{"id":3716,"date":"2022-03-19T17:20:04","date_gmt":"2022-03-19T17:20:04","guid":{"rendered":"https:\/\/zutrix.com\/blog\/?p=3716"},"modified":"2022-03-19T17:20:04","modified_gmt":"2022-03-19T17:20:04","slug":"keyword-cannibalization","status":"publish","type":"post","link":"https:\/\/zutrix.com\/blog\/keyword-cannibalization\/","title":{"rendered":"Keyword Cannibalization: How to Identify &amp; Fix it"},"content":{"rendered":"<p><span style=\"font-weight: 400\">What if you can rank multiple pages on the same keyword?<\/span><\/p>\n<p><span style=\"font-weight: 400\">That sounds like a great deal, right?<\/span><\/p>\n<p><span style=\"font-weight: 400\">After all, you&#8217;ll dominate the search result with multiple pages and get more visibility.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Well ranking multiple pages on the same keyword might sound like a fantastic thing, but the reality is quite different.<\/span><\/p>\n<p><span style=\"font-weight: 400\">In fact, it&#8217;s one of the common SEO mistakes that people make more often.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Ranking multiple pages for the same keyword isn&#8217;t a good idea. It even holds you back from performing better in the search results.<\/span><\/p>\n<p><span style=\"font-weight: 400\">As a matter of fact, there&#8217;s also a term available in the SEO space that refers to this.<\/span><\/p>\n<p><span style=\"font-weight: 400\">That is &#8211; <em>keyword cannibalization<\/em>.<\/span><\/p>\n<p><span style=\"font-weight: 400\">In this post, we&#8217;ll talk about what keyword cannibalization is, how you can identify keyword cannibalization issues on your site and how you can fix this.<\/span><\/p>\n<p><span style=\"font-weight: 400\">This will be a full power-packed post with tons of information and knowledge.<\/span><\/p>\n<p><span style=\"font-weight: 400\">So ready to dive?<\/span><\/p>\n<p><span style=\"font-weight: 400\">Let&#8217;s dive in.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d6c8f0a95fe\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d6c8f0a95fe\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zutrix.com\/blog\/keyword-cannibalization\/#What_is_Keyword_Cannibalization\" title=\"What is Keyword Cannibalization?\">What is Keyword Cannibalization?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zutrix.com\/blog\/keyword-cannibalization\/#Why_is_Keyword_Cannibalization_Bad_For_SEO\" title=\"Why is Keyword Cannibalization Bad For SEO?\">Why is Keyword Cannibalization Bad For SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zutrix.com\/blog\/keyword-cannibalization\/#Not_All_Keyword_Cannibalization_is_Bad\" title=\"Not All Keyword Cannibalization is Bad\">Not All Keyword Cannibalization is Bad<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zutrix.com\/blog\/keyword-cannibalization\/#How_to_Identify_Keyword_Cannibalization\" title=\"How to Identify Keyword Cannibalization\">How to Identify Keyword Cannibalization<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zutrix.com\/blog\/keyword-cannibalization\/#Method_1_Do_a_Content_Audit\" title=\"Method #1: Do a Content Audit\">Method #1: Do a Content Audit<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/zutrix.com\/blog\/keyword-cannibalization\/#Method_2_The_Spreadsheet_Method\" title=\"Method #2: The Spreadsheet Method\">Method #2: The Spreadsheet Method<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/zutrix.com\/blog\/keyword-cannibalization\/#Method_3_Use_Search_Modifiers\" title=\"Method #3: Use Search Modifiers\">Method #3: Use Search Modifiers<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/zutrix.com\/blog\/keyword-cannibalization\/#How_To_Fix_Keyword_Cannibalization\" title=\"How To Fix Keyword Cannibalization\">How To Fix Keyword Cannibalization<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/zutrix.com\/blog\/keyword-cannibalization\/#1_Combine_The_Contents\" title=\"1. Combine The Contents\">1. Combine The Contents<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/zutrix.com\/blog\/keyword-cannibalization\/#2_Use_Canonical_Tags\" title=\"2. Use Canonical Tags\">2. Use Canonical Tags<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/zutrix.com\/blog\/keyword-cannibalization\/#3_No-Index_The_Pages\" title=\"3. No-Index The Pages\">3. No-Index The Pages<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/zutrix.com\/blog\/keyword-cannibalization\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Keyword_Cannibalization\"><\/span>What is Keyword Cannibalization?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Keyword cannibalization occurs when multiple pages of your site target the exact keywords or search query. You&#8217;re essentially competing with your own pages on the search results by doing this.<\/span><\/p>\n<p><span style=\"font-weight: 400\">For example, if you have two pages targeting the same keyword, <strong>&#8220;SEO Tips&#8221;<\/strong> and two of these pages are ranking on the first page of Google for the term, it&#8217;s splitting your SEO performance.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Moreover, targeting the same keyword also confuses the search engine and makes it difficult to evaluate the worth of your content.<\/span><\/p>\n<p><span style=\"font-weight: 400\">However, this doesn&#8217;t mean ranking for the same keyword can penalize your site.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Even some big websites also have keyword cannibalization issues, but you have to avoid it as much as possible.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_is_Keyword_Cannibalization_Bad_For_SEO\"><\/span>Why is Keyword Cannibalization Bad For SEO?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">SEOs have mixed suggestions on keyword cannibalization.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Some people believe that there&#8217;s no such thing called keyword cannibalization. At the same time, some think it&#8217;s a serious SEO issue that needs to be solved ASAP.<\/span><\/p>\n<p><span style=\"font-weight: 400\">We won&#8217;t be entering into the debate to know which party is correct. But as per our own experience, various studies and all the leading industry SEO experts believe that keyword cannibalization can harm your SEO performance.<\/span><\/p>\n<p><span style=\"font-weight: 400\">But how can it actually harm your performance? After all, ranking multiple pages on the same keyword means <a href=\"https:\/\/zutrix.com\/blog\/drive-traffic-to-your-website\/\">more traffic<\/a>, right?<\/span><\/p>\n<p><span style=\"font-weight: 400\">As we&#8217;ve discussed earlier in the post, there is more harm than benefits by ranking multiple pages for the same query.<\/span><\/p>\n<p><span style=\"font-weight: 400\">It basically confuses the search engine to determine which content would be the most valuable for the search term and satisfy the search intent.<\/span><\/p>\n<p><span style=\"font-weight: 400\">And this might push Google to give more weightage to your competitor&#8217;s content.<\/span><\/p>\n<p><span style=\"font-weight: 400\">In short, keyword cannibalization is a severe issue that can destroy your keyword performance for no reason.<\/span><\/p>\n<p><span style=\"font-weight: 400\">And the worst part is many people aren&#8217;t even aware that they have keyword cannibalization issues on their site.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Here&#8217;s why you should often run content audits on your site and try to identify whether your site has cannibalization issues or not.<\/span><\/p>\n<p><span style=\"font-weight: 400\">However, identifying keyword cannibalization issues isn&#8217;t that easy (especially if you don&#8217;t know the proper process).<\/span><\/p>\n<p><span style=\"font-weight: 400\">But don&#8217;t worry.<\/span><\/p>\n<p><span style=\"font-weight: 400\">In the following sections of this post, we&#8217;ll show you how you can identify keyword cannibalization issues on your site quite easily.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Not_All_Keyword_Cannibalization_is_Bad\"><\/span><span style=\"font-weight: 400\">Not All Keyword Cannibalization is Bad<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Now that you know what keyword cannibalization is and why it&#8217;s terrible for SEO, we want to clarify that not all keyword cannibalization is bad for you.<\/span><\/p>\n<p><span style=\"font-weight: 400\">In case, if you have an eCommerce website, most likely, multiple pages of your site will rank for the same keyword.<\/span><\/p>\n<p><span style=\"font-weight: 400\">For example, if you search <strong>&#8220;baseball cap&#8221;<\/strong>, you&#8217;ll see multiple pages from Etsy, and amazon is ranking on the search results.<\/span><\/p>\n<p><img decoding=\"async\" class=\"lazyload size-full wp-image-3717 aligncenter\" src=\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/03\/Keyword-Cannibalization-example.png\" data-orig-src=\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/03\/Keyword-Cannibalization-example.png\" alt=\"Keyword Cannibalization example\" width=\"751\" height=\"750\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27751%27%20height%3D%27750%27%20viewBox%3D%270%200%20751%20750%27%3E%3Crect%20width%3D%27751%27%20height%3D%27750%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/03\/Keyword-Cannibalization-example-66x66.png 66w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/03\/Keyword-Cannibalization-example-150x150.png 150w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/03\/Keyword-Cannibalization-example-200x200.png 200w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/03\/Keyword-Cannibalization-example-300x300.png 300w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/03\/Keyword-Cannibalization-example-400x399.png 400w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/03\/Keyword-Cannibalization-example-600x599.png 600w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/03\/Keyword-Cannibalization-example.png 751w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 751px) 100vw, 751px\" \/><\/p>\n<p><span style=\"font-weight: 400\">So is it wrong?<\/span><\/p>\n<p><span style=\"font-weight: 400\">Of course, no!<\/span><\/p>\n<p><span style=\"font-weight: 400\">Apart from that, if you search for any product like <strong>&#8220;iPhone 11,&#8221;<\/strong> you&#8217;ll see apple has multiple pages ranking for the keyword.<\/span><\/p>\n<p><img decoding=\"async\" class=\"lazyload size-full wp-image-3718 aligncenter\" src=\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/03\/Keyword-Cannibalization-example-2.png\" data-orig-src=\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/03\/Keyword-Cannibalization-example-2.png\" alt=\"Keyword Cannibalization example\" width=\"775\" height=\"569\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27775%27%20height%3D%27569%27%20viewBox%3D%270%200%20775%20569%27%3E%3Crect%20width%3D%27775%27%20height%3D%27569%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/03\/Keyword-Cannibalization-example-2-200x147.png 200w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/03\/Keyword-Cannibalization-example-2-300x220.png 300w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/03\/Keyword-Cannibalization-example-2-400x294.png 400w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/03\/Keyword-Cannibalization-example-2-600x441.png 600w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/03\/Keyword-Cannibalization-example-2-768x564.png 768w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/03\/Keyword-Cannibalization-example-2.png 775w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 775px) 100vw, 775px\" \/><\/p>\n<p><span style=\"font-weight: 400\">Is it keyword cannibalization?<\/span><\/p>\n<p><span style=\"font-weight: 400\">Again, it&#8217;s not.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Your website might rank multiple pages on the same keyword for your product or branded keyword, and there&#8217;s no harm in this.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Identify_Keyword_Cannibalization\"><\/span><span style=\"font-weight: 400\">How to Identify Keyword Cannibalization<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Identifying keyword cannibalization issue is not that difficult.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Most people couldn&#8217;t fix this issue because they don&#8217;t pay attention to it.<\/span><\/p>\n<p><span style=\"font-weight: 400\">However, if you follow the right process and tactics, identifying keyword cannibalization is like a cakewalk.<\/span><\/p>\n<p><span style=\"font-weight: 400\">In this section, I&#8217;ll walk you through some of the ways that you can use to identify keyword cannibalization.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Method_1_Do_a_Content_Audit\"><\/span><b>Method #1: Do a Content Audit<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">If you want to win in search engine optimization, you have to regularly run a <a href=\"https:\/\/www.searchenginejournal.com\/on-page-seo\/content-audit-checklist\/\" class=\"external\" rel=\"nofollow\" target=\"_blank\">content audit<\/a> on your site.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Content audit not only helps you to evaluate your content quality, find content gaps and new content opportunities.<\/span><\/p>\n<p><span style=\"font-weight: 400\">But it also helps you to identify keyword cannibalization issues of your site.<\/span><\/p>\n<p><span style=\"font-weight: 400\">You can easily spot keyword cannibalization by doing an in-depth content audit.<\/span><\/p>\n<p><span style=\"font-weight: 400\">And it&#8217;s relatively the most uncomplicated way too.<\/span><\/p>\n<p><span style=\"font-weight: 400\">However, if you have a massive site with too many pages, it can be challenging to run content audits and spot cannibalization issues.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Method_2_The_Spreadsheet_Method\"><\/span><b>Method #2: The Spreadsheet Method<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">If you don&#8217;t have any idea or prior knowledge about running a content audit, there&#8217;s an easy way available for you too.<\/span><\/p>\n<p><span style=\"font-weight: 400\">That is what we call &#8211; &#8220;The spreadsheet method.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400\">In this method, you&#8217;ll list down all of your pages and the primary keyword that the pages are targeting in a spreadsheet.<\/span><\/p>\n<p><span style=\"font-weight: 400\">And the spreadsheet somewhere looks like this:<\/span><\/p>\n<p><img decoding=\"async\" class=\"lazyload size-full wp-image-3719 aligncenter\" src=\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/03\/Spreadsheet-example.png\" data-orig-src=\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/03\/Spreadsheet-example.png\" alt=\"Spreadsheet example\" width=\"556\" height=\"617\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27556%27%20height%3D%27617%27%20viewBox%3D%270%200%20556%20617%27%3E%3Crect%20width%3D%27556%27%20height%3D%27617%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/03\/Spreadsheet-example-200x222.png 200w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/03\/Spreadsheet-example-270x300.png 270w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/03\/Spreadsheet-example-400x444.png 400w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/03\/Spreadsheet-example.png 556w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 556px) 100vw, 556px\" \/><\/p>\n<p><span style=\"font-weight: 400\">Once you&#8217;ve listed down all the pages along with the keywords, use the finder option and enter the keywords one by one.<\/span><\/p>\n<p><span style=\"font-weight: 400\">If you notice any multiple pages targeting a similar kind of keywords and the pages have similar intent too, mark those particular links.<\/span><\/p>\n<p><span style=\"font-weight: 400\">And now again, go ahead and create another spreadsheet and in that sheet list down all the pages that have keyword cannibalization issues.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Now you have to go ahead and fix that one by one.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Method_3_Use_Search_Modifiers\"><\/span><b>Method #3: Use Search Modifiers<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Another method of identifying keyword cannibalization issues on your site is by using some specific search modifiers.<\/span><\/p>\n<p><span style=\"font-weight: 400\">And this is one of the most efficient and easy methods too.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Just head over to Google and search<strong> site:yourwebsite.com &#8220;keyword.&#8221;<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400\">And Google will show you all the pages of your site that have that specific keyword.<\/span><\/p>\n<p><span style=\"font-weight: 400\">For example, here we&#8217;ve used the same method and searched for the keyword <strong>&#8220;<\/strong><a href=\"https:\/\/zutrix.com\/blog\/advanced-seo-techniques\/\">SEO Techniques<\/a><strong>&#8220;<\/strong> for our website.<\/span><\/p>\n<p><img decoding=\"async\" class=\"lazyload alignnone size-full wp-image-3720\" src=\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/03\/Zutrix-search.png\" data-orig-src=\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/03\/Zutrix-search.png\" alt=\"Zutrix search\" width=\"915\" height=\"921\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27915%27%20height%3D%27921%27%20viewBox%3D%270%200%20915%20921%27%3E%3Crect%20width%3D%27915%27%20height%3D%27921%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/03\/Zutrix-search-66x66.png 66w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/03\/Zutrix-search-150x150.png 150w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/03\/Zutrix-search-200x201.png 200w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/03\/Zutrix-search-298x300.png 298w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/03\/Zutrix-search-400x403.png 400w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/03\/Zutrix-search-600x604.png 600w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/03\/Zutrix-search-768x773.png 768w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/03\/Zutrix-search-800x805.png 800w, https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/03\/Zutrix-search.png 915w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 915px) 100vw, 915px\" \/><\/p>\n<p><span style=\"font-weight: 400\">And as you can see in the picture below, Google quickly came up with all the pages that have this keyword included either in the title or in the content body.<\/span><\/p>\n<p><span style=\"font-weight: 400\">However, there&#8217;s a catch.<\/span><\/p>\n<p><span style=\"font-weight: 400\">If you use this method, you might see many pages coming up sometime.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Don&#8217;t get scared. It&#8217;s not a keyword cannibalization issue.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Whenever you search using this search modifier, Google tries to find out every page that has this specific phrase or word included in any part of the page.<\/span><\/p>\n<p><span style=\"font-weight: 400\">But this doesn&#8217;t mean that all of your pages have keyword cannibalization issues.<\/span><\/p>\n<p><span style=\"font-weight: 400\">So for accuracy, you have to filter the results a bit.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_To_Fix_Keyword_Cannibalization\"><\/span><span style=\"font-weight: 400\">How To Fix Keyword Cannibalization<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Now that you know how to identify keyword cannibalization, you might be wondering: Is there any way to fix this up?<\/span><\/p>\n<p><span style=\"font-weight: 400\">Well, there are a couple of ways that you can use to fix keyword cannibalization issues on your site.<\/span><\/p>\n<p><span style=\"font-weight: 400\">If you&#8217;ve already identified the pages that have cannibalization issues, follow the method we will show you below.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Combine_The_Contents\"><\/span><b>1. Combine The Contents<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">The best strategy to fix keyword cannibalization is combining the cannibalized content.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Let me explain:<\/span><\/p>\n<p><span style=\"font-weight: 400\">Let&#8217;s say you have two posts targeting the same keyword, &#8220;<a href=\"https:\/\/zutrix.com\/blog\/seo-tips-for-beginners\/\">SEO Tips<\/a>&#8221; with almost similar content.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Now what you can do is, you can take both of those content pieces, combine the information and create better content.<\/span><\/p>\n<p><span style=\"font-weight: 400\">And then, you can publish the content in any of the already existing URLs, remove the other content from your site, and redirect the deleted content to the new one.<\/span><\/p>\n<p><span style=\"font-weight: 400\">By doing this, you&#8217;ll make sure you&#8217;re providing the maximum value possible to users in a single post, and your keyword cannibalization issue will be resolved too.<\/span><\/p>\n<p><span style=\"font-weight: 400\">And it will also gradually improve the <a href=\"https:\/\/zutrix.com\/free-serp-checker\">SERP ranking<\/a> for that content too.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Use_Canonical_Tags\"><\/span><b>2. Use Canonical Tags<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">The canonical tag is basically a snippet of HTML code that defines the main page for the copied or similar content.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Here&#8217;s how a canonical tag basically looks: <\/span><b>&lt;link rel= &#8220;canonical&#8221; href= &#8220;https:\/\/website.com\/example-page\/&#8221;\/&gt;<\/b><\/p>\n<p><span style=\"font-weight: 400\">For example,<\/span><\/p>\n<p><span style=\"font-weight: 400\">Let&#8217;s assume you have two pages, &#8220;10 Advance SEO strategies&#8221; and &#8220;10 SEO Strategies&#8221;.<\/span><\/p>\n<p><span style=\"font-weight: 400\">If both the pages have near to similar content, it might come under the keyword cannibalization zone.<\/span><\/p>\n<p><span style=\"font-weight: 400\">And here, you can use the canonical tag and help Google understand which one is the main version between these two similar contents.<\/span><\/p>\n<p><span style=\"font-weight: 400\">If combining the content doesn&#8217;t make sense for you or you don&#8217;t have that much time or resources to re-create the pages, you can simply use the canonical tag, and your problem will be solved.<\/span><\/p>\n<p><span style=\"font-weight: 400\">However, setting canonical tags is not a viable option either because Google stated that they see canonical tags as hints, not directives.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Google mostly tries to respect the canonical tag you set, but that&#8217;s not always the case.<\/span><\/p>\n<p><span style=\"font-weight: 400\">That&#8217;s why, if you have the resources to re-create or combine the contents, it&#8217;s the better way to fight keyword cannibalization.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_No-Index_The_Pages\"><\/span><b>3. No-Index The Pages<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400\">It&#8217;s the last solution to this problem.<\/span><\/p>\n<p><span style=\"font-weight: 400\">If you&#8217;re unable to combine the pages or use canonical tags, you can simply no-index one of the pages that have similar content.<\/span><\/p>\n<p><span style=\"font-weight: 400\">However, it&#8217;s the last thing you should try.<\/span><\/p>\n<p><span style=\"font-weight: 400\">And as far as you can, ignore this.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Because <a href=\"https:\/\/blog.hubspot.com\/marketing\/how-to-unindex-pages-from-search-engines\" class=\"external\" rel=\"nofollow\" target=\"_blank\">no-indexing the page<\/a> will remove it from the Google index, and it won&#8217;t rank for anything.<\/span><\/p>\n<p><span style=\"font-weight: 400\">After all, it&#8217;s better to rank for something than ranking for nothing.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><span style=\"font-weight: 400\">Conclusion<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Keyword cannibalization is an issue that most websites face (especially when it starts getting bigger).<\/span><\/p>\n<p><span style=\"font-weight: 400\">However, you don&#8217;t have to stress about it if you&#8217;re having this issue on your site. Google won&#8217;t penalize your pages if you target one similar keyword with two different pages.<\/span><\/p>\n<p><span style=\"font-weight: 400\">But it definitely confuses the search engines, and your pages can potentially clash in the search results.<\/span><\/p>\n<p><span style=\"font-weight: 400\">That&#8217;s why it&#8217;s always better to fix this issue.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What if you can rank multiple pages on the same [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3721,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29,33],"tags":[],"class_list":["post-3716","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-seo","category-technical-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Keyword Cannibalization: How to Identify &amp; 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