{"id":3932,"date":"2022-07-08T15:39:29","date_gmt":"2022-07-08T15:39:29","guid":{"rendered":"https:\/\/zutrix.com\/blog\/?p=3932"},"modified":"2022-07-08T15:41:53","modified_gmt":"2022-07-08T15:41:53","slug":"wordpress-seo-checklist","status":"publish","type":"post","link":"https:\/\/zutrix.com\/blog\/wordpress-seo-checklist\/","title":{"rendered":"The Ultimate WordPress SEO Checklist: 14 Best Practices"},"content":{"rendered":"<p><span style=\"font-weight: 400\">We&#8217;ve brought the most actionable <\/span><b>WordPress SEO checklist<\/b><span style=\"font-weight: 400\"> for you.<\/span><\/p>\n<p><span style=\"font-weight: 400\">You might have already known that WordPress is undoubtedly one of the <a href=\"https:\/\/zutrix.com\/blog\/best-cms-for-seo\/\">best CMS platforms for SEO<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400\">And maybe that&#8217;s why you&#8217;ve chosen WordPress.<\/span><\/p>\n<p><span style=\"font-weight: 400\">But just building a WordPress website alone won&#8217;t help you to get the top ranking position on Google search.<\/span><\/p>\n<p><span style=\"font-weight: 400\">You have to optimize your WordPress site if you want to rank your website on Google.<\/span><\/p>\n<p><span style=\"font-weight: 400\">But often, when we start optimizing our websites, we unknowingly tend to skip some crucial parts that can cost heavily.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Here&#8217;s why to eliminate that, we&#8217;ve prepared a massive <\/span><b>beginner-friendly WordPress SEO checklist<\/b><span style=\"font-weight: 400\"> that you can use to optimize your site for better search ranking easily.<\/span><\/p>\n<p><span style=\"font-weight: 400\">So let&#8217;s dig in.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d8146608b22\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d8146608b22\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zutrix.com\/blog\/wordpress-seo-checklist\/#WordPress_SEO_checklist_14_Powerful_WordPress_SEO_Tips_You_Cant_Avoid\" title=\"WordPress SEO checklist: 14 Powerful WordPress SEO Tips You Can&#8217;t Avoid\">WordPress SEO checklist: 14 Powerful WordPress SEO Tips You Can&#8217;t Avoid<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zutrix.com\/blog\/wordpress-seo-checklist\/#1_Choose_a_Fast_and_Reliable_Hosting_Solution\" title=\"1. Choose a Fast and Reliable Hosting Solution\">1. Choose a Fast and Reliable Hosting Solution<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zutrix.com\/blog\/wordpress-seo-checklist\/#2_Make_Sure_Your_Site_is_Indexable_by_Search_Engines\" title=\"2. Make Sure Your Site is Indexable by Search Engines\">2. Make Sure Your Site is Indexable by Search Engines<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zutrix.com\/blog\/wordpress-seo-checklist\/#3_Make_Your_Permalink_Structure_SEO_Friendly\" title=\"3. Make Your Permalink Structure SEO Friendly\">3. Make Your Permalink Structure SEO Friendly<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zutrix.com\/blog\/wordpress-seo-checklist\/#4_Use_HTTPS\" title=\"4. Use HTTPS\">4. Use HTTPS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/zutrix.com\/blog\/wordpress-seo-checklist\/#5_Install_an_SEO_Friendly_And_Fast_Loading_Theme\" title=\"5. Install an SEO Friendly And Fast Loading Theme\">5. Install an SEO Friendly And Fast Loading Theme<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/zutrix.com\/blog\/wordpress-seo-checklist\/#6_Install_an_SEO_Plugin\" title=\"6. Install an SEO Plugin\">6. Install an SEO Plugin<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/zutrix.com\/blog\/wordpress-seo-checklist\/#7_Generate_XML_Sitemap_For_Your_Website\" title=\"7. Generate XML Sitemap For Your Website\">7. Generate XML Sitemap For Your Website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/zutrix.com\/blog\/wordpress-seo-checklist\/#8_Submit_Your_XML_Sitemap_to_Google_Search_Console\" title=\"8. Submit Your XML Sitemap to Google Search Console\">8. Submit Your XML Sitemap to Google Search Console<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/zutrix.com\/blog\/wordpress-seo-checklist\/#9_Connect_Google_Analytics_With_Your_Website\" title=\"9. Connect Google Analytics With Your Website\">9. Connect Google Analytics With Your Website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/zutrix.com\/blog\/wordpress-seo-checklist\/#10_Check_The_Headline_Structure_of_The_Installed_Theme\" title=\"10. Check The Headline Structure of The Installed Theme\">10. Check The Headline Structure of The Installed Theme<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/zutrix.com\/blog\/wordpress-seo-checklist\/#11_Use_Custom_URL_For_Pages_And_Posts\" title=\"11. Use Custom URL For Pages And Posts\">11. Use Custom URL For Pages And Posts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/zutrix.com\/blog\/wordpress-seo-checklist\/#12_Optimize_The_Meta_Title_And_Description\" title=\"12. Optimize The Meta Title And Description\">12. Optimize The Meta Title And Description<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/zutrix.com\/blog\/wordpress-seo-checklist\/#13_NoFollow_External_Links\" title=\"13. NoFollow External Links\">13. NoFollow External Links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/zutrix.com\/blog\/wordpress-seo-checklist\/#14_Internal_Link_Your_Pages\" title=\"14. Internal Link Your Pages\">14. Internal Link Your Pages<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/zutrix.com\/blog\/wordpress-seo-checklist\/#Get_Started_With_This_WordPress_SEO_Checklist\" title=\"Get Started With This WordPress SEO Checklist\">Get Started With This WordPress SEO Checklist<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"WordPress_SEO_checklist_14_Powerful_WordPress_SEO_Tips_You_Cant_Avoid\"><\/span><strong>WordPress SEO checklist: 14 Powerful WordPress SEO Tips You Can&#8217;t Avoid<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_Choose_a_Fast_and_Reliable_Hosting_Solution\"><\/span><strong>1. Choose a Fast and Reliable Hosting Solution<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">The first and most important element of this WordPress SEO checklist is a reliable hosting solution for your website.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Yes, you heard it right.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Your web hosting is the single most crucial thing that impacts your website speed. And as you might know, slow websites not only impact your website ranking but also affect the conversation rates of your business.<\/span><\/p>\n<p><span style=\"font-weight: 400\">So whenever you&#8217;re building your website, you should always choose a reliable and fast hosting provider.<\/span><\/p>\n<p><span style=\"font-weight: 400\">If you already have your website installed on a server, check whether or not the server speed is impacting the loading speed of your website. If yes, shift to a faster hosting solution, or if you already have a fast hosting server, you can move on to the next point.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Make_Sure_Your_Site_is_Indexable_by_Search_Engines\"><\/span><strong>2. Make Sure Your Site is Indexable by Search Engines<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">You have your website ready, and you want to rank in the #1 spot on Google search for your targeted keywords.<\/span><\/p>\n<p><span style=\"font-weight: 400\">But what if your site isn&#8217;t really reachable to Google crawlers?<\/span><\/p>\n<p><span style=\"font-weight: 400\">In that case, no matter how well you optimize your WordPress website for SEO, it won&#8217;t rank.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Because for Google to rank your site, at first, Google has to know that your webpage or site exists.<\/span><\/p>\n<p><span style=\"font-weight: 400\">But if you de-index your website and block Google crawlers, Google will never know that your site exists.<\/span><\/p>\n<p><span style=\"font-weight: 400\">To check if Google indexation is enabled or not, head over to WordPress and go to <\/span><b>Settings &gt; Reading<\/b><span style=\"font-weight: 400\">.<\/span><\/p>\n<p><img decoding=\"async\" class=\"lazyload size-full wp-image-3933 aligncenter\" src=\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/07\/WordPress-index.png\" data-orig-src=\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/07\/WordPress-index.png\" alt=\"WordPress index\" width=\"1131\" height=\"534\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271131%27%20height%3D%27534%27%20viewBox%3D%270%200%201131%20534%27%3E%3Crect%20width%3D%271131%27%20height%3D%27534%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/07\/WordPress-index-200x94.png 200w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/07\/WordPress-index-300x142.png 300w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/07\/WordPress-index-400x189.png 400w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/07\/WordPress-index-600x283.png 600w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/07\/WordPress-index-768x363.png 768w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/07\/WordPress-index-800x378.png 800w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/07\/WordPress-index-1024x483.png 1024w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/07\/WordPress-index.png 1131w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1131px) 100vw, 1131px\" \/><\/p>\n<p><span style=\"font-weight: 400\">Now, if you see the checkbox is not ticked besides <\/span><b>the &#8220;Discourage search engines from indexing this site&#8221;<\/b><span style=\"font-weight: 400\"> option, that means search crawlers can easily crawl the site.<\/span><\/p>\n<p><span style=\"font-weight: 400\">But if the checkbox is ticked, untick that.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Make_Your_Permalink_Structure_SEO_Friendly\"><\/span><strong>3. Make Your Permalink Structure SEO Friendly<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Permalinks are the most crucial part of on-page WordPress SEO.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Choosing the wrong permalink structure can harm your rankings and user experience too.<\/span><\/p>\n<p><span style=\"font-weight: 400\">By default, WordPress uses a URL structure like this:<\/span><\/p>\n<p><span style=\"font-weight: 400\">&#8220;https:\/\/domain.com\/?p=123&#8221;.<\/span><\/p>\n<p><span style=\"font-weight: 400\">But this is quite an ugly URL structure for your website. This type of URL structure will confuse the users as well as search engine crawlers.<\/span><\/p>\n<p><span style=\"font-weight: 400\">However, luckily WordPress gives you the option to choose your URL structure.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Just head over to <\/span><b>Settings &gt; Permalinks<\/b><span style=\"font-weight: 400\">.<\/span><\/p>\n<p><span style=\"font-weight: 400\">And here, you&#8217;ll get multiple URL structure options to choose from.<\/span><\/p>\n<p><img decoding=\"async\" class=\"lazyload size-full wp-image-3934 aligncenter\" src=\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/07\/WordPress-SEO-checklist-permalinks.png\" data-orig-src=\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/07\/WordPress-SEO-checklist-permalinks.png\" alt=\"WordPress SEO checklist - permalinks\" width=\"1164\" height=\"491\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271164%27%20height%3D%27491%27%20viewBox%3D%270%200%201164%20491%27%3E%3Crect%20width%3D%271164%27%20height%3D%27491%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/07\/WordPress-SEO-checklist-permalinks-200x84.png 200w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/07\/WordPress-SEO-checklist-permalinks-300x127.png 300w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/07\/WordPress-SEO-checklist-permalinks-400x169.png 400w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/07\/WordPress-SEO-checklist-permalinks-600x253.png 600w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/07\/WordPress-SEO-checklist-permalinks-768x324.png 768w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/07\/WordPress-SEO-checklist-permalinks-800x337.png 800w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/07\/WordPress-SEO-checklist-permalinks-1024x432.png 1024w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/07\/WordPress-SEO-checklist-permalinks.png 1164w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1164px) 100vw, 1164px\" \/><\/p>\n<p><span style=\"font-weight: 400\">For SEO purposes, it&#8217;s recommended that you should either choose the <\/span><b>&#8220;post-name&#8221;<\/b><span style=\"font-weight: 400\"> or <\/span><b>&#8220;custom structure&#8221; <\/b><span style=\"font-weight: 400\">option.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Use_HTTPS\"><\/span><strong>4. Use HTTPS<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">&#8220;Hypertext transfer protocol secure,&#8221; also known as HTTPS, is the secure form of the HTTP protocol.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The HTTP protocol has become old-school, and almost no one uses the protocol anymore.<\/span><\/p>\n<p><span style=\"font-weight: 400\">With the rising number of cybercrime cases, people and Google both became conscious of the user&#8217;s security.<\/span><\/p>\n<p><span style=\"font-weight: 400\">And currently, Google has been using HTTPS as a minor ranking signal in their ranking algorithms.<\/span><\/p>\n<p><span style=\"font-weight: 400\">It&#8217;s rare that you would see an HTTP website ranking on the first page of Google because if any website doesn&#8217;t have the HTTPS protocol, Google might not consider ranking that site.<\/span><\/p>\n<p><span style=\"font-weight: 400\">So it&#8217;s better you should install an SSL certificate on your WordPress site as soon as possible.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Most hosting companies provide free SSL certificates with their hosting packages these days, so you don&#8217;t have to pay any extra money for that as well.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Install_an_SEO_Friendly_And_Fast_Loading_Theme\"><\/span><strong>5. Install an SEO Friendly And Fast Loading Theme<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">When you start your WordPress website, the first thing you have to do is install a theme.<\/span><\/p>\n<p><span style=\"font-weight: 400\">One of the common mistakes that most beginners make is that they install any free or poorly coded theme just because it looks beautiful or doesn&#8217;t cost any money.<\/span><\/p>\n<p><span style=\"font-weight: 400\">We understand that not everyone has a huge budget whenever they start their website. You can definitely install a free theme in the beginning if you have budget constraints.<\/span><\/p>\n<p><span style=\"font-weight: 400\">But no matter what theme you choose, you should always choose a theme that is SEO friendly and loads super quickly.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Don&#8217;t install a heavy or bulky theme just because it looks beautiful on the front end.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Look out for the feature of the theme you&#8217;re going to choose and see if they offer any SEO or website loading speed related features.<\/span><\/p>\n<p><span style=\"font-weight: 400\">You can try out some freemium fast-loading WordPress themes like OceanWP, Astra, or Generatepress.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Install_an_SEO_Plugin\"><\/span><strong>6. Install an SEO Plugin<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">The most significant benefit of using WordPress is that it allows you to integrate multiple free or premium plugins to supercharge your website.<\/span><\/p>\n<p><span style=\"font-weight: 400\">And one of those must-have plugins that you should install from day one is an <\/span><b><i>SEO plugin<\/i><\/b><span style=\"font-weight: 400\">.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Usually, WordPress doesn&#8217;t come with that many default SEO features, and you would need an external <a href=\"https:\/\/zutrix.com\/blog\/wordpress-seo-plugins\/\">SEO plugin<\/a> to cover that gap.<\/span><\/p>\n<p><span style=\"font-weight: 400\">There are multiple free and premium SEO plugins available on the market that you can use as per your requirement.<\/span><\/p>\n<p><span style=\"font-weight: 400\">But we would definitely recommend you to use <a href=\"https:\/\/wordpress.org\/plugins\/wordpress-seo\/\" class=\"external\" rel=\"nofollow\" target=\"_blank\">Yoast SEO<\/a> plugin as it&#8217;s the most powerful and popular SEO plugin you&#8217;ll ever find on the WordPress plugin directory.<\/span><\/p>\n<p><span style=\"font-weight: 400\">It&#8217;s so popular that more than 5M+ active websites are already using this plugin to boost their SEO performance.<\/span><\/p>\n<p><span style=\"font-weight: 400\">This SEO plugin will not only help you set up the technical SEO side of your website but will also help you to optimize your content in real time.<\/span><\/p>\n<p><span style=\"font-weight: 400\">If you just started a WordPress site and haven&#8217;t installed an SEO plugin, go and install one right now.<\/span><\/p>\n<h3 class=\"fusion-responsive-typography-calculated\" data-fontsize=\"20\" data-lineheight=\"26px\"><span class=\"ez-toc-section\" id=\"7_Generate_XML_Sitemap_For_Your_Website\"><\/span>7. Generate XML Sitemap For Your Website<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">The <a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/sitemaps\/overview\" class=\"external\" rel=\"nofollow\" target=\"_blank\">sitemap<\/a> is basically a .xml file that stores all of your posts, categories, and pages as a list.<\/span><\/p>\n<p><span style=\"font-weight: 400\">It helps to make your website organized for the users and as well as search engine crawlers. Search engine crawlers go through your XML sitemap to crawl your website more efficiently.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Generally, a brand new WordPress website does not have a sitemap included. You will have to create it on your own.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Luckily, when you install an SEO plugin like Yoast, they automatically create an XML sitemap for your website.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Alternatively, you can also use an <a href=\"https:\/\/zutrix.com\/blog\/best-sitemap-generators\/\">XML sitemap generato<\/a>r to quickly create a sitemap of any website.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"8_Submit_Your_XML_Sitemap_to_Google_Search_Console\"><\/span><strong>8. Submit Your XML Sitemap to Google Search Console<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Once you generate the sitemap, you have to let Google know about that.<\/span><\/p>\n<p><span style=\"font-weight: 400\">In simple words:<\/span><\/p>\n<p><span style=\"font-weight: 400\">You have to submit your XML sitemap to the <a href=\"https:\/\/search.google.com\/search-console\/about\" class=\"external\" rel=\"nofollow\" target=\"_blank\">Google search console<\/a> so that Google can easily crawl through the sitemap and index your web pages.<\/span><\/p>\n<p><span style=\"font-weight: 400\">To submit your XML sitemap, go to the Google search console and click on<\/span><b> &#8220;sitemap&#8221;<\/b><span style=\"font-weight: 400\"> from the left sidebar menu.<\/span><\/p>\n<p><img decoding=\"async\" class=\"lazyload size-full wp-image-3936 aligncenter\" src=\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/07\/Submit-sitemap-to-search-console.png\" data-orig-src=\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/07\/Submit-sitemap-to-search-console.png\" alt=\"Submit sitemap to search console\" width=\"2048\" height=\"892\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272048%27%20height%3D%27892%27%20viewBox%3D%270%200%202048%20892%27%3E%3Crect%20width%3D%272048%27%20height%3D%27892%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/07\/Submit-sitemap-to-search-console-200x87.png 200w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/07\/Submit-sitemap-to-search-console-300x131.png 300w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/07\/Submit-sitemap-to-search-console-400x174.png 400w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/07\/Submit-sitemap-to-search-console-600x261.png 600w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/07\/Submit-sitemap-to-search-console-768x335.png 768w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/07\/Submit-sitemap-to-search-console-800x348.png 800w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/07\/Submit-sitemap-to-search-console-1024x446.png 1024w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/07\/Submit-sitemap-to-search-console-1200x523.png 1200w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/07\/Submit-sitemap-to-search-console-1536x669.png 1536w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/07\/Submit-sitemap-to-search-console.png 2048w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/p>\n<p><span style=\"font-weight: 400\">Then enter the sitemap URL and click on <\/span><b>&#8220;Submit.&#8221;<\/b><\/p>\n<p><span style=\"font-weight: 400\">And that&#8217;s all you have to do.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Now Google crawlers will go through your sitemap and index your latest published pages automatically.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"9_Connect_Google_Analytics_With_Your_Website\"><\/span><strong>9. Connect Google Analytics With Your Website<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\"><a href=\"https:\/\/analytics.google.com\/analytics\/web\/\" class=\"external\" rel=\"nofollow\" target=\"_blank\">Google Analytics<\/a> is a popular web analytics service provided by Google that helps you to track the visitor&#8217;s activity on your website.<\/span><\/p>\n<p><span style=\"font-weight: 400\">It helps you to measure how much traffic you&#8217;re getting, from which country you&#8217;re getting the most traffic, the age group of the audience, and much more.<\/span><\/p>\n<p><span style=\"font-weight: 400\">This will not only help you measure your audience profile but will help you a lot in measuring your SEO results.<\/span><\/p>\n<p><span style=\"font-weight: 400\">As soon as you launch the website, connecting Google Analytics should be your top most priority. You can&#8217;t mess up with that.<\/span><\/p>\n<p><span style=\"font-weight: 400\">You can use any Google analytics plugin like <a href=\"https:\/\/wordpress.org\/plugins\/google-analytics-for-wordpress\/\" class=\"external\" rel=\"nofollow\" target=\"_blank\">MonsterInsights<\/a> or <a href=\"https:\/\/www.exactmetrics.com\/\" class=\"external\" rel=\"nofollow\" target=\"_blank\">ExactMetrics<\/a> to connect your WordPress to Google Analytics or you can insert the verification code manually.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"10_Check_The_Headline_Structure_of_The_Installed_Theme\"><\/span><strong>10. Check The Headline Structure of The Installed Theme<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Headlines are the first thing your users and search engine read before they scan through your content in a detailed manner.<\/span><\/p>\n<p><span style=\"font-weight: 400\">And whenever you&#8217;re optimizing your post for SEO, it&#8217;s probably the most important part that you have to optimize before anything.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Inserting keywords in headings is quite an old and powerful optimization tactic.<\/span><\/p>\n<p><span style=\"font-weight: 400\">But even more important than that is checking whether or not your pages have a proper headline structure because having a poor heading structure will completely ruin your dream of ranking in the #1 position in Google search results.<\/span><\/p>\n<p><span style=\"font-weight: 400\">By saying headline structure, we mean you should follow a certain hierarchy between the &lt;h1&gt; to &lt;h6&gt; headings.<\/span><\/p>\n<p><span style=\"font-weight: 400\">And your website should <\/span><b>only have one &lt;h1&gt;<\/b><span style=\"font-weight: 400\"> within the page no matter what.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Even though most themes have the right headline structure and have only one &lt;h1&gt; within the page, many poorly optimized themes don&#8217;t pay that much attention to this thing.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Here&#8217;s why before you pick your theme, you should have a quick look into the headline structure of the theme.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"11_Use_Custom_URL_For_Pages_And_Posts\"><\/span><strong>11. Use Custom URL For Pages And Posts<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Earlier on this <\/span><b>WordPress SEO checklist<\/b><span style=\"font-weight: 400\">, we&#8217;ve explained the importance of URL structure and how you can make your URL structure more SEO friendly.<\/span><\/p>\n<p><span style=\"font-weight: 400\">We&#8217;ve also told you that you should use only two types of URL structure (either <\/span><b>&#8220;post-name&#8221;<\/b><span style=\"font-weight: 400\"> or <\/span><b>&#8220;custom structure&#8221;)<\/b><span style=\"font-weight: 400\">.<\/span><\/p>\n<p><span style=\"font-weight: 400\">But that&#8217;s just the tip of the iceberg.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Whenever you publish a page or post on WordPress, you get an option to edit the URL.<\/span><\/p>\n<p><img decoding=\"async\" class=\"lazyload size-full wp-image-3937 aligncenter\" src=\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-08-at-8.58.32-PM.png\" data-orig-src=\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-08-at-8.58.32-PM.png\" alt=\"Change URL\" width=\"1942\" height=\"278\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271942%27%20height%3D%27278%27%20viewBox%3D%270%200%201942%20278%27%3E%3Crect%20width%3D%271942%27%20height%3D%27278%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-08-at-8.58.32-PM-200x29.png 200w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-08-at-8.58.32-PM-300x43.png 300w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-08-at-8.58.32-PM-400x57.png 400w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-08-at-8.58.32-PM-600x86.png 600w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-08-at-8.58.32-PM-768x110.png 768w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-08-at-8.58.32-PM-800x115.png 800w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-08-at-8.58.32-PM-1024x147.png 1024w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-08-at-8.58.32-PM-1200x172.png 1200w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-08-at-8.58.32-PM-1536x220.png 1536w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-08-at-8.58.32-PM.png 1942w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1942px) 100vw, 1942px\" \/><\/p>\n<p><span style=\"font-weight: 400\">Most newbies don&#8217;t do that and use the headline of the page as the URL address <\/span><i><span style=\"font-weight: 400\">(which is a default feature)<\/span><\/i><span style=\"font-weight: 400\">.<\/span><\/p>\n<p><span style=\"font-weight: 400\">But if you want better SEO results, you should always edit the URL of each page.<\/span><\/p>\n<p><span style=\"font-weight: 400\">And don&#8217;t make the URL so long. Keep it short and just insert the primary keywords of the page as the URL.<\/span><\/p>\n<p><span style=\"font-weight: 400\">That&#8217;s it.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"12_Optimize_The_Meta_Title_And_Description\"><\/span><strong>12. Optimize The Meta Title And Description<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Optimizing the meta title and description is super crucial.<\/span><\/p>\n<p><span style=\"font-weight: 400\">It&#8217;s basically the first thing a user would notice even before landing on your website.<\/span><\/p>\n<p><span style=\"font-weight: 400\">So not only you have to make it SEO friendly, but you have to make it click-worthy too.<\/span><\/p>\n<p><span style=\"font-weight: 400\">But the question that you might be having inside your mind is:<\/span><\/p>\n<p><b><i>How to optimize meta title and description?<\/i><\/b><\/p>\n<p><span style=\"font-weight: 400\">We won&#8217;t make it complicated for you. Optimizing meta titles and description is easy.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Whenever you&#8217;re writing your meta title (headline of the page\/post) make sure you include your primary keyword. And then, if possible, you can sprinkle some related words too.<\/span><\/p>\n<p><span style=\"font-weight: 400\">But your work doesn&#8217;t end here. Apart from making it SEO friendly, you have to make it click-worthy too so that it pushes people to click on your search result over others.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Here are a few tips for writing attention-grabbing click-worthy titles:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Keep it between 50 &#8211; 70 characters.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Be specific about the content.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Use the current year or month (if possible) to make the content look fresh.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Use power words.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">You&#8217;re free to use your creativity to make the title as attention-grabbing as possible.<\/span><\/p>\n<p><span style=\"font-weight: 400\">On the flip side, the meta description doesn&#8217;t have that much of an SEO value.<\/span><\/p>\n<p><span style=\"font-weight: 400\">But you can use the meta description as a bridge between your content and audience. Give a sneak peek of what the user will get if they read your content, and this alone will shoot your CTR rates to the moon.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"13_NoFollow_External_Links\"><\/span><strong>13. NoFollow External Links<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Not every content you link to deserves a <a href=\"https:\/\/zutrix.com\/blog\/what-is-dofollow-link\/\">DoFollow link<\/a>. Perhaps, if you only DoFollow your external links, this might look spammy for Google as well.<\/span><\/p>\n<p><span style=\"font-weight: 400\">That&#8217;s why you should always use the NoFollow attribute on your external links, especially if you&#8217;re linking to a site in which you don&#8217;t have that much faith.<\/span><\/p>\n<p><span style=\"font-weight: 400\">If you use any SEO plugin like Yoast, it gives you an option to give the<strong> &#8220;NoFollow&#8221;<\/strong> attribute to specific links. And if you don&#8217;t use an SEO plugin, you have to insert the attribute manually on the HTML link.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"14_Internal_Link_Your_Pages\"><\/span><strong>14. Internal Link Your Pages<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">The last but very important point we&#8217;d like to highlight in this <\/span><b>WordPress SEO checklist <\/b><span style=\"font-weight: 400\">is the importance of <a href=\"https:\/\/zutrix.com\/blog\/internal-linking-for-seo\/\">Internal links<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400\">People ignored the importance and value of internal links even though Google said multiple times that it&#8217;s super crucial to use internal links within the content as it transfers link juice between the pages and makes the website more accessible for Google crawlers.<\/span><\/p>\n<p><span style=\"font-weight: 400\">So as soon as you have a few pages or posts within your site, you should look for ways to internal link those pages together.<\/span><\/p>\n<p><span style=\"font-weight: 400\">You can also use WordPress plugins like <a href=\"https:\/\/wordpress.org\/plugins\/link-whisper\/\" class=\"external\" rel=\"nofollow\" target=\"_blank\">Link Whisper<\/a> or <a href=\"https:\/\/wordpress.org\/plugins\/internal-links\/\" class=\"external\" rel=\"nofollow\" target=\"_blank\">Internal link juicer<\/a> to make the process faster and more efficient for you.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Get_Started_With_This_WordPress_SEO_Checklist\"><\/span><strong>Get Started With This WordPress SEO Checklist<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">WordPress is a powerful CMS platform for search engine optimization. It makes the website building and optimization process super easy, even for non-techies.<\/span><\/p>\n<p><span style=\"font-weight: 400\">On the other hand, the plugins work like a double-edged sword for you.<\/span><\/p>\n<p><span style=\"font-weight: 400\">You won&#8217;t get a better CMS platform than WordPress (especially if SEO is your primary focus).<\/span><\/p>\n<p><span style=\"font-weight: 400\">We hope this <\/span><b>WordPress SEO checklist<\/b><span style=\"font-weight: 400\"> will help you to improve your search performance and drive you tons of extra traffic to your site.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We&#8217;ve brought the most actionable WordPress SEO checklist for you. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3939,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29,31,33],"tags":[],"class_list":["post-3932","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-seo","category-on-page-seo","category-technical-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Ultimate WordPress SEO Checklist: 14 Best Practices<\/title>\n<meta name=\"description\" content=\"If you have a WordPress site, this WordPress SEO checklist is all you need to boost your rankings and drive tons of free traffic to your site\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zutrix.com\/blog\/wordpress-seo-checklist\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Ultimate WordPress SEO Checklist: 14 Best Practices\" \/>\n<meta property=\"og:description\" content=\"If you have a WordPress site, this WordPress SEO checklist is all you need to boost your rankings and drive tons of free traffic to your site\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zutrix.com\/blog\/wordpress-seo-checklist\/\" \/>\n<meta property=\"og:site_name\" content=\"Zutrix SEO Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/zutrixcom\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-08T15:39:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-08T15:41:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zutrix.com\/blog\/wp-content\/uploads\/2022\/07\/WordPress-SEO-checklist.png\" \/>\n\t<meta property=\"og:image:width\" 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