{"id":3576,"date":"2021-11-04T20:03:00","date_gmt":"2021-11-04T20:03:00","guid":{"rendered":"https:\/\/blog.zutrix.com\/9-possible-reasons-why-your-site-rankings-dropped-2021\/"},"modified":"2024-01-02T17:26:08","modified_gmt":"2024-01-02T17:26:08","slug":"9-possible-reasons-why-your-site-rankings-dropped-2021","status":"publish","type":"post","link":"https:\/\/zutrix.com\/blog\/9-possible-reasons-why-your-site-rankings-dropped-2021\/","title":{"rendered":"9 Possible Reasons Why your Site Rankings Dropped [2024]"},"content":{"rendered":"<p>Have you noticed a decrease in your rankings? Lower rankings mean reduced traffic. So if your website traffic is dropping, then it is a serious concern to look upon.<\/p>\n<p>Whether you are working as a digital marketer or a business owner, it is your responsibility to understand the possible reasons that can impact your rankings largely. Once you are able to identify the problematic areas, you can significantly figure out what needs to be done to improve your rankings.<\/p>\n<p>Here in this article, we have listed some of the common reasons that might contribute to your lower rankings:<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d37c97822d4\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d37c97822d4\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zutrix.com\/blog\/9-possible-reasons-why-your-site-rankings-dropped-2021\/#1_Not_tracking_your_website_rankings_the_right_way\" title=\"1.\u00a0Not tracking your website rankings the right way\">1.\u00a0Not tracking your website rankings the right way<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zutrix.com\/blog\/9-possible-reasons-why-your-site-rankings-dropped-2021\/#2_Lost_and_broken_links\" title=\"2.\u00a0Lost and broken links\">2.\u00a0Lost and broken links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zutrix.com\/blog\/9-possible-reasons-why-your-site-rankings-dropped-2021\/#3_Competitors_Analysis\" title=\"3.\u00a0Competitors Analysis\">3.\u00a0Competitors Analysis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zutrix.com\/blog\/9-possible-reasons-why-your-site-rankings-dropped-2021\/#4_Google_algorithm\" title=\"4.\u00a0Google algorithm\">4.\u00a0Google algorithm<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zutrix.com\/blog\/9-possible-reasons-why-your-site-rankings-dropped-2021\/#5_Internal_linkingnavigation\" title=\"5.\u00a0Internal linking\/navigation\">5.\u00a0Internal linking\/navigation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/zutrix.com\/blog\/9-possible-reasons-why-your-site-rankings-dropped-2021\/#6_Meta_Information\" title=\"6.\u00a0Meta Information\">6.\u00a0Meta Information<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/zutrix.com\/blog\/9-possible-reasons-why-your-site-rankings-dropped-2021\/#7_Traffic_sources\" title=\"7.\u00a0Traffic sources\">7.\u00a0Traffic sources<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/zutrix.com\/blog\/9-possible-reasons-why-your-site-rankings-dropped-2021\/#8_Page_speed\" title=\"8. Page speed\">8. Page speed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/zutrix.com\/blog\/9-possible-reasons-why-your-site-rankings-dropped-2021\/#9_Duplicate_content\" title=\"9. Duplicate content\">9. Duplicate content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/zutrix.com\/blog\/9-possible-reasons-why-your-site-rankings-dropped-2021\/#Final_words\" title=\"Final words\">Final words<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Not_tracking_your_website_rankings_the_right_way\"><\/span><strong>1.\u00a0Not tracking your website rankings the right way<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If it\u2019s been a long time since your website is online, there are greater chances that you are using the old keywords that are no longer serving the purpose. Nowadays, people use more natural words to make a search, so it is important to include those words in your content.<\/p>\n<p>The search engines have also started ranking websites based on complete sentences and not just specific keywords. So, it\u2019s time to upgrade your old strategies and employ new methods of keywords research for improved results.<\/p>\n<p>Also, it is important to keep an eye on your search engine rankings from time to time. Use <a href=\"https:\/\/zutrix.com\/\">Zutrix<\/a> to track your website rankings and understand your user behavior in a better way.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Lost_and_broken_links\"><\/span><strong>2.\u00a0Lost and broken links<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Broken or lost links could be another possible reason for a drop in your rankings.\u00a0 Check your website thoroughly for any lost or broken links and fix the as soon as possible. Understand why your links have been lost of broken and either replace or remove them.<\/p>\n<p>If your links have removed intentionally, then they might not used naturally so leave them. Sometimes, you will see that some links broke due to site updates so you can fix them. If your internal links have replaced with new links, then update it.<\/p>\n<p>So it is important to keep a track on your broken and lost links so that it won\u2019t impact your rankings in the long run.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Competitors_Analysis\"><\/span><strong>3.\u00a0Competitors Analysis<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There can be a possibility that your website rankings drops even after doing everything right. In this case, your competitor is doing a better job than you are doing on your website.<\/p>\n<p>To take a note of your competitor\u2019s work, properly analyze your competitor\u2019s keywords, link building techniques and content management strategy with the help of SEO tools. They might be making more Backlinks, using long form content or using good interlinking structure.<\/p>\n<p>Once you will understand how your competitor is ranking at a higher position in search engine, you can easily outrank them with better strategies.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Google_algorithm\"><\/span><strong>4.\u00a0Google algorithm<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It happens many times when your website traffic suddenly drops due to Google algorithm updates and changes. As you know, Google keeps on changing its algorithms to enhance the user experience. As a result, many websites notice changes in their rankings \u2013 either increasing or decreasing.<\/p>\n<p>So, to maintain your website traffic, you can adopt a stable ranking strategy or do cross channel marketing to secure traffic from reliable channels.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Internal_linkingnavigation\"><\/span><strong>5.\u00a0Internal linking\/navigation<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The internal navigation of your website will inform your users how and where they will get the required information.<\/p>\n<p>Make sure you have made a clear and easy to navigate structure on your website so that your users do not face any problem using it. If they will not get to the required page within two or three clicks, they will most likely to leave that page.<\/p>\n<p>Moreover, search engines do not crawl the content that is deep buried inside your pages, thereby affecting your traffic and rankings significantly.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_Meta_Information\"><\/span><strong>6.\u00a0Meta Information<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Meta information is of huge significance as it tells search engines as well as users what your content is all about.<\/p>\n<p>One of the most important elements of Meta information is \u2018title tag\u2019. Headers and Meta descriptions are also relevant as it can also affect your Google rankings.<\/p>\n<p>So, always remain consistent in providing the Meta Description for all your articles and include focus keywords in it for better SEO growth.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_Traffic_sources\"><\/span><strong>7.\u00a0Traffic sources<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The traffic on your website is not only determined by the number of visits made on your website but also from the number of page clicked and time spend on each page. You receive your website traffic from multiple sources like referrals, direct clicks, paid searches, social media etc.<\/p>\n<p>Which source is best to get traffic largely depends upon where you get the most engagement and more readers for your website. To get maximum traffic on your website, consistently deliver the valuable and useful advice on your brand or niche to establish yourself as an expert in your industry.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"8_Page_speed\"><\/span><strong>8. Page speed<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Page speed is a crucial factor that not only affects your search rankings but also impact your user experience and engagement. Faster load pages and readily provided content always get more visitors and high traffic. One the other hand, if your content pages load slowly, then there are high chances of increased bounce rate on your website.<\/p>\n<p>To check the page speed of your website, you can easily check it from Google page speed tool. It will give you a report about slow, medium and fast loaded pages so that you can improve your page speed accordingly.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"9_Duplicate_content\"><\/span><strong>9. Duplicate content<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Using duplicate or copied content on your website will not only lower your rankings but can also lead to permanent ban on your website. In the worst case scenario, your website will be removed from Google index and will not show thereafter.<\/p>\n<p>So always write high quality, unique and original content for your website that can fulfill its purpose and user\u2019s intention. Remember it is always the content that can either make or break a website. If people like your content, they will come again and vice versa.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Final_words\"><\/span><strong>Final words<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It is important to understand that there is no shortcut or hack to increase your website traffic. You need implement the right strategies and put it a lot of effort to improve your search rankings.<\/p>\n<p>So, analyze your rankings carefully, find out the reasons that are affecting your rankings and start working on it to get the desired results.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Your Google ranks dropped? Zutrix is revealing 9 reasons why your ranks dropped in 2021. Learn how to recover your ranks and why dropped &#8211; Zutrix Blog<\/p>\n","protected":false},"author":1,"featured_media":3577,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3576","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>9 Possible Reasons Why your Site Rankings Dropped [2022]<\/title>\n<meta name=\"description\" content=\"Your Google ranks dropped? Zutrix is revealing 9 reasons why your ranks dropped in 2021. 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