{"id":3816,"date":"2022-04-22T12:59:01","date_gmt":"2022-04-22T12:59:01","guid":{"rendered":"https:\/\/zutrix.com\/blog\/?p=3816"},"modified":"2022-04-22T12:59:01","modified_gmt":"2022-04-22T12:59:01","slug":"what-is-dofollow-link","status":"publish","type":"post","link":"https:\/\/zutrix.com\/blog\/what-is-dofollow-link\/","title":{"rendered":"What is Dofollow Link?"},"content":{"rendered":"<p><span style=\"font-weight: 400\">Links are one of the most crucial parts of search engine optimization.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Ask any SEO professional about the top three things that affect SEO performance. Almost all of them would include links in the top list.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Links are important for <a href=\"https:\/\/zutrix.com\/blog\/seo-tips-for-beginners\/\">SEO<\/a> because whenever any other website links your webpage, it acts as a vote and gives Google a signal that your content is valuable.<\/span><\/p>\n<p><span style=\"font-weight: 400\">However, not all links are equal.<\/span><\/p>\n<p><span style=\"font-weight: 400\">There are two types of links that exist: Dofollow links and Nofollow links.<\/span><\/p>\n<p><span style=\"font-weight: 400\">And in this post, we&#8217;re going to discuss what is Dofollow link and what are the benefits of building dofollow links.<\/span><\/p>\n<p><span style=\"font-weight: 400\">So without wasting any further time, let&#8217;s dive right in.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d82967c6730\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d82967c6730\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zutrix.com\/blog\/what-is-dofollow-link\/#What_is_a_Dofollow_Link\" title=\"What is a Dofollow Link?\">What is a Dofollow Link?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zutrix.com\/blog\/what-is-dofollow-link\/#Example_of_Dofollow_Links\" title=\"Example of Dofollow Links\">Example of Dofollow Links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zutrix.com\/blog\/what-is-dofollow-link\/#What_Are_The_Benefits_of_Dofollow_Links\" title=\"What Are The Benefits of Dofollow Links\">What Are The Benefits of Dofollow Links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zutrix.com\/blog\/what-is-dofollow-link\/#How_to_Check_If_The_Link_is_Dofollow\" title=\"How to Check If The Link is Dofollow?\">How to Check If The Link is Dofollow?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zutrix.com\/blog\/what-is-dofollow-link\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_a_Dofollow_Link\"><\/span><span style=\"font-weight: 400\">What is a Dofollow Link?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"lazyload alignnone size-full wp-image-3819\" src=\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/04\/What-is-dofollow-link-1.png\" data-orig-src=\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/04\/What-is-dofollow-link-1.png\" alt=\"What is dofollow link\" width=\"940\" height=\"600\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27940%27%20height%3D%27600%27%20viewBox%3D%270%200%20940%20600%27%3E%3Crect%20width%3D%27940%27%20height%3D%27600%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/04\/What-is-dofollow-link-1-200x128.png 200w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/04\/What-is-dofollow-link-1-300x191.png 300w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/04\/What-is-dofollow-link-1-400x255.png 400w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/04\/What-is-dofollow-link-1-460x295.png 460w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/04\/What-is-dofollow-link-1-600x383.png 600w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/04\/What-is-dofollow-link-1-768x490.png 768w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/04\/What-is-dofollow-link-1-800x511.png 800w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/04\/What-is-dofollow-link-1.png 940w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 940px) 100vw, 940px\" \/><\/p>\n<p><span style=\"font-weight: 400\">Dofollow links are those links that pass link juice between the websites and direct search engines to count them as a quality vote.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Generally, there is no such link attribute available called <\/span><b>&#8220;Dofollow&#8221;<\/b><span style=\"font-weight: 400\">.<\/span><\/p>\n<p><span style=\"font-weight: 400\">But the &#8220;nofollow&#8221; link attribute is officially recognized by Google.<\/span><\/p>\n<p><span style=\"font-weight: 400\">So does it mean &#8220;Dofollow&#8221; links are unofficial?<\/span><\/p>\n<p><span style=\"font-weight: 400\">Absolutely not!<\/span><\/p>\n<p><span style=\"font-weight: 400\">Any link where the &#8220;No-follow&#8221; attribute is not mentioned counts as a Dofollow link, and it passes the link juice.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Whereas, whenever you use the &#8220;nofollow&#8221; attribute on the links, Google or other search engines just ignore it.<\/span><\/p>\n<p><span style=\"font-weight: 400\">And it&#8217;s just not the nofollow attributes that Google ignores.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Other attributes like &#8220;sponsored&#8221; and &#8220;UGC&#8221; also don&#8217;t pass any authority between the websites.<\/span><\/p>\n<p><span style=\"font-weight: 400\">In simple words:<\/span><\/p>\n<p><span style=\"font-weight: 400\">If you link to any website on your content but don&#8217;t include the &#8220;nofollow&#8221; attribute, that&#8217;s a do-follow link.<\/span><\/p>\n<p><span style=\"font-weight: 400\">And this link will pass the link juice to the other website that you&#8217;ve linked, and Google will count it as a quality vote that matters the most in SEO.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Example_of_Dofollow_Links\"><\/span><span style=\"font-weight: 400\">Example of Dofollow Links<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">We believe the best way to understand anything is by looking at examples.<\/span><\/p>\n<p><span style=\"font-weight: 400\">That&#8217;s why we&#8217;re going to show you an example of how a dofollow and nofollow link looks in the backend.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Here&#8217;s how a dofollow link basically looks in the HTML format.<\/span><\/p>\n<blockquote><p><i><span style=\"font-weight: 400\">&lt;a href=&#8221;<\/span><\/i><a href=\"https:\/\/zutrix.com\/\"><i><span style=\"font-weight: 400\">https:\/\/zutrix.com\/<\/span><\/i><\/a><i><span style=\"font-weight: 400\">&#8220;&gt;rank tracking tool&lt;\/a&gt;<\/span><\/i><\/p><\/blockquote>\n<p><span style=\"font-weight: 400\">And here\u2019s how a nofollow link looks in the same HTML format.<\/span><\/p>\n<blockquote><p><i><span style=\"font-weight: 400\">&lt;a rel=\u201dno-follow\u201d href=&#8221;<\/span><\/i><a href=\"https:\/\/zutrix.com\/\"><i><span style=\"font-weight: 400\">https:\/\/zutrix.com\/<\/span><\/i><\/a><i><span style=\"font-weight: 400\">&#8220;&gt;rank tracking tool&lt;\/a&gt;<\/span><\/i><\/p><\/blockquote>\n<p><span style=\"font-weight: 400\">As you can see there\u2019s only one difference between two links.<\/span><\/p>\n<p><span style=\"font-weight: 400\">That is the &#8211; <\/span><b>rel=&#8221; no-follow&#8221; <\/b><span style=\"font-weight: 400\">attribute.<\/span><\/p>\n<p><span style=\"font-weight: 400\">And that&#8217;s the main difference between these two type of links.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Generally, websites don&#8217;t include any attribute to new links automatically unless your website is set up in that way.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Are_The_Benefits_of_Dofollow_Links\"><\/span><span style=\"font-weight: 400\">What Are The Benefits of Dofollow Links<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">There are plenty of benefits of Do-follow links.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The biggest benefit of dofollow links is the SEO link juice and authority it provides. Generally, nofollow links don&#8217;t provide any link juice and provide no value to SEO.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Everyone wants to build backlinks on their website for better search ranking.<\/span><\/p>\n<p><span style=\"font-weight: 400\">But most people don&#8217;t understand that building the wrong type of links won&#8217;t give any boost to their website authority.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Of course, your website should have a healthy balance between dofollow and nofollow links.<\/span><\/p>\n<p><span style=\"font-weight: 400\">But the main deciding factor that will move the needle of your website is dofollow links.<\/span><\/p>\n<p><span style=\"font-weight: 400\">That&#8217;s why dofollow links play a crucial role in search engine optimization.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Apart from improving your website authority, dofollow links can also drive plenty of <a href=\"https:\/\/zutrix.com\/blog\/drive-traffic-to-your-website\/\">referral traffic to your site<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Dofollow links also help in faster crawling and indexing compared to nofollow links.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Check_If_The_Link_is_Dofollow\"><\/span><span style=\"font-weight: 400\">How to Check If The Link is Dofollow?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">It&#8217;s almost impossible to figure out whether the link is DoFollow or NoFollow by looking at the link from the front end.<\/span><\/p>\n<p><span style=\"font-weight: 400\">However, if you look at the backend HTML spinnet, you can clearly see whether the link is dofollow or not.<\/span><\/p>\n<p><span style=\"font-weight: 400\">To check if the link is doFollow or not, hover over the link and then right-click on the mouse.<\/span><\/p>\n<p><span style=\"font-weight: 400\">After that, click on&#8221; <\/span><b>inspect,&#8221;<\/b><span style=\"font-weight: 400\"> and you can clearly see the HTML snippet.<\/span><\/p>\n<p><span style=\"font-weight: 400\">And as shown in the dofollow link example above on the post, if the link doesn&#8217;t have the <\/span><b>&#8220;no-follow&#8221;<\/b><span style=\"font-weight: 400\"> attribute, that means that the link is dofollow.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><span style=\"font-weight: 400\">Conclusion<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">We hope now you have a clear understanding of what is dofollow link, how it looks, and what are the benefits of it.<\/span><\/p>\n<p><span style=\"font-weight: 400\">If you&#8217;re building links for SEO, make sure to have a healthy ratio between nofollow and dofollow links.<\/span><\/p>\n<p><span style=\"font-weight: 400\">If you just build DoFollow links, it might look spammy, and Google can also take action against your site.<\/span><\/p>\n<p><span style=\"font-weight: 400\">so it&#8217;s better to stay on the safe side.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Links are one of the most crucial parts of search [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3818,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29,33],"tags":[],"class_list":["post-3816","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-seo","category-technical-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Dofollow Link? - Zutrix<\/title>\n<meta name=\"description\" content=\"What is dofollow link? and what are its benefits? If you&#039;re having these kinds of questions, this post will solve all your doubts.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zutrix.com\/blog\/what-is-dofollow-link\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Dofollow Link? - Zutrix\" \/>\n<meta property=\"og:description\" content=\"What is dofollow link? and what are its benefits? 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