{"id":4080,"date":"2023-01-14T12:33:20","date_gmt":"2023-01-14T12:33:20","guid":{"rendered":"https:\/\/zutrix.com\/blog\/?p=4080"},"modified":"2023-01-14T12:33:20","modified_gmt":"2023-01-14T12:33:20","slug":"technical-seo","status":"publish","type":"post","link":"https:\/\/zutrix.com\/blog\/technical-seo\/","title":{"rendered":"What is Technical SEO? (Beginners Guide)"},"content":{"rendered":"<p><span style=\"font-weight: 400\">Technical SEO is the backbone of search engine optimization.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">No matter how many quality backlinks you build or how well you optimize your content, if your website isn&#8217;t optimized for technical SEO, then it&#8217;s almost impossible to get a good search engine ranking.<\/span><\/p>\n<p><span style=\"font-weight: 400\">That&#8217;s why it&#8217;s super crucial for you to understand what is technical SEO, how it works, why it&#8217;s important, and how you can optimize your website for it.<\/span><\/p>\n<p><span style=\"font-weight: 400\">It can be a little overwhelming and confusing for you if you&#8217;re hearing this term for the first time.<\/span><\/p>\n<p><span style=\"font-weight: 400\">But in reality, it&#8217;s not as tricky as it seems.<\/span><\/p>\n<p><span style=\"font-weight: 400\">In this post, we&#8217;ll discuss everything about technical SEO and the best practices you can follow to optimize your website&#8217;s technical SEO part for higher search rankings.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d6af1fdfc18\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d6af1fdfc18\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zutrix.com\/blog\/technical-seo\/#What_is_Technical_SEO\" title=\"What is Technical SEO?\">What is Technical SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zutrix.com\/blog\/technical-seo\/#Why_is_Technical_SEO_Important\" title=\"Why is Technical SEO Important?\">Why is Technical SEO Important?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zutrix.com\/blog\/technical-seo\/#Examples_of_Technical_SEO\" title=\"Examples of Technical SEO\">Examples of Technical SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zutrix.com\/blog\/technical-seo\/#How_to_Optimize_Your_Website_For_Technical_SEO\" title=\"How to Optimize Your Website For Technical SEO\">How to Optimize Your Website For Technical SEO<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zutrix.com\/blog\/technical-seo\/#1_Optimize_Robotstxt\" title=\"1. Optimize Robots.txt\">1. Optimize Robots.txt<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/zutrix.com\/blog\/technical-seo\/#2_Choose_a_Preferred_URL_Structure\" title=\"2. Choose a Preferred URL Structure\">2. Choose a Preferred URL Structure<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/zutrix.com\/blog\/technical-seo\/#3_Add_Breadcrumbs_Navigation\" title=\"3. Add Breadcrumbs Navigation\">3. Add Breadcrumbs Navigation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/zutrix.com\/blog\/technical-seo\/#4_Website_Structure\" title=\"4. Website Structure\">4. Website Structure<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/zutrix.com\/blog\/technical-seo\/#5_Check_Canonical_URL\" title=\"5. Check Canonical URL\">5. Check Canonical URL<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/zutrix.com\/blog\/technical-seo\/#6_Improve_Site_Speed\" title=\"6. Improve Site Speed\">6. Improve Site Speed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/zutrix.com\/blog\/technical-seo\/#7_Optimize_For_Mobile_Devices\" title=\"7. Optimize For Mobile Devices\">7. Optimize For Mobile Devices<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/zutrix.com\/blog\/technical-seo\/#8_Generate_And_Optimize_XML_sitemap\" title=\"8. Generate And Optimize XML sitemap\">8. Generate And Optimize XML sitemap<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/zutrix.com\/blog\/technical-seo\/#9_Enable_HTTPS_on_Your_Site\" title=\"9. Enable HTTPS on Your Site\">9. Enable HTTPS on Your Site<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/zutrix.com\/blog\/technical-seo\/#Technical_SEO_Checklist\" title=\"Technical SEO Checklist\">Technical SEO Checklist<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/zutrix.com\/blog\/technical-seo\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Technical_SEO\"><\/span><strong>What is Technical SEO?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Technical SEO refers to the process of optimizing your website so that search engine crawlers can easily crawl, access, and index your website without any issues.<\/span><\/p>\n<p><span style=\"font-weight: 400\">As you might know, SEO has three parts: Technical, off-page, and on-page.<\/span><\/p>\n<p><span style=\"font-weight: 400\">And the technical part of SEO is just to look after the website infrastructure and accessibility. The main job of technical SEO is to ensure crawlers never face any issues finding and indexing your website.<\/span><\/p>\n<p><span style=\"font-weight: 400\">If search engine crawlers can&#8217;t crawl your website, Google won&#8217;t be able to index any of your web pages. That&#8217;s why we label technical SEO as the &#8220;backbone&#8221; of SEO.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_is_Technical_SEO_Important\"><\/span><strong>Why is Technical SEO Important?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Just like you can&#8217;t build a skyscraper without strong foundations and pillars. Similarly, you can&#8217;t win with search engine optimization without technical SEO.<\/span><\/p>\n<p><span style=\"font-weight: 400\">As we&#8217;ve mentioned earlier, you can build thousands of quality backlinks or create the best content compared to your competitors. Still, if Google can&#8217;t crawl your website properly, you can never rank your website.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Google or any search engines need to crawl your website to understand your web page&#8217;s context before they rank any page.<\/span><\/p>\n<p><span style=\"font-weight: 400\">And if, for any reason, they can&#8217;t crawl your site. They&#8217;ll move on.<\/span><\/p>\n<p><span style=\"font-weight: 400\">That&#8217;s why it&#8217;s super crucial for any website to have a strong technical SEO foundation before they start creating great content or building quality backlinks.<\/span><\/p>\n<p><span style=\"font-weight: 400\">In short, you have to make sure that your foundation is strong before you start building your skyscraper.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Examples_of_Technical_SEO\"><\/span><strong>Examples of Technical SEO<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Technical SEO is a compilation of many small but crucial activities that you have to perform.<\/span><\/p>\n<p><span style=\"font-weight: 400\">To ensure your website is easily crawlable, you have to run various tests, optimize your site or add elements wherever necessary.<\/span><\/p>\n<p><span style=\"font-weight: 400\">A simple example of technical SEO would be an XML sitemap.<\/span><\/p>\n<p><span style=\"font-weight: 400\">An XML sitemap is a file that contains all the crucial page URLs of your website that you want Google or other search engines to crawl.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Search crawlers use this file to crawl through your website more efficiently.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Bots can still crawl your website even if you don&#8217;t have an XML sitemap. But having a sitemap makes the process much more efficient and smooth.<\/span><\/p>\n<p><span style=\"font-weight: 400\">A typical XML sitemap of any website looks like this.<\/span><\/p>\n<p><img decoding=\"async\" class=\"lazyload size-full wp-image-4081 aligncenter\" src=\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2023\/01\/XML-sitemap-for-technical-SEO.png\" data-orig-src=\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2023\/01\/XML-sitemap-for-technical-SEO.png\" alt=\"XML sitemap for technical SEO\" width=\"1905\" height=\"930\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271905%27%20height%3D%27930%27%20viewBox%3D%270%200%201905%20930%27%3E%3Crect%20width%3D%271905%27%20height%3D%27930%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2023\/01\/XML-sitemap-for-technical-SEO-200x98.png 200w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2023\/01\/XML-sitemap-for-technical-SEO-300x146.png 300w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2023\/01\/XML-sitemap-for-technical-SEO-400x195.png 400w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2023\/01\/XML-sitemap-for-technical-SEO-600x293.png 600w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2023\/01\/XML-sitemap-for-technical-SEO-768x375.png 768w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2023\/01\/XML-sitemap-for-technical-SEO-800x391.png 800w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2023\/01\/XML-sitemap-for-technical-SEO-1024x500.png 1024w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2023\/01\/XML-sitemap-for-technical-SEO-1200x586.png 1200w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2023\/01\/XML-sitemap-for-technical-SEO-1536x750.png 1536w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2023\/01\/XML-sitemap-for-technical-SEO.png 1905w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1905px) 100vw, 1905px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Optimize_Your_Website_For_Technical_SEO\"><\/span><strong>How to Optimize Your Website For Technical SEO<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Now that you know what technical SEO is and why it&#8217;s an important critical part of search engine optimization, it&#8217;s time to optimize your website for it.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Most of the time, we just pay our full attention to building backlinks or creating content and completely forget about technical SEO.<\/span><\/p>\n<p><span style=\"font-weight: 400\">If you&#8217;re also making the same mistake, it&#8217;s not too late yet. You can still optimize your website now.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Below, we&#8217;ve shared some tips that will help you optimize your website for technical SEO the right way.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Optimize_Robotstxt\"><\/span><strong>1. Optimize Robots.txt<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Robots.txt is a file that directs search engine bots which are the pages they can crawl and index.<\/span><\/p>\n<p><span style=\"font-weight: 400\">If you don&#8217;t want Google to crawl and index certain parts of your website or a piece of content, you can instruct the search engine bots not to do that using the Robot.txt file.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The format of the robots.txt file is pretty basic, and almost the majority of the websites have this same format.<\/span><\/p>\n<p><span style=\"font-weight: 400\">If you have any<a href=\"https:\/\/zutrix.com\/blog\/wordpress-seo-plugins\/\"> SEO plugins<\/a> installed on your WordPress site or use any popular website builders, you&#8217;ll automatically have the robots.txt file.<\/span><\/p>\n<p><span style=\"font-weight: 400\">And if you don&#8217;t want to restrict search engine bots from indexing certain web pages, it&#8217;s advisable the leave that as it is.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Choose_a_Preferred_URL_Structure\"><\/span><strong>2. Choose a Preferred URL Structure<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Optimizing URL structure is one of the most crucial activities of technical SEO.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Whenever you launch a brand new website on any platform, the default URL structure isn&#8217;t SEO friendly.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Of course, not all websites will have the same URL structure, but still, you have to follow specific rules to ensure your URL is completely SEO-friendly.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Here are some of the best practices you can follow to optimize your URL structure:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Keep the URL short and simple.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Always use lowercase characters for URLs.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Use your main target keyword in the URL.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Eliminate stop words.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Don&#8217;t includes dates and categories in the URL.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">On top of that, whenever you publish a new page or post, always make sure to edit the URLs to make them more relevant.<\/span><\/p>\n<p><span style=\"font-weight: 400\">If you use WordPress or any other popular CMS platform, you&#8217;ll get an option to edit the URL of the page while publishing the post.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Add_Breadcrumbs_Navigation\"><\/span><strong>3. Add Breadcrumbs Navigation<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Breadcrumbs are basically a text-based navigation link path that usually stays at the top of the page.<\/span><\/p>\n<p><span style=\"font-weight: 400\">It helps the users navigate the website more efficiently and helps search engines understand the website&#8217;s structure.<\/span><\/p>\n<p><span style=\"font-weight: 400\">It&#8217;s not necessary to add breadcrumbs navigation on your website but including it will help improve user experience and SEO performance.<\/span><\/p>\n<p><span style=\"font-weight: 400\">If you use WordPress, you can easily use any SEO plugin like RankMath or Yoast to include breadcrumbs on your website without manually inserting any code.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Website_Structure\"><\/span><strong>4. Website Structure<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">The better your website structure is, the greater your SEO performance will be.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Websites that are easier to navigate not only create a seamless experience for the user but also help search engine bots to <a href=\"https:\/\/zutrix.com\/blog\/crawl-errors\/\">crawl<\/a> and understand your website more efficiently.<\/span><\/p>\n<p><span style=\"font-weight: 400\">In fact, even Google stated that website structure helps Google to understand what contents the website owner thinks are the most important.<\/span><\/p>\n<p><span style=\"font-weight: 400\">You might be hurting your SEO performance if you haven&#8217;t optimized your website structure yet.<\/span><\/p>\n<p><span style=\"font-weight: 400\">So go ahead and optimize your website structure now for improved user experience and better SEO performance.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Check_Canonical_URL\"><\/span><strong>5. Check Canonical URL<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">The next thing you have to check for optimizing your website for technical SEO is <a href=\"https:\/\/zutrix.com\/blog\/keyword-cannibalization\/\">Canonical URLs<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Canonical URLs define the main version of the page when you have duplicate or similar content.<\/span><\/p>\n<p><span style=\"font-weight: 400\">To definite the Canonical URL of any page, you have to use HTML canonical tags in the &lt;head\/&gt; of your web pages.<\/span><\/p>\n<p><span style=\"font-weight: 400\">A canonical tag usually looks like this:<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400\">&lt;link rel=&#8221;canonical&#8221; href=&#8221;https:\/\/yourwebsite.com\/page\/&#8221;&gt;<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400\">As suggested by Google, each of your web pages should have canonical URLs specifying the main version of the page, even if you don&#8217;t have any duplicate or similar content.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Improve_Site_Speed\"><\/span><strong>6. Improve Site Speed<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Page speed is one of the most crucial ranking factors of Google.<\/span><\/p>\n<p><span style=\"font-weight: 400\">And it&#8217;s not a new thing.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Google started using page speed as a critical ranking factor from 2010, but now they have become more aggressive.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Having a fast-loading website is not just an option anymore. It&#8217;s a necessity.<\/span><\/p>\n<p><span style=\"font-weight: 400\">If your website loads terribly slow, no matter how well you&#8217;ve implemented your SEO strategies, you&#8217;re not going to get the desired results you&#8217;ve always wanted.<\/span><\/p>\n<p><span style=\"font-weight: 400\">In fact, as per statistics, the average loading speed of the top 10 ranking pages on Google is 1.65 seconds.<\/span><\/p>\n<p><span style=\"font-weight: 400\">But before you improve the loading speed of your website, at first, you have to check your site&#8217;s current loading speed.<\/span><\/p>\n<p><span style=\"font-weight: 400\">You can use tools like <\/span><a href=\"https:\/\/gtmetrix.com\/\" class=\"external\" rel=\"nofollow\" target=\"_blank\"><span style=\"font-weight: 400\">GTmetrix<\/span><\/a><span style=\"font-weight: 400\"> or Google page insights to find out the current loading speed of your site.<\/span><\/p>\n<p><span style=\"font-weight: 400\">If your website loads pretty quickly, then you&#8217;re on the safer side, and you don&#8217;t really have to do anything.<\/span><\/p>\n<p><span style=\"font-weight: 400\">But if it&#8217;s slow, here are a few tips that will help you make your website way faster:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Choose a good hosting provider.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Compress the images.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Reduce redirects.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Enable caching.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Minify the JavaScript, HTML, and CSS files.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Use CDN (Content delivery network).<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Use lighter code<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"7_Optimize_For_Mobile_Devices\"><\/span><strong>7. Optimize For Mobile Devices<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">People spend around 70% of their time on the internet using mobile devices.<\/span><\/p>\n<p><span style=\"font-weight: 400\">And more than 58% of Google searches come from mobile devices.<\/span><\/p>\n<p><span style=\"font-weight: 400\">These numbers are only going to get bigger with time as mobile phones are getting more powerful and accessible to normal citizens around the world.<\/span><\/p>\n<p><span style=\"font-weight: 400\">And because of this increased demand, Google shited to mobile-first indexing for their search engine.<\/span><\/p>\n<p><span style=\"font-weight: 400\">That means earlier, Google used to crawl the desktop version of your site, but now bots will crawl the mobile version of your site first.<\/span><\/p>\n<p><span style=\"font-weight: 400\">You can check whether your website is mobile friendly or not by using a free tool <\/span><a href=\"https:\/\/search.google.com\/test\/mobile-friendly\" class=\"external\" rel=\"nofollow\" target=\"_blank\"><span style=\"font-weight: 400\">Google mobile friendly<\/span><\/a><span style=\"font-weight: 400\"> test.<\/span><\/p>\n<p><img decoding=\"async\" class=\"lazyload alignnone size-full wp-image-4083\" src=\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2023\/01\/Mobile-friendly-test.png\" data-orig-src=\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2023\/01\/Mobile-friendly-test.png\" alt=\"Mobile-friendly test\" width=\"1909\" height=\"927\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271909%27%20height%3D%27927%27%20viewBox%3D%270%200%201909%20927%27%3E%3Crect%20width%3D%271909%27%20height%3D%27927%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2023\/01\/Mobile-friendly-test-200x97.png 200w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2023\/01\/Mobile-friendly-test-300x146.png 300w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2023\/01\/Mobile-friendly-test-400x194.png 400w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2023\/01\/Mobile-friendly-test-600x291.png 600w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2023\/01\/Mobile-friendly-test-768x373.png 768w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2023\/01\/Mobile-friendly-test-800x388.png 800w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2023\/01\/Mobile-friendly-test-1024x497.png 1024w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2023\/01\/Mobile-friendly-test-1200x583.png 1200w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2023\/01\/Mobile-friendly-test-1536x746.png 1536w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2023\/01\/Mobile-friendly-test.png 1909w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1909px) 100vw, 1909px\" \/><\/p>\n<p><span style=\"font-weight: 400\">If your website isn&#8217;t mobile-friendly yet, making it mobile-friendly should be your top most priority now.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"8_Generate_And_Optimize_XML_sitemap\"><\/span>8. Generate And Optimize XML sitemap<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">The XML sitemap is a file that contains all the important web page URLs of your website. This helps search engine bots crawl your website efficiently and find new or updated page information.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Every website should have an XML sitemap on the website, even though it&#8217;s not necessary.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Search engine bots can still crawl through your website even if you don&#8217;t have an XML sitemap. But this makes the process much more efficient and error-free.<\/span><\/p>\n<p><span style=\"font-weight: 400\">If your site doesn&#8217;t have an XML sitemap yet, you can use any <a href=\"https:\/\/zutrix.com\/blog\/keyword-cannibalization\/\">sitemap generator<\/a> or SEO plugins like <a href=\"https:\/\/yoast.com\/\" class=\"external\" rel=\"nofollow\" target=\"_blank\">Yoast<\/a> and <a href=\"https:\/\/rankmath.com\/\" class=\"external\" rel=\"nofollow\" target=\"_blank\">RankMath<\/a> to generate a sitemap.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Always remember you should only include the most important URLs of your site, like blog posts and important pages.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"9_Enable_HTTPS_on_Your_Site\"><\/span><strong>9. Enable HTTPS on Your Site<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">HTTPS stands for<em><strong> &#8220;Hypertext Transfer Protocol Secure&#8221;<\/strong><\/em> and allows users to browse any website securely.<\/span><\/p>\n<p><span style=\"font-weight: 400\">It encrypts the connection between the browser and the website, ensuring no one interrupts the data.<\/span><\/p>\n<p><span style=\"font-weight: 400\">And it&#8217;s not just important for your user&#8217;s safety, but it&#8217;s critical for SEO as well.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Google officially mentioned that they prefer websites with HTTPS over HTTP for search engine rankings.<\/span><\/p>\n<p><span style=\"font-weight: 400\">If you haven&#8217;t enabled HTTPS on your site yet, it&#8217;s high time you should do it right now.<\/span><\/p>\n<p><span style=\"font-weight: 400\">You would need to install an <strong>SSL certificate<\/strong> to enable HTTPS on your site.<\/span><\/p>\n<p><span style=\"font-weight: 400\">SSL is a digital certificate that authenticates the website identity and helps establish an encrypted connection.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Most hosting providers these days provide free SSL certificates with their hosting solution. You just have to install it on your site or enable it from the hosting cPanel.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Technical_SEO_Checklist\"><\/span><strong>Technical SEO Checklist<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Here&#8217;s a complete Technical SEO checklist you can follow to make sure your website is properly optimized:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Optimize your robot.txt<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Choose a preferred URL structure<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Add breadcrumbs navigation<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Website structure<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Check canonical URL<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Improve site speed<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Optimize for mobile devices<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Generate and optimize XML sitemap<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Enable HTTPS on your site<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Add schema markup<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Eliminate any duplicate content<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\"><a href=\"https:\/\/zutrix.com\/blog\/how-to-submit-your-website-to-google\/\">Add your website to the Google<\/a> webmaster tool<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">We have also written a detailed guide on <\/span><a href=\"https:\/\/zutrix.com\/blog\/technical-seo-checklist\/\"><span style=\"font-weight: 400\">technical SEO checklist<\/span><\/a><span style=\"font-weight: 400\"> that you can read to learn more about these things in detail.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">We hope now you have a clear understanding of what technical SEO is and how it works.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Technical SEO is a crucial part of search engine optimization, but yet it&#8217;s often neglected.<\/span><\/p>\n<p><span style=\"font-weight: 400\">If you haven&#8217;t looked at the technical SEO aspect of your site yet, it&#8217;s high time you should do it now before it&#8217;s too late.<\/span><\/p>\n<p><span style=\"font-weight: 400\">You can follow the technical SEO tips and checklist we&#8217;ve shared in the post to optimize your website for technical SEO more efficiently.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Technical SEO is the backbone of search engine optimization.\u00a0 No [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4086,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29,33],"tags":[],"class_list":["post-4080","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-seo","category-technical-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Technical SEO? 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