{"id":3592,"date":"2021-11-04T20:03:16","date_gmt":"2021-11-04T20:03:16","guid":{"rendered":"https:\/\/blog.zutrix.com\/drive-traffic-to-your-website\/"},"modified":"2021-11-04T20:52:52","modified_gmt":"2021-11-04T20:52:52","slug":"drive-traffic-to-your-website","status":"publish","type":"post","link":"https:\/\/zutrix.com\/blog\/drive-traffic-to-your-website\/","title":{"rendered":"12 Ways to Drive Traffic to Your Website (Without Paid Ads)"},"content":{"rendered":"<p>Consistently driving high-quality traffic to a website is pretty difficult.<\/p>\n<p>Isn\u2019t it?<\/p>\n<p>But imagine what it\u2019d be like if you can drive a massive amount of quality traffic to your website without spending a dollar on ads.<\/p>\n<p>Wouldn&#039;t that be great?<\/p>\n<p>In this post, I\u2019m going to share with you 12 powerful traffic driving strategies that will skyrocket your website traffic in a very short span of time.<\/p>\n<p><strong>And most importantly<\/strong> &#8211; you don\u2019t have to spend a single dollar on ads to achieve that result.<\/p>\n<p>So ready to jump in?<\/p>\n<p>Let\u2019s get started.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d6dd54cc9b5\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d6dd54cc9b5\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zutrix.com\/blog\/drive-traffic-to-your-website\/#12_Ways_to_Drive_Traffic_to_Your_Website\" title=\"12 Ways to Drive Traffic to Your Website\">12 Ways to Drive Traffic to Your Website<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zutrix.com\/blog\/drive-traffic-to-your-website\/#1_Write_Answers_On_Quora\" title=\"#1 Write Answers On Quora\">#1 Write Answers On Quora<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zutrix.com\/blog\/drive-traffic-to-your-website\/#2_Create_Contents_on_Trending_Topics\" title=\"#2 Create Contents on Trending Topics\">#2 Create Contents on Trending Topics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zutrix.com\/blog\/drive-traffic-to-your-website\/#3_Publish_Guest_Posts_on_Other_Sites\" title=\"#3 Publish Guest Posts on Other Sites\">#3 Publish Guest Posts on Other Sites<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zutrix.com\/blog\/drive-traffic-to-your-website\/#4_Target_Low-Competitive_Long_Tail_Keywords\" title=\"#4 Target Low-Competitive Long Tail Keywords\">#4 Target Low-Competitive Long Tail Keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/zutrix.com\/blog\/drive-traffic-to-your-website\/#5_Create_Expert_Roundups\" title=\"#5 Create Expert Roundups\">#5 Create Expert Roundups<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/zutrix.com\/blog\/drive-traffic-to-your-website\/#6_Update_Relaunch_Your_Old_Contents\" title=\"#6 Update &amp; Relaunch Your Old Contents\">#6 Update &amp; Relaunch Your Old Contents<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/zutrix.com\/blog\/drive-traffic-to-your-website\/#7_Repurpose_Your_Contents\" title=\"#7 Repurpose Your Contents\">#7 Repurpose Your Contents<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/zutrix.com\/blog\/drive-traffic-to-your-website\/#8_Own_Your_Audience_Utilize_Email_Marketing\" title=\"#8 Own Your Audience (Utilize Email Marketing)\">#8 Own Your Audience (Utilize Email Marketing)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/zutrix.com\/blog\/drive-traffic-to-your-website\/#9_Be_Active_in_Online_Communities\" title=\"#9 Be Active in Online Communities\">#9 Be Active in Online Communities<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/zutrix.com\/blog\/drive-traffic-to-your-website\/#10_Run_a_Giveaway_or_Contest\" title=\"#10 Run a Giveaway or Contest\">#10 Run a Giveaway or Contest<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/zutrix.com\/blog\/drive-traffic-to-your-website\/#11_Optimize_Your_Website_For_SEO\" title=\"#11 Optimize Your Website For SEO\">#11 Optimize Your Website For SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/zutrix.com\/blog\/drive-traffic-to-your-website\/#12_Create_High-Quality_Long-Form_Content\" title=\"#12 Create High-Quality Long-Form Content\">#12 Create High-Quality Long-Form Content<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/zutrix.com\/blog\/drive-traffic-to-your-website\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"12_Ways_to_Drive_Traffic_to_Your_Website\"><\/span>12 Ways to Drive Traffic to Your Website<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_Write_Answers_On_Quora\"><\/span>#1 Write Answers On Quora<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/www.quora.com\/\" class=\"external\" rel=\"nofollow\" target=\"_blank\">Quora<\/a> is the world\u2019s most popular and biggest Q&amp;A website, with over 300 million+ active users.<\/p>\n<p>Millions of people ask and answer questions on this platform every single day.<\/p>\n<p><img class=\"lazyload\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-orig-src=\"\/blog\/assets\/media\/Drive-website-traffic-from-quora-1626797007.PNG\" alt=\"Drive website traffic from Quora\"><\/p>\n<p>And just by answering questions on Quora, you can not only generate a massive amount of highly targeted traffic to your website, but you can also build your authority.<\/p>\n<p>But most people are using Quora the wrong way.<\/p>\n<p>If you do the same mistake, then no matter how hard you try, you can never generate a decent amount of traffic from this platform.<\/p>\n<p>And that mistake is &#8211; Answering questions just for the sole purpose of generating traffic.<\/p>\n<p>Yes, you heard it right.<\/p>\n<p>I saw several times that people are just randomly answering questions that don&#039;t provide any value at all.<\/p>\n<p><img class=\"lazyload\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-orig-src=\"\/blog\/assets\/media\/Bad-quora-answer.PNG\" alt=\"Bad quora answer\"><\/p>\n<p>But that\u2019s a wrong practice.<\/p>\n<p>Even though if you want to generate traffic from Quora, it shouldn\u2019t be just your only goal.<\/p>\n<p>You have to be authentic and provide value on this platform to get the most out of it.<\/p>\n<p><img class=\"lazyload\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-orig-src=\"\/blog\/assets\/media\/Good-quora-answer-example.PNG\" alt=\"Good quora answer\"><\/p>\n<p>Here are the 3 simple steps you can follow to get massive traffic to your website using Quora:<\/p>\n<ul>\n<li>\n<p><strong>Step 1 &#8211; <\/strong>Find a question within your niche that has a decent following and less amount of answers. Also, before you choose any question, make sure you have a good knowledge of that topic or question.<\/p>\n<\/li>\n<li>\n<p><strong>Step 2<\/strong> &#8211; Write a kick-ass answer and try to provide as much value as you can. And don\u2019t forget to include images because it makes the answer engaging.<\/p>\n<\/li>\n<li>\n<p><strong>Step 3 &#8211;<\/strong> Link to your website as a helpful resource in your answer or use it as a signature at the end of your answer.<\/p>\n<\/li>\n<\/ul>\n<p>That\u2019s how easily you can write answers on Quora and generate free traffic to your website.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Create_Contents_on_Trending_Topics\"><\/span>#2 Create Contents on Trending Topics<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><em>Trending topics are like fire<\/em>.<\/p>\n<p>It catches user attention very quickly and you can use that fire to easily attract traffic to your site.<\/p>\n<p>For example, whenever Google introduces any new algorithm update, blog posts related to that topic get a huge spike in traffic and social shares.<\/p>\n<p>And you can pretty much do the same thing for your website.<\/p>\n<p>But before you do anything, at first you have to find out what is currently trending in your niche.<\/p>\n<p>You can use <a href=\"https:\/\/trends.google.com\/trends\/\" class=\"external\" rel=\"nofollow\" target=\"_blank\">Google trends<\/a> to easily find out the current trends in your niche.<\/p>\n<p>Just head over to Google Trends and type in any search terms or topics related to your niche.<\/p>\n<p><img class=\"lazyload\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-orig-src=\"\/blog\/assets\/media\/Google-trends-1.PNG\" alt=\"Google Trends\"><\/p>\n<p>And then it will show you the trend graph of that keyword for the last one year.<\/p>\n<p><img class=\"lazyload\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-orig-src=\"\/blog\/assets\/media\/Google-trends-1626795214.PNG\" alt=\"Google trends\"><\/p>\n<p>You can even go ahead and change the time frame, country, and search type for evaluating the keyword trend.<\/p>\n<p>Besides that, you can also have a look at the niche-based news websites, Twitter trends, popular community threads for finding out some hot trending topics.<\/p>\n<p>And once you get those trending topics, produce the content as fast as possible.<\/p>\n<p>Because after all, trend is all about speed.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Publish_Guest_Posts_on_Other_Sites\"><\/span>#3 Publish Guest Posts on Other Sites<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/neilpatel.com\/blog\/guide-to-guest-blogging\/\" class=\"external\" rel=\"nofollow\" target=\"_blank\">Guest posting<\/a> is not only a great tactic for driving targeted traffic for your website, it also helps to build quality backlinks, that later on helps to rank higher on search results.<\/p>\n<p>However, guest posting is not quite an easy task to do.<\/p>\n<p>It takes a lot of effort and time for doing guest posting the right way.<\/p>\n<p>But at end of the day, it\u2019s insanely rewarding as well.<\/p>\n<p>To start off your guest posting campaign, firstly you have to find out the websites where you can contribute.<\/p>\n<p>For discovering websites that accept guest posts, you can use some search operators like:<\/p>\n<ul>\n<li>\n<p>\u201ckeyword\u201d + \u201cSubmit a guest post\u201d<\/p>\n<\/li>\n<li>\n<p>\u201cKeyword\u201d + \u201cwrite for us\u201d<\/p>\n<\/li>\n<li>\n<p>\u201cYour keyword\u201d + \u201cguest post\u201d<\/p>\n<\/li>\n<\/ul>\n<p><img class=\"lazyload\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-orig-src=\"\/blog\/assets\/media\/Guest-post-websites.PNG\" alt=\"Guest post websites\"><\/p>\n<p>Once you find out those websites, put them in a spreadsheet and start reaching out to the owners or content managers of that those sites.<\/p>\n<p>If you don\u2019t have any idea about how you can write outreach emails, you can even use the guest posting outreach template by <a href=\"https:\/\/mailshake.com\/blog\/outreach-templates\/\" class=\"external\" rel=\"nofollow\" target=\"_blank\">milkshake<\/a>.<\/p>\n<p><img class=\"lazyload\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-orig-src=\"\/blog\/assets\/media\/Guest-post-outreach-template.PNG\" alt=\"Guest post outreach template\"><\/p>\n<p>But before you reach out to anyone for guest post contribution, make sure the websites at least have a decent authority and traffic.<\/p>\n<p>I personally prefer to write for websites that have a domain authority between 30 &#8211; 70 and get more than 20k+ website visitors per month.<\/p>\n<p>Now this evaluation metric can vary depending upon the niche.<\/p>\n<p>So it\u2019s always better to do your own research before you reach out.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Target_Low-Competitive_Long_Tail_Keywords\"><\/span>#4 Target Low-Competitive Long Tail Keywords<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>No matter what tactics you use, SEO is still going to be the most profitable traffic source for the majority of businesses.<\/p>\n<p>But to be honest, SEO is not easy.<\/p>\n<p>Sometimes it takes months, and even years, to rank a single page on Google.<\/p>\n<p>But still, 90.63% of pages get no organic traffic from Google.<\/p>\n<p><em>What could be the reason?<\/em><\/p>\n<p><strong>The reason is<\/strong> &#8211; most people are targeting high search volume keywords that are super competitive.<\/p>\n<p>And it\u2019s almost impossible for a new or mid-range website to rank for those keywords.<\/p>\n<p>But there\u2019s a better way that you can use to get free traffic from Google without waiting for so long.<\/p>\n<p>Instead of targeting high search volume and highly competitive keywords, try focusing on targeting the low-hanging keywords.<\/p>\n<p>This kind of low-competitive long-tail keywords might not bring thousands of traffic, but those keywords are comparatively easy to rank.<\/p>\n<p>And can also bring you a decent amount of traffic.<\/p>\n<p><strong>But the question is:<\/strong> <em>how you can find out low-competitive keywords for your website?<\/em><\/p>\n<p>For finding low competitive keywords, head over to <a href=\"https:\/\/zutrix.com\/free-keyword-planner\">Zutrix keyword planner<\/a> and enter your head keyword.<\/p>\n<p><img class=\"lazyload\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-orig-src=\"\/blog\/assets\/media\/Zutrix-keyword-planner.PNG\" alt=\"Zutrix keyword planner\"><\/p>\n<p>Then it will find out relevant keyword ideas along with the search volume and competition.<\/p>\n<p><img class=\"lazyload\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-orig-src=\"\/blog\/assets\/media\/Zutrix-keyword-list.PNG\" alt=\"Zutrix keyword list\"><\/p>\n<p>Choose the keywords that have a decent search volume and low competition.<\/p>\n<p>However, the competition metrics that you\u2019ll get on all the keyword research tools are not always 100% correct.<\/p>\n<p>So before you choose any keyword, do a manual SERP analysis to measure the competition of that particular keyword.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Create_Expert_Roundups\"><\/span>#5 Create Expert Roundups<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Creating expert roundups is by far one of the most efficient ways to drive truckloads of traffic to any website.<\/p>\n<p>On top of that, it will also help you to build up a good professional relationship with industry experts.<\/p>\n<p>But what exactly is an expert roundup?<\/p>\n<p>If you don\u2019t have any idea about expert roundups, then let me explain\u2026<\/p>\n<p>Roundup posts are basically like a list post where industry experts share their opinion or thoughts about any particular topic.<\/p>\n<p>Here\u2019s an example of an expert roundup post published by <a href=\"https:\/\/www.searchenginejournal.com\/seo-tips-for-newbies\/\" class=\"external\" rel=\"nofollow\" target=\"_blank\">SearchEngineJournal<\/a>.<\/p>\n<p><img class=\"lazyload\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-orig-src=\"\/blog\/assets\/media\/Expert-roundup-post.PNG\" alt=\"Expert roundup post\"><\/p>\n<p>The best thing about doing an expert roundup post is &#8211; <em>it benefits everyone<\/em>.<\/p>\n<p>The audience gets massive value, contributors get exposure on your site and you get a ton of free traffic to your website.<\/p>\n<p><strong><em>Not a bad deal, right?<\/em><\/strong><\/p>\n<p>At first, find out the experts in your industry who have a decent following and list them down in a spreadsheet.<\/p>\n<p>Then come up with a kick-ass topic that attracts user attention and also excites the experts to contribute.<\/p>\n<p>And finally, send emails to those experts asking for a contribution to your roundup post.<\/p>\n<p>Most of them would say yes and eventually contribute to your post.<\/p>\n<p>But still, I prefer to build a good connection with them by sharing their content, commenting on their posts, or by just appreciating their work, before I ask them to contribute.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Update_Relaunch_Your_Old_Contents\"><\/span>#6 Update &amp; Relaunch Your Old Contents<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You don\u2019t have to create dozens of content every single month to attract traffic to your website.<\/p>\n<p>Instead of creating new content, you can just update your old content relaunch it like a new one.<\/p>\n<p>First of all, you have to find out the contents on your website that are a bit outdated.<\/p>\n<p>Then figure out what are the things you can do to improve that content.<\/p>\n<p>For example, if you have a piece of content on \u201c12 Best SEO software\u201d, try to expand that list by adding more SEO software.<\/p>\n<p>And you can even add infographics and more images to make the content attractive for the user.<\/p>\n<p>Once you\u2019re done updating your content, share it on your social media channels and sent out an email blast to your email subscribers.<\/p>\n<p>That\u2019s how easily you can utilize your old content to drive more traffic to your website.<\/p>\n<p><strong>And the best part?<\/strong><\/p>\n<p>Updating old content also significantly<a href=\"https:\/\/zutrix.com\/blog\/how-to-improve-google-search-ranking-in-3-steps\"> improves search engine rankings<\/a>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Repurpose_Your_Contents\"><\/span>#7 Repurpose Your Contents<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Repurposing content makes it easy for everyone to expand their reach without producing more content.<\/p>\n<p>You can use the same piece of content and repurpose it into many different formats, like videos, infographics, and short social media posts.<\/p>\n<p>And by doing this, you can reach a wide range of audiences on many different platforms without creating any extra pieces of contents.<\/p>\n<p>Brain dean from <a href=\"https:\/\/backlinko.com\/\" class=\"external\" rel=\"nofollow\" target=\"_blank\">Backlinko<\/a> uses this method a lot.<\/p>\n<p>If you look at the YouTube channel of Brian dean, you\u2019ll see most of the videos on his channel are just converted from his blog posts.<\/p>\n<p><img class=\"lazyload\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-orig-src=\"\/blog\/assets\/media\/Backlinko-content-repurpose-1626795583.PNG\" alt=\"Backlinko content repurpose\"><\/p>\n<p>And this saves a ton of time for him because he is not creating everything from complete scratch.<\/p>\n<p>For example, if you have a published blog post on your website, take that blog post and convert it into a video.<\/p>\n<p>And then upload that video to YouTube.<\/p>\n<p>That\u2019s how simply you can use the power of content repurposing to scale your content marketing game without putting too much of your time and money.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"8_Own_Your_Audience_Utilize_Email_Marketing\"><\/span>#8 Own Your Audience (Utilize Email Marketing)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Forget about traffic. If you\u2019re not creating your email list from day one, you\u2019re running your business at the edge of a knife.<\/p>\n<p>As a business owner, you should never depend on any third-party websites like Google, Facebook, Twitter, or Linkedin.<\/p>\n<p>And that\u2019s because you never know what\u2019s going to happen tomorrow.<\/p>\n<p>They might ban your site from their platform or might shut down their operations.<\/p>\n<p>I\u2019m not saying that you should never utilize these platforms for your business.<\/p>\n<p>But at the end of the day, you have to keep in mind that there\u2019s always going to be some uncertainties.<\/p>\n<p>So what\u2019s the solution?<\/p>\n<p><strong>The solution is:<\/strong> own your audience.<\/p>\n<p>And how you\u2019ll own your audience?<\/p>\n<p><strong>By building an email strong email list<\/strong>.<\/p>\n<p>You can use any email marketing services like<a href=\"https:\/\/www.getresponse.com\/\" class=\"external\" rel=\"nofollow\" target=\"_blank\"> Getresponse<\/a> or <a href=\"https:\/\/convertkit.com\/\" class=\"external\" rel=\"nofollow\" target=\"_blank\">Convertkit<\/a> to store and send emails to your subscribers.<\/p>\n<p>And if you\u2019re a WordPress user, then you can also use lead capturing software like <a href=\"https:\/\/optinmonster.com\/\" class=\"external\" rel=\"nofollow\" target=\"_blank\">OptinMonster<\/a> to capture the emails of your website visitors pretty effortlessly.<\/p>\n<p><strong>Pro Tip:<\/strong> For encouraging your website visitors to give their email addresses, you can offer some short incentives like eBooks, mini-courses, a free version of your tool, free goodies, templates, or a checklist.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"9_Be_Active_in_Online_Communities\"><\/span>#9 Be Active in Online Communities<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Try to be active and engage in as many online communities and groups as you can within your niche.<\/p>\n<p>Online communities like Facebook groups, Reddit, and niche forums can work like wonders for your business.<\/p>\n<p><img class=\"lazyload\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-orig-src=\"\/blog\/assets\/media\/Facebook-group-1626795793.PNG\" alt=\"Facebook group\"><\/p>\n<p>But only if you use it correctly.<\/p>\n<p><strong>The truth is:<\/strong> promoting websites in online communities like Facebook groups became really tough these days.<\/p>\n<p>Because most quality groups and communities don\u2019t allow self-promotion to avoid spam.<\/p>\n<p>And if your only intention is to post around your website links on these groups, get ready to get banned.<\/p>\n<p>So instead of just thinking about self-promotion, try to provide as much value as you can to these communities by commenting on other user\u2019s posts, providing valuable insights, and engaging with other group members.<\/p>\n<p>When you keep your focus on providing value, it not only builds up your authority, but even if you promote your content occasionally, group admins will most probably approve it.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"10_Run_a_Giveaway_or_Contest\"><\/span>#10 Run a Giveaway or Contest<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong><em>People love free stuff<\/em><\/strong>.<\/p>\n<p>Isn\u2019t it?<\/p>\n<p>And you can use this \u201clove\u201d to drive an insane amount of free traffic to your site.<\/p>\n<p>But how?<\/p>\n<p>By running giveaways and contests for your target audience.<\/p>\n<p>Giveaways and contests are outstanding to explode your website traffic, grow your email list, build your following and also improve the overall business reputation.<\/p>\n<p><img class=\"lazyload\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-orig-src=\"\/blog\/assets\/media\/Giveaway.PNG\" alt=\"Use giveaway &#038; content to increase traffic to website\"><\/p>\n<p>And generally, giveaways bring up many new users for your website and expand your reach.<\/p>\n<p>You don\u2019t always have to giveaway expensive things to attract your audience\u2019s attention. Even a small book, eBook, software subscription, web hosting, t-shirt or hoodies can make everyone interested in your giveaway.<\/p>\n<p>But at least make sure that whatever prize you\u2019re giving, should be relevant to your business and the kind of ideal audience persona you have.<\/p>\n<p>For running giveaways, you can use a tool like <a href=\"https:\/\/gleam.io\/\" class=\"external\" rel=\"nofollow\" target=\"_blank\">Gleam<\/a> to set up and run your giveaways smoothly.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"11_Optimize_Your_Website_For_SEO\"><\/span>#11 Optimize Your Website For SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you want to drive sustainable traffic to your website for a long period of time without burning money on ads, <a href=\"https:\/\/moz.com\/beginners-guide-to-seo\" class=\"external\" rel=\"nofollow\" target=\"_blank\">SEO<\/a> is the only way out.<\/p>\n<p>However, to be honest: SEO is a bit complicated.<\/p>\n<p>There are hundreds of thousands of factors that come into play if you want to rank your website on top of Google search result.<\/p>\n<p>But before you do anything else, the most important thing you have to do is &#8211; optimize your website for SEO.<\/p>\n<p>It\u2019s the first step that you have to take before you create any sort of strategy and build backlinks.<\/p>\n<p>I can\u2019t really list every possible SEO optimization tactic here because it would be insanely long and might be a bit complicated for you.<\/p>\n<p>That\u2019s why I\u2019m going to point out a few basic yet most important <a href=\"https:\/\/zutrix.com\/blog\/8-natural-seo-hacks-to-improve-your-website-search-rankings\">SEO optimization<\/a> tactics that you start to apply on your website from day one.<\/p>\n<p><strong>With that, here are the few things you have to do for optimizing your website for SEO:<\/strong><\/p>\n<ul>\n<li>\n<p>Make sure your website is mobile-friendly and perfectly crawlable by Google bots<\/p>\n<\/li>\n<li>\n<p>Optimize your website for faster website speed<\/p>\n<\/li>\n<li>\n<p>Conduct a website audit<\/p>\n<\/li>\n<li>\n<p>Improve the user experience of your website<\/p>\n<\/li>\n<li>\n<p>Internal link your web pages<\/p>\n<\/li>\n<li>\n<p>Add schema markups<\/p>\n<\/li>\n<li>\n<p>Optimize your images properly with keywords<\/p>\n<\/li>\n<li>\n<p>Optimize your content with LSI and relevant keywords and ensure the content quality is top-notch<\/p>\n<\/li>\n<li>\n<p>Eliminate any duplicate content from your website<\/p>\n<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"12_Create_High-Quality_Long-Form_Content\"><\/span>#12 Create High-Quality Long-Form Content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The quality of your content will play a very crucial role if you want to increase your website traffic.<\/p>\n<p>But still, most people don\u2019t pay much attention to the quality of their content.<\/p>\n<p>You have to understand one thing: the internet is filled with crappy and low-quality content.<\/p>\n<p>And if you do the same thing, you\u2019ll ultimately get ghosted by your audience.<\/p>\n<p>Because at the end of the day, no one wants to waste their time reading a crappy piece of content.<\/p>\n<p>At the same time, if you publish in-depth and quality content on your website, it will help you to build trust, increase social shares, drive more traffic and ultimately bring more online visibility for your business.<\/p>\n<p>In short:<\/p>\n<p>Quality content = more visibility and trust.<\/p>\n<p>However, you have to keep in mind that the definition of quality content is not producing 10,000-words of content pieces.<\/p>\n<p>Instead of focusing on words, try to focus on the user intent and solving the problem of the user.<\/p>\n<p>If you can satisfy the user intent with a 1500 word article, there\u2019s no need to produce 5000 words article just for the sake of making the article long enough.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>So these are the 12 strategies you can implement to drive traffic to your website without spending a dime on paid ads.<\/p>\n<p>But keep in mind that these strategies might take some time to reflect the results.<\/p>\n<p>It\u2019s not like paid ads where traffic instantly starts floating around your website.<\/p>\n<p>So you have to keep patience.<\/p>\n<p>But that\u2019s being said, when you\u2019re just starting out and don\u2019t have a big marketing budget, these strategies can be a lifesaver for your business.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Struggling to increase your website traffic? Here are the 12 powerful strategies you can use to drive truckloads of traffic to your site (without paid ads)<\/p>\n","protected":false},"author":1,"featured_media":3593,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,29,34],"tags":[],"class_list":["post-3592","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-marketing","category-general-seo","category-local-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>12 Ways to Drive Traffic to Your Website (Without Paid Ads)<\/title>\n<meta name=\"description\" content=\"Struggling to increase your website traffic? 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