{"id":4277,"date":"2024-06-04T22:17:56","date_gmt":"2024-06-04T22:17:56","guid":{"rendered":"https:\/\/zutrix.com\/blog\/?p=4277"},"modified":"2024-06-04T22:17:56","modified_gmt":"2024-06-04T22:17:56","slug":"link-juice","status":"publish","type":"post","link":"https:\/\/zutrix.com\/blog\/link-juice\/","title":{"rendered":"What is Link Juice in SEO?"},"content":{"rendered":"<p><span data-preserver-spaces=\"true\">If you\u2019re into <a href=\"https:\/\/en.wikipedia.org\/wiki\/Link_building\" class=\"external\" rel=\"nofollow\" target=\"_blank\">link building<\/a> or SEO, you <\/span><span data-preserver-spaces=\"true\">most probably have<\/span><span data-preserver-spaces=\"true\"> heard the term \u201clink juice\u201d quite a few times from various SEO experts.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">But the question is, what does it mean?<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">If you\u2019re also confused about the term \u201clink juice\u201d and want to understand why most SEO experts value it so much, you have landed in the right place.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">In this post, we will discuss <\/span><span data-preserver-spaces=\"true\">what <\/span><span data-preserver-spaces=\"true\">is<\/span><span data-preserver-spaces=\"true\"> link juice<\/span><span data-preserver-spaces=\"true\"> in SEO, why it\u2019s <\/span><span data-preserver-spaces=\"true\">important<\/span><span data-preserver-spaces=\"true\">, how it is <\/span><span data-preserver-spaces=\"true\">actually<\/span><span data-preserver-spaces=\"true\"> measured, and how you can maximize the efficiency of it by following some simple tips.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">So, without wasting any further time, let\u2019s dive right in.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d696a1c73f9\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d696a1c73f9\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zutrix.com\/blog\/link-juice\/#What_is_Link_Juice_in_SEO\" title=\"What is Link Juice in SEO?\">What is Link Juice in SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zutrix.com\/blog\/link-juice\/#Why_is_Link_Juice_Important_For_SEO\" title=\"Why is Link Juice Important For SEO?\">Why is Link Juice Important For SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zutrix.com\/blog\/link-juice\/#How_is_Link_Juice_Measured\" title=\"How is Link Juice Measured?\">How is Link Juice Measured?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zutrix.com\/blog\/link-juice\/#1_Website_Authority\" title=\"1. Website Authority\">1. Website Authority<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zutrix.com\/blog\/link-juice\/#2_Link_Relevance\" title=\"2. Link Relevance\">2. Link Relevance<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/zutrix.com\/blog\/link-juice\/#3_Link_Type\" title=\"3. Link Type\">3. Link Type<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/zutrix.com\/blog\/link-juice\/#How_to_Maximize_Link_Juice_Efficiency\" title=\"How to Maximize Link Juice Efficiency\">How to Maximize Link Juice Efficiency<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/zutrix.com\/blog\/link-juice\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Link_Juice_in_SEO\"><\/span><span data-preserver-spaces=\"true\">What is Link Juice in SEO?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"lazyload size-full wp-image-4280 aligncenter\" src=\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2024\/06\/What-is-link-juice-in-SEO-min.png\" data-orig-src=\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2024\/06\/What-is-link-juice-in-SEO-min.png\" alt=\"What is link juice in SEO\" width=\"2240\" height=\"1260\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272240%27%20height%3D%271260%27%20viewBox%3D%270%200%202240%201260%27%3E%3Crect%20width%3D%272240%27%20height%3D%271260%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2024\/06\/What-is-link-juice-in-SEO-min-200x113.png 200w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2024\/06\/What-is-link-juice-in-SEO-min-300x169.png 300w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2024\/06\/What-is-link-juice-in-SEO-min-400x225.png 400w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2024\/06\/What-is-link-juice-in-SEO-min-600x338.png 600w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2024\/06\/What-is-link-juice-in-SEO-min-768x432.png 768w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2024\/06\/What-is-link-juice-in-SEO-min-800x450.png 800w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2024\/06\/What-is-link-juice-in-SEO-min-1024x576.png 1024w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2024\/06\/What-is-link-juice-in-SEO-min-1200x675.png 1200w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2024\/06\/What-is-link-juice-in-SEO-min-1536x864.png 1536w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2024\/06\/What-is-link-juice-in-SEO-min.png 2240w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 2240px) 100vw, 2240px\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">Link juice <\/span><strong><em><span data-preserver-spaces=\"true\">(sometimes known as link equity) <\/span><\/em><\/strong><span data-preserver-spaces=\"true\">is a term used across the SEO space that determines the value of authority a page passes to another one through hyperlinks.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">In simple words:<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">When a web page links to another link page, it transfers authority or ranking power from one page to another.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">And<\/span><span data-preserver-spaces=\"true\"> this exchange of ranking power is referred to as <\/span><strong><span data-preserver-spaces=\"true\">\u201cLink Juice\u201d<\/span><\/strong><span data-preserver-spaces=\"true\"> in the SEO world.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Even though Link juice is a non-technical word and does not exist in Google\u2019s algorithm, SEO professionals believe it still plays a crucial role in <\/span><span data-preserver-spaces=\"true\">the overall efficiency of a backlink<\/span><span data-preserver-spaces=\"true\">.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_is_Link_Juice_Important_For_SEO\"><\/span><span data-preserver-spaces=\"true\">Why is Link Juice Important For SEO?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Now that you know what link juice is, let\u2019s understand why it\u2019s too crucial for SEO and how it can potentially skyrocket your Google rankings.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">It&#8217;s essential for SEO because it helps Google understand how valuable and relevant a web page is.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">When a web page receives link juice from an authoritative and prominent website, it sends a strong signal to Google algorithm that your content is a worthy candidate to rank for the specific keyword phrase.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The more juice a web page has, the higher <\/span><span data-preserver-spaces=\"true\">the chances it has<\/span><span data-preserver-spaces=\"true\"> of ranking in the search results compared to a web page with comparatively lower juice.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_is_Link_Juice_Measured\"><\/span><span data-preserver-spaces=\"true\">How is Link Juice Measured?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Measuring link juice in absolute terms is impossible as no specific metric is available or provided by any SEO tools.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">However, there are a few key factors that affect how much <\/span><span data-preserver-spaces=\"true\">of a<\/span><span data-preserver-spaces=\"true\"> link equity a web page <\/span><span data-preserver-spaces=\"true\">is going to get<\/span><span data-preserver-spaces=\"true\">.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Let\u2019s have a look at them individually.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Website_Authority\"><\/span><span data-preserver-spaces=\"true\">1. Website Authority<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Website authority, or what we can also call <\/span><strong><em><span data-preserver-spaces=\"true\">\u201cdomain authority,\u201d<\/span><\/em><\/strong><span data-preserver-spaces=\"true\"> is a metric that shows how powerful a website\u2019s backlink profile is.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Websites with a higher domain authority pass more link equity or link equity than websites with a lower \u201cDomain Authority.\u201d<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">For example, a link from the DA80 website will benefit your web page more than <\/span><span data-preserver-spaces=\"true\">a link<\/span><span data-preserver-spaces=\"true\"> from the DA30 website.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Google already trusts higher-authority websites, so when you get a link from them, it instantly makes your web page more credible in the eyes of Google.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">This is the most critical factor <\/span><span data-preserver-spaces=\"true\">that determines the amount of link juice<\/span><span data-preserver-spaces=\"true\"> passed to your web page.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Link_Relevance\"><\/span><span data-preserver-spaces=\"true\">2. Link Relevance<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Apart from domain authority, relevance is another crucial factor affecting link juice.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">When you <a href=\"https:\/\/zutrix.com\/blog\/link-building-strategies\/\">build a backlink<\/a> from an external page, it should be somewhat related to either your niche or content topic.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Having an <a href=\"https:\/\/zutrix.com\/blog\/inbound-link\/\">Inbound link<\/a> from a page that is relevant to your content passes more link equity than links from irrelevant pages or websites.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">For example, if you get a backlink from a page related to \u201carchitecture,\u201d but your content is related to \u201cdigital marketing,\u201d the link equity exchanged between the pages will be far less.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Link_Type\"><\/span><span data-preserver-spaces=\"true\">3. Link Type<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Another thing that can affect the amount of link juice passed is the type of link you\u2019re getting.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">In-content links perform far better and provide more link equity than links in the navigational or footer menu.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Apart from that, no-follow links do not pass any equity.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">So, if the link you\u2019re getting is marked as no-follow, no link equity will be transferred from that web page to yours.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Maximize_Link_Juice_Efficiency\"><\/span><span data-preserver-spaces=\"true\">How to Maximize Link Juice Efficiency<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">There is a way to maximize link equity efficiency on your website.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">To get the most out of link juice, you must equally divide the incoming equity among other pages on your website that competitively have less authority.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">For example, sales pages <\/span><span data-preserver-spaces=\"true\">mostly<\/span><span data-preserver-spaces=\"true\"> do not attract too many backlinks.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">So, to build your sales page\u2019s authority, you can internally link it from another web page on your website with a higher number of backlinks and link equity.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The link equity stored on your web page will be transferred to your sales pages, and it will start ranking higher without needing any external backlinks.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><span data-preserver-spaces=\"true\">Conclusion<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">We hope now you <\/span><span data-preserver-spaces=\"true\">clearly<\/span><span data-preserver-spaces=\"true\"> know what is link juice in SEO, why it\u2019s <\/span><span data-preserver-spaces=\"true\">important<\/span><span data-preserver-spaces=\"true\">, and how it\u2019s measured.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">External links gained from authority websites pass a tremendous amount of link equity, which can help raise your website\u2019s overall authority and rank higher.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">But <a href=\"https:\/\/zutrix.com\/blog\/internal-linking-for-seo\/\">internal linking<\/a> your pages is non-negotiable to get the most out of it.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019re into link building or SEO, you most probably [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4281,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29,32],"tags":[],"class_list":["post-4277","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-seo","category-link-building"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Link Juice in SEO?<\/title>\n<meta name=\"description\" content=\"In this post, we will discuss, what is link juice in SEO, why it&#039;s important, how is it measured and how we can maximize it&#039;s efficiency.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zutrix.com\/blog\/link-juice\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" 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