{"id":3904,"date":"2022-06-15T11:14:17","date_gmt":"2022-06-15T11:14:17","guid":{"rendered":"https:\/\/zutrix.com\/blog\/?p=3904"},"modified":"2022-06-15T11:14:17","modified_gmt":"2022-06-15T11:14:17","slug":"what-is-a-permalink","status":"publish","type":"post","link":"https:\/\/zutrix.com\/blog\/what-is-a-permalink\/","title":{"rendered":"What is a Permalink? (Complete Guide)"},"content":{"rendered":"<p><span style=\"font-weight: 400\">If you&#8217;re starting out, you might have heard about the term <\/span><b>&#8220;permanlink.&#8221;<\/b><\/p>\n<p><span style=\"font-weight: 400\">It&#8217;s a term widely used across the web, especially among SEOs and website owners.<\/span><\/p>\n<p><span style=\"font-weight: 400\">But do you know what exactly a permalink is?<\/span><\/p>\n<p><span style=\"font-weight: 400\">If not, you&#8217;re in the right spot.<\/span><\/p>\n<p><span style=\"font-weight: 400\">In this post, we&#8217;ll be discussing <\/span><b>what is a permalink<\/b><span style=\"font-weight: 400\">, why it&#8217;s important and some other crucial frequently asked questions that you might have on your mind.<\/span><\/p>\n<p><span style=\"font-weight: 400\">So without wasting any further time, let&#8217;s dive in.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d8172097c5d\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d8172097c5d\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zutrix.com\/blog\/what-is-a-permalink\/#What_is_a_Permalink\" title=\"What is a Permalink?\">What is a Permalink?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zutrix.com\/blog\/what-is-a-permalink\/#Example_of_Permalink\" title=\"Example of Permalink\">Example of Permalink<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zutrix.com\/blog\/what-is-a-permalink\/#Why_Having_a_Right_Permalink_is_Crucial\" title=\"Why Having a Right Permalink is Crucial?\">Why Having a Right Permalink is Crucial?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zutrix.com\/blog\/what-is-a-permalink\/#How_to_Create_SEO-Friendly_Permalink_Tips\" title=\"How to Create SEO-Friendly Permalink (Tips)\">How to Create SEO-Friendly Permalink (Tips)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zutrix.com\/blog\/what-is-a-permalink\/#Some_Permalink_Mistakes_That_You_Should_Avoid\" title=\"Some Permalink Mistakes That You Should Avoid\">Some Permalink Mistakes That You Should Avoid<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/zutrix.com\/blog\/what-is-a-permalink\/#1_Dont_Use_The_Default_URL_Structure_on_WordPress\" title=\"1. Don&#8217;t Use The Default URL Structure on WordPress\">1. Don&#8217;t Use The Default URL Structure on WordPress<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/zutrix.com\/blog\/what-is-a-permalink\/#2_Dont_Use_Date_And_Year\" title=\"2. Don&#8217;t Use Date And Year\">2. Don&#8217;t Use Date And Year<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/zutrix.com\/blog\/what-is-a-permalink\/#3_Dont_Make_it_Too_Long\" title=\"3. Don&#8217;t Make it Too Long\">3. Don&#8217;t Make it Too Long<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/zutrix.com\/blog\/what-is-a-permalink\/#Is_It_Harmful_to_Change_Permalink\" title=\"Is It Harmful to Change Permalink?\">Is It Harmful to Change Permalink?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/zutrix.com\/blog\/what-is-a-permalink\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_a_Permalink\"><\/span><span style=\"font-weight: 400\">What is a Permalink?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Let&#8217;s start this post with the <\/span><b>definition of permalink<\/b><span style=\"font-weight: 400\">.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Permalink is the full URL of a specific blog post or webpage of your website that remains unchanged. Because of its unchanged nature, it&#8217;s also known as a permanent link.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Permalinks are super important for any website because it helps the user to navigate to a specific page on the site without any issue.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Apart from that, permalinks also play a huge role in search engine optimization.<\/span><\/p>\n<p><span style=\"font-weight: 400\">That&#8217;s why making sure your website has perfect permalinks are pretty crucial. Otherwise, you might have to face a lot of trouble for that.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Later in this post, we&#8217;ll show you some of the mistakes you should avoid and how you can create SEO-friendly permalinks. This will surely help you avoid any blunder.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Example_of_Permalink\"><\/span><span style=\"font-weight: 400\">Example of Permalink<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Now that you know what a permalink is let&#8217;s look at an example to understand it better.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The permalink is basically made out with two parts of the URL:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Website domain name<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Page slug<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Here&#8217;s how simple a website address (or domain name) looks like:<\/span><\/p>\n<blockquote><p><a href=\"https:\/\/zutrix.com\/\"><span style=\"font-weight: 400\">https:\/\/zutrix.com\/<\/span><\/a><\/p><\/blockquote>\n<p><span style=\"font-weight: 400\">And here&#8217;s what a permalink looks like:<\/span><\/p>\n<blockquote><p><a href=\"https:\/\/zutrix.com\/blog\/outbound-links\/\"><span style=\"font-weight: 400\">https:\/\/zutrix.com\/blog\/outbound-links\/<\/span><\/a><\/p><\/blockquote>\n<p><span style=\"font-weight: 400\">Or like this:<\/span><\/p>\n<blockquote><p><a href=\"https:\/\/zutrix.com\/blog\/category\/general-marketing\/\"><span style=\"font-weight: 400\">https:\/\/zutrix.com\/blog\/category\/general-marketing\/<\/span><\/a><\/p><\/blockquote>\n<p><span style=\"font-weight: 400\">Did you see the difference?<\/span><\/p>\n<p><span style=\"font-weight: 400\">The website domain address and the page slug together make a permalink.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Now you might be thinking: Okay, we understood what permalink is. But why it&#8217;s crucial for SEO?<\/span><\/p>\n<p><span style=\"font-weight: 400\">Let&#8217;s break that down as well.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_Having_a_Right_Permalink_is_Crucial\"><\/span><span style=\"font-weight: 400\">Why Having a Right Permalink is Crucial?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Permalinks are undoubtedly an essential part of any website. It&#8217;s the first thing a user would see even before visiting your website.<\/span><\/p>\n<p><span style=\"font-weight: 400\">To simplify this, permalinks are mainly crucial for two things: usability and SEO.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Permalink severely affects the usability of your site. As it&#8217;s the first thing a user would see even before visiting your website, you have to make sure the permalinks are short and easily rememberable for the user.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Having a messy and longer link will negatively affect your site&#8217;s usability and will make it harder for people to remember it.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Also, permalinks help users to understand what the content is about and give an overall sneak peek of the page.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Apart from that, permalinks are a crucial part of SEO as well.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Google considers permalink as a ranking factor. That means how you&#8217;re structuring your permalink can affect your SEO performance.<\/span><\/p>\n<p><span style=\"font-weight: 400\">So you have to be careful when selecting the perfect link structure for your pages because it can either make or break all of your SEO efforts.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Create_SEO-Friendly_Permalink_Tips\"><\/span><span style=\"font-weight: 400\">How to Create SEO-Friendly Permalink (Tips)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">If you want to make sure that your permalinks stay SEO friendly, you have to do a couple of things.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Firstly, you have to make sure that your URLs are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Short and easy to remember.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Contains the primary keyword of the page.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">It shouldn&#8217;t have any dates or years on the URL structure.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Your ultimate goal would be to make the URL super easy to remember so that the user and search engine can easily understand what the page is about just by looking at the URL.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Let us give you an example.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Here&#8217;s an example of an SEO-friendly permalink:<\/span><\/p>\n<blockquote><p><a href=\"https:\/\/zutrix.com\/rank-tracker\"><span style=\"font-weight: 400\">https:\/\/zutrix.com\/rank-tracker<\/span><\/a><\/p><\/blockquote>\n<p><span style=\"font-weight: 400\">And here&#8217;s an example of a non-SEO-friendly URL:<\/span><\/p>\n<blockquote><p><a href=\"https:\/\/zutrix.com\/2022\/05\/28\/rank-tracker\/00,254211-14121.html\"><span style=\"font-weight: 400\">https:\/\/zutrix.com\/2022\/05\/28\/article\/00,254211-14121.html<\/span><\/a><\/p><\/blockquote>\n<p><span style=\"font-weight: 400\">As you can see, you can easily figure out what the page is about by looking at the SEO-friendly URL.<\/span><\/p>\n<p><span style=\"font-weight: 400\">But if you look at the second URL, you can&#8217;t really say what content the page might have (you can&#8217;t even guess).<\/span><\/p>\n<p><span style=\"font-weight: 400\">That&#8217;s why you have to make sure that your URLs are small and it should clearly describe the content of the page.<\/span><\/p>\n<p><span style=\"font-weight: 400\">But keep in mind, if you&#8217;re using some CMS platform like WordPress, the default URL would be quite messy, and it might contain the date and year of the page published as well.<\/span><\/p>\n<p><span style=\"font-weight: 400\">So you have to change the URL structure manually.<\/span><\/p>\n<p><span style=\"font-weight: 400\">To change the URL structure on WordPress, head over to <\/span><b>Settings &gt; Permalinks<\/b><span style=\"font-weight: 400\">.<\/span><\/p>\n<p><img decoding=\"async\" class=\"lazyload size-full wp-image-3906 aligncenter\" src=\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/06\/Wordpress-permalink.png\" data-orig-src=\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/06\/Wordpress-permalink.png\" alt=\"Wordpress permalink\" width=\"326\" height=\"450\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27326%27%20height%3D%27450%27%20viewBox%3D%270%200%20326%20450%27%3E%3Crect%20width%3D%27326%27%20height%3D%27450%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/06\/Wordpress-permalink-200x276.png 200w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/06\/Wordpress-permalink-217x300.png 217w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/06\/Wordpress-permalink.png 326w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 326px) 100vw, 326px\" \/><\/p>\n<p><span style=\"font-weight: 400\">And then, it will give you plenty of URL structure options to choose from.<\/span><\/p>\n<p><img decoding=\"async\" class=\"lazyload size-full wp-image-3907 aligncenter\" src=\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/06\/Change-permalink-structure-on-WordPress.png\" data-orig-src=\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/06\/Change-permalink-structure-on-WordPress.png\" alt=\"Change permalink structure on WordPress\" width=\"1680\" height=\"481\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271680%27%20height%3D%27481%27%20viewBox%3D%270%200%201680%20481%27%3E%3Crect%20width%3D%271680%27%20height%3D%27481%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/06\/Change-permalink-structure-on-WordPress-200x57.png 200w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/06\/Change-permalink-structure-on-WordPress-300x86.png 300w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/06\/Change-permalink-structure-on-WordPress-400x115.png 400w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/06\/Change-permalink-structure-on-WordPress-600x172.png 600w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/06\/Change-permalink-structure-on-WordPress-768x220.png 768w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/06\/Change-permalink-structure-on-WordPress-800x229.png 800w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/06\/Change-permalink-structure-on-WordPress-1024x293.png 1024w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/06\/Change-permalink-structure-on-WordPress-1200x344.png 1200w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/06\/Change-permalink-structure-on-WordPress-1536x440.png 1536w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/06\/Change-permalink-structure-on-WordPress.png 1680w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1680px) 100vw, 1680px\" \/><\/p>\n<p><span style=\"font-weight: 400\">For better usability, you can either choose the <\/span><b>&#8220;post-name&#8221;<\/b><span style=\"font-weight: 400\"> option or create your own custom structure.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Some_Permalink_Mistakes_That_You_Should_Avoid\"><\/span><span style=\"font-weight: 400\">Some Permalink Mistakes That You Should Avoid<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">There are some common permalinks mistakes that many people make unknowingly.<\/span><\/p>\n<p><span style=\"font-weight: 400\">But you have to make sure that you don&#8217;t repeat that.<\/span><\/p>\n<p><span style=\"font-weight: 400\">If you can avoid these mistakes, your URLs will automatically be SEO-friendly.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Here are a few permalink mistakes that you should avoid at any cost:<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Dont_Use_The_Default_URL_Structure_on_WordPress\"><\/span><span style=\"font-weight: 400\">1. Don&#8217;t Use The Default URL Structure on WordPress<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">If you&#8217;re a WordPress user, this point is important for you.<\/span><\/p>\n<p><span style=\"font-weight: 400\">As we&#8217;ve mentioned earlier, you should not use the default URL structure on your WordPress site as it contains some unwanted things that make the URL a complete mess.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Instead, you should either have a custom structure or use the <\/span><b>&#8220;post-name&#8221;<\/b><span style=\"font-weight: 400\"> structure option, as we&#8217;ve shown earlier in the post.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Dont_Use_Date_And_Year\"><\/span><span style=\"font-weight: 400\">2. Don&#8217;t Use Date And Year<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Some people still use date and year on their URL structure.<\/span><\/p>\n<p><span style=\"font-weight: 400\">But that&#8217;s a big mistake that you should avoid no matter what.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Just think about it: would you ever read content written in 2010?<\/span><\/p>\n<p><span style=\"font-weight: 400\">No, right?<\/span><\/p>\n<p><span style=\"font-weight: 400\">You would most probably think the content is outdated.<\/span><\/p>\n<p><span style=\"font-weight: 400\">And the same thing goes for your users as well.<\/span><\/p>\n<p><span style=\"font-weight: 400\">When you use date and year on your URL structure, you expose the content published date to the audience.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Now, even if you update the content with the latest information, still people will think that it&#8217;s an old piece of content because of that date factor.<\/span><\/p>\n<p><span style=\"font-weight: 400\">You can obviously change the date on your webpage, but certainly, you can&#8217;t change the date on your URL.<\/span><\/p>\n<p><span style=\"font-weight: 400\">That&#8217;s why it&#8217;s always advisable not to include date and year on URL structure.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Dont_Make_it_Too_Long\"><\/span><span style=\"font-weight: 400\">3. Don&#8217;t Make it Too Long<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">There&#8217;s obviously an SEO myth going around that URL length impact SEO performance.<\/span><\/p>\n<p><span style=\"font-weight: 400\">But that&#8217;s not completely true.<\/span><\/p>\n<p><span style=\"font-weight: 400\">In fact, <\/span><a href=\"https:\/\/www.searchenginejournal.com\/googles-john-mueller-recommends-keeping-urls-under-1000-characters\/318739\/\" class=\"external\" rel=\"nofollow\" target=\"_blank\"><span style=\"font-weight: 400\">Google&#8217;s John Mueller stated<\/span><\/a><span style=\"font-weight: 400\">, that there&#8217;s no direct relation between URL length and SEO ranking. Google can certainly crawl over 1000 characters long URLs as well.<\/span><\/p>\n<p><span style=\"font-weight: 400\">However, he also said that it&#8217;s not a good practice to make URLs that lengthy.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Almost all the SEO experts also suggest keeping the URL length as short as possible.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Is_It_Harmful_to_Change_Permalink\"><\/span><span style=\"font-weight: 400\">Is It Harmful to Change Permalink?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Yes, it&#8217;s extremely harmful to change the permalink of any page.<\/span><\/p>\n<p><span style=\"font-weight: 400\">You should mostly avoid changing the URL of any page unless you have no other way.<\/span><\/p>\n<p><span style=\"font-weight: 400\">But why is that?<\/span><\/p>\n<p><span style=\"font-weight: 400\">Because when you change the URL of a page, all the links pointing towards that page all of a sudden point to a broken 404 page.<\/span><\/p>\n<p><span style=\"font-weight: 400\">And basically, you lose all the link juice and authority of that page.<\/span><\/p>\n<p><span style=\"font-weight: 400\">You might also see a decrease in search traffic for that page for quite a long time.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><span style=\"font-weight: 400\">Conclusion<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Permalink is the most critical part of any website in terms of usability and SEO. You should always have a small and clean URL structure for your web pages.<\/span><\/p>\n<p><span style=\"font-weight: 400\">And apart from that, you shouldn&#8217;t try to change the permalink except for some rare case scenarios.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Even if you do change the URL, make sure to have proper 301 redirection in place.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you&#8217;re starting out, you might have heard about the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3909,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[],"class_list":["post-3904","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is a Permalink? (Complete Guide)<\/title>\n<meta name=\"description\" content=\"In this post, we&#039;ve discussed what permalink is, why it&#039;s important and some other frequently asked questions that you might want to know.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zutrix.com\/blog\/what-is-a-permalink\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is a Permalink? 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