Google Analytics is a great tool that helps you understand how your users interact with your website.

It’s the most important marketing tool that you would have to keep in your toolkit.

But that’s being said, Google Analytics is not the only tool that will help you to accomplish the same task.

There are plenty of other Google Analytics alternatives also available on the market that will do the same work for you, sometimes even more efficiently.

One of the problems that most people face with Google analytics is the complexity of the tool.

Google analytics can be quite complex for beginners as the interface is not that beginner-friendly and options are quite overwhelming as well.

No matter what your reason might be to shift from Google Analytics, in this post, we’re going to show you some of the best Google analytics alternatives that are not only quite easy to use but also come with plenty of useful features as well.

So without much further ado, let’s dive in.

6 Best Google Analytics Alternatives

1. MixPanel

Google analytics alternatives - mixpanel

After Google Analytics, Mix Panel is the most popular analytics tool you’ll ever find on the internet.

It’s trusted by more than 26,000+ companies and some of them include companies like GoDaddy, Uber, Yelp, and Expedia.

To be clear: it’s not a regular web analytics tool.

It’s more of a product analytics tool that helps you to understand who your users are and how they are using the product.

In short:

It tells you everything about the user journey with your product from the beginning to the end.

In terms of ease of use, we won’t say that it’s the most easiest tool to operate (in fact, all analytics tools are somewhere complex), but if you’ve ever used any analytics tool before in your career then you can easily understand how this tool works in a very short span of time.

The biggest advantage of this tool is the clean and clear interface which makes the learning process a hell lot easier.

If we talk about the analytical power of this tool, MixPanel comes with many data points and analytical options along with an interacting reporting system.

And combined everything, this tool makes product analysis a complete cakewalk.

Key features of MixPanel:

  • Interactive reporting system
  • Create simple workflows
  • Easy data integration
  • Team dashboard and alerts
  • A/B Testing
  • Retention Features
  • Unlimited segmentation options
  • Outstanding data security features

2. FoxMetrics


FoxMetrics is an outstanding analytics tool that helps you visualize, track and monitor your website visitor’s activities easily.

This tool allows you to create custom data models and you can use it with your SQL database.

To be honest, it’s not a beginner-friendly tool.

It’s a petty advanced tool compared to Google analytics and you need to have knowledge of SQL to use this tool.

It’s a perfect choice for enterprise-level sellers and eCommerce marketers to easily capture customer data and preferences.

The starting plan of FoxMetrics costs $299 and you’ll be restricted to making less than 1M actions a month.

And the best part about this is that they also have a free plan that handles 100k+ actions per month free of cost.

On top of that, they have a great support and documentation section that will guide you throughout your journey with this tool.

Key features of FoxMetrics:

  • Powerful web analytics features
  • Easy and clean interface
  • Easily integrate API with other apps
  • Custom report analytics
  • Administration alerts
  • A/B Testing

3. Heap


Heap is basically a product analysis tool that tells you what your users are doing and where you should put your attention to make your product better.

It helps you monitor every single activity on your product or platform that you might be missing out on with basic analytics tools like Google analytics.

This tool gives you a complete view of how users behave in your product and even you’ll be able to analyze segment data and trends.

Heap also comes with a powerful A/B testing feature that will help you to identify areas where you have to improve.

Heap currently have four different plans:

  • Free
  • Growth
  • Pro
  • Premier

Unfortunately, Heap doesn’t reveal the prices on their website and you have to contact their sales team to know the pricing.

Key features of Heap:

  • Great reporting system
  • Track your conversions
  • Easily track every single activity of your users
  • Highly secured
  • Powerful A/B Testing feature

4. Woopra


Woopra is another great end-to-end customer journey analytics tool that helps you track every activity your users do inside your product.

In short:

Woopra allows you to understand, analyze, engage and retain your customers.

It easily integrates with all the popular marketing, sales, and support tools like Google docs, Google ads, Hubspot, active campaign, and many more.

Doesn’t matter what tools you use, you can easily integrate everything and let it work together without any issue.

The tool comes with many sorts of useful reports like customer journey reports, trend reports, Cohort Reports, and retention reports so you can understand your users more in-depth and make changes in your product to make it even better for the users.

And you can even go further and automate some routine tasks by integrating other tools.

Currently, the basic premium plan of Woopra costs $349/mo and they also have a free plan that you can try out before making your buying decision.

Key features of Woopra:

  • Track user journey
  • 30+ tool integration
  • 7+ types of reports
  • Easily segment your audience
  • Automate your workflow

5. Chartbeat


Chartbeat is an outstanding analytics tool created for publishers and content-focused websites that give you detailed information about your content.

It helps you to analyze and monitor your content so that you can optimize your content for better readability and increase your brand trust.

Currently, over 60,000+ media brand publishing outlets from 60+ countries are using Chartbeat to analyze and improve their content.

Unlike other analytics on this tool, being a content analytics tool, it doesn’t have that many features.

But it provides every important analytics metrics around content.

Chartbeat also helps you to create compelling headings that attract readers and also helps to find pictures that are worth including in your content.

Apart from that, you can even monitor how your visitors are engaging with your content, how far the visitors are scrolling the page, and what are the top-performing pages of your website.

However, Chartbeat might not be an affordable option for most of the people.

The pricing of Chartbeat starts from $7,000/month, which is quite expensive for beginners.

Key features of Chartbeat:

  • Headline optimizer
  • Image tester
  • Monitor how your visitors are interacting with your contents
  • Amazing reporting system
  • Easy and clean user interface
  • Easily analyze your app performance

6. Matomo Analytics

Matomo Analytics

Matomo (formerly known as Piwik) is the best open-source Google analytics alternative you’ll ever get.

Also, it’s a very popular tool among webmasters and marketers and 1 million+ people are using this tool from over 190+ countries.

Unlike Google Analytics, the main moto of Matomo Analytics is data security.

Using this tool, you’ll own 100% data of your users and no one can use it for their own purpose.

You’ll exactly know where is data is getting stored and it will be fully in your control.

In terms of ease of use, this tool stands out pretty well.

Unlike most of the other analytics tools, this tool is pretty straightforward and easy to use.

And the best thing that we personally love about this tool is that you can even import your Google Analytics data right inside Matamo without losing any of your data.

The data they provide is almost 100% accurate and there are no limitations on how much data you can store on this tool.

It might not have as many cool and advanced features as other tools, but this is the perfect Google analytics tool you’ll ever find.

The pricing of Matomo analytics starts at $9/mo and you can even use this tool for completely free with some limitations.

Key features of Matomo Analytics:

  • Easily import data from Google Analytics
  • Easy to set up and great interface
  • A/B testing
  • Heatmap recording
  • Oustanding reporting system
  • SEO web vital monitoring
  • SQL raw data access


So there are the 6 best Google analytics alternatives that you can try out if you’re tired of using Google Analytics and want to try out something new and better.

But keep in mind, not all of these tools are suitable for everyone.

Some analytics tools might be suitable for product marketers while some tools might be a suitable option for content-focused websites and publishing outlets.

So whenever you choose any tool as a Google Analytics alternative, make sure it’s serving the purpose you want to fulfill.

If you’re short on budget then we think Matomo analytics can be a great option for you.

But if you have a mid-range budget then you can even try out MixPanel if it serves your needs.