What if I tell you that choosing the right local rank tracker could be the reason behind the success or downfall of your local SEO rankings?
Yes, you heard it right.
The agency where I previously worked had a large number of local business clients. I’ve seen many businesses increase their customer foot traffic simply by tracking and improving their local SEO rankings on Google Search and Maps.
We all know how important local SEO is, yet 58% of businesses don’t even optimize for local SEO and never track their rankings.
If you fall under the 58% category, you’re leaving potential customers and money on the table.
Here’s another fact:
46% of all Google searches have local intent. That means almost half of the Google searches are about finding businesses nearby.
Does your business appear when potential customers search?
Most importantly, do you even know whether you’re showing up or not?
If you can’t answer these questions, you’re essentially flying blind in the most competitive marketing space we’ve ever seen.
So, stop making the mistake again and start investing in a good local rank tracking tool to measure your local SEO performance.
But, which local rank tracker should you choose? How do you know if you’re not wasting your money on the wrong tool? And what features are essential in a local rank tracker?
We’re going to answer all these questions in this blog post.
In this post, I’m going to review some of the best local rank trackers and help you choose the right one for your business.
Table of Contents
The 7 Best Local Rank Trackers That Actually Move The Needle
1. Zutrix
The #1 local rank tracking tool we’d recommend is none other than Zutrix.
Zutrix is the most feature-rich and accurate rank tracker among its competitors.
But what makes Zutrix special isn’t just the rank tracking capabilities; it’s how the tool blends in with your current marketing flow.
Most rank tracking software is built by engineers who have little to no knowledge of local SEO and rank tracking. They just assembled the components and built the software for the customers.
But Zutrix is created by an SEO professional who knows in and out about how local SEO and rank tracking work.
Moreover, the beautiful user interface and the affordable pricing of Zutrix make it an even better option for small businesses and individuals.
Zutrix can be a best fit for individuals, small businesses, and even agencies with local SEO clients.
What makes Zutrix stand out:
- Beautiful and beginner-friendly user interface.
- Monitor your local rankings with the highest accuracy.
- Monitor keyword rankings based on device type, zip code, city, or language.
- Share real-time reports with your colleagues or clients.
- Generate white-label reports if you’re a freelancer or agency.
- Monitor AI search visibility of your brand or products across 8 leading AI models, including Claude, Gemini, GPT-4 and more.
- Easy integration with popular SEO tools such as Google Analytics, Google Search Console, and more.
Pricing
Zutrix offers one of the most affordable plans compared to other local rank tracking tools.
Here are the current plans of Zutrix:
- Starter ($9/month): Unlimited projects, 250 keywords to track, and 1 team member access.
- Pro ($28/month): Unlimited projects, 1,000 keywords to track, and 3 team member access.
- Agency ($54/month): Unlimited projects, 2,500 keywords to track, white-label reporting, dedicated SEO expert, and 10 team member access.
2. SE Ranking
SE Ranking’s local rank tracker can be an excellent value for money. This tool combines robust rank tracking capabilities with a suite of other valuable SEO tools.
Unlike other local SEO tools, SE Ranking doesn’t have a complex user interface. Instead, it focuses on doing the essential things really, really well.
You can track your website rankings across 37+ SERP features, including Google AI overviews.
Yes, you heard it right.
SE Ranking also allows you to track your rankings on Google AI overviews and other AI chat models, such as ChatGPT, Perplexity, and more.
If you run an agency, you can even white-label the entire platform with your own logo and sell it to your clients.
What makes SE Ranking stand out:
- Install a small lead generation snippet on your website (provided by SE Ranking) to generate high-quality leads on autopilot.
- White-label the platform with your own agency logo and sell it to your clients for a premium price.
- Track daily ranking changes of your keywords across Google and other major search engines.
- Track your brand mentions in Google’s AI overview and other major AI chat models like ChatGPT.
- Beginner-friendly and seamless interface (probably the best interface I have seen after Zutrix).
- Track keyword rankings across 37+ SERP features.
- Get historical keyword ranking data of your website or certain pages.
Pricing
SE Ranking has three different plans:
- Essential ($65/month): 1 Manager seat, 5 projects, and 500 keywords to track daily.
- Pro ($119/month): 3 Manager seats, 30 projects, and 2,000 keywords to track daily.
- Business ($259/month): 5 Manager seats, unlimited projects, and 5,000 keywords to track daily.
If you want to use their API, that costs $149/month.
If you’re unsure about the tool, you can sign up for their 14-day free trial (no credit card required).
3. Local Falcon
Local Falcon is a dedicated local rank tracker that focuses solely on tracking the keywords of your local business across search engines and Google Maps.
If you have your business spread across multiple locations or if you’re an agency with multiple location clients, this tool enables you to track keywords for unlimited locations with ease (without any limitation).
You can scan your entire keyword data in one single click, and this tool will provide you with the most up-to-date and fresh data.
You can even schedule the scans in advance, and they are completed within seconds.
Local Falcon also easily integrates with all major business tools, including Looker Studio, Zapier, Apple Maps, Google My Business, and more.
What makes Local Falcon stand out:
- Track local keywords or brand mentions across major platforms like Google Maps and Apple Maps.
- Track AI search visibility across multiple AI chat models, including ChatGPT and Google AI overview.
- Easy multi-location business management.
- Easy integration with all major business tools.
- Falcon AI takes your map data and translates it into a prioritized list of specific improvements based on what your competitors are doing better than you.
- Real-time reporting with a map-based view (you can even personalize the reports with your brand name or logo).
Pricing
Local Falcon offers 4 plans:
- Starter ($24.99/month): 7,500 credits.
- Basic ($49.99/month): 15,000 credits.
- Pro ($99.99/month): 31,000 credits.
- Premium ($199.99/month): 63,000 credits.
They offer 100 free scan credits when you sign up for a new account.
4. SEO Powersuite
SEO Powersuite is one of the best and most powerful local rank trackers.
It allows you to check and track your local keyword rankings across multiple devices (mobile or desktop) and search engines like Google, Yahoo, Bing, Baidu, and more.
You can even track your Google map rankings and get a visualized graph on how your business is performing in the Google Maps search.
You can set up rank tracking for multiple locations and check all data combined in one place.
Along with your own rankings, you can keep an eye on your competitors’ rankings to see how effective their SEO campaigns are performing.
You can set up automatic reports and alerts for significant changes in your ranking. This automates your entire rank tracking task. You set it up once and receive reports on a daily, weekly, or monthly basis.
However, you may encounter a slight issue with SEO Powersuite.
Unlike other local rank trackers, you have to download the SEO Powersuite software on your local device to run it. You can’t use it on the web.
This can be a little inconvenient if you’re not used to downloading software on your device now.
What makes SEO Powersuite stand out:
- Check ranking positions based on device (mobile or desktop).
- Track your local keyword rankings across 500+ search engines, including Google Search, Yahoo, Bing, Baidu, Google Maps, and more.
- Track keyword rankings for your website across multiple locations (useful for businesses with multiple locations).
- Keep a close eye on your local competition.
- Set up daily, weekly, or monthly automatic reports and alerts.
- Generate white-label SEO reports for your SEO clients.
Pricing
Along with a free plan, SEO Powersuite offers 3 premium plans:
- Professional: $29.10/month
- Enterprise: $49.95/month
- Max+: $74.95/month
The free plan is sufficient if you’re just starting out. Later on, you can explore their premium plans as your requirements increase.
5. BrightLocal
BrightLocal claims to be the most comprehensive solution compared to most of the other local rank trackers.
It’s a tool specifically designed for local businesses to enhance their SEO presence and expand their overall business.
BrightLocal’s search grid feature allows you to check your local rankings directly in the map.
The stunning visualization of the ranking showcase can also impress your clients.
You can track your business everywhere inside this tool, including Local pack, organic SERP, and Google map rankings.
What makes BrightLocal stand out:
- Geo-location rank tracker gives you a clear view of where your business ranks.
- Track the ranking of your business across multiple locations.
- Excellent-looking and easy-to-understand visual reports.
- Track rankings in local pack, organic search, and map results all in one place.
- Automated white-label reports and client dashboard.
Pricing
BrightLocal has three plans:
- Track: $39/month
- Manage: $49/month
- Grow: $59/month
But you can only manage 1 location with this pricing.
If you want to manage more than 1 location, the price increases significantly.
Final Words
After testing dozens of tools and working with hundreds of local businesses, these are some of the best local rank trackers I have picked.
You can choose any of the tools according to your requirements and budget.
But don’t just get caught up in the fancy features and dashboards. Select a tool that aligns with your business needs, technical comfort level, and growth objectives.
And most importantly, you need a tool that is reliable and provides the most accurate data, just like Zutrix.
Whether you’re a small business owner, an agency, or a large corporation with multiple locations, Zutrix is not only the most reliable option but also the most affordable.
