{"id":4030,"date":"2022-12-09T18:23:38","date_gmt":"2022-12-09T18:23:38","guid":{"rendered":"https:\/\/zutrix.com\/blog\/?p=4030"},"modified":"2022-12-09T18:23:38","modified_gmt":"2022-12-09T18:23:38","slug":"serp-analysis","status":"publish","type":"post","link":"https:\/\/zutrix.com\/blog\/serp-analysis\/","title":{"rendered":"How to Do SERP Analysis And Outrank Your Competitors"},"content":{"rendered":"<p><span style=\"font-weight: 400\">As an SEO professional, you always have to look for opportunities and monitor the SEO performance of your website.<\/span><\/p>\n<p><span style=\"font-weight: 400\">You have to understand how the search engine works and how they evaluate and rank a webpage.<\/span><\/p>\n<p><span style=\"font-weight: 400\">And the best way to do that is by running a <\/span><b>SERP analysis<\/b><span style=\"font-weight: 400\">.<\/span><\/p>\n<p><span style=\"font-weight: 400\">But if you&#8217;re reading this term for the first time and don&#8217;t know what this is, don&#8217;t worry.<\/span><\/p>\n<p><span style=\"font-weight: 400\">In this post, we will be explaining what SERP analysis is, what are the different types of SERP analysis, how to conduct SERP analysis, and some tools that can help you throughout this.<\/span><\/p>\n<p><span style=\"font-weight: 400\">So without wasting any further time, let&#8217;s dive in.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f257201fb0c\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f257201fb0c\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zutrix.com\/blog\/serp-analysis\/#What_is_SERP_Analysis\" title=\"What is SERP Analysis\">What is SERP Analysis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zutrix.com\/blog\/serp-analysis\/#Different_Types_of_SERP_Features\" title=\"Different Types of SERP Features\">Different Types of SERP Features<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zutrix.com\/blog\/serp-analysis\/#Featured_Snippet\" title=\"Featured Snippet\">Featured Snippet<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zutrix.com\/blog\/serp-analysis\/#Rich_Snippets\" title=\"Rich Snippets\">Rich Snippets<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zutrix.com\/blog\/serp-analysis\/#People_Also_Ask_Box\" title=\"People Also Ask Box\">People Also Ask Box<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/zutrix.com\/blog\/serp-analysis\/#Local_Pack\" title=\"Local Pack\">Local Pack<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/zutrix.com\/blog\/serp-analysis\/#Knowledge_Panel\" title=\"Knowledge Panel\">Knowledge Panel<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/zutrix.com\/blog\/serp-analysis\/#How_to_Conduct_SERP_Analysis_Exact_Roadmap\" title=\"How to Conduct SERP Analysis (Exact Roadmap)\">How to Conduct SERP Analysis (Exact Roadmap)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/zutrix.com\/blog\/serp-analysis\/#Identify_The_Right_Keyword_To_Target\" title=\"Identify The Right Keyword To Target\">Identify The Right Keyword To Target<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/zutrix.com\/blog\/serp-analysis\/#Understand_The_Search_Intent\" title=\"Understand The Search Intent\">Understand The Search Intent<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/zutrix.com\/blog\/serp-analysis\/#Evaluating_The_Competition_on_The_SERP\" title=\"Evaluating The Competition on The SERP\">Evaluating The Competition on The SERP<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/zutrix.com\/blog\/serp-analysis\/#Identifying_Opportunities_And_Areas_For_Improvement\" title=\"Identifying Opportunities And Areas For Improvement\">Identifying Opportunities And Areas For Improvement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/zutrix.com\/blog\/serp-analysis\/#Optimize_Your_Content\" title=\"Optimize Your Content\">Optimize Your Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/zutrix.com\/blog\/serp-analysis\/#Monitor_The_Progress\" title=\"Monitor The Progress\">Monitor The Progress<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/zutrix.com\/blog\/serp-analysis\/#3_Best_SERP_Analysis_Tools_You_Can_Use\" title=\"3 Best SERP Analysis Tools You Can Use\">3 Best SERP Analysis Tools You Can Use<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/zutrix.com\/blog\/serp-analysis\/#1_Zutrix\" title=\"1. Zutrix\">1. Zutrix<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/zutrix.com\/blog\/serp-analysis\/#2_WhatsMySerp\" title=\"2. WhatsMySerp\">2. WhatsMySerp<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/zutrix.com\/blog\/serp-analysis\/#3_SpySerp\" title=\"3. SpySerp\">3. SpySerp<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/zutrix.com\/blog\/serp-analysis\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_SERP_Analysis\"><\/span><span style=\"font-weight: 400\">What is SERP Analysis<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\"><a href=\"https:\/\/backlinko.com\/hub\/seo\/serps\" class=\"external\" rel=\"nofollow\" target=\"_blank\">SERP<\/a> stands for Search Engine Results Page.<\/span><\/p>\n<p><span style=\"font-weight: 400\">And SERP analysis is the process of analyzing search engine results to figure out why specific pages are ranking at the top and how you can beat them.<\/span><\/p>\n<p><span style=\"font-weight: 400\">This will help you to understand what type of content is performing well in the search result for the given keyword and gives you an idea about how you should optimize your content.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Before you even write your content, it&#8217;s important to analyze the SERP result so you can find out any loophole or opportunity that you can use to your advantage.<\/span><\/p>\n<p><span style=\"font-weight: 400\">On top of that, SERP analysis will also help you to determine the competition of keywords that you&#8217;re going to target.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Different_Types_of_SERP_Features\"><\/span><span style=\"font-weight: 400\">Different Types of SERP Features<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Google has developed different types of SERP features to make the search result more user-friendly.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Before you go ahead to analyze the SERP, you should have a clear understanding of the different types of SERP features that are available.<\/span><\/p>\n<p><span style=\"font-weight: 400\">This will help you to identify any opportunities much faster than ever.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Let&#8217;s look at some of the most popular SERP features that we often see on Google.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Featured_Snippet\"><\/span><span style=\"font-weight: 400\">Featured Snippet<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Featured snippets are designed to give users quick answers to their queries.<\/span><\/p>\n<p><span style=\"font-weight: 400\">And these results are basically extracted from a particular part of the top-ranking pages.<\/span><\/p>\n<p><img decoding=\"async\" class=\"lazyload size-full wp-image-4032 aligncenter\" src=\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/12\/Featured-snippets.png\" data-orig-src=\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/12\/Featured-snippets.png\" alt=\"Featured snippets\" width=\"1394\" height=\"391\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271394%27%20height%3D%27391%27%20viewBox%3D%270%200%201394%20391%27%3E%3Crect%20width%3D%271394%27%20height%3D%27391%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/12\/Featured-snippets-200x56.png 200w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/12\/Featured-snippets-300x84.png 300w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/12\/Featured-snippets-400x112.png 400w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/12\/Featured-snippets-600x168.png 600w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/12\/Featured-snippets-768x215.png 768w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/12\/Featured-snippets-800x224.png 800w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/12\/Featured-snippets-1024x287.png 1024w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/12\/Featured-snippets-1200x337.png 1200w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/12\/Featured-snippets.png 1394w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1394px) 100vw, 1394px\" \/><\/p>\n<p><span style=\"font-weight: 400\">Featured snippets come in various forms and shapes, such as text paragraphs, lists, tables, steps, and many more.<\/span><\/p>\n<p><span style=\"font-weight: 400\">SEOs also call featured snippets as the #0 position on search results since they always appear at the top of the page (even before the #1 ranking website).<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Rich_Snippets\"><\/span><span style=\"font-weight: 400\">Rich Snippets<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Rich snippets are basically a SERP feature that appears next to a specific search result.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Every particular web page can add rich snippets and ask Google to show them in the search results.<\/span><\/p>\n<p><img decoding=\"async\" class=\"lazyload size-full wp-image-4033 aligncenter\" src=\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/12\/Rich-snippets.png\" data-orig-src=\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/12\/Rich-snippets.png\" alt=\"Rich snippets\" width=\"870\" height=\"314\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27870%27%20height%3D%27314%27%20viewBox%3D%270%200%20870%20314%27%3E%3Crect%20width%3D%27870%27%20height%3D%27314%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/12\/Rich-snippets-200x72.png 200w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/12\/Rich-snippets-300x108.png 300w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/12\/Rich-snippets-400x144.png 400w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/12\/Rich-snippets-600x217.png 600w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/12\/Rich-snippets-768x277.png 768w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/12\/Rich-snippets-800x289.png 800w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/12\/Rich-snippets.png 870w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 870px) 100vw, 870px\" \/><\/p>\n<p><span style=\"font-weight: 400\">One SERP can have many rich snippets since this is defined by the site owner, not Google.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Some of the common forms of rich snippets are FAQ sections, ratings, pricing, recipes, music, events, etc.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"People_Also_Ask_Box\"><\/span><span style=\"font-weight: 400\">People Also Ask Box<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">No matter what you search on Google, almost most of the time, you&#8217;ll get a <strong>&#8220;People also ask&#8221;<\/strong> box in the search results with a bunch of related questions and answers associated with the query you&#8217;re searching.<\/span><\/p>\n<p><img decoding=\"async\" class=\"lazyload size-full wp-image-4034 aligncenter\" src=\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/12\/People-also-ask-box.png\" data-orig-src=\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/12\/People-also-ask-box.png\" alt=\"People also ask box\" width=\"720\" height=\"267\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27720%27%20height%3D%27267%27%20viewBox%3D%270%200%20720%20267%27%3E%3Crect%20width%3D%27720%27%20height%3D%27267%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/12\/People-also-ask-box-200x74.png 200w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/12\/People-also-ask-box-300x111.png 300w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/12\/People-also-ask-box-400x148.png 400w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/12\/People-also-ask-box-600x223.png 600w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/12\/People-also-ask-box.png 720w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/p>\n<p><span style=\"font-weight: 400\">And when you click on a question to find the answer, the box expands, and Google adds more questions.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The main intention behind this SERP feature was to give users answers to some specific questions related to the topic they are browsing quickly.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Local_Pack\"><\/span><span style=\"font-weight: 400\">Local Pack<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Local packs (also known as Google Map Pack) are a set of local results that appear at the top of the page when you search for anything local.<\/span><\/p>\n<p><img decoding=\"async\" class=\"lazyload size-full wp-image-4035 aligncenter\" src=\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/12\/Local-pack.png\" data-orig-src=\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/12\/Local-pack.png\" alt=\"Local pack\" width=\"1218\" height=\"591\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271218%27%20height%3D%27591%27%20viewBox%3D%270%200%201218%20591%27%3E%3Crect%20width%3D%271218%27%20height%3D%27591%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/12\/Local-pack-200x97.png 200w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/12\/Local-pack-300x146.png 300w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/12\/Local-pack-400x194.png 400w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/12\/Local-pack-600x291.png 600w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/12\/Local-pack-768x373.png 768w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/12\/Local-pack-800x388.png 800w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/12\/Local-pack-1024x497.png 1024w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/12\/Local-pack-1200x582.png 1200w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/12\/Local-pack.png 1218w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1218px) 100vw, 1218px\" \/><\/p>\n<p><span style=\"font-weight: 400\">You need to have good reviews, and your listing should have a good NPA citation to get listed on this SERP feature.<\/span><\/p>\n<p><span style=\"font-weight: 400\">This feature can be really beneficial, especially if you have a physical business location, because it will help you to stand out from the crowded Google map results.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Knowledge_Panel\"><\/span><span style=\"font-weight: 400\">Knowledge Panel<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Knowledge panels appear on the right side of the screen for some specific queries.<\/span><\/p>\n<p><img decoding=\"async\" class=\"lazyload size-full wp-image-4036 aligncenter\" src=\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/12\/Knowledge-panel.png\" data-orig-src=\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/12\/Knowledge-panel.png\" alt=\"Knowledge panel\" width=\"509\" height=\"821\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27509%27%20height%3D%27821%27%20viewBox%3D%270%200%20509%20821%27%3E%3Crect%20width%3D%27509%27%20height%3D%27821%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/12\/Knowledge-panel-186x300.png 186w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/12\/Knowledge-panel-200x323.png 200w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/12\/Knowledge-panel-400x645.png 400w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/12\/Knowledge-panel.png 509w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 509px) 100vw, 509px\" \/><\/p>\n<p><span style=\"font-weight: 400\">This SERP feature appears when you search for entities like people, places, brands, or organizations that Google considers &#8220;facts.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400\">Google generally collects this information from trusted sources like Wikipedia to make sure the information is 100% correct.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Of course, there are more SERP features available that we haven&#8217;t covered in this post.<\/span><\/p>\n<p><span style=\"font-weight: 400\">But if you&#8217;re into SEO, you would mostly have to focus on these SERP features only.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Conduct_SERP_Analysis_Exact_Roadmap\"><\/span><span style=\"font-weight: 400\">How to Conduct SERP Analysis (Exact Roadmap)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">SERP analysis is the most crucial part of SEO that you have to focus on to tackle any highly competitive niche.<\/span><\/p>\n<p><span style=\"font-weight: 400\">But if you&#8217;re new to this subject, you might not have an idea about <\/span><b>how to conduct SERP analysis<\/b><span style=\"font-weight: 400\">.<\/span><\/p>\n<p><span style=\"font-weight: 400\">You&#8217;re not alone. We all have been there once in our life.<\/span><\/p>\n<p><span style=\"font-weight: 400\">In this section, we&#8217;ll show you how to conduct SERP analysis correctly and find opportunities to stand out in the crowd.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Identify_The_Right_Keyword_To_Target\"><\/span><span style=\"font-weight: 400\">Identify The Right Keyword To Target<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Before you start analyzing the SERP, you must first identify what keywords you will target.<\/span><\/p>\n<p><span style=\"font-weight: 400\">You have to create a list of keywords within your niche that you want to target.<\/span><\/p>\n<p><span style=\"font-weight: 400\">SERP analysis is useless if you don&#8217;t know the keywords your ideal audiences are searching for.<\/span><\/p>\n<p><span style=\"font-weight: 400\">So, start by finding the right keyword ideas that have great <a href=\"https:\/\/zutrix.com\/blog\/drive-traffic-to-your-website\/\">traffic potential<\/a> and align with your business goal.<\/span><\/p>\n<p><span style=\"font-weight: 400\">You can use the <a href=\"https:\/\/zutrix.com\/free-keyword-planner\">Zutrix keyword planner<\/a> to find tons of keyword ideas within a few seconds.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Just <\/span><b>enter your seed keyword<\/b><span style=\"font-weight: 400\">, and the tool will automatically find out hundreds of keyword ideas along with crucial metrics such as search volume, CPC, competition, and trend.<\/span><\/p>\n<p><img decoding=\"async\" class=\"lazyload alignnone size-full wp-image-4037\" src=\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/12\/Zutrix-keyword-planner.png\" data-orig-src=\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/12\/Zutrix-keyword-planner.png\" alt=\"Zutrix keyword planner\" width=\"1636\" height=\"817\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271636%27%20height%3D%27817%27%20viewBox%3D%270%200%201636%20817%27%3E%3Crect%20width%3D%271636%27%20height%3D%27817%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/12\/Zutrix-keyword-planner-200x100.png 200w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/12\/Zutrix-keyword-planner-300x150.png 300w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/12\/Zutrix-keyword-planner-400x200.png 400w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/12\/Zutrix-keyword-planner-600x300.png 600w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/12\/Zutrix-keyword-planner-768x384.png 768w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/12\/Zutrix-keyword-planner-800x400.png 800w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/12\/Zutrix-keyword-planner-1024x511.png 1024w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/12\/Zutrix-keyword-planner-1200x599.png 1200w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/12\/Zutrix-keyword-planner-1536x767.png 1536w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/12\/Zutrix-keyword-planner.png 1636w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1636px) 100vw, 1636px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Understand_The_Search_Intent\"><\/span><span style=\"font-weight: 400\">Understand The Search Intent<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Search intent is the most crucial part of SERP analysis.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Search intent is basically the reason why someone is searching for a specific term on Google.<\/span><\/p>\n<p><span style=\"font-weight: 400\">When you&#8217;re analyzing the SERP, you have to understand the search intent of the keyword and find out whether the top-ranking pages are relevant to that search intent.<\/span><\/p>\n<p><span style=\"font-weight: 400\">If you find out pages ranking on a specific keyword are not relevant to the search intent, it can be a big opportunity for you.<\/span><\/p>\n<p><span style=\"font-weight: 400\">You can easily beat the competition and rank for that term if you satisfy the search intent with your content.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Search intent can be split into four categories:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><b>Informational search intent:<\/b><span style=\"font-weight: 400\"> The user is looking for information or answers to some specific queries.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Navigational search intent:<\/b><span style=\"font-weight: 400\"> The user is looking for a particular webpage or website to visit.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Transactional search intent:<\/b><span style=\"font-weight: 400\"> The user is looking to purchase something or make an action.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Commercial search intent:<\/b><span style=\"font-weight: 400\"> The user is looking to research about a brand or product and is usually ready to make a purchase.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">And based on this search intent, you have to create your content so that it provides all the information needed to satisfy that intent.<\/span><\/p>\n<p><span style=\"font-weight: 400\">For example, if you search for &#8220;best freelancing sites,&#8221; you&#8217;ll see almost all the top-ranking pages are list posts.<\/span><\/p>\n<p><span style=\"font-weight: 400\">On the other hand, if you search for &#8220;freelancing site,&#8221; you&#8217;ll see homepages of some popular freelancing sites popping up in the search result.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Evaluating_The_Competition_on_The_SERP\"><\/span><span style=\"font-weight: 400\">Evaluating The Competition on The SERP<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Now it&#8217;s the most important part of this roadmap.<\/span><\/p>\n<p><span style=\"font-weight: 400\">In this step, you have to identify and evaluate the competition of that keyword to see how hard it would be to rank for that keyword.<\/span><\/p>\n<p><span style=\"font-weight: 400\">You can evaluate the competition based on different parameters, such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Keyword difficulty<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Number of backlinks<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Content quality<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Authority of the sites on that particular topic<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">On top of that, if you see any general forums or social media sites ranking for that keyword, this means Google doesn&#8217;t have enough good quality content to rank for that keyword.<\/span><\/p>\n<p><span style=\"font-weight: 400\">And it could be a golden opportunity for you to tap on.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Identifying_Opportunities_And_Areas_For_Improvement\"><\/span><span style=\"font-weight: 400\">Identifying Opportunities And Areas For Improvement<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">In this step, you have to identify and look for opportunities that the top-ranking pages are lacking.<\/span><\/p>\n<p><span style=\"font-weight: 400\">It could be a content gap, site speed, number of <a href=\"https:\/\/zutrix.com\/blog\/link-building-strategies\/\">backlinks<\/a>, or website authority.<\/span><\/p>\n<p><span style=\"font-weight: 400\">You just have to look for the weak spot in those top-ranking pages.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Once you find out those weak spots, you can plan out your strategy in a way that fills up that spot.<\/span><\/p>\n<p><span style=\"font-weight: 400\">And by doing that, you can easily beat the competition and rank your page way higher on the search result.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Apart from that, you also have to find out keyword ideas where the competition isn&#8217;t that high.<\/span><\/p>\n<p><span style=\"font-weight: 400\">You can rank for less competitive keywords easily and quickly compared to any highly competitive keywords.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Optimize_Your_Content\"><\/span><span style=\"font-weight: 400\">Optimize Your Content<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Once you&#8217;re done with your research, it&#8217;s time to put that information to work.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Just analyzing the SERP won&#8217;t help your website to rank higher on the search result. You also have to optimize your content with the information you have gathered.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Based on your analysis, you can change your meta title and description, add more information to your content piece, add extra sub-headings, build more backlinks, and optimize for search intent.<\/span><\/p>\n<p><span style=\"font-weight: 400\">This will give you an advantage over your competitor and will increase your chances of ranking higher on the SERP.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Monitor_The_Progress\"><\/span><span style=\"font-weight: 400\">Monitor The Progress<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Regularly analyzing the SERP and making changes in your content should be a critical part of your SEO strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400\">But on top of that, to measure the effectiveness of the changes, you also have to consistently track your keyword performance.<\/span><\/p>\n<p><span style=\"font-weight: 400\">You can use Zutrix&#8217;s <a href=\"https:\/\/zutrix.com\/blog\/rank-tracking\/\">rank tracking<\/a> feature to track keyword rankings of your website based on different locations and device types.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Best_SERP_Analysis_Tools_You_Can_Use\"><\/span><span style=\"font-weight: 400\">3 Best SERP Analysis Tools You Can Use<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Analyzing SERP can be a massive time-consuming task (especially if you do it manually).<\/span><\/p>\n<p><span style=\"font-weight: 400\">But, using a <a href=\"https:\/\/zutrix.com\/blog\/best-serp-checker-tools\/\">SERP checker tool<\/a> can make your work a way lot easier.<\/span><\/p>\n<p><span style=\"font-weight: 400\">There are plenty of SERP analyzing tools available on the market that you can use. However, to make it easier for you, we&#8217;ve listed 3 of the best SERP checker tools that you can use for SERP analysis.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Zutrix\"><\/span><span style=\"font-weight: 400\">1. <a href=\"https:\/\/zutrix.com\/free-serp-checker\">Zutrix<\/a><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"lazyload size-full wp-image-4039 aligncenter\" src=\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/12\/Zutrix-serp-analysis-tool.png\" data-orig-src=\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/12\/Zutrix-serp-analysis-tool.png\" alt=\"Zutrix serp analysis tool\" width=\"1902\" height=\"927\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271902%27%20height%3D%27927%27%20viewBox%3D%270%200%201902%20927%27%3E%3Crect%20width%3D%271902%27%20height%3D%27927%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/12\/Zutrix-serp-analysis-tool-200x97.png 200w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/12\/Zutrix-serp-analysis-tool-300x146.png 300w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/12\/Zutrix-serp-analysis-tool-400x195.png 400w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/12\/Zutrix-serp-analysis-tool-600x292.png 600w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/12\/Zutrix-serp-analysis-tool-768x374.png 768w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/12\/Zutrix-serp-analysis-tool-800x390.png 800w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/12\/Zutrix-serp-analysis-tool-1024x499.png 1024w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/12\/Zutrix-serp-analysis-tool-1200x585.png 1200w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/12\/Zutrix-serp-analysis-tool-1536x749.png 1536w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/12\/Zutrix-serp-analysis-tool.png 1902w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1902px) 100vw, 1902px\" \/><\/p>\n<p><span style=\"font-weight: 400\">We have a free SERP checker feature inside Zutrix that you can use without paying a single penny.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Just head over to the tool, enter your <\/span><b>targeted keyword<\/b><span style=\"font-weight: 400\">, select the <\/span><b>targeted country<\/b><span style=\"font-weight: 400\">, and <\/span><b>hit search<\/b><span style=\"font-weight: 400\">.<\/span><\/p>\n<p><span style=\"font-weight: 400\">And zutrix will show you all the top-ranking pages for the specific keyword.<\/span><\/p>\n<p><span style=\"font-weight: 400\">If you want to know the competition of any keyword, you can use the zutrix keyword lab feature.<\/span><\/p>\n<p><span style=\"font-weight: 400\">You just have to enter your targeted keyword, and you&#8217;ll get to see all the critical information about that keyword, starting from search volume to keyword difficulty.<\/span><\/p>\n<p><span style=\"font-weight: 400\">You can use both of these toolsets to analyze the SERP more accurately.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_WhatsMySerp\"><\/span><span style=\"font-weight: 400\">2. <a href=\"https:\/\/whatsmyserp.com\/serp-check\" class=\"external\" rel=\"nofollow\" target=\"_blank\">WhatsMySerp<\/a><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"lazyload alignnone size-full wp-image-4040\" src=\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/12\/Free-serp-analysis-tool.png\" data-orig-src=\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/12\/Free-serp-analysis-tool.png\" alt=\"Free serp analysis tool\" width=\"1888\" height=\"932\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271888%27%20height%3D%27932%27%20viewBox%3D%270%200%201888%20932%27%3E%3Crect%20width%3D%271888%27%20height%3D%27932%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/12\/Free-serp-analysis-tool-200x99.png 200w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/12\/Free-serp-analysis-tool-300x148.png 300w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/12\/Free-serp-analysis-tool-400x197.png 400w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/12\/Free-serp-analysis-tool-600x296.png 600w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/12\/Free-serp-analysis-tool-768x379.png 768w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/12\/Free-serp-analysis-tool-800x395.png 800w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/12\/Free-serp-analysis-tool-1024x505.png 1024w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/12\/Free-serp-analysis-tool-1200x592.png 1200w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/12\/Free-serp-analysis-tool-1536x758.png 1536w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/12\/Free-serp-analysis-tool.png 1888w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1888px) 100vw, 1888px\" \/><\/p>\n<p><span style=\"font-weight: 400\">WhatsMySerp also has a free SERP checker that you can use to accurately analyze the SERP for completely free of cost.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The tool allows you to check up to 100 Google search results for multiple target keywords.<\/span><\/p>\n<p><span style=\"font-weight: 400\">And you can even customize the results based on location, device, and Google TLD.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_SpySerp\"><\/span><span style=\"font-weight: 400\">3. <a href=\"https:\/\/spyserp.com\/serp-checker\/\" class=\"external\" rel=\"nofollow\" target=\"_blank\">SpySerp<\/a><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"lazyload alignnone size-full wp-image-4041\" src=\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/12\/SERP-checker-tool.png\" data-orig-src=\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/12\/SERP-checker-tool.png\" alt=\"SERP checker tool\" width=\"1886\" height=\"909\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271886%27%20height%3D%27909%27%20viewBox%3D%270%200%201886%20909%27%3E%3Crect%20width%3D%271886%27%20height%3D%27909%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/12\/SERP-checker-tool-200x96.png 200w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/12\/SERP-checker-tool-300x145.png 300w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/12\/SERP-checker-tool-400x193.png 400w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/12\/SERP-checker-tool-600x289.png 600w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/12\/SERP-checker-tool-768x370.png 768w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/12\/SERP-checker-tool-800x386.png 800w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/12\/SERP-checker-tool-1024x494.png 1024w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/12\/SERP-checker-tool-1200x578.png 1200w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/12\/SERP-checker-tool-1536x740.png 1536w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/12\/SERP-checker-tool.png 1886w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1886px) 100vw, 1886px\" \/><\/p>\n<p><span style=\"font-weight: 400\">SpySerp is a powerful rank tracker tool for agencies and SEO professionals.<\/span><\/p>\n<p><span style=\"font-weight: 400\">They also provide a free SERP checker that helps you analyze Google search results for any specific keyword in any specific country.<\/span><\/p>\n<p><span style=\"font-weight: 400\">It also has some advanced filtering options such as country, language, location, and more.<\/span><\/p>\n<p><span style=\"font-weight: 400\">On top of that, you can also analyze the SERP for other search engines such as Bing, Yandex, and Yahoo.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><span style=\"font-weight: 400\">Conclusion<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">SERP analysis should always be a critical part of your SEO strategy. It will help you to understand how Google evaluates and ranks a webpage on the search engine.<\/span><\/p>\n<p><span style=\"font-weight: 400\">And it will also help you to identify any opportunities and scope to improve your rankings.<\/span><\/p>\n<p><span style=\"font-weight: 400\">It&#8217;s always better to use a SERP checker tool like Zutrix, as it will speed up your SERP analysis process.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As an SEO professional, you always have to look for [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4042,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[],"class_list":["post-4030","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Do SERP Analysis And Outrank Your Competitors<\/title>\n<meta name=\"description\" content=\"In this post, we&#039;ll show you, how to perform SERP analysis correctly and outrank your competitors easily in any competitive niche.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zutrix.com\/blog\/serp-analysis\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Do SERP Analysis And Outrank Your Competitors\" \/>\n<meta property=\"og:description\" content=\"In this post, we&#039;ll show you, how to perform SERP analysis correctly and outrank your competitors easily in any competitive niche.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zutrix.com\/blog\/serp-analysis\/\" \/>\n<meta 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