{"id":4428,"date":"2025-02-12T14:39:35","date_gmt":"2025-02-12T14:39:35","guid":{"rendered":"https:\/\/zutrix.com\/blog\/?p=4428"},"modified":"2025-02-12T14:39:35","modified_gmt":"2025-02-12T14:39:35","slug":"what-is-pagination","status":"publish","type":"post","link":"https:\/\/zutrix.com\/blog\/what-is-pagination\/","title":{"rendered":"What is Pagination in SEO?"},"content":{"rendered":"<p><span style=\"font-weight: 400\">What is pagination?<\/span><\/p>\n<p><span style=\"font-weight: 400\">If you&#8217;re also wondering the same, you have landed in the right place.<\/span><\/p>\n<p>In this blog post, we&#8217;ll talk everything about pagination, what pagination is, how it works, and the best practices for making an SEO-friendly pagination for your website.<\/p>\n<p><span style=\"font-weight: 400\">This post contains every single piece of information about website paginations (literally everything).<\/span><\/p>\n<p><span style=\"font-weight: 400\">So, let&#8217;s not waste our time and jump right in.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a0c7154e9565\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a0c7154e9565\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zutrix.com\/blog\/what-is-pagination\/#What_is_Pagination\" title=\"What is Pagination?\">What is Pagination?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zutrix.com\/blog\/what-is-pagination\/#How_Does_Pagination_Work\" title=\"How Does Pagination Work?\">How Does Pagination Work?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zutrix.com\/blog\/what-is-pagination\/#How_Does_Pagination_Affect_SEO\" title=\"How Does Pagination Affect SEO?\">How Does Pagination Affect SEO?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zutrix.com\/blog\/what-is-pagination\/#Pagination_Affects_Your_Websites_Overall_Crawlability\" title=\"Pagination Affects Your Website&#8217;s Overall Crawlability\">Pagination Affects Your Website&#8217;s Overall Crawlability<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zutrix.com\/blog\/what-is-pagination\/#Better_User_Engagement\" title=\"Better User Engagement\">Better User Engagement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/zutrix.com\/blog\/what-is-pagination\/#Distributed_Internal_Links\" title=\"Distributed Internal Links\">Distributed Internal Links<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/zutrix.com\/blog\/what-is-pagination\/#Best_Practices_for_SEO-Friendly_Pagination\" title=\"Best Practices for SEO-Friendly Pagination\">Best Practices for SEO-Friendly Pagination<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/zutrix.com\/blog\/what-is-pagination\/#1_Ensure_The_URLs_Are_Clear\" title=\"1. Ensure The URLs Are Clear\">1. Ensure The URLs Are Clear<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/zutrix.com\/blog\/what-is-pagination\/#2_Do_Not_%E2%80%9CNoIndex%E2%80%9D_Your_Paginated_Contents\" title=\"2. Do Not &#8220;NoIndex&#8221; Your Paginated Contents\">2. Do Not &#8220;NoIndex&#8221; Your Paginated Contents<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/zutrix.com\/blog\/what-is-pagination\/#3_Dont_Optimize_Paginated_Pages\" title=\"3. Don&#8217;t Optimize Paginated Pages\">3. Don&#8217;t Optimize Paginated Pages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/zutrix.com\/blog\/what-is-pagination\/#5_Use_Self-Canonical_Tags_on_Paginated_Pages\" title=\"5. Use Self-Canonical Tags on Paginated Pages\">5. Use Self-Canonical Tags on Paginated Pages<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/zutrix.com\/blog\/what-is-pagination\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Pagination\"><\/span><span style=\"font-weight: 400\">What is Pagination?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Pagination is the process of diving content into different pages to make it easy for the users to navigate the website without getting confused.<\/span><\/p>\n<p><span style=\"font-weight: 400\">At the core, pagination is like having an organized librarian for your <a href=\"https:\/\/zutrix.com\/blog\/how-to-write-seo-friendly-content\/\">website content<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Instead of throwing all your web pages into a massive and messy pile, pagination neatly arranges them into manageable and identical sections.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Here&#8217;s an example of pagination on our website.<\/span><\/p>\n<p><img decoding=\"async\" class=\"lazyload aligncenter size-full wp-image-4429\" src=\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2025\/02\/What-is-pagination-on-Zutrix.png\" data-orig-src=\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2025\/02\/What-is-pagination-on-Zutrix.png\" alt=\"What is pagination on Zutrix\" width=\"2630\" height=\"1472\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272630%27%20height%3D%271472%27%20viewBox%3D%270%200%202630%201472%27%3E%3Crect%20width%3D%272630%27%20height%3D%271472%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2025\/02\/What-is-pagination-on-Zutrix-200x112.png 200w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2025\/02\/What-is-pagination-on-Zutrix-300x168.png 300w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2025\/02\/What-is-pagination-on-Zutrix-400x224.png 400w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2025\/02\/What-is-pagination-on-Zutrix-600x336.png 600w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2025\/02\/What-is-pagination-on-Zutrix-768x430.png 768w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2025\/02\/What-is-pagination-on-Zutrix-800x448.png 800w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2025\/02\/What-is-pagination-on-Zutrix-1024x573.png 1024w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2025\/02\/What-is-pagination-on-Zutrix-1200x672.png 1200w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2025\/02\/What-is-pagination-on-Zutrix-1536x860.png 1536w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2025\/02\/What-is-pagination-on-Zutrix.png 2630w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 2630px) 100vw, 2630px\" \/><\/p>\n<p><span style=\"font-weight: 400\">Once someone clicks on the <strong>&#8220;Next&#8221; button<\/strong> or the following number, they will be redirected to the next page.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Here&#8217;s another example of pagination on Amazon&#8217;s website.<\/span><\/p>\n<p><img decoding=\"async\" class=\"lazyload aligncenter size-full wp-image-4431\" src=\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2025\/02\/Amazon-pagination.png\" data-orig-src=\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2025\/02\/Amazon-pagination.png\" alt=\"Amazon pagination\" width=\"2308\" height=\"584\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272308%27%20height%3D%27584%27%20viewBox%3D%270%200%202308%20584%27%3E%3Crect%20width%3D%272308%27%20height%3D%27584%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2025\/02\/Amazon-pagination-200x51.png 200w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2025\/02\/Amazon-pagination-300x76.png 300w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2025\/02\/Amazon-pagination-400x101.png 400w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2025\/02\/Amazon-pagination-600x152.png 600w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2025\/02\/Amazon-pagination-768x194.png 768w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2025\/02\/Amazon-pagination-800x202.png 800w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2025\/02\/Amazon-pagination-1024x259.png 1024w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2025\/02\/Amazon-pagination-1200x304.png 1200w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2025\/02\/Amazon-pagination-1536x389.png 1536w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2025\/02\/Amazon-pagination.png 2308w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 2308px) 100vw, 2308px\" \/><\/p>\n<p><span style=\"font-weight: 400\">And here&#8217;s what Google&#8217;s pagination looks like (you might already have noticed this millions of times):<\/span><\/p>\n<p><img decoding=\"async\" class=\"lazyload aligncenter size-full wp-image-4430\" src=\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2025\/02\/Google-pagination.png\" data-orig-src=\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2025\/02\/Google-pagination.png\" alt=\"Google pagination\" width=\"1522\" height=\"868\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271522%27%20height%3D%27868%27%20viewBox%3D%270%200%201522%20868%27%3E%3Crect%20width%3D%271522%27%20height%3D%27868%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2025\/02\/Google-pagination-200x114.png 200w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2025\/02\/Google-pagination-300x171.png 300w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2025\/02\/Google-pagination-400x228.png 400w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2025\/02\/Google-pagination-600x342.png 600w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2025\/02\/Google-pagination-768x438.png 768w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2025\/02\/Google-pagination-800x456.png 800w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2025\/02\/Google-pagination-1024x584.png 1024w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2025\/02\/Google-pagination-1200x684.png 1200w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2025\/02\/Google-pagination.png 1522w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1522px) 100vw, 1522px\" \/><\/p>\n<p><span style=\"font-weight: 400\">Not just Amazon and Google, but I can show thousands of other websites that use pagination to break down their contents into small chunks. <\/span><\/p>\n<p><span style=\"font-weight: 400\">Almost the majority of the websites on the internet use this system.<\/span><\/p>\n<p><span style=\"font-weight: 400\">But pagination isn&#8217;t just about slapping some numbers at the bottom of a page.<\/span><\/p>\n<p><span style=\"font-weight: 400\">It&#8217;s a sophisticated system that makes life easier for users and website owners.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Pagination in websites can be used in plenty of different ways, such as for:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Product catalogs.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Blog post archives.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Search result pages.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Category archives.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Image galleries.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">User-generated contents.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Database records.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">And more.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Does_Pagination_Work\"><\/span><span style=\"font-weight: 400\">How Does Pagination Work?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Now we know what pagination actually is and how it looks.<\/span><\/p>\n<p><span style=\"font-weight: 400\">But the real question that comes up now is, how does the pagination work on a website?<\/span><\/p>\n<p><span style=\"font-weight: 400\">Let&#8217;s understand the technical side of pagination first (I promise I&#8217;ll keep it simple and easy to understand).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Behind the scenes, pagination works pretty systematically.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Firstly, the website counts how many items you have in total.<\/span><\/p>\n<p><span style=\"font-weight: 400\">For example, let&#8217;s assume you have 100 blog posts where you want to use pagination.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Next up, you have to decide how many items you want to show on one page.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">For example, you can show 10 blog posts on one page (all the blog posts will be divided into multiple pages using this same rule).<\/span><\/p>\n<p><span style=\"font-weight: 400\">You can either list the pages in &#8220;last published date&#8221; order or manually change the position of your blog posts, as per your preference.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Does_Pagination_Affect_SEO\"><\/span><span style=\"font-weight: 400\">How Does Pagination Affect SEO?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Pagination is not only crucial for the user experience of a website, but it&#8217;s also quite vital for search engine optimization.<\/span><\/p>\n<p><span style=\"font-weight: 400\">If done incorrectly, it can negatively impact your <a href=\"https:\/\/zutrix.com\/blog\/seo-kpis-to-track\/\">SEO performance<\/a> and ruin your entire website&#8217;s reputation.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Here&#8217;s how pagination affects the <a href=\"https:\/\/zutrix.com\/blog\/seo-tips-for-beginners\/\">SEO<\/a> of any website:<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Pagination_Affects_Your_Websites_Overall_Crawlability\"><\/span><span style=\"font-weight: 400\">Pagination Affects Your Website&#8217;s Overall Crawlability<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Google&#8217;s crawlers set a limited <a href=\"https:\/\/zutrix.com\/blog\/crawl-errors\/\">crawl budget<\/a> for every website. If your website has multiple contents, your crawl budget might get exhausted, and not all your web pages can be crawled and indexed.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Pagination helps them navigate content efficiently, ensuring more of your content gets crawled and <a href=\"https:\/\/zutrix.com\/blog\/google-indexing-issues\/\">indexed by Google<\/a>.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Better_User_Engagement\"><\/span><span style=\"font-weight: 400\">Better User Engagement<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">When users can easily find what they&#8217;re looking for, they spend a longer time on your website and interact more with your content.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Longer website session durations are a strong ranking factor for search engines like Google.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">In fact, <a href=\"https:\/\/backlinko.com\/search-engine-ranking\" class=\"external\" rel=\"nofollow\" target=\"_blank\">a study by Backlinko<\/a> found that websites with above-average on-site time tend to rank higher in Google compared to websites with lower session duration.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The study also revealed that the average time spent on a website for a Google first-page result is 2.5 minutes (based on 11.8 million Google searches).<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Distributed_Internal_Links\"><\/span><span style=\"font-weight: 400\">Distributed Internal Links<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Pagination helps to distribute link authority (link juice) across your pages more evenly.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">This helps search engines understand your website&#8217;s structure, and due to distributed link authority, your search engine rankings improve.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Best_Practices_for_SEO-Friendly_Pagination\"><\/span><span style=\"font-weight: 400\">Best Practices for SEO-Friendly Pagination<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Most people don&#8217;t pay attention to making their website pagination SEO and user-friendly.<\/span><\/p>\n<p><span style=\"font-weight: 400\">But that&#8217;s a big mistake.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Pagination plays a crucial part in search engine optimization, and it should be appropriately optimized to achieve the most optimal results.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Here are some of the easy things you could do to make your website&#8217;s pagination SEO and user-friendly:<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Ensure_The_URLs_Are_Clear\"><\/span><span style=\"font-weight: 400\">1. Ensure The URLs Are Clear<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Ensure the URL of your paginated contents is clear and easy to navigate for the search engines.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Earlier, SEOs used the <strong>&#8220;rel=prev\/next&#8221;<\/strong> attribute to notify search engines about the relationship between the paginated contents.<\/span><\/p>\n<p><span style=\"font-weight: 400\">However, a few years ago, Google retired this attribute, making it difficult for search engines to identify paginated content.<\/span><\/p>\n<p><span style=\"font-weight: 400\">One way to fix this is to use a clear and unique URL structure to help search engines determine the correct order of your paginated content.<\/span><\/p>\n<p><strong>Here&#8217;s what good URLs look like:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400\"><em><span style=\"font-weight: 400\">example.com\/blog\/page\/2<\/span><\/em><\/li>\n<li style=\"font-weight: 400\"><em><span style=\"font-weight: 400\">example.com\/products?page=3<\/span><\/em><\/li>\n<li style=\"font-weight: 400\"><em><span style=\"font-weight: 400\">example.com\/category\/shoes\/page-4<\/span><\/em><\/li>\n<\/ul>\n<p><strong>And here&#8217;s what to avoid:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400\"><em><span style=\"font-weight: 400\">example.com\/blog?p=2&amp;sid=123&amp;sort=date<\/span><\/em><\/li>\n<li style=\"font-weight: 400\"><em><span style=\"font-weight: 400\">example.com\/products?pgid=4&amp;view=grid<\/span><\/em><\/li>\n<li style=\"font-weight: 400\"><em><span style=\"font-weight: 400\">example.com\/category?page_id=5&amp;session=abc<\/span><\/em><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"2_Do_Not_%E2%80%9CNoIndex%E2%80%9D_Your_Paginated_Contents\"><\/span><span style=\"font-weight: 400\">2. Do Not &#8220;NoIndex&#8221; Your Paginated Contents<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">One of the common mistakes that most people make is adding a &#8220;noindex&#8221; tag on their paginated pages.<\/span><\/p>\n<p><span style=\"font-weight: 400\">But you shouldn&#8217;t do this for three main reasons:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Firstly, no-indexing paginated pages prevents search engines from discovering new content on your website.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">It can break the flow of link juice throughout your website.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">It makes it difficult for search engines to understand your website&#8217;s structure.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Always allow search engines to crawl and index your paginated pages naturally. This helps them better understand the relationship between the contents.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Dont_Optimize_Paginated_Pages\"><\/span><span style=\"font-weight: 400\">3. Don&#8217;t Optimize Paginated Pages<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">While we strongly recommend letting search engines index your paginated pages, we also highly recommend not optimizing them so that they don&#8217;t clash with the main content for the targeted keyword.<\/span><\/p>\n<p><span style=\"font-weight: 400\">It confuses the search engine.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Hence, it&#8217;s better to leave it as it is without any keyword optimization.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Use_Self-Canonical_Tags_on_Paginated_Pages\"><\/span><span style=\"font-weight: 400\">5. Use Self-Canonical Tags on Paginated Pages<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Each paginated page should canonicalize itself.<\/span><\/p>\n<p><span style=\"font-weight: 400\">When you self-canonicalize your paginated pages, you&#8217;re essentially notifying Google that each &#8220;paginated page&#8221; is the main version of the content.<\/span><\/p>\n<p><span style=\"font-weight: 400\">If you don&#8217;t self-canonicalize each page, search engine crawlers will see all the pages as similar and might get confused about the primary content.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><span style=\"font-weight: 400\">Conclusion<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Pagination might seem like a small website feature that no one really cares about, but it&#8217;s one of the most crucial elements of user experience and SEO.<\/span><\/p>\n<p><span style=\"font-weight: 400\">If done right, this small change can make a huge difference in how users and search engines interact with your content.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Whether you&#8217;re running a blog, e-commerce site, or any content-heavy website, well-planned website pagination can significantly improve your user experience and SEO performance.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is pagination? If you&#8217;re also wondering the same, you [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4432,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,29],"tags":[],"class_list":["post-4428","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-marketing","category-general-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Pagination in SEO?<\/title>\n<meta name=\"description\" content=\"In this post, we&#039;ll discuss what is pagination in SEO, how it works and some best practices that you should follow.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zutrix.com\/blog\/what-is-pagination\/\" \/>\n<meta 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