enough. When it comes to SEO in 2020, you need to write and publish a great piece of content that will make people wish they’d found it last year.
Now, great content isn’t cheap. It takes a lot of time, resources, and expertise to write something truly great. But that doesn’t mean you need a million-dollar budget to create great content.
As with most things in life, you need to focus on quality over quantity.
Instead of publishing 50 mediocre articles, invest all those resources into just 10 pieces of content. You’ll publish way better content this way, and that’s what gets results.
Again, this is the same as with keywords. There’s no point in picking keywords or publishing articles that won’t generate results. Anything is better than nothing. Remember that.
Most businesses don’t even get the first two steps right. But even those who do fail at this last but critical step.
You see, unless a lot of people see your content and some link to it, you won’t get any results. It’s like a musician performing in an empty auditorium and then hoping to gain fans from it. Not going to happen!
That’s why you need to get some eyeballs on your content. While there are countless ways to go about this, our favorite is blogger outreach.
All it means is that you reach out to bloggers and other influencers in your industry, and ask them to share your content with their audience. Hopefully, with a link back to it.
As long as you followed the previous steps and created a truly great piece of content, you’ll at least get a few yesses from those people. And sometimes that’s all it takes for great content to start spreading like wildfire.
By choosing the right keywords, creating truly great content, and then distributing it, you’re already ahead of the vast majority of businesses out there.
But if you want to take your strategy to the next level, here’s what you need.
You need to diligently measure the results of every strategy and tactic that you use. If something improves your ranking and traffic, note it down. If it flops, note that down too.
Keep doing that for some time and you’ll naturally find out what works best for your specific industry. And that’s when you can scale aggressively and take your business to the next level.
If you want to take the guesswork out of SEO tracking, give Zutrix a shot and see what advanced AI can do for your search rankings!