WebCEO is an outstanding SEO tool designed for agencies to efficiently manage large-scale SEO campaigns.
If you have worked in an agency or owned one, you probably already know about this tool’s capabilities—it’s a complete beast.
However, once I started talking to different agency owners about their tool stack, most were pretty unhappy with WebCEO for various reasons.
Three of the main reasons were:
- Expensive pricing.
- Outdated user interface.
For example, the premium WebCEO plan (which costs $119/month) only allows you to optimize up to 5 websites, track 750 keywords, and audit up to 5,000 pages.
If you compare this with other SEO tools like Zutrix, you can add unlimited projects and track up to 1,000 keywords for just $28/month.
No matter your reason, there are plenty of WebCEO alternatives on the market.
My team has spent hours testing out different alternatives to WebCEO. Based on their experience, here are some of the best WebCEO alternatives that you can use to power up your agency’s SEO operations without spending too much money.
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What Makes a Good WebCEO Alternative?
Unless you want a seamless user interface or are looking for an affordable solution, WebCEO will be difficult to beat.
But as I mentioned earlier, WebCEO does not have all the capabilities that agencies want today—forget about the user interface.
However, whenever you look for a good WebCEO alternative, you may be overwhelmed by the many options available.
The question is—how do you choose the right one?
Well, it’s pretty easy to determine.
When choosing a WebCEO alternative for your agency, you should mostly consider the following factors:
- Pricing: Let’s admit pricing plays the most crucial role whenever we try to purchase something (especially when you’re just at the beginning stage of your journey). Choosing a WebCEO alternative that not only provides quality features but is also affordable is a win.
- User interface: No one likes to use complex software. A good WebCEO alternative should have a beautiful, easy-to-use user interface for seamless operation.
- Customer support: Reliable customer support, including proper documentation and tutorials, should be one of your top priorities when choosing SEO software for your agency.
- Accurate data: SEO is all about finding the correct data to make informed decisions. A better WebCEO alternative should have a larger, more accurate, and updated database.
- Features: Lastly, the alternative should have more useful features than WebCEO (and the feature should actually work).
With all these factors in mind, let’s explore some of the best WebCEO alternatives that you could potentially use in your agency’s SEO operations.
5 Best WebCEO Alternatives
1. Zutrix
The first WebCEO alternative that ticks all these boxes is Zutrix. It is the most affordable and feature-rich SEO tool on the market.
Zutrix uses AI to sort through the data and provides real-time insights into keyword research, rank tracking, and backlink analysis.
The recently launched site audit feature of Zutrix is a complete powerhouse itself.
It can audit your entire website, identify the loopholes, and provide actionable steps to fix the issue.
Zutrix audits not only the technical part of your website but also its content and backlinks.
As an agency, you can generate white-label reports for your clients with your own custom branding—no need to manually create SEO reports.
Zutrix also offers seamless integration with several popular tools, such as Google Search Console, Google Analytics, Slack, and more.
Key Features:
- Track keyword rankings in different locations, devices, and languages.
- 99.99% AI-powered rank tracking accuracy.
- Comprehensive SEO audits (technical, content, and backlinks).
- Seamless user-friendly interface.
- Monitor backlinks from 200+ countries daily.
- Get instant notification for any major backlink changes in your website.
- Find high-value keyword ideas for Google and other popular search engines.
- Get highly accurate metrics for each keyword, like search volume, CPC, competition, trend data, and more.
- Run an in-depth competitor analysis of any website to find any gaps.
- Easy integration with industry-leading software.
- White-label, fully customizable SEO reports.
Pricing:
Zutrix offers three plans, along with a fully customized enterprise solution:
- Starter ($9/month): Unlimited projects, 250 keywords to track, and 1 team member access.
- Pro ($28/month): Unlimited projects, 1,000 keywords to track, and 3 team member access.
- Agency ($54/month): Unlimited projects, 2,500 keywords to track, and 10 team member access.
Unlike WebCEO, we never limit the number of projects you can create (regardless of the plan you choose).
Still not sure whether Zutrix is a perfect choice for you or not?
You can try out Zutrix for $7 (less than the cost of a pizza).
Our plans are secured with a 7-day money-back guarantee. If you’re not satisfied with the product, we’ll refund your money.
2. SE Ranking
SE Ranking is often regarded as one of the best SEO tools for agencies, making it a perfect alternative to WebCEO.
From SEO research and SEO monitoring to content marketing and local marketing, SE Ranking has all the features you would need to run your agency seamlessly.
Plus, they have specific features for agencies like:
- Scheduled SEO reports.
- White label.
- Lead generator.
The lead generator feature of SE Ranking lets you create embeddable on-page SEO checker widgets that you can embed on your website.
The website visitors can generate free on-page SEO reports for their own websites in exchange for their contact information.
You can later use that same contact information to reach out to them.
As they are already interested in SEO, this could be a hot lead for your agency’s services—you can just sell them your agency services with almost no effort.
Sweet right?
Key Features:
- Track keyword rankings in real-time across multiple search engines.
- Track the AI overview presence of your website.
- Discover search intent behind queries that trigger AI overview presence.
- Run an on-page SEO audit on your website, discover issues in your content, and receive actionable recommendations to fix the loopholes.
- Review the technical health of your website with the SE Ranking website audit (you can control all audit settings).
- Check the backlink profile of any website.
- White-label the software with your own brand name.
Pricing:
SE Ranking has three plans:
- Essential ($65/month): 5 projects, 500 keywords to track, and 1 manager seat.
- Pro ($119/month): 30 projects, 2,000 keywords to track, and 3 manager seats.
- Business ($259/month): Unlimited projects, 5,000 keywords, and 5 manager seats.
The agency pack can be purchased as an add-on for an additional $50/month (it’s free with the annual plan).
Alternatively, you can use the tool for free for 14 days (no credit card required).
3. Moz Pro
Moz Pro is a well-known SEO toolset designed specifically for small to mid-size businesses, marketers, and SEO professionals.
This WebCEO alternative is known for its user-friendliness and massive pool of data, which you normally don’t get with most SEO tools.
Moz Pro provides a range of useful features such as keyword research, domain overview, in-depth website audits, link tracking, keyword gap analysis, on-page optimization, SERP analysis, SEO reporting, and much more.
No matter the size of your agency or organization, Moz Pro probably has solutions for companies of all sizes.
Key Features:
- Discover key SEO metrics of any website, such as domain authority, brand authority, competitive analysis, backlink profile, and tons of more useful data.
- Track rankings of any live website for your targeted keywords (you can even compare the search visibility between mobile and desktop).
- Moz Pro’s site crawl feature helps you identify any technical errors on your website that might be preventing your website from ranking higher on the SERP result.
- Optimize your pages for your targeted keywords using data-backed real-time insights (you also get an overall optimization score for each page).
- Send automated, detailed custom SEO reports to your clients weekly or monthly (no manual intervention needed).
Pricing:
Moz has a pretty standard plans;
- Starter ($49/month): 1 user, 1 tracked website, 50 tracked keywords, and 20k pages crawled per month.
- Standard ($99/month): 1 user, 3 tracked websites, 300 tracked keywords, and 400k pages crawled per month.
- Medium ($179/month): 2 users, 10 tracked websites, 1,500 tracked keywords, and 2M pages crawled per month.
- Large ($299/month): 3 users, 25 tracked websites, 3,000 tracked keywords, and 5M pages crawled per month.
They also offer a 30-day free trial (credit card required).
4. Serpstat
Serpstat is another one of the best WebCEO alternatives you cannot miss.
It’s a complete SEO suite with almost similar features to WebCEO but with one additional feature — AI content generation.
Serpstat’s competitor analysis tool is particularly useful, that helps you:
- Find out who your search competitors are.
- Find out your competitors’ traffic, search visibility, organic keywords, and backlinks.
- Check the ad, and PPC campaigns your competitors are running.
To be honest, the tool does nothing extraordinary, but it has a pretty massive database with:
- 1.5 Domains.
- 7.3B Keywords.
- 529B Backlinks.
- 5.1B Keyword suggestions.
- 2.1B keywords in SERP.
Serpstat also stands out for its user-friendly interface, making it particularly appealing for beginners.
Key Features:
- Analyze competitor’s websites and measure how their SEO campaigns are performing.
- Find your competitor’s most rewarding backlinks and keywords.
- Get a sneak peek of your competitor’s PPC campaigns (most SEO tools don’t have this feature).
- Monitor keyword rankings for any website on mobile and desktop searches.
- Track the PPC ad position of your and your competitor’s campaigns.
- Run a complete website audit to find potential technical or on-site SEO errors (get recommendations for fixes).
- Schedule website audits on a weekly and daily basis.
- Generate high-quality AI content in a few clicks.
Pricing:
Serpstat offers three plans:
- Individual ($59/month): 5 projects, 10,000 position checks, 30,000 pages to audit, and 5,000 tool credits per month.
- Team ($119/month): Unlimited projects, 50,000 position checks, 150,000 pages to audit, and 25,000 tool credits per month.
- Agency ($479/month): Unlimited projects, 500,000 position checks, 1,500,000 pages to audit, and 250,000 tool credits per month.
They also offer a 7-day free trial.
5. SEMRush
The last tool we have on this list of WebCEO alternatives is SEMRush, one of the most popular SEO software on the planet earth.
It’s not just an SEO tool — it’s a complete marketing suite.
From SEO and content marketing to market research and advertising, you can perform most of your marketing tasks using SEMRush.
However, since this post is about WebCEO alternatives, we’ll only discuss the tool’s SEO functions.
When it comes to SEO, SEMRush has many useful features, such as precise rank tracking, backlink analytics, an on-page SEO checker, local listing management, keyword gap analysis, and backlink gap analysis.
If you own a local business with multiple store locations, you can even track your Google Maps rankings on SEMRush with pinpoint precision.
Key Features:
- Discover the organic value of any keyword by looking at crucial metrics such as search volume, intent, keyword difficulty, CPC, competition level, SERP features, and more.
- Generate thousands of keyword ideas from one seed keyword.
- Run keyword gap analysis between multiple websites.
- Run website audits in minutes with their high-speed website crawlers.
- Improve your rankings with SEMRush’s on-page SEO checker recommendations.
- Manage your local listings.
- Track your Google map rankings.
- Manage your business reviews.
- Find unique backlink opportunities.
- Audit your backlinks to avoid any Google penalties and remove toxic links.
Pricing:
SEMRush offers three plans:
- Pro ($139.95): 5 projects, 500 keywords to track, and 10,000 results per report.
- Guru ($249.95): 15 projects, 1,500 keywords to track, and 30,000 results per report.
- Business ($499.95): 40 projects, 5,000 keywords to track, and 50,000 results per report.
Conclusion
Even though WebCEO is a good SEO software for agencies, it still has limitations, such as bad user interface and high pricing.
For whatever reason, if you’re looking for a reliable alternative to WebCEO, these are some of the options you could try out.
As discussed above, remember to consider factors such as pricing, user interface, customer support, features, and data accuracy before choosing any software.
Overall, considering all these factors, Zutrix stands out from the rest of the software as it has everything a pro user might need from great features to a seamless user interface — at an affordable price.
Do give it a try — you’ll fall in love with Zutrix.
