Links are one of the most crucial parts of search engine optimization.

Ask any SEO professional about the top three things that affect SEO performance. Almost all of them would include links in the top list.

Links are important for SEO because whenever any other website links your webpage, it acts as a vote and gives Google a signal that your content is valuable.

However, not all links are equal.

There are two types of links that exist: Dofollow links and Nofollow links.

And in this post, we’re going to discuss what is Dofollow link and what are the benefits of building dofollow links.

So without wasting any further time, let’s dive right in.

What is a Dofollow Link?

What is dofollow link

Dofollow links are those links that pass link juice between the websites and direct search engines to count them as a quality vote.

Generally, there is no such link attribute available called “Dofollow”.

But the “nofollow” link attribute is officially recognized by Google.

So does it mean “Dofollow” links are unofficial?

Absolutely not!

Any link where the “No-follow” attribute is not mentioned counts as a Dofollow link, and it passes the link juice.

Whereas, whenever you use the “nofollow” attribute on the links, Google or other search engines just ignore it.

And it’s just not the nofollow attributes that Google ignores.

Other attributes like “sponsored” and “UGC” also don’t pass any authority between the websites.

In simple words:

If you link to any website on your content but don’t include the “nofollow” attribute, that’s a do-follow link.

And this link will pass the link juice to the other website that you’ve linked, and Google will count it as a quality vote that matters the most in SEO.

Example of Dofollow Links

We believe the best way to understand anything is by looking at examples.

That’s why we’re going to show you an example of how a dofollow and nofollow link looks in the backend.

Here’s how a dofollow link basically looks in the HTML format.

<a href=”“>rank tracking tool</a>

And here’s how a nofollow link looks in the same HTML format.

<a rel=”no-follow” href=”“>rank tracking tool</a>

As you can see there’s only one difference between two links.

That is the – rel=” no-follow” attribute.

And that’s the main difference between these two type of links.

Generally, websites don’t include any attribute to new links automatically unless your website is set up in that way.

What Are The Benefits of Dofollow Links

There are plenty of benefits of Do-follow links.

The biggest benefit of dofollow links is the SEO link juice and authority it provides. Generally, nofollow links don’t provide any link juice and provide no value to SEO.

Everyone wants to build backlinks on their website for better search ranking.

But most people don’t understand that building the wrong type of links won’t give any boost to their website authority.

Of course, your website should have a healthy balance between dofollow and nofollow links.

But the main deciding factor that will move the needle of your website is dofollow links.

That’s why dofollow links play a crucial role in search engine optimization.

Apart from improving your website authority, dofollow links can also drive plenty of referral traffic to your site.

Dofollow links also help in faster crawling and indexing compared to nofollow links.

How to Check If The Link is Dofollow?

It’s almost impossible to figure out whether the link is DoFollow or NoFollow by looking at the link from the front end.

However, if you look at the backend HTML spinnet, you can clearly see whether the link is dofollow or not.

To check if the link is doFollow or not, hover over the link and then right-click on the mouse.

After that, click on” inspect,” and you can clearly see the HTML snippet.

And as shown in the dofollow link example above on the post, if the link doesn’t have the “no-follow” attribute, that means that the link is dofollow.


We hope now you have a clear understanding of what is dofollow link, how it looks, and what are the benefits of it.

If you’re building links for SEO, make sure to have a healthy ratio between nofollow and dofollow links.

If you just build DoFollow links, it might look spammy, and Google can also take action against your site.

so it’s better to stay on the safe side.