{"id":3584,"date":"2021-11-04T20:03:04","date_gmt":"2021-11-04T20:03:04","guid":{"rendered":"https:\/\/blog.zutrix.com\/how-to-do-keyword-research-for-your-blog-or-website\/"},"modified":"2026-01-15T18:31:36","modified_gmt":"2026-01-15T18:31:36","slug":"how-to-do-keyword-research-for-your-blog-or-website","status":"publish","type":"post","link":"https:\/\/zutrix.com\/blog\/how-to-do-keyword-research-for-your-blog-or-website\/","title":{"rendered":"How to do Keyword Research for your Blog or Website [2026]"},"content":{"rendered":"<p>Search Engine Optimization (SEO) isn\u2019t possible without keywords. Without them, you can\u2019t find people&#8217;s interests. If your content is about things or a niche that no one is interested in, you don\u2019t get any traffic to your website, irrespective of your skills or effort.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f971d01d696\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f971d01d696\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zutrix.com\/blog\/how-to-do-keyword-research-for-your-blog-or-website\/#What_is_keyword_research\" title=\"What is keyword research?\">What is keyword research?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zutrix.com\/blog\/how-to-do-keyword-research-for-your-blog-or-website\/#How_to_find_and_choose_keywords_for_your_business\" title=\"How to find and choose keywords for your business\">How to find and choose keywords for your business<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zutrix.com\/blog\/how-to-do-keyword-research-for-your-blog-or-website\/#Conceptualize_%E2%80%9Cseed%E2%80%9D_keywords\" title=\"Conceptualize \u201cseed\u201d keywords\">Conceptualize \u201cseed\u201d keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zutrix.com\/blog\/how-to-do-keyword-research-for-your-blog-or-website\/#Find_out_the_keywords_that_rank_your_competitors\" title=\"Find out the keywords that rank your competitors\">Find out the keywords that rank your competitors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zutrix.com\/blog\/how-to-do-keyword-research-for-your-blog-or-website\/#Keyword_research_tools\" title=\"Keyword research tools\">Keyword research tools<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/zutrix.com\/blog\/how-to-do-keyword-research-for-your-blog-or-website\/#Know_your_niche\" title=\"Know your niche\">Know your niche<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/zutrix.com\/blog\/how-to-do-keyword-research-for-your-blog-or-website\/#How_to_analyze_keywords\" title=\"How to analyze keywords\">How to analyze keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/zutrix.com\/blog\/how-to-do-keyword-research-for-your-blog-or-website\/#Keyword_Difficulty\" title=\"Keyword Difficulty\">Keyword Difficulty<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/zutrix.com\/blog\/how-to-do-keyword-research-for-your-blog-or-website\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_keyword_research\"><\/span>What is keyword research?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Keywords are the phrases or words people type into Google, Bing, and other search engines. With <strong>keyword research<\/strong>, you can figure out the language used by your target customers when they search for content, products, and services. This process lets you conduct a comparative analysis and figure out the best use of keywords to increase the organic traffic on your website.<\/p>\n<p><strong>Keyword research <\/strong>is indispensable so that you can avoid writing content that doesn\u2019t have a niche audience and isn\u2019t searched for. You don\u2019t want to waste your time, energy, and resources on creating content that doesn\u2019t drive traffic. Moreover,<strong> keyword research <\/strong>lets you know about:<\/p>\n<ul>\n<li>The difficulty of ranking for a certain keyword<\/li>\n<li>Potential traffic when you rank for a keyword<\/li>\n<li>Content that should be created to rank for a keyword<\/li>\n<li>CTR rate for potential traffic<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"How_to_find_and_choose_keywords_for_your_business\"><\/span>How to find and choose keywords for your business<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To choose keywords, you need to have a good understanding of the way your potential customers think when they search for a blog or business. There are numerous <strong>effective ways to choose your keywords <\/strong>and create a sound <strong>keyword research strategy<\/strong>. Here are a few of them:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Conceptualize_%E2%80%9Cseed%E2%80%9D_keywords\"><\/span>Conceptualize \u201cseed\u201d keywords<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Seed keywords<\/strong> lay the foundation of your <strong>keyword research <\/strong>and help you locate your competitors on the web. If you own an online business that needs to be promoted, brainstorming <strong>seed keywords <\/strong>is your cup of tea. Think about the words or phrases people may type into the Google search box when they want to find your business. For instance, if you write about landscaping, the <strong>seed keywords<\/strong> may be landscape, garden, aerator, lawnmower, and more such keywords.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Find_out_the_keywords_that_rank_your_competitors\"><\/span>Find out the keywords that rank your competitors<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Once you have a few seed keywords, you can use them to identify your competitors. To do that, search on Google with your seed keyword and identify the top rankers on your search result. If the top rankers aren\u2019t similar to your website, use Google\u2019s auto-suggest queries to <strong>find relevant keywords <\/strong>that may show your real competitors. For instance, \u201clandscape\u201d may not show your real competitors &#8211; landscaping blogs. You may need to narrow down your results with something like \u201clandscape design\u201d. Once you have a list of competitive websites, you can feed them into the competitive analysis tool of <strong>Zutrix <\/strong>and find out their <strong>top-ranking keywords<\/strong>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Keyword_research_tools\"><\/span>Keyword research tools<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Keyword research tools <\/strong>can be very helpful to find out keywords that may have been missed by your competition. These tools accept a <strong>seed keyword<\/strong> and show you numerous <strong>keyword ideas<\/strong> that match with their database. One of the most well-known <strong>keyword research tools <\/strong>is the Google Keyword Planner. Yes, it was built for advertisers and is primarily used by them. However, it is free and allows you to do excellent <strong>keyword research for SEO<\/strong>.<\/p>\n<p>If you want a better alternative, there are several <strong><a href=\"https:\/\/zutrix.com\/free-keyword-planner\">keyword research<\/a> tools<\/strong> on the market. However, most of them aren\u2019t budget-friendly for beginners and their free versions have limited functionality. You may as well opt for the <strong>affordable keyword research tool<\/strong> that is provided by <strong>Zutrix<\/strong>. Basic plans start as low as $28 every month and you get a decent discount if you go for the annual billing.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Know_your_niche\"><\/span>Know your niche<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You can generate an overwhelming number of <strong>keyword ideas with keyword research tools. <\/strong>However, the process is limited since it makes use of your <strong>seed keywords<\/strong>. Some good ideas may fly under your radar if you limit yourself in a closed loop. To solve this problem, you need to browse through online groups, forums, Q&amp;A sites, subreddits, and more to understand your niche with greater depth.<\/p>\n<p>For instance, a customer may be struggling with the replacement of batteries for his electric lawnmower and asked a question &#8211; \u201cWhat is the charging cycle of my lawnmower battery and when to replace it?\u201d. When you plug that topic into the <strong>keyword research tool of Zutrix<\/strong>, you may find it has a high volume. However, this keyword idea would be missed if you only relied on tools.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_analyze_keywords\"><\/span>How to analyze keywords<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You have a ton of <strong>keyword ideas <\/strong>and have managed to shrink down your list to a manageable number. Great! The next challenge is to figure out what works best. The best solution is to use SEO metrics and separate the cream of the crop. Some of the most important and highly used SEO metrics are:<\/p>\n<ul>\n<li>Clicks<\/li>\n<li>Search Volume<\/li>\n<li>Keyword Difficulty<\/li>\n<li>Traffic Potential<\/li>\n<li>Cost Per Click(CPC)<\/li>\n<\/ul>\n<p>With SEO metrics, you can filter out <strong>high volume and low volume keywords<\/strong> and use them according to your needs. For instance, if you have a new site, you don\u2019t want the extra competition of high-volume keywords. Similarly, Clicks, Traffic potential, CTR, and other metrics help you to narrow down your keyword portfolio for the best results.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Keyword_Difficulty\"><\/span>Keyword Difficulty<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Professionals gauge the difficulty of a keyword from numerous factors, including:<\/p>\n<ul>\n<li>Domain Rating<\/li>\n<li>Use of target keyword, entities, synonyms<\/li>\n<li>Branding<\/li>\n<li>Search intent<\/li>\n<li>Quality and count of backlinks, etc<\/li>\n<\/ul>\n<p><strong>Zutrix <\/strong>takes all those factors into account and shows you the <strong>keyword difficulty<\/strong> so that you can make the best use of that information. It is easier to shave off traffic from lower-difficulty keywords. As an additional failsafe you should also manually assess the keywords.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As business owners and content marketers, your keyword is as valuable as its business potential. After you have researched and decided on keywords, you can use them to improve existing content on your website or create new pages. <strong><a href=\"https:\/\/zutrix.com\">Zutrix<\/a> <\/strong>has all the necessary <strong>keyword research tools<\/strong> and SEO metrics that help you attract the right kind of traffic who are more likely to leave as customers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Best tools to do keyword research for your website or blog. Meet Zutrix, discover the best ways to do keyword research for your website. Zutrix Blog &#8211; 2021<\/p>\n","protected":false},"author":1,"featured_media":3585,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[],"class_list":["post-3584","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-keyword-research"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to do Keyword Research for your Blog or Website [2022]<\/title>\n<meta name=\"description\" content=\"Best tools to do keyword research for your website or blog. Meet Zutrix, discover the best ways to do keyword research for your website. 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