{"id":3656,"date":"2022-02-17T18:59:25","date_gmt":"2022-02-17T18:59:25","guid":{"rendered":"https:\/\/blog.zutrix.com\/local-seo-tools\/"},"modified":"2026-01-15T18:34:28","modified_gmt":"2026-01-15T18:34:28","slug":"local-seo-tools","status":"publish","type":"post","link":"https:\/\/zutrix.com\/blog\/local-seo-tools\/","title":{"rendered":"6 Best Local SEO Tools to Improve Your SEO Performance (2026)"},"content":{"rendered":"<p>Local SEO is becoming more popular among small business owners and businesses.<\/p>\n<p>As the growth of online users is growing, these days, even small and local businesses are understanding the power of SEO and what benefits it can bring to their business.<\/p>\n<p>In fact, 46% of all searches made on Google have a local search intent.<\/p>\n<p>That means almost half of the Google searches are made to search for something local or nearby.<\/p>\n<p>And it\u2019s so powerful that 76% of the local searches made on a mobile device result in an offline purchase.<\/p>\n<p>But if you haven\u2019t done local SEO for your business or website yet, it can be a little confusing for you.<\/p>\n<p>And most importantly, if you don\u2019t have the right local SEO toolsets with you, it can turn into a horrible and time-consuming experience for you.<\/p>\n<p>But you don\u2019t have to worry.<\/p>\n<p><span style=\"margin: 0px;padding: 0px\">In this post, we\u2019re going to share with you the 6 best local\u00a0<a href=\"https:\/\/zutrix.com\/blog\/seo-tools-for-small-businesses\" target=\"_blank\" rel=\"noopener\">SEO tools<\/a> that can take your local business to the next level and rank you higher on Google search results.<\/span><\/p>\n<p>Some of the tools are and some of them are paid, so you get a wide range of toolsets to choose from according to your business situation, needs, and goal.<\/p>\n<p>So, without wasting any further time, let\u2019s jump right in.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d788ecb174e\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d788ecb174e\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zutrix.com\/blog\/local-seo-tools\/#6_Best_Local_SEO_Tools\" title=\"6 Best Local SEO Tools\">6 Best Local SEO Tools<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zutrix.com\/blog\/local-seo-tools\/#Google_Search_Console\" title=\"Google Search Console\">Google Search Console<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zutrix.com\/blog\/local-seo-tools\/#Google_Analytics\" title=\"Google Analytics\">Google Analytics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zutrix.com\/blog\/local-seo-tools\/#Zutrix\" title=\"Zutrix\">Zutrix<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zutrix.com\/blog\/local-seo-tools\/#Moz_Local\" title=\"Moz Local\">Moz Local<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/zutrix.com\/blog\/local-seo-tools\/#Yext\" title=\"Yext\">Yext<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/zutrix.com\/blog\/local-seo-tools\/#Review_Trackers\" title=\"Review Trackers\">Review Trackers<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/zutrix.com\/blog\/local-seo-tools\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"6_Best_Local_SEO_Tools\"><\/span>6 Best Local SEO Tools<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Google_Search_Console\"><\/span><a href=\"https:\/\/search.google.com\/search-console\/about\" class=\"external\" rel=\"nofollow\" target=\"_blank\">Google Search Console<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img class=\"lazyload\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-orig-src=\"\/blog\/assets\/media\/Google-search-console---local-seo-tool.PNG\" alt=\"Google search console - local SEO Tool\" \/><\/p>\n<p>Google Search Console is the #1 local SEO tool that you have to keep in your toolkit no matter what.<\/p>\n<p>It\u2019s simply the baseline that you have to meet.<\/p>\n<p>But why is this tool super important not just for local SEO but for any kind of SEO activities?<\/p>\n<p>This tool is created by Google to help you submit your website or webpages so that Google crawlers can crawl your site immediately without any delay.<\/p>\n<p><span style=\"margin: 0px;padding: 0px\">Google Search Console also helps to analyze and measure the\u00a0<a href=\"https:\/\/zutrix.com\/blog\/seo-kpis-to-track\" target=\"_blank\" rel=\"noopener\">search performance and<\/a> keyword rankings and fix any issues that might cause harm to your search ranking.<\/span><\/p>\n<p>If you ever ask any SEO professional what one SEO tool everyone should have, their answer would be &#8211; Google Search Console.<\/p>\n<p>Besides these immense benefits, the Google search console even helps to measure the mobile-friendliness of your web pages and shows the core web vital score of your website.<\/p>\n<p>If you\u2019re running a small business and want to rank your website or business at the top of search results for your targeted keyword term, this tool is all you need.<\/p>\n<p>The best part about this tool is that it\u2019s completely free, and anyone can use it without any learning curve.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Analytics\"><\/span><a href=\"https:\/\/analytics.google.com\/analytics\/web\/\" class=\"external\" rel=\"nofollow\" target=\"_blank\">Google Analytics<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img class=\"lazyload\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-orig-src=\"\/blog\/assets\/media\/Google-analytics-1638042663.PNG\" alt=\"Google analytics\" \/><\/p>\n<p>Another local SEO tool that you would definitely need is <a href=\"https:\/\/zutrix.com\/blog\/how-to-find-google-analytics-tracking-id\">Google Analytics<\/a>.<\/p>\n<p>Google Analytics is an outstanding web analytics tool provided by Google, and it\u2019s also the most used analytics tool on the market.<\/p>\n<p>If you want to succeed in SEO, you have to measure your results.<\/p>\n<p>But unfortunately, no one talks about it.<\/p>\n<p>Google Analytics does the same work for you and helps to simplify your website data so that you can measure your SEO performance easily.<\/p>\n<p>Starting from how many users and page views your website is getting to their demographics and behavior, you can literally monitor every activity of your user.<\/p>\n<p>This tool is mainly important for local SEO because it will help you analyze the success rate of your SEO strategies and how the user interacts with your website.<\/p>\n<p>And then according to this data, you can make tweaks in your strategy and expect better results than before.<\/p>\n<p>Apart from that, you can also see from which source your website is getting the most referral traffic and some associated information along with that.<\/p>\n<p>Just like Google search console, Google Analytics is also completely free, and you don\u2019t have to pay a single penny to use it.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Zutrix\"><\/span>Zutrix<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img class=\"lazyload\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-orig-src=\"\/blog\/assets\/media\/Zutrix-rank-tracker-1638042679.PNG\" alt=\"Zutrix rank tracker\" \/><\/p>\n<p>Knowing where you rank is very crucial for SEO.<\/p>\n<p>That\u2019s why you should always keep track of your keyword rankings no matter what.<\/p>\n<p>And if you want to <a href=\"https:\/\/zutrix.com\/blog\/how-to-track-keyword-rankings\">track your keyword ranking<\/a> position, then Zutrix is the perfect solution for you.<\/p>\n<p>Zutrix is our very own suite of tools where you can find various toolkits like keyword planners, rank trackers, backlink monitoring, and more.<\/p>\n<p>But above all, the highlighted feature of Zutrix (for which it\u2019s known in the market) is the rank tracker.<\/p>\n<p>Zutrix is an outstanding<a href=\"https:\/\/zutrix.com\/blog\/rank-tracking\"> rank-tracking<\/a> software that helps you track all your keyword rankings in one place.<\/p>\n<p>Whether you\u2019re losing ranking or gaining, you can stay updated with everything using this tool.<\/p>\n<p>For local businesses, Zutrix also gives the option to track keywords based on a specific location.<\/p>\n<p>For example, if you want a keyword ranking to be tracked only in California, you can easily do that using this tool.<\/p>\n<p>It literally makes local keyword rank tracking a complete cakewalk.<\/p>\n<p>It will also send you instant notifications for any significant ranking changes to your website so you don\u2019t miss anything.<\/p>\n<p>In terms of reporting, Zutrix comes with a comprehensive reporting system that lets you generate keyword ranking reports on autopilot.<\/p>\n<p>And if you\u2019re an agency service provider or a freelancer, then you can even create white-label reports for your clients.<\/p>\n<p>These are just a few of the key features that Zutrix has to offer.<\/p>\n<p>Our team is constantly working towards bringing in more features and a better user experience for our users.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Moz_Local\"><\/span><a href=\"https:\/\/moz.com\/products\/local\" class=\"external\" rel=\"nofollow\" target=\"_blank\">Moz Local<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img class=\"lazyload\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-orig-src=\"\/blog\/assets\/media\/Moz-Local---Local-SEO-Tool.PNG\" alt=\"Moz Local - Local seo tool\" \/><\/p>\n<p>If you\u2019ve been in the SEO space for quite a long time, then you must have heard about the company called \u201cMoz.\u201d<\/p>\n<p>It\u2019s undoubtedly the most popular software company in the SEO space, with millions of users using the product.<\/p>\n<p>It\u2019s basically an all-in-one SEO platform where you\u2019ll get a toolkit that you would need to rank better on search engines.<\/p>\n<p>But for local businesses, one of the useful tools it has is Moz local.<\/p>\n<p>Using this tool, you can easily create and manage your local business listings on various platforms like Google, Facebook, and other popular sites.<\/p>\n<p>It also automatically identifies and deletes any duplicate listings of your business and even optimizes your profile for better results.<\/p>\n<p>Besides that, one of the most crucial things that the tool does is review management.<\/p>\n<p>We all know how important online reviews are not just for local businesses but for all kinds of businesses and establishments.<\/p>\n<p>However, managing and responding to reviews can be a little hectic for small businesses.<\/p>\n<p>And that\u2019s where Moz local comes into action.<\/p>\n<p>Moz Local helps you monitor and respond to your reviews on various different websites right from a single dashboard.<\/p>\n<p>It also sends you automated alerts and notifications so that you can respond to the reviews quickly and create a better experience for the users.<\/p>\n<p>Moz Local also lets you post updates and offers on your Google or Facebook listing directly from its dashboard.<\/p>\n<p>Last but not least, it also comes with a powerful local SEO reporting tool that gives you detailed insights into your website&#8217;s SEO data and progress.<\/p>\n<p>The Moz Local pricing starts at $14\/mo and goes up to $33\/mo for the elite plan.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Yext\"><\/span>Yext<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img class=\"lazyload\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-orig-src=\"\/blog\/assets\/media\/Yext.PNG\" alt=\"Yext\" \/><\/p>\n<p>Yext is another great local SEO tool that you can include in your toolkit to supercharge your local rankings.<\/p>\n<p>It helps in a variety of SEO tasks and also saves plenty of time at the same time.<\/p>\n<p>As a business operator, you have to know what your consumers think about your business and product or service.<\/p>\n<p>But to be honest, manually doing it is almost impossible.<\/p>\n<p>And here, Yext comes into action.<\/p>\n<p>With the help of AI, it finds out what your consumers are asking about your business, product or service, store location, or business operating hours.<\/p>\n<p>If your business has duplicate listings on various platforms then this tool finds that out and eliminates those.<\/p>\n<p>By integrating your Google My Business account, you can manage, update, and eliminate any of your business information directly from the dashboard of this tool, and it will be published directly in your Google My Business account.<\/p>\n<p>As the voice search is rising with each passing day, Yext makes your business listings compatible with voice search so that it doesn\u2019t miss out on any opportunity.<\/p>\n<p>Apart from that, Yext also provides a tool to monitor and analyze customer reviews on various sources.<\/p>\n<p>Overall, Yext almost provides everything that you would need for local SEO under one roof.<\/p>\n<p>And the pricing of this tool starts at $199\/mo.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Review_Trackers\"><\/span><a href=\"https:\/\/www.reviewtrackers.com\/\" class=\"external\" rel=\"nofollow\" target=\"_blank\">Review Trackers<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img class=\"lazyload\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-orig-src=\"\/blog\/assets\/media\/Review-tracker.PNG\" alt=\"review tracker\" \/><\/p>\n<p>As I\u2019ve said multiple times, these days, online reviews are undoubtedly very crucial for every business.<\/p>\n<p>It\u2019s basically the front end of your digital business reputation.<\/p>\n<p>Reviews help to stand out in the crowd and increase trust among customers.<\/p>\n<p>These days, almost everyone looks for reviews before they visit a restaurant, hotel, or any local store.<\/p>\n<p>It has literally become a baseline for every business out there.<\/p>\n<p>In fact, 93% of customers read online reviews before buying any product or service.<\/p>\n<p>That\u2019s massive!<\/p>\n<p>And if you\u2019re still not focusing on the reviews your customers are leaving online for your business, you\u2019re probably losing a lot without knowing.<\/p>\n<p>Okay, we\u2019ve talked enough about the importance of online reviews.<\/p>\n<p>Now, let\u2019s talk about the tool that makes managing online reviews a cakewalk.<\/p>\n<p>Review Trackers is a fantastic tool for local SEO that helps you manage your customer reviews from one single place.<\/p>\n<p>You can even request reviews from your customers and respond to their reviews using this tool.<\/p>\n<p>You can also analyze your competitor reviews, automate review responses, manage your local listing, and do much more helpful stuff using this tool.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>So, these are the best local SEO tools that you can use to supercharge your SEO rankings.<\/p>\n<p>Some of the tools are free, and some are paid. But all of these tools can bring massive success to your table.<\/p>\n<p>That being said, you don\u2019t have to use each and every tool mentioned in this post except a few essential tools like Google Analytics and Search Console.<\/p>\n<p>Apart from that, you can choose any tool that suits your needs.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you looking for Local SEO Tools that can improve your SEO performance? In this post, we&#8217;re going to share with you 6 best local SEO tools that you can use.<\/p>\n","protected":false},"author":1,"featured_media":3657,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29,31,33],"tags":[],"class_list":["post-3656","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-seo","category-on-page-seo","category-technical-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>6 Best Local SEO Tools to Improve Your SEO Performance (2022)<\/title>\n<meta name=\"description\" content=\"Are you looking for Local SEO Tools that can improve your SEO performance? 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