{"id":3652,"date":"2022-02-17T18:59:18","date_gmt":"2022-02-17T18:59:18","guid":{"rendered":"https:\/\/blog.zutrix.com\/optimize-for-google-featured-snippets\/"},"modified":"2022-02-17T19:08:42","modified_gmt":"2022-02-17T19:08:42","slug":"optimize-for-google-featured-snippets","status":"publish","type":"post","link":"https:\/\/zutrix.com\/blog\/optimize-for-google-featured-snippets\/","title":{"rendered":"How to Optimize Your Content For Google Featured Snippets"},"content":{"rendered":"<p>Do you know you can even rank above #1 search results on Google?<\/p>\n<p>Yes, that\u2019s possible!<\/p>\n<p>But how?<\/p>\n<p>By acquiring featured snippets.<\/p>\n<p>Featured snippets are the little piece of information that mostly appears at the top of Google search results just after ad listings.<\/p>\n<p>This feature was introduced by Google to provide faster and quick answers to searcher\u2019s queries.<\/p>\n<p>And now more than <a href=\"https:\/\/www.searchenginejournal.com\/data-backed-ways-to-optimize-for-google-featured-snippets\/387928\/\" class=\"external\" rel=\"nofollow\" target=\"_blank\">19% of the SERP have featured snippets<\/a>.<\/p>\n<p>If you don\u2019t want to miss out on this <a href=\"https:\/\/zutrix.com\/blog\/drive-traffic-to-your-website\">huge traffic opportunity<\/a> and want to stay ahead of your competitors then you also have to start winning featured snippet spots for your content.<\/p>\n<p>But the question is: How you can optimize your content to easily win featured snippets?<\/p>\n<p>That\u2019s what we\u2019re going to find out in this post.<\/p>\n<p>In this post, we\u2019re going to show you how you can easily win featured snippet spots for your content with some little tweaks.<\/p>\n<p>So are you ready to know the secret sauce?<\/p>\n<p>Let\u2019s dive right in.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e9effd2af21\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e9effd2af21\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zutrix.com\/blog\/optimize-for-google-featured-snippets\/#What_is_Google_Featured_Snippet\" title=\"What is Google Featured Snippet?\">What is Google Featured Snippet?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zutrix.com\/blog\/optimize-for-google-featured-snippets\/#How_Does_Google_Featured_Snippets_Work\" title=\"How Does Google Featured Snippets Work?\">How Does Google Featured Snippets Work?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zutrix.com\/blog\/optimize-for-google-featured-snippets\/#Types_of_Featured_Snippets\" title=\"Types of Featured Snippets\">Types of Featured Snippets<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zutrix.com\/blog\/optimize-for-google-featured-snippets\/#Table_Snippets\" title=\"Table Snippets\">Table Snippets<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zutrix.com\/blog\/optimize-for-google-featured-snippets\/#Paragraph_Snippets\" title=\"Paragraph Snippets\">Paragraph Snippets<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/zutrix.com\/blog\/optimize-for-google-featured-snippets\/#Lists_Snippets\" title=\"Lists Snippets\">Lists Snippets<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/zutrix.com\/blog\/optimize-for-google-featured-snippets\/#Video_Snippets\" title=\"Video Snippets\">Video Snippets<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/zutrix.com\/blog\/optimize-for-google-featured-snippets\/#How_to_Spot_Featured_Snippet_Opportunities\" title=\"How to Spot Featured Snippet Opportunities?\">How to Spot Featured Snippet Opportunities?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/zutrix.com\/blog\/optimize-for-google-featured-snippets\/#How_to_Optimize_Your_Content_For_Google_Featured_Snippet\" title=\"How to Optimize Your Content For Google Featured Snippet\">How to Optimize Your Content For Google Featured Snippet<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/zutrix.com\/blog\/optimize-for-google-featured-snippets\/#Final_Words\" title=\"Final Words\">Final Words<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Google_Featured_Snippet\"><\/span>What is Google Featured Snippet?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Featured snippets are the short snippet of texts or lists that appears at the top of the Google search result even before the #1 spot.<\/p>\n<p>Here\u2019s a real-life example of a featured snippet.<\/p>\n<p><img class=\"lazyload\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-orig-src=\"\/blog\/assets\/media\/Google-featured-snippet-example.PNG\" alt=\"Google featured snippet example\"><\/p>\n<p>It gives information to the user about any topic or question without having to leave the search result and go on some another website.<\/p>\n<p>But eventually most of the time, people do click on the result for finding out some detailed information.<\/p>\n<p>Featured snippets are generally referred to as the #0 ranking spot of SERP and it attracts a lot of eyeballs.<\/p>\n<p>There are many types of featured snippets that you can see online and some of them are table snippets, paragraph snippets, and bullet lists snippets.<\/p>\n<p>We\u2019re going to discuss about these different forms of snippets later in this post.<\/p>\n<p>But for now, let\u2019s move on to the next section of this post and find out how the whole Google\u2019s featured snippet system works.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Does_Google_Featured_Snippets_Work\"><\/span>How Does Google Featured Snippets Work?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google usually displays featured snippets for any particular search term when they determine this will help users find the answers quickly.<\/p>\n<p>There are no such parameters on how Google selects a particular highlighted section for featured snippets.<\/p>\n<p>It\u2019s the algorithm that finds and selects highlighted text sections that would make a good fit for featured snippets.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Types_of_Featured_Snippets\"><\/span>Types of Featured Snippets<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Featured snippets usually come in different formats depending upon the search query.<\/p>\n<p>There are currently four types of featured snippets that you\u2019ll frequently see in the Google search results:<\/p>\n<ul>\n<li>\n<p>Table<\/p>\n<\/li>\n<li>\n<p>Paragraph<\/p>\n<\/li>\n<li>\n<p>Lists<\/p>\n<\/li>\n<li>\n<p>Video<\/p>\n<\/li>\n<\/ul>\n<p>Google shows these featured snippets depending on the information the user is looking for.<\/p>\n<p>For example, if you search for \u201cbest monitor\u201d, you\u2019ll most probably see a list featured snippet.<\/p>\n<p>On the other hand, if you search \u201chow to check monitor\u201d, you\u2019ll see a video featured snippet.<\/p>\n<p>So, the type of featured snippet a user will see varies a lot.<\/p>\n<p>And if you want to optimize your content for featured snippets, first of all, you have to understand what type of featured snippet would be the best fit for your topic.<\/p>\n<p>Now let\u2019s quickly go through each of these featured snippet formats to get a better understanding of that.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Table_Snippets\"><\/span>Table Snippets<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Table snippets are used for visualizing any sort of data or records.<\/p>\n<p>Here\u2019s an example of table snippets.<\/p>\n<p><img class=\"lazyload\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-orig-src=\"\/blog\/assets\/media\/Table-snippet.PNG\" alt=\"Table snippet\"><\/p>\n<p>Table snippets are the most popular format of snippets and surprisingly a large percentage of the whole featured snippets are table snippets.<\/p>\n<p>This snippet is really useful for the user because it directly shows the right data to the user in a very simple manner.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Paragraph_Snippets\"><\/span>Paragraph Snippets<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This is the most common featured snippet that we all have encountered multiple times in our life.<\/p>\n<p>This snippet provides brief information to the user about any particular topic by highlighting a certain part of the text from the page.<\/p>\n<p>Here\u2019s an example of a paragraph snippet.<\/p>\n<p><img class=\"lazyload\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-orig-src=\"\/blog\/assets\/media\/Paragraph-snippet.PNG\" alt=\"Paragraph snippet\"><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Lists_Snippets\"><\/span>Lists Snippets<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>List snippets are great to show the user a particular list of products, things, places, or a step-by-step process.<\/p>\n<p>If you search anything list type of posts like \u201cbest soccer boots\u201d you\u2019ll probably encounter a list featured snippets.<\/p>\n<p>Now list snippets can be inform of unordered bullet points or by numbers (This depends on how the site has formatted their post).<\/p>\n<p>Here\u2019s an example of a list of snippets<\/p>\n<p><img class=\"lazyload\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-orig-src=\"\/blog\/assets\/media\/List-snippets.PNG\" alt=\"List snippets\"><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Video_Snippets\"><\/span>Video Snippets<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Video snippets are very rare but these days Google is pushing up and preferring videos more in the search results.<\/p>\n<p>So if you optimize for video snippets, it can be hugely beneficial for you in the long run.<\/p>\n<p>Video snippets are pulled from YouTube videos and mostly you can see this type of featured snippets for \u201chow-to posts\u201d.<\/p>\n<p>Here\u2019s an example of a video featured snippet:<\/p>\n<p><img class=\"lazyload\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-orig-src=\"\/blog\/assets\/media\/Video-snippet.PNG\" alt=\"Video snippet\"><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Spot_Featured_Snippet_Opportunities\"><\/span>How to Spot Featured Snippet Opportunities?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Before you optimize your content to win featured snippets, you have to find out featured content opportunities and figure out which content you should optimize for featured snippets.<\/p>\n<p>Only around 19% of the search results have featured snippets and there\u2019s no point to optimize each every content of your website for featured snippets because not every query will get featured snippets.<\/p>\n<p>Featured snippets are for very specific topics only.<\/p>\n<p>So instead of wasting your time on optimizing each and every content piece, figure out which content has the highest chance of getting Google featured snippets.<\/p>\n<p>And then start optimizing your content accordingly.<\/p>\n<p><strong>But the main question that comes up right now is:<\/strong> <em>how you\u2019ll spot featured snippet opportunities?<\/em><\/p>\n<p>Well to be honest it\u2019s quite easy<\/p>\n<p>All you have to do is find out search result pages that already have featured snippets in them.<\/p>\n<p>Now you can either create a new piece of content or optimize your old published content to rank for feature snippets.<\/p>\n<p>If you\u2019re already ranking for some keywords and that keyword has featured snippets in the search results, it becomes quite easy to win that featured snippet instead of creating a new piece of content.<\/p>\n<p>Head over to the Google search console, and first <a href=\"https:\/\/zutrix.com\/blog\/how-to-choose-keywords-for-seo\">find out all the keywords<\/a> for what your website is ranking on the first page of Google.<\/p>\n<p>Then see what keywords have featured snippets in the search results.<\/p>\n<p>And that is your ultimate target.<\/p>\n<p>Create a spreadsheet and put all those keywords and content URLs into that sheet.<\/p>\n<p>After that, it\u2019s time to optimize your content.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Optimize_Your_Content_For_Google_Featured_Snippet\"><\/span>How to Optimize Your Content For Google Featured Snippet<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Now that you have a clear idea of the types of featured snippets and how you can easily spot featured snippet opportunities.<\/p>\n<p>It\u2019s time to look at how you can optimize your content to win Google featured snippets effortlessly.<\/p>\n<p>Before you start your optimization process, first of all, you have to figure out what type of featured snippet is already ranking for that search term.<\/p>\n<p>Is it a table snippet, a paragraph snippet, or a list snippet?<\/p>\n<p>Once you figure out that type of featured snippet already ranking for that search term, the main work begins here.<\/p>\n<p>Many people are making this featured snippet optimization process super complicated.<\/p>\n<p>But in reality, to optimize your content for featured snippets, all you have to do is &#8211; listen to Google.<\/p>\n<p>Google is already giving you hints and signs on how you can optimize your content to rank for the #0 position.<\/p>\n<p>Let me show with an example.<\/p>\n<p>If you search for the term \u201cbest monitor\u201d, you\u2019ll get a numbed list-based featured snippet.<\/p>\n<p><img class=\"lazyload\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-orig-src=\"\/blog\/assets\/media\/Number-based-Google-featured-snippet.PNG\" alt=\"Number based Google featured snippet\"><\/p>\n<p>Do you know how Google pulled out that information?<\/p>\n<p>Just by analyzing your content.<\/p>\n<p>Google has become so smart these days and it now does not only scan your content for keywords but also understands the context of the content.<\/p>\n<p>Now for example, if you also want to rank for a list-based featured snippet, all you have to do is format your content clearly.<\/p>\n<p>Don\u2019t include anything at the beginning of the content that\u2019s not important.<\/p>\n<p>Start your content with the list for which the user will read your content.<\/p>\n<p>During our experiment, we\u2019ve also found out that using a table of content also helps a lot in ranking for list-based snippets.<\/p>\n<p>Now, let\u2019s think about this differently.<\/p>\n<p>Let\u2019s suppose you want to rank for a paragraph featured snippet.<\/p>\n<p>How you\u2019ll do that?<\/p>\n<p>That\u2019s even easier, to be honest.<\/p>\n<p>If you want to rank for a paragraph featured snipper, answer the particular query of the user in a very short and brief manner.<\/p>\n<p>You can answer many different questions related to your topic inside your content, but make sure to provide the main solution within the first 2 or 3 lines of the paragraph.<\/p>\n<p>And most importantly, make sure the definition or the answer is completely objective and you\u2019re not including any opinion inside it.<\/p>\n<p>If you want to optimize your content for ranking on a table snippet, you have to include a crystal &amp; clear table inside your content.<\/p>\n<p>Instead of letting Google do the work of scraping and finding data from the different parts of your content, if you include a straightforward table inside your content, it will make Google\u2019s work a hell lot easier and will increase your chances of winning that featured snippet.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Final_Words\"><\/span>Final Words<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Currently, featured snippets account for over 19% of the search results.<\/p>\n<p>And these numbers are only going to raise near in the future because it\u2019s a really useful and time-saving feature for the user.<\/p>\n<p>As more voice search and mobile usage will increase, the number of featured snippets will also increase at the same time.<\/p>\n<p>Most importantly, ranking on featured snippets will increase your CTR (click-through rate) and traffic by a large margin.<\/p>\n<p>And will ultimately help you to stay ahead of your competitors.<\/p>\n<p>I hope now you have a clear idea of Google featured snippets and how you can optimize your content to win featured snippets easily.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this post, we&#8217;ve given every single detail about Google featured snippets, how it works, types of featured snippets, and how you can optimize for it.<\/p>\n","protected":false},"author":1,"featured_media":3653,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,33],"tags":[],"class_list":["post-3652","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-on-page-seo","category-technical-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Optimize Your Content For Google Featured Snippets<\/title>\n<meta name=\"description\" content=\"In this post, we&#039;ve given every single detail about Google featured snippets, how it works, types of featured snippets, and how you can optimize for it.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zutrix.com\/blog\/optimize-for-google-featured-snippets\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Optimize Your Content For Google Featured Snippets\" \/>\n<meta property=\"og:description\" content=\"In this post, we&#039;ve given every single detail about Google featured snippets, how it works, types of featured snippets, and how you can optimize for it.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zutrix.com\/blog\/optimize-for-google-featured-snippets\/\" \/>\n<meta property=\"og:site_name\" content=\"Zutrix SEO Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/zutrixcom\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-17T18:59:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-17T19:08:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zutrix.com\/blog\/wp-content\/uploads\/2022\/02\/How-to-optimize-for-Google-featured-snippet.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2106\" \/>\n\t<meta property=\"og:image:height\" content=\"1120\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Zutrix Blog\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@zutrixcom\" \/>\n<meta name=\"twitter:site\" content=\"@zutrixcom\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Zutrix Blog\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/zutrix.com\/blog\/optimize-for-google-featured-snippets\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/zutrix.com\/blog\/optimize-for-google-featured-snippets\/\"},\"author\":{\"name\":\"Zutrix Blog\",\"@id\":\"https:\/\/zutrix.com\/blog\/#\/schema\/person\/1cc4f5f1eafafb67514a4f538283ea45\"},\"headline\":\"How to Optimize Your Content For Google Featured Snippets\",\"datePublished\":\"2022-02-17T18:59:18+00:00\",\"dateModified\":\"2022-02-17T19:08:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/zutrix.com\/blog\/optimize-for-google-featured-snippets\/\"},\"wordCount\":1671,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/zutrix.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/zutrix.com\/blog\/optimize-for-google-featured-snippets\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/02\/How-to-optimize-for-Google-featured-snippet.png\",\"articleSection\":[\"On-Page SEO\",\"Technical SEO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/zutrix.com\/blog\/optimize-for-google-featured-snippets\/\",\"url\":\"https:\/\/zutrix.com\/blog\/optimize-for-google-featured-snippets\/\",\"name\":\"How to Optimize Your Content For Google Featured Snippets\",\"isPartOf\":{\"@id\":\"https:\/\/zutrix.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/zutrix.com\/blog\/optimize-for-google-featured-snippets\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/zutrix.com\/blog\/optimize-for-google-featured-snippets\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/02\/How-to-optimize-for-Google-featured-snippet.png\",\"datePublished\":\"2022-02-17T18:59:18+00:00\",\"dateModified\":\"2022-02-17T19:08:42+00:00\",\"description\":\"In this post, we've given every single detail about Google featured snippets, how it works, types of featured snippets, and how you can optimize for it.\",\"breadcrumb\":{\"@id\":\"https:\/\/zutrix.com\/blog\/optimize-for-google-featured-snippets\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/zutrix.com\/blog\/optimize-for-google-featured-snippets\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/zutrix.com\/blog\/optimize-for-google-featured-snippets\/#primaryimage\",\"url\":\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/02\/How-to-optimize-for-Google-featured-snippet.png\",\"contentUrl\":\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/02\/How-to-optimize-for-Google-featured-snippet.png\",\"width\":2106,\"height\":1120},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/zutrix.com\/blog\/optimize-for-google-featured-snippets\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/zutrix.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Optimize Your Content For Google Featured Snippets\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/zutrix.com\/blog\/#website\",\"url\":\"https:\/\/zutrix.com\/blog\/\",\"name\":\"Zutrix SEO Blog\",\"description\":\"SEO for Everyone\",\"publisher\":{\"@id\":\"https:\/\/zutrix.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/zutrix.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/zutrix.com\/blog\/#organization\",\"name\":\"Zutrix Blog\",\"url\":\"https:\/\/zutrix.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/zutrix.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/02\/android-chrome-512x512-1.png\",\"contentUrl\":\"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/02\/android-chrome-512x512-1.png\",\"width\":512,\"height\":512,\"caption\":\"Zutrix Blog\"},\"image\":{\"@id\":\"https:\/\/zutrix.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/facebook.com\/zutrixcom\",\"https:\/\/x.com\/zutrixcom\",\"https:\/\/instagram.com\/zutrixcom\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/zutrix.com\/blog\/#\/schema\/person\/1cc4f5f1eafafb67514a4f538283ea45\",\"name\":\"Zutrix Blog\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/zutrix.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7e9d2a0a0328f52b945674a9a8d012f3c480dee80615b91be6309038645053c9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7e9d2a0a0328f52b945674a9a8d012f3c480dee80615b91be6309038645053c9?s=96&d=mm&r=g\",\"caption\":\"Zutrix Blog\"},\"sameAs\":[\"https:\/\/blog.zutrix.com\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Optimize Your Content For Google Featured Snippets","description":"In this post, we've given every single detail about Google featured snippets, how it works, types of featured snippets, and how you can optimize for it.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/zutrix.com\/blog\/optimize-for-google-featured-snippets\/","og_locale":"en_US","og_type":"article","og_title":"How to Optimize Your Content For Google Featured Snippets","og_description":"In this post, we've given every single detail about Google featured snippets, how it works, types of featured snippets, and how you can optimize for it.","og_url":"https:\/\/zutrix.com\/blog\/optimize-for-google-featured-snippets\/","og_site_name":"Zutrix SEO Blog","article_publisher":"https:\/\/facebook.com\/zutrixcom","article_published_time":"2022-02-17T18:59:18+00:00","article_modified_time":"2022-02-17T19:08:42+00:00","og_image":[{"width":2106,"height":1120,"url":"https:\/\/zutrix.com\/blog\/wp-content\/uploads\/2022\/02\/How-to-optimize-for-Google-featured-snippet.png","type":"image\/png"}],"author":"Zutrix Blog","twitter_card":"summary_large_image","twitter_creator":"@zutrixcom","twitter_site":"@zutrixcom","twitter_misc":{"Written by":"Zutrix Blog"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/zutrix.com\/blog\/optimize-for-google-featured-snippets\/#article","isPartOf":{"@id":"https:\/\/zutrix.com\/blog\/optimize-for-google-featured-snippets\/"},"author":{"name":"Zutrix Blog","@id":"https:\/\/zutrix.com\/blog\/#\/schema\/person\/1cc4f5f1eafafb67514a4f538283ea45"},"headline":"How to Optimize Your Content For Google Featured Snippets","datePublished":"2022-02-17T18:59:18+00:00","dateModified":"2022-02-17T19:08:42+00:00","mainEntityOfPage":{"@id":"https:\/\/zutrix.com\/blog\/optimize-for-google-featured-snippets\/"},"wordCount":1671,"commentCount":0,"publisher":{"@id":"https:\/\/zutrix.com\/blog\/#organization"},"image":{"@id":"https:\/\/zutrix.com\/blog\/optimize-for-google-featured-snippets\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/02\/How-to-optimize-for-Google-featured-snippet.png","articleSection":["On-Page SEO","Technical SEO"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/zutrix.com\/blog\/optimize-for-google-featured-snippets\/","url":"https:\/\/zutrix.com\/blog\/optimize-for-google-featured-snippets\/","name":"How to Optimize Your Content For Google Featured Snippets","isPartOf":{"@id":"https:\/\/zutrix.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/zutrix.com\/blog\/optimize-for-google-featured-snippets\/#primaryimage"},"image":{"@id":"https:\/\/zutrix.com\/blog\/optimize-for-google-featured-snippets\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/02\/How-to-optimize-for-Google-featured-snippet.png","datePublished":"2022-02-17T18:59:18+00:00","dateModified":"2022-02-17T19:08:42+00:00","description":"In this post, we've given every single detail about Google featured snippets, how it works, types of featured snippets, and how you can optimize for it.","breadcrumb":{"@id":"https:\/\/zutrix.com\/blog\/optimize-for-google-featured-snippets\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/zutrix.com\/blog\/optimize-for-google-featured-snippets\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/zutrix.com\/blog\/optimize-for-google-featured-snippets\/#primaryimage","url":"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/02\/How-to-optimize-for-Google-featured-snippet.png","contentUrl":"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/02\/How-to-optimize-for-Google-featured-snippet.png","width":2106,"height":1120},{"@type":"BreadcrumbList","@id":"https:\/\/zutrix.com\/blog\/optimize-for-google-featured-snippets\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/zutrix.com\/blog\/"},{"@type":"ListItem","position":2,"name":"How to Optimize Your Content For Google Featured Snippets"}]},{"@type":"WebSite","@id":"https:\/\/zutrix.com\/blog\/#website","url":"https:\/\/zutrix.com\/blog\/","name":"Zutrix SEO Blog","description":"SEO for Everyone","publisher":{"@id":"https:\/\/zutrix.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/zutrix.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/zutrix.com\/blog\/#organization","name":"Zutrix Blog","url":"https:\/\/zutrix.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/zutrix.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/02\/android-chrome-512x512-1.png","contentUrl":"https:\/\/blog.zutrix.com\/wp-content\/uploads\/2022\/02\/android-chrome-512x512-1.png","width":512,"height":512,"caption":"Zutrix Blog"},"image":{"@id":"https:\/\/zutrix.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/facebook.com\/zutrixcom","https:\/\/x.com\/zutrixcom","https:\/\/instagram.com\/zutrixcom"]},{"@type":"Person","@id":"https:\/\/zutrix.com\/blog\/#\/schema\/person\/1cc4f5f1eafafb67514a4f538283ea45","name":"Zutrix Blog","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/zutrix.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7e9d2a0a0328f52b945674a9a8d012f3c480dee80615b91be6309038645053c9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7e9d2a0a0328f52b945674a9a8d012f3c480dee80615b91be6309038645053c9?s=96&d=mm&r=g","caption":"Zutrix Blog"},"sameAs":["https:\/\/blog.zutrix.com"]}]}},"_links":{"self":[{"href":"https:\/\/zutrix.com\/blog\/wp-json\/wp\/v2\/posts\/3652","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zutrix.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zutrix.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zutrix.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/zutrix.com\/blog\/wp-json\/wp\/v2\/comments?post=3652"}],"version-history":[{"count":1,"href":"https:\/\/zutrix.com\/blog\/wp-json\/wp\/v2\/posts\/3652\/revisions"}],"predecessor-version":[{"id":3667,"href":"https:\/\/zutrix.com\/blog\/wp-json\/wp\/v2\/posts\/3652\/revisions\/3667"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zutrix.com\/blog\/wp-json\/wp\/v2\/media\/3653"}],"wp:attachment":[{"href":"https:\/\/zutrix.com\/blog\/wp-json\/wp\/v2\/media?parent=3652"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zutrix.com\/blog\/wp-json\/wp\/v2\/categories?post=3652"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zutrix.com\/blog\/wp-json\/wp\/v2\/tags?post=3652"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}