{"id":4153,"date":"2023-10-18T14:02:59","date_gmt":"2023-10-18T14:02:59","guid":{"rendered":"https:\/\/zutrix.com\/blog\/?p=4153"},"modified":"2023-10-18T14:02:59","modified_gmt":"2023-10-18T14:02:59","slug":"what-is-url-slug","status":"publish","type":"post","link":"https:\/\/zutrix.com\/blog\/what-is-url-slug\/","title":{"rendered":"What is a URL Slug &amp; Why Should You Care About This?"},"content":{"rendered":"<p><span style=\"font-weight: 400\">If you&#8217;re new to SEO, you probably have heard a word too many times, &#8220;URL slug.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400\">But the question is: what is a URL slug?<\/span><\/p>\n<p><span style=\"font-weight: 400\">And why it&#8217;s so important for SEO?<\/span><\/p>\n<p><span style=\"font-weight: 400\">If you&#8217;re also having the same questions, you have landed in the right place.<\/span><\/p>\n<p><span style=\"font-weight: 400\">In this post, we&#8217;ll be explaining a <a href=\"https:\/\/developer.mozilla.org\/en-US\/docs\/Learn\/Common_questions\/Web_mechanics\/What_is_a_URL\" class=\"external\" rel=\"nofollow\" target=\"_blank\">URL<\/a> slug, why it&#8217;s important for search engine optimization and the best practices you should follow to make your URL slug SEO-friendly.<\/span><\/p>\n<p><span style=\"font-weight: 400\">So, without wasting any further time, let&#8217;s dive right in.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d889e9d6573\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d889e9d6573\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zutrix.com\/blog\/what-is-url-slug\/#What_is_a_URL_Slug\" title=\"What is a URL Slug?\">What is a URL Slug?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zutrix.com\/blog\/what-is-url-slug\/#Why_URL_Slug_is_Important_For_SEO\" title=\"Why URL Slug is Important For SEO?\">Why URL Slug is Important For SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zutrix.com\/blog\/what-is-url-slug\/#Best_Practices_to_Follow_While_Creating_URL_Slug_For_Better_SEO_Results\" title=\"Best Practices to Follow While Creating URL Slug For Better SEO Results\">Best Practices to Follow While Creating URL Slug For Better SEO Results<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zutrix.com\/blog\/what-is-url-slug\/#1_Keep_It_Short\" title=\"1. Keep It Short\">1. Keep It Short<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zutrix.com\/blog\/what-is-url-slug\/#2_Use_Hyphen_Symbol\" title=\"2. Use Hyphen Symbol\">2. Use Hyphen Symbol<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/zutrix.com\/blog\/what-is-url-slug\/#3_Include_Your_Target_Keyword_in_Your_URL\" title=\"3. Include Your Target Keyword in Your URL\">3. Include Your Target Keyword in Your URL<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/zutrix.com\/blog\/what-is-url-slug\/#4_Avoid_Using_Numbers_or_Special_Characters\" title=\"4. Avoid Using Numbers or Special Characters\">4. Avoid Using Numbers or Special Characters<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/zutrix.com\/blog\/what-is-url-slug\/#5_Always_Use_Lowercase_Letters\" title=\"5. Always Use Lowercase Letters\">5. Always Use Lowercase Letters<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/zutrix.com\/blog\/what-is-url-slug\/#6_Never_Change_Your_URL_Slug\" title=\"6. Never Change Your URL Slug\">6. Never Change Your URL Slug<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/zutrix.com\/blog\/what-is-url-slug\/#FAQs_Related_to_URL_Slugs\" title=\"FAQs Related to URL Slugs\">FAQs Related to URL Slugs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/zutrix.com\/blog\/what-is-url-slug\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_a_URL_Slug\"><\/span><b>What is a URL Slug?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">A URL slug (also referred to as &#8220;website slug&#8221;) is a part of the c after the <\/span><b>&#8220;\/&#8221; <\/b><span style=\"font-weight: 400\">mark that acts as a unique identifier of that particular web page.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The slug always comes after the website&#8217;s <a href=\"https:\/\/zutrix.com\/blog\/what-is-a-root-domain\/\">root domain<\/a> name or subdirectories.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Every website has one domain name, but to make each page unique and easily accessible for the search engine and readers, it can have thousands or even millions of URL slugs.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Without the URL slug, search engine crawlers or your readers won&#8217;t be able to access any pages of your website except your homepage.<\/span><\/p>\n<p><span style=\"font-weight: 400\">For example, the URL slug of the article you are currently reading is <\/span><b><i>&#8220;what-is-url-slug.&#8221;<\/i><\/b><\/p>\n<p><span style=\"font-weight: 400\">If you put this URL slug right after our domain name, you will be automatically redirected to this page.<\/span><\/p>\n<p><span style=\"font-weight: 400\">But even if you put a single word wrong, you&#8217;ll get a 404 error.<\/span><\/p>\n<p><span style=\"font-weight: 400\">If you use WordPress or any other <a href=\"https:\/\/zutrix.com\/blog\/best-cms-for-seo\/\">CMS platform<\/a>, the CMS system automatically creates a URL slug for the page each time you create a new page or post.<\/span><\/p>\n<p><span style=\"font-weight: 400\">And generally, they take the page title as the URL slug.<\/span><\/p>\n<p><span style=\"font-weight: 400\">While it&#8217;s not harmful to keep your page title as the unique URL slug, it&#8217;s not the best practice for your website&#8217;s SEO and user experience.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_URL_Slug_is_Important_For_SEO\"><\/span><b>Why URL Slug is Important For SEO?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">First and foremost, the URL slug acts as a unique identifier of your web pages.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">So without the URL slug, no one (be it your readers or search engine crawlers) would be able to <a href=\"https:\/\/zutrix.com\/blog\/crawl-errors\/\">crawl your website<\/a> and read the page&#8217;s content.<\/span><\/p>\n<p><span style=\"font-weight: 400\">And besides that, if you want to rank your web page on Google search, you must also ensure your page slug is optimized correctly.<\/span><\/p>\n<p><span style=\"font-weight: 400\">A poor URL slug structure not only confuses Google search engine crawlers and makes it difficult for them to understand your content, but it also affects your website&#8217;s readability and user experience.<\/span><\/p>\n<p><span style=\"font-weight: 400\">A descriptive URL slug with your main keywords in it would be much more beneficial for your audience to understand the context of the page compared to some random page slug like this:<\/span><\/p>\n<p><b><i>&#8220;index.php?id=123&amp;category=5&amp;product=678&#8221;<\/i><\/b><\/p>\n<p><span style=\"font-weight: 400\">On top of that, if you don&#8217;t pay attention to your URL slugs and optimize properly, you will have to constantly face duplicate content issues within your website, making your website look shady in the eyes of Google.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Best_Practices_to_Follow_While_Creating_URL_Slug_For_Better_SEO_Results\"><\/span><b>Best Practices to Follow While Creating URL Slug For Better SEO Results<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Having URL slugs for different pages won&#8217;t automatically make it SEO-friendly.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Mostly, the auto-generated URL slugs are not only terrible for search engine optimization, but it&#8217;s also horrible for the user experience of your website.<\/span><\/p>\n<p><span style=\"font-weight: 400\">You have to ensure that each URL slug you create for your pages is properly optimized for better user experience and SEO.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Below, we have shared some best practices that you can follow for creating a perfect URL slug.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Keep_It_Short\"><\/span><b>1. Keep It Short<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">A short and easy-to-digest URL not only makes it insanely easy for your readers to understand the context of your page but also helps search engines crawl and index your pages much more efficiently.<\/span><\/p>\n<p><span style=\"font-weight: 400\">In fact, a case study done by Backlinko found a strong correlation between URL length and higher Google ranking.<\/span><\/p>\n<p><span style=\"font-weight: 400\">They found out most top-ranking pages have between 50 &#8211; 56 characters within their URL at max.<\/span><\/p>\n<p><span style=\"font-weight: 400\">On top of that, a study by Brafton found that shorter URL gets more social shares than longer URLs.<\/span><\/p>\n<p><span style=\"font-weight: 400\">So whenever you edit your URL slug, make sure it&#8217;s between 3 &#8211; 5 words at max (excluding your domain and subdirectories).<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Use_Hyphen_Symbol\"><\/span><b>2. Use Hyphen Symbol<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Using Hyphen symbols in between your URL slug makes your URL much easier to read and understand for your audience and for search engine crawlers.<\/span><\/p>\n<p><span style=\"font-weight: 400\">It&#8217;s a common practice in the web development space to separate the words using the hyphen, as some web browsers do not allow space between words inside a URL.<\/span><\/p>\n<p><span style=\"font-weight: 400\">If you don&#8217;t use hyphens between the words, web browsers may add the <\/span><b>&#8220;%&#8221; symbol<\/b><span style=\"font-weight: 400\"> or some other characters, making the URL look ugly.<\/span><\/p>\n<p><span style=\"font-weight: 400\">These days, almost 99.9% of websites use the hyphen symbol, and if you use any CMS platform like WordPress, the hyphen symbol will be your default setting.<\/span><\/p>\n<p><span style=\"font-weight: 400\">You can&#8217;t change it or disable it on your own.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Include_Your_Target_Keyword_in_Your_URL\"><\/span><b>3. Include Your Target Keyword in Your URL<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Including your target keyword within your URL is a must if you want your web page to rank higher on the search results.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The keyword you should include within the URL should be the primary keyword for which you want to rank the page.<\/span><\/p>\n<p><span style=\"font-weight: 400\">When you include your primary keyword within the URL, it gives an indication to Google about the topic of the page.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Avoid_Using_Numbers_or_Special_Characters\"><\/span><b>4. Avoid Using Numbers or Special Characters<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">You should always avoid using numbers or special characters within your URL.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Using numbers like date or year and some types of special characters like underscore or percentage makes the URL cluttered and hard to digest.<\/span><\/p>\n<p><span style=\"font-weight: 400\">It can create confusion among your audience and search engines about the main topic of your page.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Here&#8217;s why you should always make sure that you&#8217;re not using any sort of numbers or special characters within your URL to keep it clean.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Always_Use_Lowercase_Letters\"><\/span><b>5. Always Use Lowercase Letters<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">It&#8217;s not mandatory to lowercase letters, nor does it have some sort of SEO benefits.<\/span><\/p>\n<p><span style=\"font-weight: 400\">In fact, most browsers and servers have no effects of using lowercase or capital letters within the URL, and they treat both of the URLs as the same.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Mostly, you will never get any sort of errors, and people can easily access your page with any type of letter.<\/span><\/p>\n<p><span style=\"font-weight: 400\">However, not every server or web browser works the same.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Some servers do return a <a href=\"https:\/\/zutrix.com\/blog\/find-and-fix-404-error-pages\/\">404 error<\/a> if the letters do not match the original URL.<\/span><\/p>\n<p><span style=\"font-weight: 400\">That&#8217;s why, to be on the safer side, we always recommend using lowercase letters.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Never_Change_Your_URL_Slug\"><\/span><b>6. Never Change Your URL Slug<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">If possible, never ever change your URL.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Changing your URL slug without proper planning and redirection can affect your SEO performance very badly, and you might have to face serious consequences.<\/span><\/p>\n<p><span style=\"font-weight: 400\">And it does not just affect your SEO performance.<\/span><\/p>\n<p><span style=\"font-weight: 400\">But it also affects the user experience of your website.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Whenever you change the URL slug of any page, you would have to set up a proper 301 redirect to transfer that traffic to a similar page.<\/span><\/p>\n<p><span style=\"font-weight: 400\">If you don&#8217;t set up the 301 redirection, your audience will get a 404 error whenever they type in the old URL.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"FAQs_Related_to_URL_Slugs\"><\/span><b>FAQs Related to URL Slugs<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>Is there a difference between URL slugs and permalinks in SEO?<\/b><\/p>\n<p><span style=\"font-weight: 400\">The slug is actually just a portion of the <a href=\"https:\/\/zutrix.com\/blog\/what-is-a-permalink\/\">permalink<\/a>. The slug is the part of the URL that comes after the domain name or subdirectories.<\/span><\/p>\n<p><span style=\"font-weight: 400\">On the other hand, the permalink is the whole URL, including the domain, category, or subdirectories.<\/span><\/p>\n<p><b>How long should a URL be for optimal SEO performance?<\/b><\/p>\n<p><span style=\"font-weight: 400\">For better user experience and SEO performance, a URL slug&#8217;s length should not exceed more than five words.<\/span><\/p>\n<p><b>Can I change or update URL slugs without affecting SEO?<\/b><\/p>\n<p><span style=\"font-weight: 400\">Yes, you can change or update your URL, but it will affect your SEO to some extent. Even if you <a href=\"https:\/\/zutrix.com\/blog\/301-vs-302-redirect\/\">301 redirect<\/a> the web page to a similar page, you still may notice a significant drop in your SEO rankings.<\/span><\/p>\n<p><b>Should I use hyphens or underscores in my URL slugs for SEO purposes?<\/b><\/p>\n<p><span style=\"font-weight: 400\">As mentioned earlier, you should only use hyphens in your URL as it makes the URL much more readable and user-friendly.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><b>Conclusion<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">And there you have it.<\/span><\/p>\n<p><span style=\"font-weight: 400\">We hope now you have a clear understanding of what is a URL slug.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The slug is the most important part of the URL, and it can make or break all the efforts you put into your website.<\/span><\/p>\n<p><span style=\"font-weight: 400\">For better SEO performance and user experience, make sure to follow all the best practices we have shared in this post.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you&#8217;re new to SEO, you probably have heard a [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4155,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29,33],"tags":[],"class_list":["post-4153","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-seo","category-technical-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is a URL Slug &amp; Why Should You Care About This?<\/title>\n<meta name=\"description\" content=\"In this post, we&#039;ll be explaining, what is a URL slug, why it&#039;s important for SEO and some best practices for optimizing URL slug\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zutrix.com\/blog\/what-is-url-slug\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is a URL Slug &amp; Why Should You Care About This?\" \/>\n<meta property=\"og:description\" content=\"In this post, we&#039;ll be explaining, what is a URL slug, why it&#039;s important for SEO and some best practices for optimizing URL slug\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zutrix.com\/blog\/what-is-url-slug\/\" \/>\n<meta property=\"og:site_name\" content=\"Zutrix SEO Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/zutrixcom\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-18T14:02:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zutrix.com\/blog\/wp-content\/uploads\/2023\/10\/What-is-a-URL-slug.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2106\" \/>\n\t<meta property=\"og:image:height\" content=\"1120\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Zutrix Blogger\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@zutrixcom\" \/>\n<meta name=\"twitter:site\" content=\"@zutrixcom\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Zutrix Blogger\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/zutrix.com\/blog\/what-is-url-slug\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/zutrix.com\/blog\/what-is-url-slug\/\"},\"author\":{\"name\":\"Zutrix Blogger\",\"@id\":\"https:\/\/zutrix.com\/blog\/#\/schema\/person\/a299919ce898880d58d02a28c2521f6d\"},\"headline\":\"What is a URL Slug &amp; Why Should You Care About This?\",\"datePublished\":\"2023-10-18T14:02:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/zutrix.com\/blog\/what-is-url-slug\/\"},\"wordCount\":1429,\"publisher\":{\"@id\":\"https:\/\/zutrix.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/zutrix.com\/blog\/what-is-url-slug\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2023\/10\/What-is-a-URL-slug.png\",\"articleSection\":[\"General SEO\",\"Technical SEO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/zutrix.com\/blog\/what-is-url-slug\/\",\"url\":\"https:\/\/zutrix.com\/blog\/what-is-url-slug\/\",\"name\":\"What is a URL Slug &amp; Why Should You Care About This?\",\"isPartOf\":{\"@id\":\"https:\/\/zutrix.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/zutrix.com\/blog\/what-is-url-slug\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/zutrix.com\/blog\/what-is-url-slug\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2023\/10\/What-is-a-URL-slug.png\",\"datePublished\":\"2023-10-18T14:02:59+00:00\",\"description\":\"In this post, we'll be explaining, what is a URL slug, why it's important for SEO and some best practices for optimizing URL slug\",\"breadcrumb\":{\"@id\":\"https:\/\/zutrix.com\/blog\/what-is-url-slug\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/zutrix.com\/blog\/what-is-url-slug\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/zutrix.com\/blog\/what-is-url-slug\/#primaryimage\",\"url\":\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2023\/10\/What-is-a-URL-slug.png\",\"contentUrl\":\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2023\/10\/What-is-a-URL-slug.png\",\"width\":2106,\"height\":1120,\"caption\":\"What is a URL slug\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/zutrix.com\/blog\/what-is-url-slug\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/zutrix.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What is a URL Slug &amp; Why Should You Care About This?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/zutrix.com\/blog\/#website\",\"url\":\"https:\/\/zutrix.com\/blog\/\",\"name\":\"Zutrix SEO Blog\",\"description\":\"SEO for Everyone\",\"publisher\":{\"@id\":\"https:\/\/zutrix.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/zutrix.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/zutrix.com\/blog\/#organization\",\"name\":\"Zutrix Blog\",\"url\":\"https:\/\/zutrix.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/zutrix.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/02\/android-chrome-512x512-1.png\",\"contentUrl\":\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/02\/android-chrome-512x512-1.png\",\"width\":512,\"height\":512,\"caption\":\"Zutrix Blog\"},\"image\":{\"@id\":\"https:\/\/zutrix.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/facebook.com\/zutrixcom\",\"https:\/\/x.com\/zutrixcom\",\"https:\/\/instagram.com\/zutrixcom\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/zutrix.com\/blog\/#\/schema\/person\/a299919ce898880d58d02a28c2521f6d\",\"name\":\"Zutrix Blogger\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/zutrix.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d4c9a3e32ef93ccf84360e3ab0a30ddd499e4fb52610337e1cf035cd2f7ec8c6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d4c9a3e32ef93ccf84360e3ab0a30ddd499e4fb52610337e1cf035cd2f7ec8c6?s=96&d=mm&r=g\",\"caption\":\"Zutrix Blogger\"},\"sameAs\":[\"https:\/\/zutrix.com\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What is a URL Slug &amp; Why Should You Care About This?","description":"In this post, we'll be explaining, what is a URL slug, why it's important for SEO and some best practices for optimizing URL slug","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/zutrix.com\/blog\/what-is-url-slug\/","og_locale":"en_US","og_type":"article","og_title":"What is a URL Slug &amp; Why Should You Care About This?","og_description":"In this post, we'll be explaining, what is a URL slug, why it's important for SEO and some best practices for optimizing URL slug","og_url":"https:\/\/zutrix.com\/blog\/what-is-url-slug\/","og_site_name":"Zutrix SEO Blog","article_publisher":"https:\/\/facebook.com\/zutrixcom","article_published_time":"2023-10-18T14:02:59+00:00","og_image":[{"width":2106,"height":1120,"url":"https:\/\/zutrix.com\/blog\/wp-content\/uploads\/2023\/10\/What-is-a-URL-slug.png","type":"image\/png"}],"author":"Zutrix Blogger","twitter_card":"summary_large_image","twitter_creator":"@zutrixcom","twitter_site":"@zutrixcom","twitter_misc":{"Written by":"Zutrix Blogger","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/zutrix.com\/blog\/what-is-url-slug\/#article","isPartOf":{"@id":"https:\/\/zutrix.com\/blog\/what-is-url-slug\/"},"author":{"name":"Zutrix Blogger","@id":"https:\/\/zutrix.com\/blog\/#\/schema\/person\/a299919ce898880d58d02a28c2521f6d"},"headline":"What is a URL Slug &amp; Why Should You Care About This?","datePublished":"2023-10-18T14:02:59+00:00","mainEntityOfPage":{"@id":"https:\/\/zutrix.com\/blog\/what-is-url-slug\/"},"wordCount":1429,"publisher":{"@id":"https:\/\/zutrix.com\/blog\/#organization"},"image":{"@id":"https:\/\/zutrix.com\/blog\/what-is-url-slug\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2023\/10\/What-is-a-URL-slug.png","articleSection":["General SEO","Technical SEO"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/zutrix.com\/blog\/what-is-url-slug\/","url":"https:\/\/zutrix.com\/blog\/what-is-url-slug\/","name":"What is a URL Slug &amp; Why Should You Care About This?","isPartOf":{"@id":"https:\/\/zutrix.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/zutrix.com\/blog\/what-is-url-slug\/#primaryimage"},"image":{"@id":"https:\/\/zutrix.com\/blog\/what-is-url-slug\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2023\/10\/What-is-a-URL-slug.png","datePublished":"2023-10-18T14:02:59+00:00","description":"In this post, we'll be explaining, what is a URL slug, why it's important for SEO and some best practices for optimizing URL slug","breadcrumb":{"@id":"https:\/\/zutrix.com\/blog\/what-is-url-slug\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/zutrix.com\/blog\/what-is-url-slug\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/zutrix.com\/blog\/what-is-url-slug\/#primaryimage","url":"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2023\/10\/What-is-a-URL-slug.png","contentUrl":"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2023\/10\/What-is-a-URL-slug.png","width":2106,"height":1120,"caption":"What is a URL slug"},{"@type":"BreadcrumbList","@id":"https:\/\/zutrix.com\/blog\/what-is-url-slug\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/zutrix.com\/blog\/"},{"@type":"ListItem","position":2,"name":"What is a URL Slug &amp; Why Should You Care About This?"}]},{"@type":"WebSite","@id":"https:\/\/zutrix.com\/blog\/#website","url":"https:\/\/zutrix.com\/blog\/","name":"Zutrix SEO Blog","description":"SEO for Everyone","publisher":{"@id":"https:\/\/zutrix.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/zutrix.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/zutrix.com\/blog\/#organization","name":"Zutrix Blog","url":"https:\/\/zutrix.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/zutrix.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/02\/android-chrome-512x512-1.png","contentUrl":"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/02\/android-chrome-512x512-1.png","width":512,"height":512,"caption":"Zutrix Blog"},"image":{"@id":"https:\/\/zutrix.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/facebook.com\/zutrixcom","https:\/\/x.com\/zutrixcom","https:\/\/instagram.com\/zutrixcom"]},{"@type":"Person","@id":"https:\/\/zutrix.com\/blog\/#\/schema\/person\/a299919ce898880d58d02a28c2521f6d","name":"Zutrix Blogger","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/zutrix.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/d4c9a3e32ef93ccf84360e3ab0a30ddd499e4fb52610337e1cf035cd2f7ec8c6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d4c9a3e32ef93ccf84360e3ab0a30ddd499e4fb52610337e1cf035cd2f7ec8c6?s=96&d=mm&r=g","caption":"Zutrix Blogger"},"sameAs":["https:\/\/zutrix.com"]}]}},"_links":{"self":[{"href":"https:\/\/zutrix.com\/blog\/wp-json\/wp\/v2\/posts\/4153","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zutrix.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zutrix.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zutrix.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zutrix.com\/blog\/wp-json\/wp\/v2\/comments?post=4153"}],"version-history":[{"count":4,"href":"https:\/\/zutrix.com\/blog\/wp-json\/wp\/v2\/posts\/4153\/revisions"}],"predecessor-version":[{"id":4158,"href":"https:\/\/zutrix.com\/blog\/wp-json\/wp\/v2\/posts\/4153\/revisions\/4158"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zutrix.com\/blog\/wp-json\/wp\/v2\/media\/4155"}],"wp:attachment":[{"href":"https:\/\/zutrix.com\/blog\/wp-json\/wp\/v2\/media?parent=4153"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zutrix.com\/blog\/wp-json\/wp\/v2\/categories?post=4153"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zutrix.com\/blog\/wp-json\/wp\/v2\/tags?post=4153"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}