{"id":3574,"date":"2021-11-04T20:02:59","date_gmt":"2021-11-04T20:02:59","guid":{"rendered":"https:\/\/blog.zutrix.com\/why-it-is-important-to-track-your-website-ranking\/"},"modified":"2024-01-02T17:26:14","modified_gmt":"2024-01-02T17:26:14","slug":"why-it-is-important-to-track-your-website-ranking","status":"publish","type":"post","link":"https:\/\/zutrix.com\/blog\/why-it-is-important-to-track-your-website-ranking\/","title":{"rendered":"Why It is Important to Track your Website Ranking [2024]"},"content":{"rendered":"<p>Since Google changed its algorithm to provide its users with personalized search results, the internet has been split into camps that debate about the importance and necessity of keyword rankings. However, <strong>website rank tracking<\/strong> is far from obsolete and brings you numerous benefits. Here are some of them:<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d6ec9755c25\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d6ec9755c25\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zutrix.com\/blog\/why-it-is-important-to-track-your-website-ranking\/#1_It_makes_for_better_diagnostics\" title=\"1. It makes for better diagnostics\">1. It makes for better diagnostics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zutrix.com\/blog\/why-it-is-important-to-track-your-website-ranking\/#2_You_can_keep_a_watchful_eye_on_your_competitors\" title=\"2. You can keep a watchful eye on your competitors\">2. You can keep a watchful eye on your competitors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zutrix.com\/blog\/why-it-is-important-to-track-your-website-ranking\/#3_You_can_hunt_down_new_opportunities\" title=\"3. You can hunt down new opportunities\">3. You can hunt down new opportunities<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zutrix.com\/blog\/why-it-is-important-to-track-your-website-ranking\/#4_It_can_increase_your_revenue\" title=\"4. It can increase your revenue\">4. It can increase your revenue<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zutrix.com\/blog\/why-it-is-important-to-track-your-website-ranking\/#5_CTR_issues_can_be_identified_quickly\" title=\"5. CTR issues can be identified quickly\">5. CTR issues can be identified quickly<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/zutrix.com\/blog\/why-it-is-important-to-track-your-website-ranking\/#6_It_isnt_rocket_science\" title=\"6. It isn\u2019t rocket science\">6. It isn\u2019t rocket science<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/zutrix.com\/blog\/why-it-is-important-to-track-your-website-ranking\/#How_to_track_keyword_rankings\" title=\"How to track keyword rankings\">How to track keyword rankings<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/zutrix.com\/blog\/why-it-is-important-to-track-your-website-ranking\/#Keyword_ranking_best_practices\" title=\"Keyword ranking best practices\">Keyword ranking best practices<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"1_It_makes_for_better_diagnostics\"><\/span><strong>1. It makes for better diagnostics<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Every time Google updates its algorithm, the internet is left scrambled. The confirmed updates help you prepare, but you take a hit from those regular unconfirmed updates. Your organic traffic drops. However, such traffic drops may be caused due to various other reasons. It may be a penalty, a technical glitch, a hunt by the Google spam team, testing of new SERP features, or something else.<\/p>\n<p><strong>Keyword tracking<\/strong> lets you get to the root of the problem. You aren\u2019t left blind when traffic drops. You can integrate your rankings into their SEO platform and track their influence on other metrics. With <strong>keyword tracking<\/strong>, you can also figure out when particular pages or keywords have dropped and this may allow you to zero down on the reason.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_You_can_keep_a_watchful_eye_on_your_competitors\"><\/span><strong>2. You can keep a watchful eye on your competitors<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Apart from tracking the performance of your website, <strong>keyword tracking<\/strong> also gives you valuable knowledge about your competitors. When you monitor your competitor\u2019s tracking, you can learn about new content or landing pages released by them to get a better rank for certain phrases. Moreover, you can learn from the competition since you also get to know new phrases that may be targeted by new content.<\/p>\n<p>All that information can reveal the websites that are stealing your traffic. Based on that data you can launch new pages to outrank those websites or choose to have a firm ranking with improved content.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_You_can_hunt_down_new_opportunities\"><\/span><strong>3. You can hunt down new opportunities<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>SERP has morphed tremendously over the decade. While those changes have improved the search experience for users, <strong>SEO tracking<\/strong> becomes increasingly difficult. However, that changes with <strong>rank tracking<\/strong>. You can know how your domain performs in featured snippets, in-depth articles, and other SERP features.<\/p>\n<p>This allows you to hunt down new and missed opportunities. A significant fraction of Google search results don\u2019t result in clicks and <strong>rank tracking<\/strong> can help you find out about them. Changes in SERP features may also bring great potential for boosting your traffic conversions and brand awareness. <strong>Keyword tracking<\/strong> is an indispensable tool that grants you key data about the SERP so that you can harness new opportunities to their full potential.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_It_can_increase_your_revenue\"><\/span><strong>4. It can increase your revenue<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Investors need to avoid short term temptations to avoid long term losses and domain owners must not be tempted by climbing traffic to ignore conversion rates. Sure, a nice flow of organic traffic makes for good metrics. However, they are mere numbers if people aren\u2019t buying your products or services. When you combine <strong>keyword ranking <\/strong>with posts and pages that drive your conversions, you can find unharnessed revenue streams.<\/p>\n<p>When you move up a single position in organic search results, your click-through rates get a major boost. With <strong>keyword tracking<\/strong> data you can monitor the position of your posts in the search results and organize them accordingly if posts with the highest conversion rates aren\u2019t at the top. Similarly, with a <strong><a href=\"https:\/\/zutrix.com\/\">keyword tracking tool on Zutrix<\/a><\/strong>, you would be able to monitor rank decreases on your highest-converting posts instantly.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_CTR_issues_can_be_identified_quickly\"><\/span><strong>5. CTR issues can be identified quickly<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You need high rankings on SERPs to reach your target audience. It\u2019s indispensable for traffic. However, higher traffic doesn\u2019t translate to a higher click-through-rate(CTR). Even the top Google result may have an average CTR of just around 30 percent. Things are grimmer for featured snippets that average around 8 percent.<\/p>\n<p>With <strong>keyword tracking tools<\/strong>, you can assess the rank of pages on your domain and compare it with the CTR of those averages. If you have a below-average CTR, you may want to look into your meta description or your page\u2019s title and make them more compelling to encourage more clicks. <strong>Rank tracking<\/strong> in such instances lets you increase your traffic and CTR since you get to know what works and what doesn\u2019t to make the necessary changes.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_It_isnt_rocket_science\"><\/span><strong>6. It isn\u2019t rocket science<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>SEO is a broad and subjective field of expertise that can\u2019t be explained in an easy way for people who aren\u2019t in a similar field. Each question requires a book\u2019s worth of knowledge about the workings of an SEO and answers usually have the dreaded beginning of \u201cIt depends\u201d. Thankfully <strong>keyword tracking<\/strong> is easy and straightforward. An upward graph is good and a downward graph isn\u2019t ideal. Even if you aren\u2019t an SEO expert, you can understand your <strong>keyword tracking report<\/strong> and send it to anyone with an easy explanation.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_track_keyword_rankings\"><\/span><strong>How to track keyword rankings<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Rank tracking<\/strong> is easy and can be done with the Google Search Console or the <strong>rank tracking tools available on Zutrix<\/strong>. While the Search Console does a decent job, its UI can\u2019t compare to the dedicated <strong>rank tracking tools on Zutrix<\/strong>. <strong>Zutrix rank tracking tools<\/strong> can provide you invaluable insights with its advanced features that include:<\/p>\n<ul>\n<li>Daily updated data<\/li>\n<li>Search volumes and domain ranks<\/li>\n<li>Historical data<\/li>\n<li>Potential organic traffic<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Keyword_ranking_best_practices\"><\/span><strong>Keyword ranking best practices<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>There\u2019s a reason some sources claim that <strong>keyword ranking<\/strong> isn\u2019t important. People commit the repeated mistake of trying to rank at the top for each keyword. While it\u2019s important to track the positions, you should focus on tracking the overall progress of your <strong>keyword positions <\/strong>and the collective impact it has on your organic traffic.<\/p>\n<p>For instance, the highest position on 10 keywords may not bring you the quality organic traffic you may get from a different set of 10 keywords. So, it\u2019s better to do <strong>rank tracking <\/strong>with both historical and current data that is updated regularly. <strong>Zutrix <\/strong>can deliver that data along with useful tools with metrics that let you calculate and figure out the reason behind changes in rankings.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tracking your website ranking on Google is very important. Learn why It is important to track your website ranking on Google! &#8211; 2021<\/p>\n","protected":false},"author":1,"featured_media":3575,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3574","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why It is Important to Track your Website Ranking [2022]<\/title>\n<meta name=\"description\" content=\"Tracking your website ranking on Google is very important. 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