{"id":3829,"date":"2022-05-03T16:33:56","date_gmt":"2022-05-03T16:33:56","guid":{"rendered":"https:\/\/zutrix.com\/blog\/?p=3829"},"modified":"2022-05-03T16:33:56","modified_gmt":"2022-05-03T16:33:56","slug":"what-are-long-tail-keywords","status":"publish","type":"post","link":"https:\/\/zutrix.com\/blog\/what-are-long-tail-keywords\/","title":{"rendered":"What Are Long Tail Keywords? (Detailed Explanation)"},"content":{"rendered":"<p><span style=\"font-weight: 400\">There generally are two types of keywords: short-tail and long-tail keywords.<\/span><\/p>\n<p><span style=\"font-weight: 400\">While most short-tail keywords are basically used for navigational and commercial intent, long-tail keywords are used for informational and transactional intent.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Many people also argue that long-tail keywords are easier to rank and have <a href=\"https:\/\/zutrix.com\/blog\/keyword-difficulty\/\">less competition<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400\">But is it true?<\/span><\/p>\n<p><span style=\"font-weight: 400\">And what long-tail keywords actually are, and how does it look?<\/span><\/p>\n<p><span style=\"font-weight: 400\">If you have these questions on your mind, we&#8217;ve crafted this post, especially for you.<\/span><\/p>\n<p><span style=\"font-weight: 400\">In this post, we&#8217;re going to explain what are long-tail keywords, why it&#8217;s important for SEO, and how you can easily find out long-tail keywords for your website.<\/span><\/p>\n<p><span style=\"font-weight: 400\">So without any further delay, let&#8217;s dive right into the post.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e74959c8aaa\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e74959c8aaa\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zutrix.com\/blog\/what-are-long-tail-keywords\/#What_Are_Long-Tail_Keywords\" title=\"What Are Long-Tail Keywords?\">What Are Long-Tail Keywords?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zutrix.com\/blog\/what-are-long-tail-keywords\/#Example_of_Long-Tail_Keyword\" title=\"Example of Long-Tail Keyword\">Example of Long-Tail Keyword<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zutrix.com\/blog\/what-are-long-tail-keywords\/#Why_Are_Long-Tail_Keywords_Important_For_SEO\" title=\"Why Are Long-Tail Keywords Important For SEO?\">Why Are Long-Tail Keywords Important For SEO?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zutrix.com\/blog\/what-are-long-tail-keywords\/#1_Less_Competition\" title=\"1. Less Competition\">1. Less Competition<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zutrix.com\/blog\/what-are-long-tail-keywords\/#2_High_Converting\" title=\"2. High Converting\">2. High Converting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/zutrix.com\/blog\/what-are-long-tail-keywords\/#3_Easier_to_Rank_For_New_Sites\" title=\"3. Easier to Rank For New Sites\">3. Easier to Rank For New Sites<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/zutrix.com\/blog\/what-are-long-tail-keywords\/#How_to_Find_Out_Long-Tail_Keyword_Ideas_4_Ways\" title=\"How to Find Out Long-Tail Keyword Ideas (4 Ways)\">How to Find Out Long-Tail Keyword Ideas (4 Ways)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/zutrix.com\/blog\/what-are-long-tail-keywords\/#1_Google_Autocomplete\" title=\"1. Google Autocomplete\">1. Google Autocomplete<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/zutrix.com\/blog\/what-are-long-tail-keywords\/#2_Zutrix_Keyword_Planner\" title=\"2. Zutrix Keyword Planner\">2. Zutrix Keyword Planner<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/zutrix.com\/blog\/what-are-long-tail-keywords\/#3_Googles_%E2%80%9Csearches_related_to%E2%80%9D_Section\" title=\"3. Google&#8217;s &#8220;searches related to&#8221; Section\">3. Google&#8217;s &#8220;searches related to&#8221; Section<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/zutrix.com\/blog\/what-are-long-tail-keywords\/#4_AnswerThePublic\" title=\"4. AnswerThePublic\">4. AnswerThePublic<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/zutrix.com\/blog\/what-are-long-tail-keywords\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_Are_Long-Tail_Keywords\"><\/span><span style=\"font-weight: 400\">What Are Long-Tail Keywords?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Long-tail keywords are long-form and specific search queries that people search on search engines to get information about one particular thing.<\/span><\/p>\n<p><span style=\"font-weight: 400\">In terms of SEO, these keywords tend to be less competitive than the main &#8220;head&#8221; keywords, and the search volume of long-tail keywords are also comparatively low.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Even though the search volume of long-tail keywords are low compared to &#8220;head keyword,&#8221; these types of keywords are quite high-converting and can be hugely beneficial to your business.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Generally, keywords that have between 1-3 words are considered as short-tail keywords. Whereas keywords with more than 3+ words are considered as long-tail keywords.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Point to be noted, there is no official rule or document available that specifies the difference between keywords. These are just standard metrics made by SEOs and marketers to understand the difference between keywords.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Example_of_Long-Tail_Keyword\"><\/span><span style=\"font-weight: 400\">Example of Long-Tail Keyword<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Here&#8217;s an example of a short-tail keyword:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Paleo diet.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">And here&#8217;s an example of a long-tail keyword for that same topic:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Best paleo diet for weight loss.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">If you look at the search volume of both of these keywords, you&#8217;ll see a massive difference.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The keyword <strong>&#8220;paleo diet&#8221;<\/strong> has a search volume of 201k.<\/span><\/p>\n<p><img decoding=\"async\" class=\"lazyload size-full wp-image-3830 aligncenter\" src=\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/05\/Short-tail-keyword-stats.png\" data-orig-src=\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/05\/Short-tail-keyword-stats.png\" alt=\"Short tail keyword stats\" width=\"1600\" height=\"630\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271600%27%20height%3D%27630%27%20viewBox%3D%270%200%201600%20630%27%3E%3Crect%20width%3D%271600%27%20height%3D%27630%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/05\/Short-tail-keyword-stats-200x79.png 200w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/05\/Short-tail-keyword-stats-300x118.png 300w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/05\/Short-tail-keyword-stats-400x158.png 400w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/05\/Short-tail-keyword-stats-600x236.png 600w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/05\/Short-tail-keyword-stats-768x302.png 768w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/05\/Short-tail-keyword-stats-800x315.png 800w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/05\/Short-tail-keyword-stats-1024x403.png 1024w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/05\/Short-tail-keyword-stats-1200x473.png 1200w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/05\/Short-tail-keyword-stats-1536x605.png 1536w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/05\/Short-tail-keyword-stats.png 1600w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><span style=\"font-weight: 400\">While the keyword &#8220;best paleo diet for weight loss&#8221; has a search volume of just 20.<\/span><\/p>\n<p><img decoding=\"async\" class=\"lazyload size-full wp-image-3831 aligncenter\" src=\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/05\/Long-tail-keyword-stats.png\" data-orig-src=\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/05\/Long-tail-keyword-stats.png\" alt=\"Long tail keyword stats\" width=\"1602\" height=\"630\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271602%27%20height%3D%27630%27%20viewBox%3D%270%200%201602%20630%27%3E%3Crect%20width%3D%271602%27%20height%3D%27630%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/05\/Long-tail-keyword-stats-200x79.png 200w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/05\/Long-tail-keyword-stats-300x118.png 300w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/05\/Long-tail-keyword-stats-400x157.png 400w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/05\/Long-tail-keyword-stats-600x236.png 600w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/05\/Long-tail-keyword-stats-768x302.png 768w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/05\/Long-tail-keyword-stats-800x315.png 800w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/05\/Long-tail-keyword-stats-1024x403.png 1024w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/05\/Long-tail-keyword-stats-1200x472.png 1200w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/05\/Long-tail-keyword-stats-1536x604.png 1536w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/05\/Long-tail-keyword-stats.png 1602w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1602px) 100vw, 1602px\" \/><\/p>\n<p><span style=\"font-weight: 400\">But on a good note, even though the long-tail keyword has very less search volume, using this keyword, you can target a very specific set of audiences.<\/span><\/p>\n<p><span style=\"font-weight: 400\">And the competition would be much less too.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_Are_Long-Tail_Keywords_Important_For_SEO\"><\/span><span style=\"font-weight: 400\">Why Are Long-Tail Keywords Important For SEO?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_Less_Competition\"><\/span><span style=\"font-weight: 400\">1. Less Competition<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">The biggest benefit of targeting long-tail keywords is less competition.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Long-tail keywords have very little search volume, and that&#8217;s why it doesn&#8217;t attract a lot of website owners.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Here&#8217;s why it&#8217;s much easier to rank for these keywords as compared to the &#8220;head&#8221; keywords because a limited number of websites actually compete for that specific term.<\/span><\/p>\n<p><span style=\"font-weight: 400\">If you have a brand new website with less authority, you can easily rank for long-tail keywords with less competition in no time.<\/span><\/p>\n<p><span style=\"font-weight: 400\">That&#8217;s one of the best SEO growth hacks that new websites should use.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Apart from SEO, if you&#8217;re running PPC ads, the <\/span><b>cost per click <\/b><span style=\"font-weight: 400\">of your ads would be quite low because there would be less competition.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_High_Converting\"><\/span><span style=\"font-weight: 400\">2. High Converting<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Less competition and high conversion is the dream of almost all marketers.<\/span><\/p>\n<p><span style=\"font-weight: 400\">And by targeting long-tail keywords, you can easily achieve this goal.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Long-tail keywords are not only less competitive but are extremely high converting as well.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Since you&#8217;re targeting a highly specific set of audiences, most of the people would be pretty interested in your product or services; thus, it will skyrocket your conversions.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Easier_to_Rank_For_New_Sites\"><\/span><span style=\"font-weight: 400\">3. Easier to Rank For New Sites<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">If you have a brand new website, the only way you can rank on the first page of Google is by targeting long-tail keywords.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Brand new websites generally have very few backlinks and authority in the market. And if you start targeting highly competitive keywords from the beginning, there&#8217;s no way you can rank on those keywords because there might be already high-authority sites ranking for that search query.<\/span><\/p>\n<p><span style=\"font-weight: 400\">And beating those high authority sites is almost impossible, even if you have 10x better content.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Find_Out_Long-Tail_Keyword_Ideas_4_Ways\"><\/span><span style=\"font-weight: 400\">How to Find Out Long-Tail Keyword Ideas (4 Ways)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_Google_Autocomplete\"><\/span><span style=\"font-weight: 400\">1. Google Autocomplete<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">If you&#8217;re on a tight budget, the best and free way to find out long-tail keywords is by using the autocomplete feature of Google search.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Head over to Google, type in the <strong>&#8220;head&#8221;<\/strong> keyword, and hit <strong>&#8220;space&#8221;<\/strong> on your keyboard.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Then it will show up plenty of related and long-form variations of that <strong>&#8220;head&#8221;<\/strong> keyword.<\/span><\/p>\n<p><span style=\"font-weight: 400\">You can also play around with words and hit <strong>&#8220;space&#8221;<\/strong> on your keyboard before the <strong>&#8220;head&#8221;<\/strong> keyword to expand the list of keyboards.<\/span><\/p>\n<p><span style=\"font-weight: 400\">For example, here are the long-tail keyword recommendations we&#8217;re getting for the head term <\/span><b>&#8220;weight loss diet.&#8221;<\/b><\/p>\n<p><img decoding=\"async\" class=\"lazyload size-full wp-image-3832 aligncenter\" src=\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/05\/Google-autocomplete-for-long-tail-keywords.png\" data-orig-src=\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/05\/Google-autocomplete-for-long-tail-keywords.png\" alt=\"Google autocomplete for long tail keywords\" width=\"671\" height=\"605\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27671%27%20height%3D%27605%27%20viewBox%3D%270%200%20671%20605%27%3E%3Crect%20width%3D%27671%27%20height%3D%27605%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/05\/Google-autocomplete-for-long-tail-keywords-200x180.png 200w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/05\/Google-autocomplete-for-long-tail-keywords-300x270.png 300w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/05\/Google-autocomplete-for-long-tail-keywords-400x361.png 400w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/05\/Google-autocomplete-for-long-tail-keywords-600x541.png 600w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/05\/Google-autocomplete-for-long-tail-keywords.png 671w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 671px) 100vw, 671px\" \/><\/p>\n<p><span style=\"font-weight: 400\">You can add in more words after the <\/span><b>&#8220;head&#8221;<\/b><span style=\"font-weight: 400\"> term to find out more keyword ideas.<\/span><\/p>\n<p><span style=\"font-weight: 400\">This is a great (and free) way to find out long-tail keyword ideas, but it takes plenty of time since this is a manual process.<\/span><\/p>\n<p><span style=\"font-weight: 400\">If you have free time and are tight on budget, you can definitely try out this method.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Zutrix_Keyword_Planner\"><\/span><span style=\"font-weight: 400\">2. Zutrix Keyword Planner<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Another one of the most easiest and time-saving ways of finding long-tail keywords is using a <a href=\"https:\/\/zutrix.com\/blog\/free-keyword-research-tools\/\">keyword research tool<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400\">There are plenty of keyword research tools available on the market that can help you to find long-tail keywords within minutes.<\/span><\/p>\n<p><span style=\"font-weight: 400\">But today, we&#8217;re going to talk about our own keyword research tool that we have inside the Zutrix suite.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Using the keyword planner feature of Zutrix, you can find out hundreds and thousands of related long-tail keywords for Google and as well as for YouTube.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Just enter your <\/span><b>&#8220;head&#8221; <\/b><span style=\"font-weight: 400\">keyword, choose the region and click on <\/span><b>&#8220;search.&#8221;<\/b><\/p>\n<p><img decoding=\"async\" class=\"lazyload alignnone size-full wp-image-3833\" src=\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/05\/Zutrix-keyword-planner.png\" data-orig-src=\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/05\/Zutrix-keyword-planner.png\" alt=\"Zutrix keyword planner\" width=\"1658\" height=\"657\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271658%27%20height%3D%27657%27%20viewBox%3D%270%200%201658%20657%27%3E%3Crect%20width%3D%271658%27%20height%3D%27657%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/05\/Zutrix-keyword-planner-200x79.png 200w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/05\/Zutrix-keyword-planner-300x119.png 300w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/05\/Zutrix-keyword-planner-400x159.png 400w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/05\/Zutrix-keyword-planner-600x238.png 600w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/05\/Zutrix-keyword-planner-768x304.png 768w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/05\/Zutrix-keyword-planner-800x317.png 800w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/05\/Zutrix-keyword-planner-1024x406.png 1024w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/05\/Zutrix-keyword-planner-1200x476.png 1200w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/05\/Zutrix-keyword-planner-1536x609.png 1536w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/05\/Zutrix-keyword-planner.png 1658w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1658px) 100vw, 1658px\" \/><\/p>\n<p><span style=\"font-weight: 400\">Now Zutrix will show you tons of keyword ideas that are related to the <\/span><b>&#8220;head&#8221;<\/b><span style=\"font-weight: 400\"> keyword you&#8217;ve entered.<\/span><\/p>\n<p><span style=\"font-weight: 400\">To show you a quick demo, here we&#8217;ve searched for the keyword <\/span><b>&#8220;WordPress theme.&#8221;<\/b><\/p>\n<p><img decoding=\"async\" class=\"lazyload alignnone size-full wp-image-3834\" src=\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/05\/Long-tail-keywords.png\" data-orig-src=\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/05\/Long-tail-keywords.png\" alt=\"Long tail keywords\" width=\"1579\" height=\"776\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271579%27%20height%3D%27776%27%20viewBox%3D%270%200%201579%20776%27%3E%3Crect%20width%3D%271579%27%20height%3D%27776%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/05\/Long-tail-keywords-200x98.png 200w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/05\/Long-tail-keywords-300x147.png 300w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/05\/Long-tail-keywords-400x197.png 400w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/05\/Long-tail-keywords-600x295.png 600w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/05\/Long-tail-keywords-768x377.png 768w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/05\/Long-tail-keywords-800x393.png 800w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/05\/Long-tail-keywords-1024x503.png 1024w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/05\/Long-tail-keywords-1200x590.png 1200w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/05\/Long-tail-keywords-1536x755.png 1536w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/05\/Long-tail-keywords.png 1579w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1579px) 100vw, 1579px\" \/><\/p>\n<p><span style=\"font-weight: 400\">And as you can see in the picture above, we&#8217;ve got some pretty interesting keywords around this topic.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The best part above all is that you can also see metrics like search volume, CPC (cost per click), competition, and trend of each keyword.<\/span><\/p>\n<p><span style=\"font-weight: 400\">These metrics will give you a basic overview of that keyword and help you choose which keyword to target.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Googles_%E2%80%9Csearches_related_to%E2%80%9D_Section\"><\/span><span style=\"font-weight: 400\">3. Google&#8217;s &#8220;searches related to&#8221; Section<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Another way of finding the long-tail version of any keywords is by looking at the <\/span><b>&#8220;searches related to&#8221;<\/b><span style=\"font-weight: 400\"> section of that keyword.<\/span><\/p>\n<p><span style=\"font-weight: 400\">For example, whenever you search for something on Google, you get a <\/span><b>&#8220;searches related to&#8221;<\/b><span style=\"font-weight: 400\"> section at the end of the search result page.<\/span><\/p>\n<p><img decoding=\"async\" class=\"lazyload size-full wp-image-3835 aligncenter\" src=\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/05\/Searches-related-to.png\" data-orig-src=\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/05\/Searches-related-to.png\" alt=\"Searches related to\" width=\"689\" height=\"368\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27689%27%20height%3D%27368%27%20viewBox%3D%270%200%20689%20368%27%3E%3Crect%20width%3D%27689%27%20height%3D%27368%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/05\/Searches-related-to-200x107.png 200w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/05\/Searches-related-to-300x160.png 300w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/05\/Searches-related-to-400x214.png 400w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/05\/Searches-related-to-600x320.png 600w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/05\/Searches-related-to.png 689w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 689px) 100vw, 689px\" \/><\/p>\n<p><span style=\"font-weight: 400\">If you&#8217;re doing keyword research, this section can be a goldmine for you.<\/span><\/p>\n<p><span style=\"font-weight: 400\">You can use these long-tail keyword ideas on your website to get a massive ranking boost.<\/span><\/p>\n<p><span style=\"font-weight: 400\">However, using this method, you can only get a handful of keyword ideas at a time. If you want to expand the list, you have to repeat this process over and over again.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_AnswerThePublic\"><\/span><span style=\"font-weight: 400\">4. AnswerThePublic<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">There&#8217;s another great keyword research tool available on the market that can help you to find out untapped long-tail keyword ideas that most people are not targeting yet.<\/span><\/p>\n<p><span style=\"font-weight: 400\">And that tool is &#8211; <a href=\"https:\/\/answerthepublic.com\/\" class=\"external\" rel=\"nofollow\" target=\"_blank\">AnswerThePublic<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Head over to the tool, enter a topic or keyword, and click on <strong>&#8220;search.&#8221;<\/strong><\/span><\/p>\n<p><img decoding=\"async\" class=\"lazyload alignnone size-full wp-image-3836\" src=\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/05\/AnswerThePublic.png\" data-orig-src=\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/05\/AnswerThePublic.png\" alt=\"AnswerThePublic\" width=\"1315\" height=\"579\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271315%27%20height%3D%27579%27%20viewBox%3D%270%200%201315%20579%27%3E%3Crect%20width%3D%271315%27%20height%3D%27579%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/05\/AnswerThePublic-200x88.png 200w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/05\/AnswerThePublic-300x132.png 300w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/05\/AnswerThePublic-400x176.png 400w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/05\/AnswerThePublic-600x264.png 600w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/05\/AnswerThePublic-768x338.png 768w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/05\/AnswerThePublic-800x352.png 800w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/05\/AnswerThePublic-1024x451.png 1024w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/05\/AnswerThePublic-1200x528.png 1200w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/05\/AnswerThePublic.png 1315w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1315px) 100vw, 1315px\" \/><\/p>\n<p><span style=\"font-weight: 400\">The tool will take a few seconds and will scrape hundreds and thousands of keyword ideas from the web related to the keyword you&#8217;ve entered.<\/span><\/p>\n<p><span style=\"font-weight: 400\">You can also differentiate the keywords based on questions, prepositions, comparison, and alphabetical order.<\/span><\/p>\n<p><span style=\"font-weight: 400\">And you can even download these keywords in a <strong>.CSV file<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Last but not least, you can use this tool for free, although there&#8217;s a usage limit in a day.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><span style=\"font-weight: 400\">Conclusion<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">So that&#8217;s all about long-tail keywords.<\/span><\/p>\n<p><span style=\"font-weight: 400\">We hope now you have a clear understanding of what long-tail keywords are, why it&#8217;s important for SEO, and how you can find those.<\/span><\/p>\n<p><span style=\"font-weight: 400\">If you have a brand new site with almost no authority, you should only target long-tail low competitive keywords because this way you can rank much faster even without massive authority and backlinks.<\/span><\/p>\n<p><span style=\"font-weight: 400\">And for finding out keywords, you can use <\/span><a href=\"https:\/\/zutrix.com\/keyword-research\"><span style=\"font-weight: 400\">Zutrix keyword planner<\/span><\/a><span style=\"font-weight: 400\"> or any of the methods mentioned above.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There generally are two types of keywords: short-tail and long-tail [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3837,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29,30],"tags":[],"class_list":["post-3829","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-seo","category-keyword-research"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Are Long Tail Keywords? 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