SEO automation is the future.
Most of the SEO tasks we perform every single day is time confusing.
And automation helps you to save that time.
As an SEO professional or business owner, most of your time should be spent managing your team and making strategies for growth.
But in reality, we spend most of our time doing repetitive simple tasks like rank tracking, keyword research, and whatnot.
Although those tasks are also crucial for search engine optimization, we still shouldn’t spend most of our time on that.
You can easily automate those repetitive SEO tasks to increase productivity and pay attention to something that’s more important.
But the question is: how can you automate your SEO?
There are plenty of SEO automation tools available on the market that can help you easily automate your SEO tasks without any tech knowledge.
In this post, we’ll share some of the best SEO automation tools that you can use to increase your productivity and efficiency.
What is SEO Automation?
SEO automation is the process of automating refkeyword petitive manual SEO tasks to save time and for better efficiency.
The main goal of SEO automation is to save time and human resources without compromising on the quality of work.
You can use this saved time to focus more on the most crucial part of your search engine optimization campaigns, such as strategy and creativity.
If you automate your SEO tasks using software, you will not have to hire necessary team members and make a hole in your pocket.
Is It Possible to Automate SEO?
Yes, it’s totally possible to automate SEO to some extent.
Indeed you can’t automate every aspect of SEO, but you can automate a lot of repetitive and simple tasks that do not need your attention.
Here are a few SEO tasks that you can automate without any second thought:
- Keyword rank tracking
- Site audit
- Competitor analysis
- Backlink tracking
- Brand mentions
- Backlink analysis
You can either use SEO automation tools or even use python language to automate a shit load of work out of your shoulder.
If you don’t have programmers on your team, it can be challenging to run python scripts to automate the tasks.
That’s why using SEO automation tools can be much more efficient and useful for you.
Why is SEO Automation Crucial?
SEO automation is crucial because of two main reasons:
- It saves time.
- It saves money.
It’s not necessary to automate your SEO tasks, but if you do, you’re saving two of the most precious things in life: money and time.
As an SEO professional, you always have to keep your strategies updated, monitor your results, add new content and audit your website regularly.
And doing everything single-handedly can be a little hectic.
Using automation, you can automate simple SEO tasks like keyword rank tracking, website audit, and performance report creation.
This will take a lot of weight off your shoulder and free up your time.
You can then spend that time upskilling yourself, drafting strategy, or the other important aspects of your SEO campaign that need your attention.
6 Best SEO Automation Tools
The first SEO automation tool we have on our list of none other than Zutrix.
We have plenty of toolsets inside Zutrix that can help you automate your SEO tasks easily.
You can track and monitor the keyword ranking of your website based on a specific country, city, language, or device type.
And you can also see your past keyword ranking performance for the past 30 days.
To even further automate the process, you can connect your Google search console to Zutrix to get related keyword suggestions.
Along with tracking your keywords, you can even monitor your backlink activities 24/7 pretty efficiently.
Zutrix also analyzes each of your backlinks and gives them a spam score based on the latest Google policies.
On top, you can disavow any spammy backlinks from right inside the tool.
If you’re an agency or freelancer, you can generate white-label automated SEO reports with your own logo and domain name.
This is the perfect SEO automation tool you can get at an affordable price that comes with almost all the major features that you would need for your SEO campaigns.
Zutrix comes with three plans:
- Starter: $9/mo
- Pro: $28/mo
- Agency: $54/mo
You can try out Zutrix for 7 for just $7 risk-free. If you don’t like the product, you can choose not to purchase the long-term subscription.
Zutrix won’t charge you any cancellation fees for that.
SEMRush is one of the most popular SEO automation tools on the market, with over 10 million+ active users.
You can automate plenty of your day-to-day SEO tasks with this tool and free up a lot of your time.
You can automate your keyword research, backlink analysis, rank tracking, site audit, content optimization, competitor analysis, and local listing management.
It’s an all-in-one tool that you would need for all your SEO tasks.
You can also generate a detailed report of your search engine performance with a button click.
If you’re an SEO professional, digital marketer, or business owner looking to automate their SEO tasks, this tool can be a superpower for you.
However, if you’re starting out your journey and don’t have a big budget for tools, this tool won’t be a good choice for you.
The basic plan of SEMRush starts at $119.95/mo, which can be too costly for any beginner without a considerable budget to spend.
SEMRush offers three types of plans:
- Pro: $119.95/mo
- Guru: $229.95/mo
- Business: $449.95/mo
If billed annually, you’ll get up to a 17% discount on this basic pricing.
Also, they offer a 7-day free trial and 7 days money-back guarantee if in case you don’t like the product after purchasing their subscription.
If you have a company and want to purchase their subscription for your team members, you can even contact their sales team to get a custom plan for you based on your requirements.
ScreamingFrog is one of the leading website crawlers and website audit tools trusted by thousands of SEO and marketing professionals.
This tool will help you automate your website auditing and find out the SEO issues your website might have.
However, unlike other tools on this list, it’s not web-based software.
Instead, you have to download it on your computer or laptop device locally to use the tool. As of now, the tool supports Windows, Mac, and Ubuntu operating systems.
If you’re used to using web-based applications, this can be an issue for you. Otherwise, it’s a great tool that you should have in your toolkit.
Using ScreamingFrog, you can perform plenty of tasks like:
- Find broken links.
- Analyze your page title and metadata.
- Generate XML sitemap.
- Schedule and automate website audits.
- Visualise site architecture for better internal linking and URL structure.
- Discover duplicate contents.
Overall, it’s a great website audit tool that can make sure your website stays healthy in terms of SEO.
ScreamingFrog just has one single paid plan that costs $185/year.
They also have a free version of ScreamingFrog that you can use for basic website auditing.
The free version is excellent if you’re just starting out, but it surely lacks features.
You won’t get the majority of the features in the free plan as you’ll get in the paid version.
On top, if you want more than one paid license, you’ll also get a flat discount, depending on how many licenses you’re buying.
SE Ranking is a powerful SEO automation tool that can automatically perform many SEO tasks in less time.
With over 700K+ users, it’s one of the trusted SEO tools on the market right now.
From rank tracking and website audit to backlink tracking and SEO reporting, you can automate the most crucial SEO tasks with a click of a button.
Surprisingly, you can even monitor any changes your competitors make on their website or content automatically.
If they change something on their page, you’ll automatically get an alert for that.
SE Ranking also comes with an on-page SEO checker that allows you to optimize your web pages for your targeted keywords more efficiently.
If you’re run freelancer or run an agency, you can easily generate white-label SEO reports for your clients, and you can even generate qualified leads for your business.
SE Ranking has a pretty flexible yet confusing pricing structure.
They have three plans:
- Essential: $31.20/month
- Pro: $71.20/month
- Business: $151.20/month
Now, if you choose the rank check frequency from daily to weekly and buy an annual plan, you’ll get a flat 60% OFF on this basic pricing.
Also, you can add on more keyword check bandwidth and content editor for some extra money.
They also have a personalized plan calculator that you can use to create a personalized plan as per your needs and pay only for that.
If you’re still not convinced, they also offer a 14-day free trial without any credit card information.
Google search console is a free SEO automation tool provided by Google that you can use to monitor, maintain and troubleshoot any issues on your website.
This tool also helps you measure your website’s accurate search traffic and provides data on your keyword performance.
If Google is facing crawling and indexing issues on certain web pages on your site, you can easily see that inside Google Search Console.
On top of that, if your website has been hit by any manual penalties, you can see that in the Google search console.
No matter what tools you use for SEO, it’s the most necessary tool that you must have inside your toolkit without any second thought.
The best thing about Google search console is that it’s completely free.
Yes, you don’t have to spend a single penny to use the tool for the lifetime. It’s the best free SEO tool that is available in the market.
The last but one of the best SEO automation tools we have on this list is Ahrefs.
Ahrefs is one of the most popular SEO tools on the market, used by hundreds and thousands of SEO professionals from all around the globe.
Right from rank tracking to site audit, you can perform every possible important SEO task using this tool.
You can also research your competitor’s backlinks to find out new link-building opportunities for your website.
Along with that, it also has one of the best keyword research tools that you can use to find thousands of untapped keyword ideas that no one is targeting.
If you’re stuck in finding new content ideas, you can use the Ahrefs content explorer to discover top-performing content ideas in your niche.
Ahrefs offers four different plans:
- Lite: $99/mo
- Standard: $199/mo
- Advanced: $399/mo
- Enterprise: $999/mo
If you pay annually, you get an additional 2 months of free subscription.
If you’re starting out and don’t have a massive budget for tools, it might not be a suitable option for you.
So these are some of the best SEO automation tools that you can use to save your time, energy, and money.
You can’t win with SEO just by doing hard work. You also have to work smart.
Instead of spending your on doing simple and easy tasks that you can easily replace with automation, try spending your time on the most important things like team management, hiring, and strategy building.
It will be much more profitable for you.