{"id":3598,"date":"2021-11-04T20:03:27","date_gmt":"2021-11-04T20:03:27","guid":{"rendered":"https:\/\/blog.zutrix.com\/rank-tracking\/"},"modified":"2026-01-15T18:32:02","modified_gmt":"2026-01-15T18:32:02","slug":"rank-tracking","status":"publish","type":"post","link":"https:\/\/zutrix.com\/blog\/rank-tracking\/","title":{"rendered":"What is Rank Tracking &amp; Why It&#8217;s Crutial for SEO in 2026?"},"content":{"rendered":"<p>SEO is huge, and there\u2019s plenty of factors that come into action if you want to rank a web page in search engines like Google.<\/p>\n<p>But most of the time, SEO gurus only talk about<a href=\"https:\/\/zutrix.com\/blog\/free-keyword-research-tools\"> keyword research<\/a>, link building, and content creation.<\/p>\n<p>While these are indeed a crucial part of SEO, these three things alone won\u2019t be able to give you crazy results in this competitive SEO game.<\/p>\n<p>You have to step ahead and try few new strategies to beat your competitors on the search engine ranking.<\/p>\n<p>It doesn\u2019t matter what strategies you use. Keeping track of your SEO results and tracking your keyword rankings will always be an essential part of SEO.<\/p>\n<p>Even though rank tracking is super important but still most people are not talking about it.<\/p>\n<p>But in this post, we\u2019re going to uncover:<\/p>\n<ul>\n<li>What is rank tracking?<\/li>\n<li>Why it\u2019s crucial for SEO?<\/li>\n<li>And how you can use it to level up your SEO game and stay ahead of your competitors.<\/li>\n<\/ul>\n<p>And by the end of this, I\u2019m pretty sure you\u2019ll know almost everything about keyword rank tracking and how you can utilize it on your own SEO strategy.<\/p>\n<p>So without wasting any further time, let\u2019s jump in right in\u2026<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d78bf950ff6\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d78bf950ff6\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zutrix.com\/blog\/rank-tracking\/#What_is_Rank_Tracking\" title=\"What is Rank Tracking?\">What is Rank Tracking?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zutrix.com\/blog\/rank-tracking\/#Why_is_Tracking_Keyword_Ranking_Crucial_For_SEO\" title=\"Why is Tracking Keyword Ranking Crucial For SEO?\">Why is Tracking Keyword Ranking Crucial For SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zutrix.com\/blog\/rank-tracking\/#Why_Mobile_Desktop_Keyword_Rankings_Varies_a_Lot\" title=\"Why Mobile &amp; Desktop Keyword Rankings Varies a Lot?\">Why Mobile &amp; Desktop Keyword Rankings Varies a Lot?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zutrix.com\/blog\/rank-tracking\/#Is_It_Possible_to_Track_Local_Keywords\" title=\"Is It Possible to Track Local Keywords?\">Is It Possible to Track Local Keywords?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zutrix.com\/blog\/rank-tracking\/#How_to_Track_Your_Keyword_Rankings_For_SEO\" title=\"How to Track Your Keyword Rankings For SEO\">How to Track Your Keyword Rankings For SEO<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/zutrix.com\/blog\/rank-tracking\/#Use_Google_Search_Console_to_Track_Keywords\" title=\"Use Google Search Console to Track Keywords\">Use Google Search Console to Track Keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/zutrix.com\/blog\/rank-tracking\/#Use_Zutrix_Keyword_Rank_Tracker_to_Monitor_Your_Keyword_Movements\" title=\"Use Zutrix Keyword Rank Tracker to Monitor Your Keyword Movements\">Use Zutrix Keyword Rank Tracker to Monitor Your Keyword Movements<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/zutrix.com\/blog\/rank-tracking\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Rank_Tracking\"><\/span>What is Rank Tracking?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Rank tracking is a process of tracking search engine rankings of any website for some particular keywords.<\/p>\n<p>In simple words:<\/p>\n<p>It\u2019s nothing but just analyzing your current and historical keyword ranking data.<\/p>\n<p>It always doesn\u2019t have to be your own website. You can even track your competitor\u2019s website rankings 5to see the progress of their SEO strategy.<\/p>\n<p>Generally, rank tracking is an untapped part of <a href=\"https:\/\/searchengineland.com\/guide\/what-is-seo\" class=\"external\" rel=\"nofollow\" target=\"_blank\">SEO<\/a>, and most people still don\u2019t care about it that much.<\/p>\n<p>But if you look at all of the successful websites that are doing pretty well in SEO, I\u2019m 100% confident that most of them are regularly tracking and monitoring their keywords.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_is_Tracking_Keyword_Ranking_Crucial_For_SEO\"><\/span>Why is Tracking Keyword Ranking Crucial For SEO?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>SEO is a long-term process.<\/p>\n<p>If anything tells you that they can rank a website on Google within a month for any competitive keyword, they\u2019re just scamming you.<\/p>\n<p>There\u2019s no full-proof formula or magic trick available that will take your website from the dead pages of Google to the first position.<\/p>\n<p>However, one thing is clear &#8211; SEO takes a hell of a lot of time to show the results.<\/p>\n<p>And it will take even double the amount of time if you don\u2019t track your SEO keyword progress.<\/p>\n<p><strong>There\u2019s a famous saying in business:<\/strong> <em>If you can\u2019t measure, you can\u2019t improve it.<\/em><\/p>\n<p>The same thing applies to SEO as well.<\/p>\n<p>If you don\u2019t track your SEO progress and results, you\u2019ll end up nowhere.<\/p>\n<p>And most importantly, creating a great SEO strategy becomes even more challenging without measuring the progress of your website SEO.<\/p>\n<p>In short:<\/p>\n<p>Whether you want to track your results or create your SEO strategy, rank tracking will always play a crucial part in that.<\/p>\n<p>And if you consider keyword ranking as your most important KPI for SEO (that most SEO\u2019s do), rank tracking will play a substantial role for you.<\/p>\n<p>That\u2019s being said, keyword ranking is not the only thing you should focus on if you want better SEO results.<\/p>\n<p>Blending rank tracking with backlinks, high-quality content, great website structure, quick website loading speed will give you the desired SEO result that you want.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_Mobile_Desktop_Keyword_Rankings_Varies_a_Lot\"><\/span>Why Mobile &amp; Desktop Keyword Rankings Varies a Lot?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Keyword ranking varies a lot depending on the device the user is using.<\/p>\n<p>For example, sometimes, you might have noticed that a keyword is ranking in the first position of Google on a desktop device.<\/p>\n<p>While, if you search the same keyword on a mobile device, the ranking of that website would most probably be different.<\/p>\n<p>In fact,<a href=\"https:\/\/www.semrush.com\/blog\/mobile-vs-desktop\/\" class=\"external\" rel=\"nofollow\" target=\"_blank\"> SEMRush had done a detailed study<\/a> on this matter, and they have found out that only 11% of the websites maintain the same ranking on both desktop and mobile devices while the rest of the web page rankings varies a lot depending upon the device.<\/p>\n<p><img class=\"lazyload\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-orig-src=\"\/blog\/assets\/media\/Desktop-vs-mobile-search-data.png\" alt=\"Mobile vs desktop ranking\" \/><\/p>\n<p>No one really knows why this happens except Google itself.<\/p>\n<p>But we can assume that Google is trying to provide the best user experience to the users based on the device the user is using.<\/p>\n<p>Whatever the reason might be, you have to be on the safe side.<\/p>\n<p>And to be on the safe side, you have to track your keyword rankings for both mobile and desktop devices.<\/p>\n<p>While it\u2019s almost impossible to do that manually, you can use the Zutrix rank tracker to monitor your <a href=\"https:\/\/zutrix.com\/blog\/mobile-rank-tracking\">keyword rankings for both mobile<\/a> and desktop devices separately.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Is_It_Possible_to_Track_Local_Keywords\"><\/span>Is It Possible to Track Local Keywords?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you\u2019re running a local business or if your business heavily depends upon local keywords, you can easily track your keywords.<\/p>\n<p>Yes, that\u2019s possible.<\/p>\n<p>I don\u2019t know if you can do that manually but using a rank tracking tool, you can track your local keywords pretty effortlessly.<\/p>\n<p>But keep in mind, not all rank tracking software has the local rank tracking feature.<\/p>\n<p>Luckily, Zutrix has that one.<\/p>\n<p>On Zutrix, you can smoothly track your local keywords and measure the performance of your web pages over time.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Track_Your_Keyword_Rankings_For_SEO\"><\/span>How to Track Your Keyword Rankings For SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Now that you know what rank tracking is and why it\u2019s essential, let\u2019s quickly look at how you can track and measure your keyword performance for better search engine ranking.<\/p>\n<p>Currently, there are two ways that you can use to track your SEO keyword rankings:<\/p>\n<ul>\n<li>By using Google search console (Free)<\/li>\n<li>By using a rank tracking tool (Free\/paid)<\/li>\n<\/ul>\n<p>Google search console obviously doesn\u2019t come with plenty of features and a great reporting system.<\/p>\n<p>But if you\u2019re just starting out\u2026..it should be enough for you.<\/p>\n<p>While on the other hand, if you\u2019re running SEO campaigns for mid-level or large websites, a rank tracking tool would be a much better option for you.<\/p>\n<p>That\u2019s being said, there are plenty of rank tracking tools available on the market.<\/p>\n<p>So which one should you choose?<\/p>\n<p>It depends upon you.<\/p>\n<p>But whenever you choose any rank tracking tool, you have to look if that tool meets these three critical criteria:<\/p>\n<ul>\n<li>The tool should provide accurate and reliable ranking data<\/li>\n<li>It should have helpful features that make rank tracking easier for the users<\/li>\n<li>It should have a great reporting system.<\/li>\n<\/ul>\n<p>If any tool meets these three criteria, you can use that tool without any doubt.<\/p>\n<p>We can\u2019t say about other tools, but at Zutrix, the main focus of our product is built around these three crucial aspects.<\/p>\n<p>So instead of talking about some other tools, we\u2019re going to show you how you can use Zutrix to track your keyword effortlessly.<\/p>\n<p>And at the same, we will also show you how a complete beginner can use Google search console to track their keyword rankings.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Use_Google_Search_Console_to_Track_Keywords\"><\/span><strong>Use Google Search Console to Track Keywords<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>As I have said earlier, if you\u2019re just starting out, you can use the Google search console to track your keyword rankings from time to time.<\/p>\n<p>And the best part is&#8230;you don\u2019t have to pay a penny for that.<\/p>\n<p>Using the Google search console, you can not only monitor the search engine ranking position of your keywords, but it will also show the number of clicks, impressions, and CTR (Click through rate) your webpages are getting.<\/p>\n<p>Let me show you in real action how you can use GSC to track your keyword rankings.<\/p>\n<p>To track your keyword rankings, head over to the Google search console and click on <strong>\u201cperformance.\u201d<\/strong><\/p>\n<p><img class=\"lazyload\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-orig-src=\"\/blog\/assets\/media\/Google-search-console-1.PNG\" alt=\"Google search console 1\" \/><\/p>\n<p>And then click on <strong>\u201caverage position\u201d<\/strong> and scroll down.<\/p>\n<p>Now you\u2019ll be able to see all of your website\u2019s ranking keywords along with the ranking position, clicks, and impression each keyword is getting.<\/p>\n<p><img class=\"lazyload\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-orig-src=\"\/blog\/assets\/media\/Google-search-console-2-1628538012.PNG\" alt=\"Google search console 2\" \/><\/p>\n<p>You can filter out this result by last seven days to get the most accurate keyword ranking data.<\/p>\n<p>However, keep in mind, this tool is going to help you until a particular stage.<\/p>\n<p>And once your website starts getting more extensive, you would need an automated rank tracking tool for tracking and monitoring your SEO keyword movements.<\/p>\n<p>It\u2019s a good tool to start off your SEO journey, but since it lacks in so many aspects and features, it won\u2019t help you that much.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Use_Zutrix_Keyword_Rank_Tracker_to_Monitor_Your_Keyword_Movements\"><\/span><strong>Use Zutrix Keyword Rank Tracker to Monitor Your Keyword Movements<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/zutrix.com\/\">Zutrix<\/a> is one of the major players in the rank tracking software space.<\/p>\n<p>It provides laser shape accurate keyword ranking data with the help of AI (Artificial intelligence) and some complex sets of algorithms.<\/p>\n<p>And on top of that, it also comes with plenty of outstanding features that make rank tracking a complete cakewalk.<\/p>\n<p>The interface of Zutrix is pretty easy to use, and almost everyone can use this tool without any problem.<\/p>\n<p>But how to actually use this tool?<\/p>\n<p>Let me show you.<\/p>\n<p>Head over to Zutrix and click on<strong> \u201cAdd domain.\u201d<\/strong><\/p>\n<p><img class=\"lazyload\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-orig-src=\"\/blog\/assets\/media\/Zutrix-1.PNG\" alt=\"Zutrix 1\" \/><\/p>\n<p>Then enter your domain name, select the country, search for any specific location (for local keywords), and click on <strong>\u201cDomain + keywords\u201d<\/strong>.<\/p>\n<p><img class=\"lazyload\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-orig-src=\"\/blog\/assets\/media\/Zutrix-2.PNG\" alt=\"Zutrix 2\" \/><\/p>\n<p>On the next step, enter the keywords that you want to track (you can even pull out keywords directly from your Google search console), select the device for which you want to track the keywords, and finally click on <strong>\u201cAdd keywords.\u201d<\/strong><\/p>\n<p><img class=\"lazyload\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-orig-src=\"\/blog\/assets\/media\/Zutrix-3.PNG\" alt=\"Zutrix 3\" \/><\/p>\n<p>That\u2019s it!<\/p>\n<p>Now you can see all of your keyword movement reports and monitor your keyword rankings from the dashboard itself.<\/p>\n<p><img class=\"lazyload\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-orig-src=\"\/blog\/assets\/media\/Performance-data-of-Zutrix.PNG\" alt=\"Performace data of Zutrix\" \/><\/p>\n<p>You can also refresh the keyword ranking data in real-time, but it would cost you refresh credits that you get with your plans.<\/p>\n<p>Other than that, you can set up a notification on this tool, and it will send you a notification directly in your slake, email, or telegram for any significant ranking changes.<\/p>\n<p><img class=\"lazyload\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-orig-src=\"\/blog\/assets\/media\/Zutrix-notification-1628538800.PNG\" alt=\"Zutrix notification\" \/><\/p>\n<p>And the best part of this tool is that you can automate your keyword ranking reports, and Zutrix will automatically send you the reports right inside your email inbox.<\/p>\n<p>Overall, it\u2019s an excellent, easy-to-use, and efficient tool that will help you to track down your keywords like a pro without spending hours of your time.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>So this is what rank tracking actually is.<\/p>\n<p>It\u2019s a hidden gem that can take your website\u2019s SEO rankings to the next level.<\/p>\n<p>Because by tracking and measuring your SEO efforts and strategies, you can make better decisions and keep on improving with time.<\/p>\n<p>So what are you waiting for? Start tracking your keywords from now onwards using <a href=\"https:\/\/zutrix.com\/\">Zutrix<\/a> rank tracker.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEO is huge, and there\u2019s plenty of factors that come [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3599,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29,32],"tags":[],"class_list":["post-3598","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-seo","category-link-building"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Rank Tracking &amp; Why It&#039;s Crutial for SEO in 2022?<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zutrix.com\/blog\/rank-tracking\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Rank Tracking &amp; 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