{"id":3999,"date":"2022-10-17T18:59:01","date_gmt":"2022-10-17T18:59:01","guid":{"rendered":"https:\/\/zutrix.com\/blog\/?p=3999"},"modified":"2022-10-17T19:01:27","modified_gmt":"2022-10-17T19:01:27","slug":"how-to-write-seo-friendly-content","status":"publish","type":"post","link":"https:\/\/zutrix.com\/blog\/how-to-write-seo-friendly-content\/","title":{"rendered":"How to Write SEO Friendly Content (Guide)"},"content":{"rendered":"<p><span style=\"font-weight: 400\">According to stats, almost <a href=\"https:\/\/ahrefs.com\/blog\/search-traffic-study\/\" class=\"external\" rel=\"nofollow\" target=\"_blank\">90%<\/a> of all the content published doesn&#8217;t get any traffic from the Google search engine.<\/span><\/p>\n<p><span style=\"font-weight: 400\">So just publishing quality content alone won&#8217;t <a href=\"https:\/\/zutrix.com\/blog\/drive-traffic-to-your-website\/\">bring traffic<\/a> to your website.<\/span><\/p>\n<p><span style=\"font-weight: 400\">You also have to rank that content so that it gets the eyeballs and traffic it deserves.<\/span><\/p>\n<p><span style=\"font-weight: 400\">And to rank your content, firstly, you have to make it SEO friendly.<\/span><\/p>\n<p><strong><em>But the question is: how to do it?<\/em><\/strong><\/p>\n<p><span style=\"font-weight: 400\">Well, in this post, we&#8217;ll show you how to write SEO-friendly content and optimize your content in a way that it gets ranked on Google easily.<\/span><\/p>\n<p><span style=\"font-weight: 400\">So without wasting any further time, let&#8217;s dive in.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69ecb8783cc8f\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69ecb8783cc8f\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zutrix.com\/blog\/how-to-write-seo-friendly-content\/#What_is_SEO-Friendly_Content\" title=\"What is SEO-Friendly Content?\">What is SEO-Friendly Content?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zutrix.com\/blog\/how-to-write-seo-friendly-content\/#9_Proven_Tips_to_Write_SEO-Friendly_Content\" title=\"9 Proven Tips to Write SEO-Friendly Content\">9 Proven Tips to Write SEO-Friendly Content<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zutrix.com\/blog\/how-to-write-seo-friendly-content\/#1_Begin_With_Proper_Keyword_Research\" title=\"1. Begin With Proper Keyword Research\">1. Begin With Proper Keyword Research<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zutrix.com\/blog\/how-to-write-seo-friendly-content\/#2_Figure_Out_The_Search_Intent_of_The_Keyword\" title=\"2. Figure Out The Search Intent of The Keyword\">2. Figure Out The Search Intent of The Keyword<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zutrix.com\/blog\/how-to-write-seo-friendly-content\/#3_Create_an_Outline\" title=\"3. Create an Outline\">3. Create an Outline<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/zutrix.com\/blog\/how-to-write-seo-friendly-content\/#4_Write_High_Quality_And_Engaging_Content\" title=\"4. Write High Quality And Engaging Content\">4. Write High Quality And Engaging Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/zutrix.com\/blog\/how-to-write-seo-friendly-content\/#5_Sprinkle_The_Targeted_And_Related_Keywords_Throughout_Your_Content\" title=\"5. Sprinkle The Targeted And Related Keywords Throughout Your Content\">5. Sprinkle The Targeted And Related Keywords Throughout Your Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/zutrix.com\/blog\/how-to-write-seo-friendly-content\/#6_Use_Graphics_And_Visuals_Within_Your_Content\" title=\"6. Use Graphics And Visuals Within Your Content\">6. Use Graphics And Visuals Within Your Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/zutrix.com\/blog\/how-to-write-seo-friendly-content\/#7_Internal_Link_Your_Pages\" title=\"7. Internal Link Your Pages\">7. Internal Link Your Pages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/zutrix.com\/blog\/how-to-write-seo-friendly-content\/#8_Add_ALT_Text_to_Your_Images\" title=\"8. Add ALT Text to Your Images\">8. Add ALT Text to Your Images<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/zutrix.com\/blog\/how-to-write-seo-friendly-content\/#9_Pay_Attention_to_Title_Tags_And_Meta_Description\" title=\"9. Pay Attention to Title Tags And Meta Description\">9. Pay Attention to Title Tags And Meta Description<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/zutrix.com\/blog\/how-to-write-seo-friendly-content\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_SEO-Friendly_Content\"><\/span><strong>What is SEO-Friendly Content?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">SEO-friendly contents are those contents that satisfy the search engines to rank higher on search results.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Even though search engines are way smarter these days, they still can&#8217;t read and understand content properly.<\/span><\/p>\n<p><span style=\"font-weight: 400\">So you have to give signals to search engines by optimizing your content for better SEO understanding.<\/span><\/p>\n<p><span style=\"font-weight: 400\">No matter how many backlinks you build or how well your website structure is, if you don&#8217;t SEO optimize your content, it just won&#8217;t going to rank.<\/span><\/p>\n<p><span style=\"font-weight: 400\">That&#8217;s why it&#8217;s super crucial to optimize your content for SEO before applying any other SEO strategies.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"9_Proven_Tips_to_Write_SEO-Friendly_Content\"><\/span><strong>9 Proven Tips to Write SEO-Friendly Content<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Now that you know what SEO-friendly content is and why it&#8217;s important, we&#8217;ll give you some proven SEO optimization tips that will help you optimize your content for higher rankings.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Begin_With_Proper_Keyword_Research\"><\/span><strong>1. Begin With Proper Keyword Research<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">The core of search engine optimization is keyword research.<\/span><\/p>\n<p><span style=\"font-weight: 400\">One of the common mistakes most beginners make is they start writing the content without any prior keyword research.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Just writing content on any random topic you personally like won&#8217;t help you to rank higher on search engines.<\/span><\/p>\n<p><span style=\"font-weight: 400\">You must do proper keyword research based on your niche and find keyword ideas you can target.<\/span><\/p>\n<p><span style=\"font-weight: 400\">If you&#8217;re just starting out, at first, you have to find out keywords that are easier to rank for and have less competition.<\/span><\/p>\n<p><span style=\"font-weight: 400\">You can use a tool like <a href=\"https:\/\/zutrix.com\/free-keyword-planner\">Zutrix keyword planner<\/a> to find out untapped keyword ideas within a few seconds.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Just enter your <\/span><b>&#8220;head&#8221; <\/b><span style=\"font-weight: 400\">keyword inside the Zutrix keyword planner and the tool will find out some related keyword ideas that you can target in your content.<\/span><\/p>\n<p><img decoding=\"async\" class=\"lazyload alignnone size-full wp-image-4000\" src=\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/10\/Zutrix-keyword-planner.png\" data-orig-src=\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/10\/Zutrix-keyword-planner.png\" alt=\"Zutrix keyword planner\" width=\"1905\" height=\"931\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271905%27%20height%3D%27931%27%20viewBox%3D%270%200%201905%20931%27%3E%3Crect%20width%3D%271905%27%20height%3D%27931%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/10\/Zutrix-keyword-planner-200x98.png 200w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/10\/Zutrix-keyword-planner-300x147.png 300w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/10\/Zutrix-keyword-planner-400x195.png 400w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/10\/Zutrix-keyword-planner-600x293.png 600w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/10\/Zutrix-keyword-planner-768x375.png 768w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/10\/Zutrix-keyword-planner-800x391.png 800w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/10\/Zutrix-keyword-planner-1024x500.png 1024w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/10\/Zutrix-keyword-planner-1200x586.png 1200w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/10\/Zutrix-keyword-planner-1536x751.png 1536w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/10\/Zutrix-keyword-planner.png 1905w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1905px) 100vw, 1905px\" \/><\/p>\n<p><span style=\"font-weight: 400\">Create a separate document and keep the keywords handy, as you will need the keywords throughout your content optimization journey.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Figure_Out_The_Search_Intent_of_The_Keyword\"><\/span><strong>2. Figure Out The Search Intent of The Keyword<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Your content should always align with the search intent of the keyword you&#8217;re targeting.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Search intent is basically the purpose for which the user has searched a particular query.<\/span><\/p>\n<p><span style=\"font-weight: 400\">If the content you&#8217;re creating doesn&#8217;t align with the search intent of the particular keyword you&#8217;re targeting, your content is never going to rank for that keyword.<\/span><\/p>\n<p><span style=\"font-weight: 400\">And even if your content does rank by any chance, the ranking won&#8217;t sustain for a long period of time because users won&#8217;t get the right answers to their queries, and they will eventually bounce off your content.<\/span><\/p>\n<p><span style=\"font-weight: 400\">This will not only hurt your SEO rankings but the overall reputation of your brand or website as well.<\/span><\/p>\n<p><span style=\"font-weight: 400\">That&#8217;s why before creating any content, try to understand the search intent of the keyword you&#8217;re going to target.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Search the keyword you&#8217;re going to target on Google and see what type of content is ranking currently.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Are most of the ranking pages listicle posts?<\/span><\/p>\n<p><span style=\"font-weight: 400\">Or is there any sales page ranking?<\/span><\/p>\n<p><span style=\"font-weight: 400\">Observe the search results and understand what the user might need.<\/span><\/p>\n<p><span style=\"font-weight: 400\">This way, you can easily understand the correct search intent of the keyword and create your content around that intent.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Create_an_Outline\"><\/span><strong>3. Create an Outline<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">This recommendation does not directly improve your SEO, but it can help you improve your content quality.<\/span><\/p>\n<p><span style=\"font-weight: 400\">And by improving your content quality, you&#8217;ll stay way ahead of your competition without doing anything.<\/span><\/p>\n<p><span style=\"font-weight: 400\">We all know content is king. Even for SEO as well.<\/span><\/p>\n<p><span style=\"font-weight: 400\">However, most of the time, when we create content, we don&#8217;t pay too much attention to the content structure.<\/span><\/p>\n<p><span style=\"font-weight: 400\">But this plays a huge role in the overall readability and quality of your content.<\/span><\/p>\n<p><span style=\"font-weight: 400\">When you create an outline before even writing your content, it gives you time to think about what you&#8217;ll include in the content, what the sub-headings will be, and how you&#8217;ll sprinkle the keywords within your content.<\/span><\/p>\n<p><span style=\"font-weight: 400\">You&#8217;re essentially planning ahead by creating an outline before even creating your content.<\/span><\/p>\n<p><span style=\"font-weight: 400\">And this also saves you from writer&#8217;s block and helps you finish your work quickly.<\/span><\/p>\n<p><span style=\"font-weight: 400\">So if you&#8217;re writing your web content without using an outline, you&#8217;re making a big mistake.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Write_High_Quality_And_Engaging_Content\"><\/span><strong>4. Write High Quality And Engaging Content<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">If you want to rank your website higher on search results and bring tons of free traffic and customers to your website, you have to create and publish quality content.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Not just content, but QUALITY and ENGAGING content.<\/span><\/p>\n<p><span style=\"font-weight: 400\">As per stats, over <a href=\"https:\/\/earthweb.com\/how-many-blog-posts-are-published-per-day\/\" class=\"external\" rel=\"nofollow\" target=\"_blank\">7.5 million+<\/a> blog posts are being published every day over the internet.<\/span><\/p>\n<p><span style=\"font-weight: 400\">And over 90% of them don&#8217;t get any attention at all.<\/span><\/p>\n<p><span style=\"font-weight: 400\">So if you want your content to stand out in this massive crowd and get free traffic from Google search, you have to create better content than what&#8217;s already out there.<\/span><\/p>\n<p><span style=\"font-weight: 400\">There&#8217;s no exception to that.<\/span><\/p>\n<p><span style=\"font-weight: 400\">At some point, you can get ranked on Google without any backlinks.<\/span><\/p>\n<p><span style=\"font-weight: 400\">But if you don&#8217;t have quality content that solves the user&#8217;s problem, ranking on Google wouldn&#8217;t be an easy task.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The purpose of Google is simple. They want to provide the best and correct information to their users.<\/span><\/p>\n<p><span style=\"font-weight: 400\">And if you meet this simple yet most important criteria, you&#8217;ll be unstoppable with SEO.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Sprinkle_The_Targeted_And_Related_Keywords_Throughout_Your_Content\"><\/span><strong>5. Sprinkle The Targeted And Related Keywords Throughout Your Content<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Keyword density doesn&#8217;t work anymore.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Gone are the days when anyone could rank on Google by stuffing the targeted keywords over and over again.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Google is much smarter now, and doing this might get your website penalized as well.<\/span><\/p>\n<p><span style=\"font-weight: 400\">So does that mean keywords within the content don&#8217;t hold any value?<\/span><\/p>\n<p><span style=\"font-weight: 400\">Absolutely not.<\/span><\/p>\n<p><span style=\"font-weight: 400\">You still have to use your main and related keywords throughout your content to make the content relevant and SEO friendly.<\/span><\/p>\n<p><span style=\"font-weight: 400\">If you don&#8217;t use any particular keywords, Google still might rank your content, but the chances are very less.<\/span><\/p>\n<p><span style=\"font-weight: 400\">You should try to sprinkle your main and related keywords throughout the content naturally instead of stuffing them just for the sake of SEO.<\/span><\/p>\n<p><span style=\"font-weight: 400\">But most importantly, you should use your keywords within your headline, subheading, introduction, and conclusion.<\/span><\/p>\n<p><span style=\"font-weight: 400\">These are the hottest part of your content where you must have to include your keywords.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Use_Graphics_And_Visuals_Within_Your_Content\"><\/span><strong>6. Use Graphics And Visuals Within Your Content<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Visual information can be processed 60,000 times faster than normal boring text.<\/span><\/p>\n<p><span style=\"font-weight: 400\">And visual content also makes any boring text content much more engaging, attention-grabbing, and fun to read.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Whenever you&#8217;re creating your content, you should try to include as many visuals and graphics as possible within the content.<\/span><\/p>\n<p><span style=\"font-weight: 400\">At the end of the day, no matter whether it&#8217;s social media or a search engine, you have to grab and retain people&#8217;s attention.<\/span><\/p>\n<p><span style=\"font-weight: 400\">No one wants to read just boring text. When you include graphics and visuals in your content, it makes the content much more fun to read.<\/span><\/p>\n<p><span style=\"font-weight: 400\">It also helps you to illustrate a point easily to your audience.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Internal_Link_Your_Pages\"><\/span><strong>7. Internal Link Your Pages<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Internal links are basically backlinks that you get from your own website. It simply means linking one page to another page on your website.<\/span><\/p>\n<p><span style=\"font-weight: 400\">And just like external backlinks, it&#8217;s super crucial for SEO.<\/span><\/p>\n<p><span style=\"font-weight: 400\">In fact, internal links can help your SEO efforts more than <a href=\"https:\/\/zutrix.com\/blog\/link-building-strategies\/\">external backlinks<\/a>. It&#8217;s that much powerful.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Google uses internal links to find new content within your website and to crawl through your website easily.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Other than that, Internal links also pass link juice within your web pages and help to rank higher on search results.<\/span><\/p>\n<p><span style=\"font-weight: 400\">In fact, <\/span><a href=\"https:\/\/support.google.com\/webmasters\/answer\/9049606?hl=en&amp;visit_id=638015453654668343-1000856301&amp;rd=1\" class=\"external\" rel=\"nofollow\" target=\"_blank\"><span style=\"font-weight: 400\">Google<\/span><\/a><span style=\"font-weight: 400\"> themselves stated that the number of internal links pointing to a particular page signals the importance of that page to Google.<\/span><\/p>\n<p><span style=\"font-weight: 400\">If you haven&#8217;t started internal linking your pages yet, it&#8217;s high time you should start doing it now.<\/span><\/p>\n<p><span style=\"font-weight: 400\">But don&#8217;t just start internal linking your pages randomly.<\/span><\/p>\n<p><span style=\"font-weight: 400\">There&#8217;s a proper structure and some sets of rules that you must follow to use the power of internal links perfectly in your SEO campaigns.<\/span><\/p>\n<p><span style=\"font-weight: 400\">We&#8217;ve crafted a detailed <\/span><a href=\"https:\/\/zutrix.com\/blog\/internal-linking-for-seo\/\"><span style=\"font-weight: 400\">guide on internal links<\/span><\/a><span style=\"font-weight: 400\"> where we&#8217;ve dug deep into how internal links works and how you should internal link your pages for maximum benefits.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"8_Add_ALT_Text_to_Your_Images\"><\/span><strong>8. Add ALT Text to Your Images<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">As we&#8217;ve discussed earlier in this post, you know how important images are within any textual content.<\/span><\/p>\n<p><span style=\"font-weight: 400\">But just adding images will make the content better, not your SEO performance.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Along with adding images to your content, you also have to optimize those images for SEO by including ALT tags or ALT text.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Alt texts are basically the textual description of your images that helps both visually impaired people and search engines to understand the context of your images.<\/span><\/p>\n<p><span style=\"font-weight: 400\">No matter what images you use or how many images you use within your content, each of the images should have ALT text.<\/span><\/p>\n<p><a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/google-images?hl=en&amp;visit_id=638015453657565327-1235237675&amp;rd=1\" class=\"external\" rel=\"nofollow\" target=\"_blank\"><span style=\"font-weight: 400\">Google also stated<\/span><\/a><span style=\"font-weight: 400\"> that you should use descriptive ALT texts for your images to help search engines better understand the context and relevance of your image.<\/span><\/p>\n<p><span style=\"font-weight: 400\">If you&#8217;re using WordPress or any popular <a href=\"https:\/\/zutrix.com\/blog\/best-cms-for-seo\/\">CMS platform<\/a>, you&#8217;ll easily get an option to include ALT texts with every image you include within your content.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"9_Pay_Attention_to_Title_Tags_And_Meta_Description\"><\/span><strong>9. Pay Attention to Title Tags And Meta Description<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Meta titles and descriptions are the first things a user would see even before landing on your website or content.<\/span><\/p>\n<p><span style=\"font-weight: 400\">If you search for something on Google, the title and snippet of description that comes in the search result are called meta title and meta description.<\/span><\/p>\n<p><img decoding=\"async\" class=\"lazyload alignnone size-full wp-image-4001\" src=\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/10\/meta-title-and-tags-for-seo-friendly-content.png\" data-orig-src=\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/10\/meta-title-and-tags-for-seo-friendly-content.png\" alt=\"meta title and tags for seo friendly content\" width=\"1920\" height=\"1080\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271920%27%20height%3D%271080%27%20viewBox%3D%270%200%201920%201080%27%3E%3Crect%20width%3D%271920%27%20height%3D%271080%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/10\/meta-title-and-tags-for-seo-friendly-content-200x113.png 200w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/10\/meta-title-and-tags-for-seo-friendly-content-300x169.png 300w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/10\/meta-title-and-tags-for-seo-friendly-content-400x225.png 400w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/10\/meta-title-and-tags-for-seo-friendly-content-600x338.png 600w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/10\/meta-title-and-tags-for-seo-friendly-content-768x432.png 768w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/10\/meta-title-and-tags-for-seo-friendly-content-800x450.png 800w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/10\/meta-title-and-tags-for-seo-friendly-content-1024x576.png 1024w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/10\/meta-title-and-tags-for-seo-friendly-content-1200x675.png 1200w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/10\/meta-title-and-tags-for-seo-friendly-content-1536x864.png 1536w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/10\/meta-title-and-tags-for-seo-friendly-content.png 1920w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p><span style=\"font-weight: 400\">It gives the user a sneak peek of what&#8217;s inside and what they should expect from that webpage.<\/span><\/p>\n<p><span style=\"font-weight: 400\">And apart from that, it&#8217;s also a crucial part of SEO. That&#8217;s why you should pay extra attention while optimizing your meta title and description.<\/span><\/p>\n<p><span style=\"font-weight: 400\">There aren&#8217;t many things you can do with your meta title and description.<\/span><\/p>\n<p><span style=\"font-weight: 400\">But whenever you&#8217;re writing your meta title and description, make sure it&#8217;s unique, descriptive, and attention-grabbing.<\/span><\/p>\n<p><span style=\"font-weight: 400\">On top of that, you should always use your main keyword within your meta title and description.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Also, keep in mind, your meta title and description should not be lengthy.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">We know ranking on Google isn&#8217;t that easy.<\/span><\/p>\n<p><span style=\"font-weight: 400\">But if you follow all the rules and make your content SEO-friendly by applying the tips we&#8217;ve shared in this post, you can increase your chances of getting ranked on Google.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Of course, there are plenty of other advanced points as well that helps to make content SEO friendly.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">But if you&#8217;re just starting out, the tips we&#8217;ve shared would be enough for you to optimize your content.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to stats, almost 90% of all the content published [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4002,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29,31],"tags":[],"class_list":["post-3999","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-seo","category-on-page-seo"],"yoast_head":"<!-- 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