{"id":3882,"date":"2022-06-02T15:03:53","date_gmt":"2022-06-02T15:03:53","guid":{"rendered":"https:\/\/zutrix.com\/blog\/?p=3882"},"modified":"2022-06-02T15:03:53","modified_gmt":"2022-06-02T15:03:53","slug":"what-are-breadcrumbs","status":"publish","type":"post","link":"https:\/\/zutrix.com\/blog\/what-are-breadcrumbs\/","title":{"rendered":"What Are Breadcrumbs And Why You Should Use it?"},"content":{"rendered":"<p><span style=\"font-weight: 400\">You might have heard about the term <\/span><b>&#8220;breadcrumbs.&#8221;<\/b><\/p>\n<p><span style=\"font-weight: 400\">It&#8217;s an essential part of website navigation, and it&#8217;s an integral part of SEO as well.<\/span><\/p>\n<p><span style=\"font-weight: 400\">But do you know what exactly is Breadcrumbs, how does it work and how you can use it on your website?<\/span><\/p>\n<p><span style=\"font-weight: 400\">If not, this post is for you.<\/span><\/p>\n<p><span style=\"font-weight: 400\">In this post, we&#8217;ll show you, what are breadcrumbs, why it&#8217;s important, and how you can add them to your website.<\/span><\/p>\n<p><span style=\"font-weight: 400\">So take your seat, and let&#8217;s right get into the post.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d82cc903fda\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d82cc903fda\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zutrix.com\/blog\/what-are-breadcrumbs\/#What_Are_Breadcrumbs\" title=\"What Are Breadcrumbs?\">What Are Breadcrumbs?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zutrix.com\/blog\/what-are-breadcrumbs\/#Why_Should_You_Use_Breadcrumb_on_Your_Website\" title=\"Why Should You Use Breadcrumb on Your Website?\">Why Should You Use Breadcrumb on Your Website?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zutrix.com\/blog\/what-are-breadcrumbs\/#1_It_Helps_in_Website_Navigation\" title=\"1. It Helps in Website Navigation\">1. It Helps in Website Navigation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zutrix.com\/blog\/what-are-breadcrumbs\/#2_Improve_SEO_Performance\" title=\"2. Improve SEO Performance\">2. Improve SEO Performance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zutrix.com\/blog\/what-are-breadcrumbs\/#3_Improve_Bounce_Rate\" title=\"3. Improve Bounce Rate\">3. Improve Bounce Rate<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/zutrix.com\/blog\/what-are-breadcrumbs\/#Different_Types_of_Breadcrumbs\" title=\"Different Types of Breadcrumbs\">Different Types of Breadcrumbs<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/zutrix.com\/blog\/what-are-breadcrumbs\/#1_Hierarchy-Based_Breadcrumbs\" title=\"1. Hierarchy-Based Breadcrumbs\">1. Hierarchy-Based Breadcrumbs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/zutrix.com\/blog\/what-are-breadcrumbs\/#2_History-Based_Breadcrumbs\" title=\"2. History-Based Breadcrumbs\">2. History-Based Breadcrumbs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/zutrix.com\/blog\/what-are-breadcrumbs\/#3_Attribute-Based_Breadcrumbs\" title=\"3. Attribute-Based Breadcrumbs\">3. Attribute-Based Breadcrumbs<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/zutrix.com\/blog\/what-are-breadcrumbs\/#How_to_Add_Breadcrumbs_to_Your_Website\" title=\"How to Add Breadcrumbs to Your Website\">How to Add Breadcrumbs to Your Website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/zutrix.com\/blog\/what-are-breadcrumbs\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_Are_Breadcrumbs\"><\/span><span style=\"font-weight: 400\">What Are Breadcrumbs?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Breadcrumbs are link paths that are located at the top of the page. It helps the user in navigating and tells them how far they&#8217;ve come beyond the home page.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Here&#8217;s an example of breadcrumb:<\/span><\/p>\n<p><img decoding=\"async\" class=\"lazyload size-full wp-image-3883 aligncenter\" src=\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/06\/Breadcrumbs-example.png\" data-orig-src=\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/06\/Breadcrumbs-example.png\" alt=\"Breadcrumbs example\" width=\"915\" height=\"367\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27915%27%20height%3D%27367%27%20viewBox%3D%270%200%20915%20367%27%3E%3Crect%20width%3D%27915%27%20height%3D%27367%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/06\/Breadcrumbs-example-200x80.png 200w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/06\/Breadcrumbs-example-300x120.png 300w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/06\/Breadcrumbs-example-400x160.png 400w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/06\/Breadcrumbs-example-600x241.png 600w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/06\/Breadcrumbs-example-768x308.png 768w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/06\/Breadcrumbs-example-800x321.png 800w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/06\/Breadcrumbs-example.png 915w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 915px) 100vw, 915px\" \/><\/p>\n<p><span style=\"font-weight: 400\">Breadcrumbs are clickable links, so one can click on those links and go back to any previous pages easily.<\/span><\/p>\n<p><span style=\"font-weight: 400\">It will exactly show you the path you took to reach that certain page. It shows the home page, the category where the page is located, and the current page.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_Should_You_Use_Breadcrumb_on_Your_Website\"><\/span><span style=\"font-weight: 400\">Why Should You Use Breadcrumb on Your Website?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Now that you know what breadcrumbs are, you might wonder: why is it important?<\/span><\/p>\n<p><span style=\"font-weight: 400\">It&#8217;s not just important for a single thing, but it helps in many different ways.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Here are a few advantages of using breadcrumbs on your site:<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_It_Helps_in_Website_Navigation\"><\/span><span style=\"font-weight: 400\">1. It Helps in Website Navigation<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">The biggest benefit of using breadcrumbs is that it helps in website navigation.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The better your website navigation will be, the better user-friendly your website will be.<\/span><\/p>\n<p><span style=\"font-weight: 400\">In short:<\/span><\/p>\n<p><span style=\"font-weight: 400\">Having breadcrumbs will improve the user experience of your website by a huge margin.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Using this, you can go back and forth on the site and easily access the category or the homepage.<\/span><\/p>\n<p><span style=\"font-weight: 400\">It makes it easier for users to navigate the site and gives them a wonderful web surfing experience.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Improve_SEO_Performance\"><\/span><span style=\"font-weight: 400\">2. Improve SEO Performance<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">As user experience has become an integral part of SEO now, if you improve the UX of your site, it will automatically enhance the SEO performance.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Apart from that, it also helps search engine crawlers to navigate the website and help them to understand the page and its relevancy.<\/span><\/p>\n<p><span style=\"font-weight: 400\">According to Google, they use breadcrumbs to indicate the page&#8217;s position in the website&#8217;s hierarchy and help to categorize and contextualize the page.<\/span><\/p>\n<p><span style=\"font-weight: 400\">If you look closely, even Google highlights breadcrumbs in the search result.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Improve_Bounce_Rate\"><\/span><span style=\"font-weight: 400\">3. Improve Bounce Rate<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Bounce rate is the percentage of visitors that leave the website without visiting any other page.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Having a higher bounce rate indicates that you have some issues with the page. It might be slow loading speed or bad content.<\/span><\/p>\n<p><span style=\"font-weight: 400\">But why is bounce rate important?<\/span><\/p>\n<p><span style=\"font-weight: 400\">It&#8217;s because of SEO.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Bounce rate might not be a direct ranking factor for Google, but it does impact the search performance indirectly.<\/span><\/p>\n<p><span style=\"font-weight: 400\">If people are bouncing off your site, that means people might not be happy with the content and might affect your search performance negatively.<\/span><\/p>\n<p><span style=\"font-weight: 400\">If you have breadcrumbs on your site, you&#8217;re giving your audience a chance to stay on your site and browse other pages.<\/span><\/p>\n<p><span style=\"font-weight: 400\">And this will decrease your bounce rate by a considerable margin.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Different_Types_of_Breadcrumbs\"><\/span><span style=\"font-weight: 400\">Different Types of Breadcrumbs<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">There are different types of breadcrumbs created for different purposes.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Every breadcrumb serves a different purpose and is used differently.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Let&#8217;s have a look at each of these one by one.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Hierarchy-Based_Breadcrumbs\"><\/span><span style=\"font-weight: 400\">1. Hierarchy-Based Breadcrumbs<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">This is the most common type of breadcrumbs used all over the internet.<\/span><\/p>\n<p><span style=\"font-weight: 400\">This breadcrumb shows you the site structure, and the path followed to reach that particular page.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Here&#8217;s an example of a Hierarchy-based breadcrumb:<\/span><\/p>\n<p><b>Home &gt; Blog &gt; Category &gt; page.<\/b><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_History-Based_Breadcrumbs\"><\/span><span style=\"font-weight: 400\">2. History-Based Breadcrumbs<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">History-based Breadcrumbs show the path you&#8217;ve taken and the pages you&#8217;ve visited before you reached that page.<\/span><\/p>\n<p><span style=\"font-weight: 400\">It&#8217;s similar to what you can see in your web browser history section.<\/span><\/p>\n<p><span style=\"font-weight: 400\">This won&#8217;t be similar for everyone as users might browse the website differently to reach that particular page.<\/span><\/p>\n<p><span style=\"font-weight: 400\">However, it can be a really beneficial tool to improve your user experience, and the users can go back to any previous pages easily.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Here\u2019s an example of a History-based breadcrumb:<\/span><\/p>\n<p><b>Home &gt; Blog &gt; Page 1 &gt; page 2&gt; page 3.<\/b><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Attribute-Based_Breadcrumbs\"><\/span><span style=\"font-weight: 400\">3. Attribute-Based Breadcrumbs<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Attribute-based breadcrumbs are used to show different attributes of any product and to make it easier for the user to navigate.<\/span><\/p>\n<p><span style=\"font-weight: 400\">This is the most commonly used breadcrumb in e-Commerce websites.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Here\u2019s an example of Attribute-Based breadcrumb:<\/span><\/p>\n<p><b>Home &gt; Category &gt; Product &gt; Age &gt; Gender &gt; Size.<\/b><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Add_Breadcrumbs_to_Your_Website\"><\/span><span style=\"font-weight: 400\">How to Add Breadcrumbs to Your Website<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">There are plenty of ways of adding breadcrumbs to any website.<\/span><\/p>\n<p><span style=\"font-weight: 400\">If you&#8217;re WordPress, you can easily add breadcrumb with the help of plugins.<\/span><\/p>\n<p><span style=\"font-weight: 400\">However, if you have a custom-made website or using any other CMS platform, you might have to do it manually.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Most <strong><span style=\"text-decoration: underline\"><a href=\"https:\/\/zutrix.com\/blog\/best-cms-for-seo\/\">CMS platforms<\/a><\/span><\/strong> do provide a built-in breadcrumb option, so most probably, you won&#8217;t have to face any issues.<\/span><\/p>\n<p><span style=\"font-weight: 400\">But if you&#8217;re a WordPress user, you can add breadcrumb by using three plugins:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><b><a href=\"https:\/\/yoast.com\/wordpress\/plugins\/seo\/\" class=\"external\" rel=\"nofollow\" target=\"_blank\">Yoast SEO<\/a>: <\/b><span style=\"font-weight: 400\">Yoast SEO is the most popular <strong><span style=\"text-decoration: underline\"><a href=\"https:\/\/zutrix.com\/blog\/wordpress-seo-plugins\/\">SEO plugin for WordPress<\/a><\/span><\/strong> that lets you do multiple SEO tasks effortlessly. Using this plugin, you can easily enable breadcrumbs on your site with a click of a button, and you can also edit it according to your preference. However, you do have to insert a code in the <\/span><b>&#8220;.php&#8221;<\/b><span style=\"font-weight: 400\"> folder of your theme file to visibly show the breadcrumbs on your website.<\/span><\/li>\n<li style=\"font-weight: 400\"><b><a href=\"https:\/\/rankmath.com\/\" class=\"external\" rel=\"nofollow\" target=\"_blank\">Rank Math<\/a>:<\/b><span style=\"font-weight: 400\"> Rank Math is another great SEO plugin for WordPress and an alternative to Yoast SEO. Using this plugin as well, you can add breadcrumbs to your site pretty quickly. The process is almost similar to Yoast SEO.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>WooCommerce Breadcrumbs: <\/b><span style=\"font-weight: 400\">If you&#8217;re running a WooCommerce store, you can use the WooCommerce breadcrumbs plugin. This plugin will allow you to modify the built-in breadcrumbs that WooCommerce generates.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">And as mentioned earlier, if you have a custom-built website, you would have to ask your developer to add breadcrumbs.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><span style=\"font-weight: 400\">Conclusion<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Breadcrumbs are an essential part of good website navigation and user experience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">And not only that, but breadcrumbs also help in better search performance as it helps Google to navigate through your website easily and find the context of the page.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Even Google themselves recommends using Breadcrumbs on every website.<\/span><\/p>\n<p><span style=\"font-weight: 400\">In short:<\/span><\/p>\n<p><span style=\"font-weight: 400\">No matter whether you have a blog or you&#8217;re running an eCommerce store, you should have breadcrumbs installed on your site.<\/span><\/p>\n<p><span style=\"font-weight: 400\">We hope now you know what breadcrumb is, what are the benefits of using it, and how you can add it to your site.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You might have heard about the term &#8220;breadcrumbs.&#8221; It&#8217;s an [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3884,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[],"class_list":["post-3882","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Are Breadcrumbs And Why You Should Use it?<\/title>\n<meta name=\"description\" content=\"What are breadcrumbs? And why you should use it? If you&#039;re having this question, we&#039;ve got the answer for you.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zutrix.com\/blog\/what-are-breadcrumbs\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Are Breadcrumbs And Why You Should Use it?\" \/>\n<meta property=\"og:description\" content=\"What are breadcrumbs? And why you should use it? 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