{"id":4315,"date":"2024-12-09T22:03:09","date_gmt":"2024-12-09T22:03:09","guid":{"rendered":"https:\/\/zutrix.com\/blog\/?p=4315"},"modified":"2024-12-09T22:03:09","modified_gmt":"2024-12-09T22:03:09","slug":"vanity-url","status":"publish","type":"post","link":"https:\/\/zutrix.com\/blog\/vanity-url\/","title":{"rendered":"What is a Vanity URL? (And How to Create One)"},"content":{"rendered":"<p><span style=\"font-weight: 400\">Long and lengthy URLs are confusing, look ugly, and no one seems to remember them.<\/span><\/p>\n<p><span style=\"font-weight: 400\">While in a technical sense, it doesn\u2019t matter, having an ugly long URL can negatively affect your brand reputation and the user experience of your website.<\/span><\/p>\n<p><span style=\"font-weight: 400\">However, let\u2019s be honest.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Sometimes, making every <a href=\"https:\/\/zutrix.com\/blog\/what-is-url-slug\/\">URL on our website<\/a> correctly optimized and beautiful can be challenging (especially if it\u2019s an eCom site or a massive website with hundreds of pages).<\/span><\/p>\n<p><span style=\"font-weight: 400\">That\u2019s where vanity URLs come into the picture.<\/span><\/p>\n<p><span style=\"font-weight: 400\">But what is a Vanity URL?<\/span><\/p>\n<p><span style=\"font-weight: 400\">And how can you create one for your URLs?<\/span><\/p>\n<p><span style=\"font-weight: 400\">That\u2019s what we\u2019re going to learn in this post.<\/span><\/p>\n<p><span style=\"font-weight: 400\">So, without wasting any further time, let\u2019s dive right in.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d88999b5ce5\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d88999b5ce5\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zutrix.com\/blog\/vanity-url\/#What_is_a_Vanity_URL\" title=\"What is a Vanity URL?\">What is a Vanity URL?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zutrix.com\/blog\/vanity-url\/#3_Use_Cases_of_Vanity_URLs\" title=\"3 Use Cases of Vanity URLs\">3 Use Cases of Vanity URLs<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zutrix.com\/blog\/vanity-url\/#1_Marketing_or_Advertisement_Campaigns\" title=\"1. Marketing or Advertisement Campaigns\">1. Marketing or Advertisement Campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zutrix.com\/blog\/vanity-url\/#2_Easy_Sharing\" title=\"2. Easy Sharing\">2. Easy Sharing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zutrix.com\/blog\/vanity-url\/#3_Performance_Tracking\" title=\"3. Performance Tracking\">3. Performance Tracking<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/zutrix.com\/blog\/vanity-url\/#How_to_Create_a_Vanity_URL\" title=\"How to Create a Vanity URL\">How to Create a Vanity URL<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/zutrix.com\/blog\/vanity-url\/#Step_1_Choose_a_Domain\" title=\"Step 1: Choose a Domain\">Step 1: Choose a Domain<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/zutrix.com\/blog\/vanity-url\/#Step_2_Setup_Your_Vanity_URL\" title=\"Step 2. Setup Your Vanity URL\">Step 2. Setup Your Vanity URL<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/zutrix.com\/blog\/vanity-url\/#FAQs\" title=\"FAQs\">FAQs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/zutrix.com\/blog\/vanity-url\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_a_Vanity_URL\"><\/span><span style=\"font-weight: 400\">What is a Vanity URL?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">A vanity URL is a customized web address that replaces any long and ugly-looking URL, making it easy to remember and accessible for other users.<\/span><\/p>\n<p><span style=\"font-weight: 400\">While usual URLs are a combination of confusing numbers and letters, a vanity URL is typically short and mostly includes one or two words (often the main keyword associating the page or the brand name itself).<\/span><\/p>\n<p><img decoding=\"async\" class=\"lazyload aligncenter size-full wp-image-4316\" src=\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2024\/12\/What-is-a-Vanity-URL.png\" data-orig-src=\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2024\/12\/What-is-a-Vanity-URL.png\" alt=\"What is a Vanity URL\" width=\"2106\" height=\"1120\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272106%27%20height%3D%271120%27%20viewBox%3D%270%200%202106%201120%27%3E%3Crect%20width%3D%272106%27%20height%3D%271120%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2024\/12\/What-is-a-Vanity-URL-200x106.png 200w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2024\/12\/What-is-a-Vanity-URL-300x160.png 300w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2024\/12\/What-is-a-Vanity-URL-400x213.png 400w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2024\/12\/What-is-a-Vanity-URL-600x319.png 600w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2024\/12\/What-is-a-Vanity-URL-768x408.png 768w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2024\/12\/What-is-a-Vanity-URL-800x425.png 800w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2024\/12\/What-is-a-Vanity-URL-1024x545.png 1024w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2024\/12\/What-is-a-Vanity-URL-1200x638.png 1200w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2024\/12\/What-is-a-Vanity-URL-1536x817.png 1536w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2024\/12\/What-is-a-Vanity-URL.png 2106w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 2106px) 100vw, 2106px\" \/><\/p>\n<p><span style=\"font-weight: 400\">Vanity URLs are also called branded URLs or custom URLs.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Typically, vanity URLs are mostly used in brand campaigns, advertisements, social media campaigns, event promotions, and print advertisements to make it easier for the prospect to navigate your website without difficulty.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Brands mostly use Vanity URLs instead of the real ones because these types of URLs are easy to remember, user-friendly, and trackable.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The best part about vanity links is that you can also track how many people click on your link, where the traffic is coming from, the location of the traffic, and much more.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Use_Cases_of_Vanity_URLs\"><\/span><span style=\"font-weight: 400\">3 Use Cases of Vanity URLs<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Vanity URLs can be used in many different ways to make your customer experience better and measurable.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Here are some of the best use cases of vanity URLs where they are primarily applicable.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Marketing_or_Advertisement_Campaigns\"><\/span><span style=\"font-weight: 400\">1. Marketing or Advertisement Campaigns<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">One of the best use cases of vanity URLs is using it for your marketing and advertisement campaigns.<\/span><\/p>\n<p><span style=\"font-weight: 400\">It doesn\u2019t matter whether you run social media ads, search ads, print media ads, television ads, or billboards, vanity URLs can be used across all forms of marketing and advertisement campaigns.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Using a unique and easily rememberable vanity URL can make it insanely easier for your potential customers to find your website and take the appropriate action (which, from your marketing campaign\u2019s perspective, can be a purchase or a simple sign-up).<\/span><\/p>\n<p><span style=\"font-weight: 400\">For example, an eCommerce company selling mattresses could have a vanity URL for their latest Black Friday campaign like this: \u201c<\/span><a href=\"https:\/\/xyzmatress\/blackfriday\" class=\"external\" rel=\"nofollow\" target=\"_blank\"><span style=\"font-weight: 400\">https:\/\/xyzmatress.com\/blackfriday<\/span><\/a><span style=\"font-weight: 400\">\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400\">A potential mattress buyer looking at this vanity URL could understand what it is about (in this case, a Black Friday sale), and they could remember it as compared to a generic eCommerce product link, which looks like this: \u201c<\/span><a href=\"https:\/\/xyzmatress.com\/product\/14264324\" class=\"external\" rel=\"nofollow\" target=\"_blank\"><span style=\"font-weight: 400\">https:\/\/xyzmatress.com\/product\/14264324<\/span><\/a><span style=\"font-weight: 400\">.\u201d<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Easy_Sharing\"><\/span><span style=\"font-weight: 400\">2. Easy Sharing<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">People judge too quickly on social media \u2014 that\u2019s just the harsh truth you can\u2019t deny.<\/span><\/p>\n<p><span style=\"font-weight: 400\">When sharing your website or product links on social media \u2014 long and complicated URLs can make your social media posts look messy and unprofessional.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Also, major social media platforms like X (formerly Twitter)\u00a0 and LinkedIn have specific character limits.<\/span><\/p>\n<p><span style=\"font-weight: 400\">If your URL is too lengthy, this will eat up most of the character limits, and you\u2019ll be left with a limited number of characters to customize the post.<\/span><\/p>\n<p><span style=\"font-weight: 400\">When you use vanity URLs, you save yourself from both of these problems.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The vanity URL looks much more professional and clean, and it\u2019s also quite short in length compared to a naked website URL.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Performance_Tracking\"><\/span><span style=\"font-weight: 400\">3. Performance Tracking<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Online advertisement and marketing campaigns are mostly trackable. You can easily measure your campaign performance and act accordingly.<\/span><\/p>\n<p><span style=\"font-weight: 400\">But if you run marketing campaigns using offline methods like billboards, print ads, television ads, and radio ads, you generally don\u2019t have any option to track the actual performance of the campaigns.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">When you use vanity URLs in your offline marketing campaigns instead of using your direct website URL, you can track:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">How many people clicked on your link<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">What are their demographics<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Source of the traffic<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">This would give you a clear view of your campaign\u2019s performance and confidence to decide on the next steps.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Create_a_Vanity_URL\"><\/span><span style=\"font-weight: 400\">How to Create a Vanity URL<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">The word \u201cvanity URL\u201d might seem confusing, but it\u2019s actually pretty straightforward.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Here\u2019s how easily you can create a vanity URL for your website in just a few simple steps for your next marketing campaign.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_1_Choose_a_Domain\"><\/span><span style=\"font-weight: 400\">Step 1: Choose a Domain<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">First, you have to choose a domain name and register it with <a href=\"https:\/\/www.godaddy.com\/\" class=\"external\" rel=\"nofollow\" target=\"_blank\">GoDaddy<\/a>, <a href=\"https:\/\/www.namecheap.com\/\" class=\"external\" rel=\"nofollow\" target=\"_blank\">NameCheap<\/a>, or <a href=\"https:\/\/www.bigrock.com\/\" class=\"external\" rel=\"nofollow\" target=\"_blank\">BigRock<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The domain name should be related to your company name, the product or service you sell, or any specific target keyword of your industry.<\/span><\/p>\n<p><span style=\"font-weight: 400\">You can even have the same domain name as your main company website but just change the TLD (ending part of the domain).<\/span><\/p>\n<p><span style=\"font-weight: 400\">For example, if your main website is xyzmatress.com, you choose a custom domain like xyzmatress.link, xyzmatress.io, xyzmatress.gift, xyzmatress.ads, etc.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_2_Setup_Your_Vanity_URL\"><\/span><span style=\"font-weight: 400\">Step 2. Setup Your Vanity URL<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Now, there are plenty of ways to create a vanity URL once you have registered your domain name.<\/span><\/p>\n<p><span style=\"font-weight: 400\">However, the easiest way is to use a URL shortener tool.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Here are some of the best URL shortener tools you can try:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/bitly.com\/\" class=\"external\" rel=\"nofollow\" target=\"_blank\"><span style=\"font-weight: 400\">Bit.ly<\/span><\/a><\/li>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/www.rebrandly.com\/\" class=\"external\" rel=\"nofollow\" target=\"_blank\"><span style=\"font-weight: 400\">Rebrandly<\/span><\/a><\/li>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/tinyurl.com\/\" class=\"external\" rel=\"nofollow\" target=\"_blank\"><span style=\"font-weight: 400\">TinyURL<\/span><\/a><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">These days, a couple of social media management tools, automation tools, and page builders have also started adding this additional feature to their tools.<\/span><\/p>\n<p><span style=\"font-weight: 400\">For example, if you use HootSuite, you can use their built-in link shortener feature with your custom domain.<\/span><\/p>\n<p><span style=\"font-weight: 400\">However, if you want more flexibility, better features, and advanced analytics, it\u2019s always better to use a feature-rich URL shortener tool like Bit.ly, Rebrandly, or Tinyurl.<\/span><\/p>\n<p><span style=\"font-weight: 400\">And that\u2019s it.<\/span><\/p>\n<p><span style=\"font-weight: 400\">That\u2019s how easily you can create a vanity URL in just two simple steps.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"FAQs\"><\/span><span style=\"font-weight: 400\">FAQs<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>Do vanity URLs impact SEO?<\/b><\/p>\n<p><span style=\"font-weight: 400\">Vanity URLs do not magically increase your website ranking in the SERP. However, having a vanity URL can indirectly generate more traffic from other sources and help you build a better brand, which can be a plus point for SEO.<\/span><\/p>\n<p><b>Is a vanity URL a redirect?<\/b><\/p>\n<p><span style=\"font-weight: 400\">Yes, a vanity URL serves as a simplified version of your main URL and redirects users to the main page.<\/span><\/p>\n<p><b>What is the difference between a vanity URL and a domain?<\/b><\/p>\n<p><span style=\"font-weight: 400\">A vanity URL is a customized branded URL for a particular web page. On the flip side, a <a href=\"https:\/\/zutrix.com\/blog\/what-is-a-root-domain\/\">domain<\/a> is the main address of your website or your vanity URL.<\/span><\/p>\n<p><b>Is a vanity URL 301 or 302?<\/b><\/p>\n<p><span style=\"font-weight: 400\">Vanity URLs mostly use 301 redirects (permanent) while directing traffic from one page to another.<\/span><\/p>\n<p><b>Is a long vanity URL bad for SEO?<\/b><\/p>\n<p><span style=\"font-weight: 400\">Yes, a long vanity URL is never a good idea. Make sure your vanity URLs are short and easy to remember.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><span style=\"font-weight: 400\">Conclusion<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Vanity URLs are a great option for turning any long and ugly-looking link into a clean and memorable one.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Vanity URLs not only make the user experience better for your customers, but they also make your links easily shareable and help you monitor your marketing campaign\u2019s performance.<\/span><\/p>\n<p><span style=\"font-weight: 400\">It\u2019s even more useful when you heavily rely on offline marketing campaigns where tracking your actual campaign conversion is almost impossible.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Long and lengthy URLs are confusing, look ugly, and no [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4317,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,29,31,33],"tags":[],"class_list":["post-4315","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-marketing","category-general-seo","category-on-page-seo","category-technical-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is a Vanity URL? (And How to Create One)<\/title>\n<meta name=\"description\" content=\"In this post, we&#039;ll discuss what is a vanity URL, why it&#039;s important, and how you can create one for your own website in two simple steps.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zutrix.com\/blog\/vanity-url\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is a Vanity URL? 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