Search intent<\/a> is basically the main goal a user has when they search for any query in a search engine.<\/p>\nFor example, if someone is searching for \u201cbest running shoes for beginners\u201d<\/strong>, that means the user wants to see a list of shoes that would be a good fit for new runners.<\/p>\n![\"Best](\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\")
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On the flip side, if someone is searching for \u201cNike running shoes\u201d<\/strong>, the user might only want to see running shoes from the brand \u201cNike\u201d<\/strong>.<\/p>\n<\/p>\n
That\u2019s just an example.<\/p>\n
But the same thing applies to almost all Google searches.<\/p>\n
At the end of the day, the main goal of Google is to satisfy the search intent of the user.<\/p>\n
And if you want to rank on Google, you have to optimize your web pages for the correct search intent.<\/p>\n
If you fail to optimize your pages for the right search intent, then no matter what you do, your page never going to rank on Google.<\/p>\n
But how search intent can actually help you to analyze the SEO difficulty of any keyword?<\/strong><\/p>\nWhile analyzing the top-ranking pages, see if the pages are fulfilling the search intent.<\/p>\n
And if not, try to figure out ways in which you can make something better than what\u2019s already out there and fulfill the search intent.<\/p>\n
In short: if you think the top-ranking pages are not quite satisfying the search intent, that\u2019s a plus point for you.<\/p>\n
And if you make content that satisfies what the user wants, you can easily outrank other pages.<\/p>\n