{"id":3823,"date":"2022-04-25T06:29:37","date_gmt":"2022-04-25T06:29:37","guid":{"rendered":"https:\/\/zutrix.com\/blog\/?p=3823"},"modified":"2022-04-25T06:29:37","modified_gmt":"2022-04-25T06:29:37","slug":"what-is-alt-attribute","status":"publish","type":"post","link":"https:\/\/zutrix.com\/blog\/what-is-alt-attribute\/","title":{"rendered":"What is an ALT Attribute?"},"content":{"rendered":"<p><span style=\"font-weight: 400\">What is the Alt attribute?<\/span><\/p>\n<p><span style=\"font-weight: 400\">If you&#8217;re just starting your SEO journey, you must have heard about this word quite a few times but still can&#8217;t understand what actually is this.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Maybe that&#8217;s why you&#8217;re here.<\/span><\/p>\n<p><span style=\"font-weight: 400\">It&#8217;s not just you, most people, when they start digging into SEO, words like this make so much confusion in their minds.<\/span><\/p>\n<p><span style=\"font-weight: 400\">We&#8217;ve been there too.<\/span><\/p>\n<p><span style=\"font-weight: 400\">That&#8217;s why to simplify this for you, in this post, we&#8217;re going to discuss what is alt attribute, why it&#8217;s a super important part of your website, and we&#8217;ll also show you an example of an alt attribute so that you can understand better.<\/span><\/p>\n<p><span style=\"font-weight: 400\">So without wasting any further time, let&#8217;s dive right into the post.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d762e58295b\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d762e58295b\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zutrix.com\/blog\/what-is-alt-attribute\/#What_is_Alt_Attribute_Alt_Attribute_Definition\" title=\"What is Alt Attribute? (Alt Attribute Definition)\">What is Alt Attribute? (Alt Attribute Definition)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zutrix.com\/blog\/what-is-alt-attribute\/#Alt_Attribute_Examples\" title=\"Alt Attribute Examples\">Alt Attribute Examples<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zutrix.com\/blog\/what-is-alt-attribute\/#Why_is_Alt_Attribute_Super_Crucial\" title=\"Why is Alt Attribute Super Crucial?\">Why is Alt Attribute Super Crucial?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zutrix.com\/blog\/what-is-alt-attribute\/#Whats_The_Difference_Between_Alt_Text_And_Image_Title\" title=\"What&#8217;s The Difference Between Alt Text And Image Title\">What&#8217;s The Difference Between Alt Text And Image Title<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zutrix.com\/blog\/what-is-alt-attribute\/#How_to_Write_Good_Alt_Attributes_For_SEO\" title=\"How to Write Good Alt Attributes For SEO\">How to Write Good Alt Attributes For SEO<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/zutrix.com\/blog\/what-is-alt-attribute\/#1_Dont_Stuff_Keywords\" title=\"1. Don&#8217;t Stuff Keywords\">1. Don&#8217;t Stuff Keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/zutrix.com\/blog\/what-is-alt-attribute\/#2_Describe_What_The_Image_is_About\" title=\"2. Describe What The Image is About\">2. Describe What The Image is About<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/zutrix.com\/blog\/what-is-alt-attribute\/#3_Keep_it_Short_And_On-point\" title=\"3. Keep it Short And On-point\">3. Keep it Short And On-point<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/zutrix.com\/blog\/what-is-alt-attribute\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Alt_Attribute_Alt_Attribute_Definition\"><\/span><span style=\"font-weight: 400\">What is Alt Attribute? (Alt Attribute Definition)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"lazyload alignnone size-full wp-image-3826\" src=\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/04\/Alt-Attribute.png\" data-orig-src=\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/04\/Alt-Attribute.png\" alt=\"Alt Attribute\" width=\"1324\" height=\"364\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271324%27%20height%3D%27364%27%20viewBox%3D%270%200%201324%20364%27%3E%3Crect%20width%3D%271324%27%20height%3D%27364%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/04\/Alt-Attribute-200x55.png 200w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/04\/Alt-Attribute-300x82.png 300w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/04\/Alt-Attribute-400x110.png 400w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/04\/Alt-Attribute-600x165.png 600w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/04\/Alt-Attribute-768x211.png 768w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/04\/Alt-Attribute-800x220.png 800w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/04\/Alt-Attribute-1024x282.png 1024w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/04\/Alt-Attribute-1200x330.png 1200w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/04\/Alt-Attribute.png 1324w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1324px) 100vw, 1324px\" \/><\/p>\n<p><span style=\"font-weight: 400\">Alt Attribute, which is also known as <strong>&#8220;alt text&#8221;<\/strong>, and <strong>&#8220;alt description&#8221;<\/strong>, is an HTML attribute that helps you describe the image in textual format for search engines and visually impaired audiences.<\/span><\/p>\n<p><span style=\"font-weight: 400\">This attribute is not visible on the front end of the website, but search engines crawlers can easily understand it.<\/span><\/p>\n<p><span style=\"font-weight: 400\">For the visually impaired audience, this attribute works as an alternative to the images, and it allows screen readers to read the image information out so that they can understand the context of the image without seeing it.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Having Alt attribute on images is not only crucial for search engine crawlers to understand the context of the image, but it&#8217;s also super important for blind or visually impaired people who mainly depend upon screen readers.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Without the Alt attribute, screen readers won&#8217;t understand the context of the image and will usually skip that image part.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Alt_Attribute_Examples\"><\/span><span style=\"font-weight: 400\">Alt Attribute Examples<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Alt attribute is just a snippet of text (which describes the image) that stays in the HTML code of images.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Here&#8217;s how generally an Alt attribute looks in the HTML code snippet.<\/span><\/p>\n<blockquote><p><i><span style=\"font-weight: 400\">&lt;img src=&#8221;https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/01\/dog -playing.png&#8221; alt=&#8221;dog playing&#8221; \/&gt;<\/span><\/i><\/p><\/blockquote>\n<p><span style=\"font-weight: 400\">Within the HTML tag, the <\/span><b>&#8220;src&#8221; <\/b><span style=\"font-weight: 400\">attribute specifies which image to display, and it contains the source file of the image, and the <\/span><b>&#8220;alt&#8221;<\/b><span style=\"font-weight: 400\"> attribute describes what the image is about.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_is_Alt_Attribute_Super_Crucial\"><\/span><span style=\"font-weight: 400\">Why is Alt Attribute Super Crucial?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Alt attribute is crucial for many factors.<\/span><\/p>\n<p><span style=\"font-weight: 400\">As described above in the post, Alt attributes are the only source in which Google crawlers can understand about a particular image on the website.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Of course, Google has become super smart over the past few years, but it still can&#8217;t understand an image just by looking at it.<\/span><\/p>\n<p><span style=\"font-weight: 400\">You have to describe using the Alt text what the image is about.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Now <a href=\"https:\/\/zutrix.com\/blog\/seo-tips-for-beginners\/\">many newbies<\/a> are not aware of the importance of the Alt attribute that&#8217;s why they either don&#8217;t include the alt attribute at all or just include any random word for the sake of it.<\/span><\/p>\n<p><span style=\"font-weight: 400\">But you have to understand, if you don&#8217;t specify what your image is about, how would the search engine crawlers know whether the images you&#8217;ve included on the website are relevant or not.<\/span><\/p>\n<p><span style=\"font-weight: 400\">This confuses the search engines.<\/span><\/p>\n<p><span style=\"font-weight: 400\">And as we all know, confusing search engine is only harmful to your own website.<\/span><\/p>\n<p><span style=\"font-weight: 400\">If the search crawlers get confused about your website or a particular web page, it&#8217;s not going to rank on Google no matter what you do.<\/span><\/p>\n<p><span style=\"font-weight: 400\">That&#8217;s why it&#8217;s important to add alt attributes for search engines and better SEO performance.<\/span><\/p>\n<p><span style=\"font-weight: 400\">On the other hand, the alt attribute is also essential for blind or visually impaired people who can&#8217;t see the images.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Most blind and visually impaired people rely on screen readers to read something on the internet.<\/span><\/p>\n<p><span style=\"font-weight: 400\">And if you don&#8217;t include alt attributes, screen readers won&#8217;t understand what your image is about, and it can&#8217;t read out the description of the image.<\/span><\/p>\n<p><span style=\"font-weight: 400\">So from this perspective as well, alt attributes are super crucial, and everyone should include them in their images.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Whats_The_Difference_Between_Alt_Text_And_Image_Title\"><\/span><span style=\"font-weight: 400\">What&#8217;s The Difference Between Alt Text And Image Title<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Alt text and image text are both important parts of web images.<\/span><\/p>\n<p><span style=\"font-weight: 400\">But both of these are quite different and used for different purposes.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Alt texts are a snippet of text that&#8217;s included in the HTML tag of the image, and it describes the search engine and visually impaired people what the image is about.<\/span><\/p>\n<p><span style=\"font-weight: 400\">On the flip side, the image title is also an attribute that describes the image, but search engines don&#8217;t use this attribute to understand the image.<\/span><\/p>\n<p><span style=\"font-weight: 400\">If you&#8217;re doing SEO, it&#8217;s recommended to use both these attributes on your website.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Write_Good_Alt_Attributes_For_SEO\"><\/span><span style=\"font-weight: 400\">How to Write Good Alt Attributes For SEO<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Alt attributes are a vital part of image SEO.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Without alt attributes, it&#8217;s almost impossible for search engines to understand what your image is about.<\/span><\/p>\n<p><span style=\"font-weight: 400\">In fact, Google also stated in a <\/span><a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/guidelines\/google-images\" class=\"external\" rel=\"nofollow\" target=\"_blank\"><span style=\"font-weight: 400\">blog post<\/span><\/a><span style=\"font-weight: 400\"> that they use Alt texts along with computer vision algorithms to understand the subject matter of the image.<\/span><\/p>\n<p><span style=\"font-weight: 400\">But writing a good alt text is also an art.<\/span><\/p>\n<p><span style=\"font-weight: 400\">You can&#8217;t just include any random words or stuff keywords in your alt text. You have to do it in a proper way.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Here are some of the tips that will help you write better alt texts for SEO.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Dont_Stuff_Keywords\"><\/span><span style=\"font-weight: 400\">1. Don&#8217;t Stuff Keywords<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Google clearly mentioned that you should not stuff multiple or the same keywords in your alt attribute just to make it SEO friendly.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Using this type of practice may cause your website to be seen as spam, and Google might penalize your website for this.<\/span><\/p>\n<p><span style=\"font-weight: 400\">So it&#8217;s better you should only include keywords when it&#8217;s relevant and make sense for the image.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Describe_What_The_Image_is_About\"><\/span><span style=\"font-weight: 400\">2. Describe What The Image is About<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">The whole point of alt texts is that it helps search engines and visually impaired people to understand the context of the image.<\/span><\/p>\n<p><span style=\"font-weight: 400\">You should describe what the image is about properly so that search engines can easily understand without getting confused.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Keep_it_Short_And_On-point\"><\/span><span style=\"font-weight: 400\">3. Keep it Short And On-point<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Make sure that you keep the alt text short and on-point.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Don&#8217;t use alt attribute like this:<\/span><\/p>\n<blockquote><p><i><span style=\"font-weight: 400\">&lt;img src=dog-playing.png&#8221; alt=&#8221; dog playing with her owner at the garden and the owner looks happy&#8221;\/&gt;<\/span><\/i><\/p><\/blockquote>\n<p><span style=\"font-weight: 400\">Instead, keep it short and simple like this one:<\/span><\/p>\n<blockquote><p><i><span style=\"font-weight: 400\">&lt;img src=dog-playing.png&#8221; alt=&#8221;dog playing with her owner \/&gt;<\/span><\/i><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><span style=\"font-weight: 400\">Conclusion<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">We hope now you have a clear understanding of what Alt attribute is and why it&#8217;s super crucial for SEO and the user experience of your website.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Whenever you include an image on your website, make sure it has an alt attribute included.<\/span><\/p>\n<p><span style=\"font-weight: 400\">And always use your keywords in the alt attribute naturally. But don&#8217;t stuff keywords just for the sake of it.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is the Alt attribute? If you&#8217;re just starting your [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3825,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29,33],"tags":[],"class_list":["post-3823","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-seo","category-technical-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is an ALT Attribute? - Zutrix<\/title>\n<meta name=\"description\" content=\"What is alt attribute? 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