3 Best MorningScore Alternatives & Competitors in 2026

You’re reading this post because you’ve most likely used MorningScore, and for some reason, you’re looking for an alternative.

While MorningScore is the ultimate SEO tool option if you prefer simplicity, some SEO experts argue that they find the tool a bit lightweight, as it has a smaller database and fewer technical features compared to other MorningScore competitors.

For whatever reason, if you’re looking for the best MorningScore alternatives, I’ve prepared this list to help you choose the right alternative to MorningScore that could potentially transform how you approach SEO and GEO.

Let’s quickly have a look at the tools.

7 Best MorningScore Alternatives of 2026

1. Zutrix (Best Overall)

When it comes to choosing a MorningScore alternative, Zutrix is the best solution you can find on the market.

I’m not saying this because we have spent years building and constantly improving the tool.

But Zutrix has all the essential features you would require for SEO or GEO projects with a much larger database than MorningScore.

Apart from that, Zutrix is extremely affordable, with plans starting as low as $19/month.

What makes Zutrix stand out is its ability to provide data with 99.99% accuracy (thanks to its AI-powered crawlers).

Zutrix allows you to access the enterprise-grade features, such as the AI visibility tracker, keyword rank tracker, content tracker, and in-depth website auditor, wrapped in an interface that doesn’t require a PhD to navigate. The dashboard of the tool gives you a clear and actionable overview of your SEO campaigns.

Overall, it’s the most value for money MorningScore alternative available on the market, which you should definitely try out.

To make it even easier for you, Zutrix also offers a 7-day trial of the tool (with all the premium features at its maximum capacity) for just $7 (no strings attached).

Features:

• • AI-Powered rank tracker: This is the core feature of Zutrix. It allows you to precisely track your keyword rankings across multiple search engines. You can track your keyword rankings across different device types (mobile and desktop) and multiple locations (supports local tracking too). The built-in AI allows Zutrix to provide the most accurate data all the time without fail.
  • AI search visibility: This is one of Zutrix’s latest features that allows you to track how often your brand or website appears in AI-driven search results like ChatGPT, Claude, Gemini, and Google search AI preview. This tool tracks your keywords across 8 major AI models with 99.5% accuracy and monitors the keywords 24/7.

• Keyword lab: An AI-powered keyword research tool that allows you to get crucial keyword data, such as search volume, keyword difficulty, competition, CPC, and trend.

• Real-time notification: Zutrix sends instant alerts over Slack, Telegram, or Email for any significant ranking changes.
• Backlink Monitor: This feature tracks your link profile, notifies you of any new or lost links, and allows you to analyze competitor backlink profiles.
• Website audit: This feature allows you to perform technical SEO scans (200+ checks) to identify crawl errors, core web vitals issues, and on-page SEO issues within your website. It also gives you actionable insights on how you can fix the issues easily.

Pricing

Zutrix provides two types of plans based on crawling frequency.

If you want to opt for weekly crawl frequency, here are the plans:

• Starter ($19/month): 250 keywords to track and 1 team member access.
• Pro ($49/month): 1,000 keywords to track and 3 team members access.
• Agency ($89/month): 2,500 keywords to track and 10 team members access.
• Enterprise ($149/month): 10,000 keywords to track and 20 team members access.

However, if you want daily crawling for higher accuracy, these are the available plans:

• Starter ($29/month)
• Pro ($89/month)
• Agency ($149/month)
• Enterprise ($349/month)

Access to features and usage limits stay the same on both pricing options.

If you purchase the yearly plan, you’ll get a 20% additional discount on this pricing.

2. SEMRush

SEMRush has been the dominant force in the SEO world for years. This platform offers one of the most comprehensive SEO toolsets, covering everything from keyword research and rank tracking to content marketing and backlink analysis.

This is also the only SEO tool company listed on the New York Stock Exchange (which is obviously a proud moment for the entire industry).

Don’t mistake SEMRush as just another SEO tool. It’s a complete marketing intelligence platform that helps you in every aspect of marketing.

SEMRush also has one of the biggest databases of keywords and backlinks, so that you can make bold bets based on the data.

Unlike MorningScore, SEMRush allows you to look back years into a competitor’s traffic history to see when they peaked and crashed. It’s the best way to understand what to do and what not.

However, if you’re someone who is just starting out, the learning curve of SEMRush can be a bit steep.

For beginners and SMBs, tools like Zutrix always stand out as the top choice.

Features:

• Keyword magic tool: This is SEMrush’s flagship keyword research tool, housing a database of over 25 billion keywords. It allows you to generate thousands of keyword ideas from a single “seed” term and provides vital metrics like search volume, keyword difficulty, search intent, and CPC.
• Position tracking and AI visibility tracker: This feature monitors your website’s rankings for a specific set of keywords daily across different geographic locations and devices. Newer updates now include AI Visibility Tracking, which measures how often your brand is mentioned in AI-powered search results like ChatGPT, Gemini, and Google’s AI Overviews.
• Site audit: A high-speed technical SEO crawler that scans your website for over 140 different issues. It identifies crawl errors, broken links, and Core Web Vitals problems, providing an overall “Health Score” and prioritized recommendations for fixing them.
• Backlink analytics & audit: These features allow you to analyze the link profile of any domain (your own or a competitor’s). The Backlink Audit specifically helps you identify “toxic” links that might lead to Google penalties, while the Backlink Gap tool shows you sites that link to your competitors but not to you.
• SEO writing assistant: The writing assistant is a plugin for Google Docs or WordPress that grades your content in real-time for SEO, readability, and originality as you write.

Pricing

SEMRush offers three plans:

• Starter ($199/month): You can monitor up to 5 websites and track 500 keywords.
• Pro+ ($299/month): You can monitor up to 15 websites and track 1,5000 keywords.
• Advanced ($549/month): You can monitor up to 40 websites and track 5,000 keywords.

They have a lot of add-ons like white-label reports, listicle management, and more.

SEMRush also offers a 7-day free trial.

3. Ahrefs

If backlinks are your primary focus, you should seriously consider Ahrefs. This MorningScore alternative offers one of the largest and most frequently updated backlink index in the industry (far superior to most tools).

The Site Explorer feature allows you to have a detailed look at any website’s backlinks profile, organic search traffic, and top-performing content. You can see exactly which pages are driving the most traffic and which backlinks are passing the most value. 

Features

• Site explorer: This is the core engine of Ahrefs, providing an in-depth look at the organic search traffic and backlink profile of any website or URL. It combines three powerful SEO tools in one interface: Organic Traffic research (to see what keywords competitors rank for), Backlink Checker (using the world’s largest index of live backlinks), and Paid Search research to see if competitors are doing PPC.
• Keywords explorer: An advanced keyword research tool that supports 10 different search engines, including Google, YouTube, Amazon, and Bing. It provides thousands of relevant keyword ideas along with advanced metrics like Keyword Difficulty (KD), Click metrics (how many people actually click on results), and “Parent Topic” to help you understand if you can rank for multiple keywords with one page.
• Site audit: A cloud-based technical SEO crawler that automatically scans your website for over 100+ pre-defined SEO issues. It checks for broken links, redirect loops, CSS and JS issues, and provides a “Health Score” for your site. Because it’s cloud-based, you don’t need to keep your computer on while it runs, and you can schedule it to run weekly or monthly.
• Rank tracker: This feature monitors your keyword rankings over time on both desktop and mobile across 170 countries. It provides automated reports that show your visibility percentage, average position, and “SERP Features” (like Featured Snippets or People Also Ask) that you’ve won. It also visualizes your progress against up to 10 competitors.
• Content explorer: Often described as a “mini search engine,” this tool allows you to search through billions of webpages to find the most popular content in your niche based on social shares, organic traffic, and domain rating. It is highly effective for finding “low competition” topics and identifying unlinked brand mentions for outreach.

Pricing

Ahrefs offers four main tiers:

• Lite ($129/month): You can manage up to 5 projects and track 750 keywords.
• Standard ($249/month): You can manage up to 20 projects and track 2,000 keywords.
• Advanced ($449/month): You can manage up to 50 projects and track 5,000 keywords.

It also has a Starter plan ($29/month) for beginners that allows for 1 project and 100 credits. 

Ahrefs does not offer a free trial, though it provides limited free access through “Ahrefs Webmaster Tools.”

Which MorningScore Alternative Should You Choose?

Choosing the right MorningScore alternative depends on your specific needs, budget, and experience level.

If you want an overall best solution at an affordable cost, Zutrix is by far the best option you can find on the market.

If you can spend a bit more money, you can also try out SEMRush and Ahrefs (even though Zurtix has the same amount of data as SEMRush and Ahrefs).

Lastly, all I want to say is, the best MorningScore alternative isn’t necessarily the one with the most features. It’s the one you’ll actually use consistently to improve your website’s performance.